What happens when a personal health journey meets a passion for skincare? For Elina Sofia Wang, it sparked the creation of ESW Beauty, a clean beauty brand now found in over 6,500 stores including Target, Whole Foods, and Urban Outfitters. In this episode of the She Built It® Podcast, Melanie Barr talks with Elina about her path from wellness discovery to national retail shelves.
Elina shares how she transformed plant-based smoothies into skincare inspiration, what it really took to scale her company from one intern to a thriving team of 18, and the lessons she’s learned about leadership, creativity, and trusting your gut.
If you’re building a product-based brand or dreaming of turning your personal passion into a business, this is a conversation you won’t want to miss.
Connect with us:
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.