What really drives business growth today? Gwen Hammes, co-CEO of Cro Metrics, joins me to share how she went from global agency leader to data-driven growth strategist - helping brands like Google, Hyatt, Bombas, and Talkspace unlock next-level success.
In this conversation, Gwen reveals what most leaders miss when it comes to AI, martech, and website strategy, and why the human element still matters more than ever. We also talk about customer journey insights that might surprise you, the key to building trust in a digital world, and why hobbies might be the real secret to career fulfillment.
If you're a founder, CMO, or curious lifelong learner, Gwen’s perspective will inspire you to experiment, evolve, and lean into the joy of building something impactful.
🎧 Join me and subscribe for more: https://podcasts.apple.com/us/podcast/she-built-it-podcast/id1542095376
Gwen Hammes is co-CEO of Cro Metrics, where they help brands like Google, Bombas, Mattel, Hyatt, Starz, Talkspace, and Tory Burch to unlock growth through experimentation. Under Gwen’s leadership, Cro Metrics designs strategic digital solutions that transform brands by delivering measurable impact and driving meaningful change.
Prior to Cro Metrics, Gwen built her career at global agencies including Ogilvy, FCB, and DDB, where she led cross-functional teams and delivered standout work for brands like Mars, Kimberly-Clark, Stellantis, and Levi Strauss. She’s known for her collaborative style, strategic thinking, and passion for helping CMOs tackle complex challenges.
Based in Chicago with her husband and two sons, Gwen is a global citizen at heart. She’s lived and worked in Argentina and Mexico, and brings a culturally fluent perspective to everything she does. Outside of work, Gwen is a stand-up comedian, farmhouse renovator, and devoted Formula 1 follower - with a glass-half-full outlook on business and life.
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