Sofi Chernyak @sofi_nyc is a digital makeup artist, the founder, and CEO of an augmented reality design studio, MaquillAR @maquillar.studio, and an editorial makeup artist.
Her augmented reality clients include top beauty and fashion brands such as Lashify and Numero Magazine and artists like Val Garland and Erin Parsons. Her most recent digital project for Safiya Nyaguard has gained over 46 million impressions.
Her makeup portfolio includes publications in Vogue, ID, and New York Times Style, as well as work for brands like Versace, LaPerla, and Rebag.
Talking with Sofi about augmented reality, what it is, and how creative entrepreneurs and business owners could use it to increase brand awareness, interact with their customers, talk about her entrepreneurship journey, how she did it, and more.
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