After a break from recording new episodes, we came back to the studio to start a new season and record an amazing conversation for you with Assel Beglinova about how she built the Paperstack company, and how to start an e-commerce business.
Assel is the co-founder and CEO of Paperstack - the company which provides finance for e-commerce startups.
Originally Assel arrived in Canada from Kazakhstan by herself in 2012 since then, she worked in corporate finance and banking. During that time, she noticed that banks weren't keeping up with the online economy, making it hard for e-commerce founders to get the working capital they needed. So, this is how she got the idea to start Paperstack to solve this problem. She moved to the US and founded Paperstack with her Co-Founder Vadim Lidich. They raised Paperstack from zero to $1M in revenue, helping multiple e-commerce brands get access to money and grow in revenue as well.
Talking with Assel about how she started her business, lessons, and challenges good to know about launching an e-commerce business, how to finance your company, and create a thriving business today.
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