August 30, 2023 • 24 mins
EP 39 | In this episode, public relations, marketing expert, and author of 8-Second PR, Liz Kelly, shares insights on pitching media.
Listen to learn about...
The significance of 8 seconds when it comes to marketing
Creating emphasis statements to grab attention
Writing a great subject line
Finding a unique angles
Nuances specific to media sources
Creating a WOW story and why you need one
Bestseller vs Book Award – which carries more weight
Liz's personal mantra when it comes to pitching
And more
Resources:
Learn more about the Goody Business Book Awards (September 30 deadline for applications)
Pick up Liz’s book, 8 Second PR
Follow her on social @8secondpr
Learn more about your ad choices. Visit megaphone.fm/adchoices
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