Upleveling Your Book Marketing Strategy with Creative and Unconventional Methods

EP 33| Marketing specialist and bestselling author, Sally Hendrick, brings unique insights into how to build your author platform and get people excited about your book. In this episode you’ll hear about:  - Sally’s unique background and how it translates to the world of books - Tips from Sally on building an author platform its benefits for different publishing routes - Generating leads through the collaboration - Unique ways to share about a book - Bonus content and its effect on audience investment - Intimidation and cost of Facebook ads and nurturing an audience - Importance of working with someone knowledgeable in Facebook ads - Engaging with the audience and sharing the writing journey in building an author platform - Importance of data in measuring impact and success - Starting marketing from day one of the book process - Sally’s marketing journey for her upcoming book, Humble Pie - Advice for new authors in creating content and building a community around their book -And More   Stay up-to-date with Sally’s work and download a sample chapter of her soon-to-be-published book, Humble Pie, at www.shoutyourcause.com Learn more about your ad choices. Visit megaphone.fm/adchoices