Heather Eaton and Jane Dong are the co-founders of Frankly Apparel, a braless clothing brand that started as a class project in business school and officially launched in 2021. These pieces of clothing range from bodysuits, dresses, tops and are constructed with innovative sewing technique and high quality fabrics to allow for better sizing and support for a variety of chest sizes. We will discuss the importance of establishing a co-founder relationship around trust, their successful product market fit strategy, and their overall resiliency when it comes to dealing with development and production obstacles. They have a keen eye for building a social following even when thinking through pre-launch marketing strategy. They have gone viral TikTok and have seen the value of connecting with influencers and new customers. Their authenticity as leaders and new entrepreneurs makes it such a fun listen, and we also explore how their brand will be evolving for years to come.
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