"Post and prey" is not a sales strategy. Sallie Holder is an author, speaker, podcast host and business coach with a mission to support female entrepreneurs that are ready to grow and scale their business. She joins us for 2nd episode as part of her interview series on She Had A Vision. As a former lawyer and COO of six different companies across six different industries, she’s seen it all. That’s why she founded The BRIMM, which stands for the Beyond Rock Middle Movement. In episode 2, Sallie provides a comprehensive overview of how to create a sales strategy beyond just using the social media tool. She breaks down the importance of defining who your target customer is, what is your destination and what goes into your conversion funnel to get your customer to take action. We discuss the purpose of social media, the importance of owned content through email marketing, the need for multiple touch points to your customer and even the reminder that word of mouth is still the number one sales tactic today.
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