New York, NY: Kitty and Vibe - Cameron Armstrong

Cameron Armstrong is the founder of Kitty and Vibe, and she disrupted the swimwear industry by inventing a new sizing metric that takes hips and butt size into account for better fitting swim bottoms. The brand is also purposely e-commerce because Cameron discovered through her focus groups how much women despise trying on swimsuits in a store. We will explore how Cameron began her entrepreneurship journey by researching problems to solve or products that needed improvement and landed on the swimwear industry. Cameron was very creative with her growing her customer base way before she launched. In the beginning she was more focused on the next big step in front of her rather than thinking too far ahead just so she could start. Starting is always the hardest part.  We will dive into the different steps it took for her to grow her idea, reach her customer base and to build the production and Kitty and Vibe brand. And last but not least, how she went viral on Tik Tok!