Lux Perry is the founder and CEO of somedays, a company focused on period pain relief. Period pain impacted every aspect of Lux’s life from school and work to infertility and mental health. After 15 years of being dismissed by doctors Lux was finally diagnosed with endometriosis — one of the most painful diseases in the world and a leading cause of infertility that affects 1 in 10 women. Frustrated with the lack of resources and options available, Lux launched somedays in 2021 in Vancouver. Two years later and somedays is changing the way people manage period pain and has reached over 2.6 billion people with their viral activations to raise awareness for endometriosis and period pain.
Lux discusses the importance of finding the right sales and marketing strategy for your specific brand identity and the will to be committed to your business no matter who is telling you no. As she states," you have to believe in yourself to keep you going one day at a time."
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