In this episode, we’re joined by branding powerhouse Dhariana Lozano, co-founder of Block & Ave. and one of Browser Media’s Buzzsumo Top 100 Digital Marketing Influencers. With over 15 years of experience, Dhariana shares her expert insights on crafting impactful brands that connect and convert.
Tune in to discover:
06:02 - What is Brand Strategy?
10:02 - Common Misconceptions About Branding
14:03 - The Power of Authenticity in Branding
18:23 - The Foundations of a Strong Brand
22:32 - Personal Branding vs. Business Branding
29:04 - Growing Intentionally vs. Growing Fast
32:15 - What Dhariana Wishes She Knew Earlier
If you’ve ever wondered how to stand out, grow with purpose, and build a brand that resonates, this is the episode for you. Grab your notebook—Dhariana’s actionable tips will leave you inspired and ready to take your brand to the next level!
About Dhariana:
Dhariana Lozano helps CEO's, entrepreneurs, thought leaders and associations create and build impactful brands through brand strategy and social media.
Dhariana has 15 experience, contributes to HubSpot Academy, is featured in BlogHer, and has taught sessions for NJSB. She was also a Social Media Today Expert, as well as being named one of Browser Media’s Buzzsumo Top 100 Digital Marketing Influencers in 2020 and 2022. Dhariana is co-founder of Block & Ave., a brand strategy agency based in New York City.
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