Courtney Broadhead: The Art of Influencing with a Sparkle

In the latest episode of the She Means Business podcast, host Ashley Mastowski sits down with Courtney Broadhead, Instagram influencer & Owner of Keep It Simple Sparkles. Courtney talks about leveraging her background in event planning to build a social media following, her strategies for balancing life as a mom and influencer, and how she infuses her passion for pink and glitter into her work.

Episode Highlights:

• Courtney shares her struggle with postpartum anxiety after leaving her career to become a stay-at-home mom. (11:12)
• Courtney emphasizes that her goal in building an online presence was not to gain followers but to help others and make a difference, advocating for a mindset focused on genuine support over popularity. (18:34)
• Courtney explains how she and her assistant handle social media, with a focus on forming personal connections with followers who share their stories. (24:20)
• Courtney discusses the difficulties of making significant income from online platforms. (31:44)
• Courtney emphasizes that her motivation for creating content is passion, not profit. (40:08)

Key Quotes:

• “My goal could never be I want to make a million followers because you're just going to run out of steam. The goal has to be, I want to help someone. - Courtney Broadhead
• “Somebody's sharing their story with me, boom, I'm clocking in and I'm checking this out, because I want people to feel that they have a connection.” - Courtney Broadhead
• “Most of the videos gain maybe one follower or maybe two followers, but you're going to have a handful of videos that gain 1,000 followers or even 10,000 followers. You literally just have to keep swinging the bat and trying to help as many people as you can.” - Courtney Broadhead

Resources Mentioned:

• Connect with Courtney Broadhead
• Keep It Simple Sparkles
• Connect with Ashley Mastowski
• She Means Business Podcast
• First Choice Insurance Group
• Contact First Choice Insurance Group
• Little Dog Social Media