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March 6, 2024 55 mins

Join us for the latest episode of the She Means Business podcast, as host Ashley Mastowski sits down with Ati Grinspun, Personal Branding Coach and Photographer. Listen in as they delve into the transformative power of authentic branding, the impact of meaningful connections, and the exciting details of Ati's upcoming event designed to empower women in business.


Episode Highlights:

  • Ati explains the value of past experiences and the importance of mindset, mentorship, and tools for business success. (11:05)
  • Ati discusses the significance of inner work and self-worth in embracing risk and learning new things. (18:46)
  • Ati reflects on a turning point, when she fully embraced personal branding photography and began advising on content strategy. (27:22)
  • Ati shares how a powerful insight through breathwork, lead her to the decision to host a live event. (40:04)
  • Ati invites women to engage with her through her "Be You Brand" initiatives, including the podcast, academy, and a live event. (51:52)
  • Ati mentions that she offers a quiz to help individuals understand their current position in building a personal brand and provides step-by-step guidance on what to do next. (54:21)


Key Quotes:

  • “A lot of what I'm doing with my clients now, yes, I teach them the strategy of how to build a brand. But we're doing a lot of inner work.” - Ati Grinspun
  • “I started working with a lot of women that were in network marketing that needed photos for their social media. And I remember thinking, oh my god, I love doing this and I loved talking about their business talking about the stories. ” - Ati Grinspun


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