“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”
— Melissa Houston
In an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?
The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.
But here’s something tried and true for you. This is a solution that’s been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don’t just be the boss of your business; let yourself become a thought leader.
In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry.
Listen to learn:
- Why there is a difference between influencers and thought leaders
- How to make informative and compelling content as a thought leader
- How an online presence cultivates your reputation
- Why it is important to go on public speaking events
- How networking is essential in building your brand
- Why appearances on traditional media is essential
Highlights:
- 2:59 The definition of a thought leader
- 8:33 Benefits of being a thought leader to your business
- 9:19 Good and strategic content creation
- 10:21 Means of increasing your online visibility
- 11:50 Attending talks and publishing your own articles
- 12:57 Importance of networking on events
- 14:20 Writing a book and its impact on your brand reputation
- 14:58 Hiring PR coverage and what it can do for you
- 15:30 Appearances on varied media
Work with me:
Follow me on:
IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa
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