All Episodes

September 28, 2023 37 mins

Cassandra Burnett is a true renaissance woman and a shining example of courageous entrepreneurship in action. An attorney by day, as well as a wife and mom, Cassandra has created space for her entrepreneurial spirit to blossom.

In 2020, she launched Lizzie’s Love Cakes to honor the legacy of her mother, who passed away in 2012.

Then, in 2021, Cassandra launched the Hey Girl! Conference, an empowering opportunity for connection and inspiration, designed for women to voice their desires, dreams, successes, and challenges.

On this episode, you’ll hear about Cassandra’s journey of launching (and juggling) these incredible businesses, and the lessons she’s learned along the way! 

_______________________________________________________________________

Episode highlights:

[00:00] Meet the Courageous Cassandra Burnett

[03:47] How Cassandra’s different roles converge into a fulfilling life and career

[09:45] Behind the birth of Lizzie’s Love Cakes, Cassandra’s “love letter” to her late mother

[16:30] How “sister angel friends” led Cassandra to launch the Hey Girl! Conference

[21:17] Lessons from Cassandra’s mom, Lizzie, on overcoming doubt and "what if’s"

[26:15] Reflecting on grief and gratitude in the wake of maternal loss

[31:37] Why prioritizing rest is an essential ingredient to success

[35:35] Cassandra’s one tip to rock it

_______________________________________________________________________


Links from this episode:

Lizzie’s Love Cakes: https://lizzieslovecakes.com/

Lizzie’s Love Cakes Instagram: https://www.instagram.com/lizzieslovecakes/

Hey Girl! Conference: https://heygirlconference.com/

Hey Girl! Conference Instagram: https://www.instagram.com/heygirlconference/

Support the show

If you’d like to join us for future podcast recordings and other empowering live events, head over to our website and subscribe to our email list! https://sherockedit.com/


Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

New Heights with Jason & Travis Kelce

New Heights with Jason & Travis Kelce

Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.