SHE-TALKS with Lisa Jones
Looking for your new Biz Besties? "You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those." Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further. No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way. Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity. Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms. Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
Episodes
Could your escape plan become a $50M global brand?
In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue.
What started as a creative escape from a demanding job as a psychologist has become one of the most beloved (and recognisable) brands in the world of swimwear. Dani lifts the lid on how s...
What does it really take to scale to $80M in just three years?
Madeleine Eliza was part of the founding team at TripADeal and helped grow the company into an $80 million dollar business. But it wasn’t smooth sailing. From clunky systems and rapid hiring to team burnout and misalignment - Madeleine saw it all.
In this episode, she shares the behind-the-scenes reality of hypergrowth, how psychological safety fuels high performance, an...
Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner?
In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can ta...
Can you really quit your job, sell headbands online, and build a global empire?
In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same.
Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on ...
When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control?
In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever.
Rebecca shares her journey from corporate leadership to running one of Australia’s most ...
Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants?
Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alternative - without any background in...
If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.
Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it...
In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager.
You’ll hear about:
✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and w...
In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.
Lisa and Mel open up about the impact of running 16 events in six months, the evolvi...
In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand.
Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, ...
In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.
Catherine reflects on balancing family and busine...
In this episode of SHE-talks E-commerce, Karen Tan, founder of OhGigi, shares her inspiring journey from architecture to launching her eco-friendly toothpaste powder brand. She discusses why she decided to remove toxins from her lifestyle and how she developed her innovative toothpaste powder to offer a sustainable, chemical-free alternative.
Karen talks about the challenges she faced transitioning from being an architect to an entr...
In this episode of SHE-talks E-commerce, Chloe de Winter, founder of Nala, shares how she’s transforming the lingerie industry with her bold, body-inclusive brand. Nala is redefining what it means to feel confident in your skin, offering stylish, comfortable bras for women of all shapes and sizes.
Chloe opens up about the challenges of launching a business in a crowded market, how Nala’s daring brand identity helps them stand out, a...
In this episode of SHE-talks E-commerce, Jess and Stef Dadon, co-founders of TWOOBS, share their journey from launching sustainable, vegan footwear brand at New York Fashion Week to growing a successful direct-to-consumer (DTC) business that challenges conventional fashion norms.
The sisters reveal how their love for bold, playful designs has shaped the TWOOBS brand, while balancing their deep commitment to sustainability. They cand...
In this episode of SHE-talks E-commerce we chat with Ashya McDonald, the founder of Full Bums Swimwear. Ashya’s brand was partially born out of a casual joke, which she has since grown into a booming swimwear company catering to women seeking fuller coverage.
Ashya shares her incredible journey of transitioning from running traditional businesses with her husband to launching her first e-commerce startup that brings stylish swimwea...
In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world.
From starting with just a laser engraver and working out of her garage, to now managing over 200...
In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie. Clare has transformed the world of accessories with a massive range of functional bags, wallets and more. What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making.
During our conversation, Clare shares how she turned personal frustrations into business opportunities, from struggling to find h...
In today’s episode we’re doing something a little different! Join Mel Haque and Gabi Saper (founder of CMY Cubes and Chief of Growth at SHE-com) as they reflect on the highlights from SHE-com LIVE 2024. With over 300 female founders and 40 speakers, the event was packed with powerful business insights, from navigating viral moments to embracing long-term growth strategies.
Gabi shares her unique perspective on key speakers and how t...
In this episode of SHE-talks E-commerce, we’re thrilled to meet Dani, the founder of Merry People, which has taken the world by storm with its stylish yet functional gumboots.
Dani opens up about some of the unique challenges she’s faced along the way, including how Merry People was one of the first to bring on-trend gumboots to the market—and how they’ve dealt with competitors and copycats since. Dani shares her insights on dealin...
In this episode of SHE-talks E-commerce, we dive into the inspiring journey of Fleur Richardson, the co-founder of Leina & Fleur, a clothing label that’s making waves in the Australian fashion industry. With an impressive production of 35,000 garments a year, all made in Australia, Leina & Fleur is redefining what it means to create sustainable, high-quality fashion locally.
Fleur shares the secrets behind their weekly capsu...
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