SHE-TALKS with Lisa Jones
Looking for your new Biz Besties? "You know that ‘holy sh*t, no one warns you about this’ moment in business? Yeah, we talk about those." Welcome to SHE-TALKS, the podcast for ambitious women who want to grow, scale, and thrive in business. I’m Lisa Jones – mum of five and serial entrepreneur – and I’m bringing you raw, real, and relatable conversations with powerhouse founders, industry experts, and mentors who have been where you are and know exactly what it takes to go further. No fluff. No filter. Just strategies that actually work to keep you moving forward – with plenty of laughs, unfiltered truths, and behind-the-scenes lessons along the way. Running a business is one hell of a ride, and we’re here to make sure you don’t feel alone in it. Each episode peels back the curtain on the highs, the lows, and the ‘WTF do I do now?’ moments of entrepreneurship. From scaling secrets and marketing must-knows to mindset shifts and stories of resilience, SHE-TALKS is your go-to space for the kind of insights that will save you time, money, and sanity. Whether you’re just starting out or you’re deep in the trenches of scaling, this podcast is for the women who are building something bigger, pushing through the roadblocks, and ready to create success on their own terms. Hit follow and join us for the conversations no one else is having – because business is better when we talk about the sh*t no one warns you about.
Episodes
What happens when a sliding door moment turns into a game-changing business opportunity?
In this episode, Lisa sits down with Catherine Dix, Managing Director of Waterdrop Australia & New Zealand, to unpack her extraordinary pivot from running a successful digital agency to launching the European hydration brand down under. With no blueprint, no guarantees and only gut instinct and a great product to guide her, Catherine said ye...
What if your dream took off so fast it nearly broke you?
Ash didn’t mean to create a sell-out fashion label - she just wanted to make a few tees her friends would love. But when her first drop flew out the door in hours, she realised Sabbi was something bigger.
In this episode, Lisa sits down with Ash, founder of Sabbi - the brand known for cheeky slogans, bold designs, and collections that sell out on launch day. What started as a f...
What would you do if you had just $10,000 in the bank, three young kids at home, and one chance to test your dream?
For Tanja Filipovska, founder of Mad Mia, the answer was simple: go all in.
In this episode, Lisa sits down with the brilliantly bold Tanja, who shares how a job designing kids' socks led her to reimagine what a fashion brand could be. When she saw that kids weren’t just wearing her designs - they were coming to l...
Can you really walk away from a cult swimwear brand and build something even bigger?
In this episode, Lisa chats with Rebecca Klodinsky, the powerhouse founder behind The Prestwick Place and formerly IIXIIST Swimwear, the cult bikini brand worn by Kylie Jenner and Hailey Bieber.
From riding the early Instagram wave (back when Valencia filters were a thing) to scaling a jewellery brand turning over more than $3 million a year, Bec sha...
Can you really build a luxury pet brand while raising four kids?
In this episode, Lisa chats with Dr. Lisa Chimes, the founder of DOG by Dr Lisa, celebrity vet and former Bondi Vet TV star. Lisa shares how she launched her premium pet care brand during one of the most chaotic seasons of her life - balancing newborn life, recovering from major surgery and juggling a family of six (plus three dogs and a cat!).
What started as a simple ...
If you’ve ever wondered how Lisa plans her week, hires her team, or stays focused during chaos you’re going to love this special episode.
In part two of our “ask me anything” series, Lisa shares more behind-the-scenes truths about what it really takes to lead a fast-growing brand (while keeping your sanity).
She lifts the lid on how SHE-com’s culture became its superpower, the key mindset shifts that helped her stay out of the weeds,...
Ever wanted to ask Lisa everything? Well, our community did - and in this special “ask me anything” episode, Lisa is answering real questions straight from our listeners. From business burnout and bootstrapping mistakes to the power of clarity and why a weekly massage might just be your secret weapon…nothing’s off-limits.
In Part One, Lisa gets real about her biggest aha moment, the mistake that nearly broke SHE-com, and the rituals...
Could your escape plan become a $50M global brand?
In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue.
What started as a creative escape from a demanding job as a psychologist has become one of the most beloved (and recognisable) brands in the world of swimwear. Dani lifts the lid on how s...
What does it really take to scale to $80M in just three years?
Madeleine Eliza was part of the founding team at TripADeal and helped grow the company into an $80 million dollar business. But it wasn’t smooth sailing. From clunky systems and rapid hiring to team burnout and misalignment - Madeleine saw it all.
In this episode, she shares the behind-the-scenes reality of hypergrowth, how psychological safety fuels high performance, an...
Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner?
In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can ta...
Can you really quit your job, sell headbands online, and build a global empire?
In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same.
Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on ...
When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control?
In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever.
Rebecca shares her journey from corporate leadership to running one of Australia’s most ...
Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants?
Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alternative - without any background in...
If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.
Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it...
In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager.
You’ll hear about:
✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and w...
In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.
Lisa and Mel open up about the impact of running 16 events in six months, the evolvi...
In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand.
Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, ...
In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry.
Catherine reflects on balancing family and busine...
In this episode of SHE-talks E-commerce, Karen Tan, founder of OhGigi, shares her inspiring journey from architecture to launching her eco-friendly toothpaste powder brand. She discusses why she decided to remove toxins from her lifestyle and how she developed her innovative toothpaste powder to offer a sustainable, chemical-free alternative.
Karen talks about the challenges she faced transitioning from being an architect to an entr...
In this episode of SHE-talks E-commerce, Chloe de Winter, founder of Nala, shares how she’s transforming the lingerie industry with her bold, body-inclusive brand. Nala is redefining what it means to feel confident in your skin, offering stylish, comfortable bras for women of all shapes and sizes.
Chloe opens up about the challenges of launching a business in a crowded market, how Nala’s daring brand identity helps them stand out, a...
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