Shed Geek Podcast
The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.
Episodes
The building industry is transforming rapidly, and standing still means getting left behind. In this energetic episode, Jared and Eric break down their journey from wood shed dealers to metal building experts and now pole barn providers, revealing how strategic diversification has been their secret to sustained growth.
"Don't only sell wood sheds," Eric emphasizes, challenging shed lot owners n...
Take a seat in the Batcave as Shannon pulls back the curtain on five years of podcasting journey and the evolving shed industry landscape of 2025. This rare monologue episode offers an intimate look at where Shed Geek started, where it's heading, and the philosophy driving its growth.
Shannon extends a heartfelt invitation to everyone in the shed world—dealers, manufacturers, haulers, and service provide...
Gary Reichert, owner of Shield Wall Media, joins Jared Ledford on the Steel Kings podcast to reveal the powerful strategies behind his company's success in construction industry publishing and trade show management. What began as a job selling advertising has transformed into ownership of a media conglomerate that's reshaping how construction professionals connect and do business.
Shield Wall Media ...
Coach David J. Greer joins us to share wisdom gleaned from his remarkable 40-year entrepreneurial journey and decade of business coaching. Our conversation dives deep into what truly drives business success beyond conventional growth metrics.
David introduces us to the power of the one-page strategic plan, a methodology that transforms business planning by starting with your desired future state and working b...
What happens when two industry veterans sit down for an unscripted, heart-to-heart conversation about business sustainability, faith, and life? This month's Sambassador podcast delivers exactly that as Shannon and Sam reflect on five years of podcasting while sharing hard-earned wisdom about diversification in challenging economic times.
Sam Byler pulls back the curtain on his business approach, revealin...
The digital transformation wave has finally crashed into the shed industry's shores, and it's bringing video technology that could revolutionize how we connect with customers. In this eye-opening conversation with LiveSwitch founder James Hatfield, we journey from his humble beginnings as a painter with a ladder to becoming a tech innovator helping businesses harness the power of real-time video.
Ja...
Ever wondered why some building dealers thrive while others struggle to stay afloat? The answer might be simpler than you think.
When Jared sits down with Shannon "The Shed Geek" for this captivating conversation, they cut through industry noise to reveal what's really happening in steel structure and shed sales. Shannon brings his years of experience building the Shed Geek brand and community ...
When Steve Coughran started his first business at 16 from his sister's garage, little did he know this would lead to a career transforming how construction companies understand their finances. Today, as a fractional CFO who provides what he calls "CFO services reimagined," Steve brings a refreshing clarity to the often mystifying world of business finance.
The most eye-opening revelation from o...
The headlines warned of economic disaster when steel tariffs were announced, but what's actually happening on the ground? The Steel Kings dig deep with Ohio State Representative Rodney Creech to separate market reality from media hype.
Representative Creech brings a unique perspective as both a fourth-generation farmer and state legislator, offering candid insights about American manufacturing's fut...
What happens when life brings you to your breaking point? For shed hauler Daniel, a catastrophic injury left him bedridden for six months, plunging him into depression that nearly destroyed his business. Just when recovery seemed possible, tragedy struck again with the death of a beloved employee in a car accident. Yet today, he runs a thriving operation with a surprising sense of peace and purpose.
The secre...
What does it take to build a successful shed transport business from scratch? For Daniel Yoder, founder of GDR Transport / Shed Movers, the answer lies not just in logistics and equipment, but in something far more fundamental—personal development.
Daniel's journey begins far from the shed industry, with military service in the 82nd Airborne Division and deployment to Afghanistan in 2009-2010. Through an...
Freedom, discipline, and intentional growth—these seemingly contradictory concepts form the powerful foundation of sustainable success in business and life, as explored by Jared Ledford and Eric Olson in this reflective Steel Kings episode.
Drawing inspiration from Independence Day, the hosts peel back the surface of entrepreneurship to examine what truly drives fulfilling work. "If you get to the point ...
Ever wondered why some shed companies break through revenue plateaus while others stay stuck? In this revealing episode, the Shed Geek Marketing team pulls back the curtain on what truly works for growing shed businesses, especially those in the crucial $7-20 million revenue range.
We dive deep into why this particular revenue bracket represents the "sweet spot" for marketing partnerships - these co...
Forging powerful business partnerships might be the key to unlocking growth you never imagined possible. When metal building dealers Jared Ledford and Eric Olson (the Steel Kings) faced customers walking away because they couldn't provide concrete services or pole barn options, they didn't just accept these limitations—they transformed them into opportunities through strategic collaboration.
Meet Ca...
In this heartfelt conversation, Sam Byler dons his patriotic Uncle Sam attire as he and Shannon Latham discuss the monumental hurricane relief efforts that have occupied the shed industry for the past nine months. What began as an emergency response to Hurricane Helene has evolved into a remarkable story of American generosity and cooperation across political and geographical boundaries.
Sam shares the extrao...
The digital landscape is transforming the shed industry, separating businesses that thrive from those that merely survive. This revealing conversation dives into the conservative nature of the shed business and how resistance to technological change is causing some companies to miss opportunities they never even know existed.
When a shed business lacks proper digital infrastructure, it's like "build...
Ever wonder what drives someone to build not just structures, but a life of purpose? This episode pulls back the curtain on Eric Olson's remarkable journey from tornado cleanup to founding Dayton Barns, now a thriving multi-location metal building business.
Eric takes us through the pivotal moment when devastation in his backyard sparked an unexpected business opportunity. What began with fallen trees an...
Ever wonder what happens when marketing experts obsessed with the shed industry get together at 5 AM? This episode pulls back the curtain on the personalities and principles driving Shed Geek Marketing, revealing candid insights about what it takes to succeed in an industry that often resists change.
The conversation weaves between deeply personal reflections and practical business wisdom. Shannon and Dylan d...
What happens when two metal building dealers pull back the curtain on their real lives? This episode takes a refreshingly candid approach as Jared and Eric share what actually drives them beyond business.
The conversation kicks off with Jared explaining how he found unexpected motivation from "Power Moves with Shaquille O'Neal" on Netflix. Watching Shaquille O'Neal and Allen Iverson rebuil...
Ever wonder what happens when a rent-to-own customer stops paying? Or what legal pitfalls could be lurking in your contracts? The shed industry faces unique legal challenges that can make or break your business.
Attorney Nick Garrard joins us to share his 12 years of legal expertise in the rent-to-own shed industry. What began as a single case in 2012 has grown into a specialized practice serving shed busines...
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