Shelf Talks
Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up your business, Shelf Talks is packed with actionable advice, expert tips, and inspiring journeys to help you secure your spot in retail and grow your brand. Tune in to hear the stories behind the products and learn what it really takes to succeed in the competitive retail space. Also if you are looking for more knowledge, host Roberta Townes book 'Shelf Talk: A Step by Step guide to getting your Product in Retail Stores' is available on Amazon.
Episodes
Hope you have enjoyed the full episode with Sarah Vilenskiy, Founder of Blossom Essentials and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Sarah specifically about launching into retail stores - Enjoy! (and learn).
- What were some of the unexpected challenges you faced once your product was on the shelves?
- Wha...
In this episode of Shelf Talks, host Roberta interviews Sarah Vilenskiy, the founder of Blossom Essentials, a beauty brand focused on skincare for sensitive skin. Sarah shares her journey from digital marketing to launching her own brand, the challenges of product development, and the importance of quality assurance. She discusses the transition from direct-to-consumer to retail, the role of accelerators in navigating...
In this episode of Shelf Talks, host Roberta interviews Gloria Chou, an expert in public relations for small businesses. Gloria shares her unique journey from being a US diplomat to becoming a PR coach, emphasizing the importance of storytelling and visibility for female founders. She introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and provides actionable tips for crafti...
Hope you have enjoyed the full episode with Sarah McNamara & Rochelle Jacobs, Co-Founders of Naturally Serious Skincare and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Sarah & Rochelle specifically about launching into retail stores - Enjoy! (and learn).
- What is the one thing you wish you knew before you l...
In this episode of Shelf Talks, host Roberta interviews Sarah McNamara and Rochelle Jacobs, co-founders of Naturally Serious Skin, a clean beauty brand. They discuss their backgrounds in the beauty industry, the inspiration behind their brand, and the innovative product development process that led to their patented blend of ingredients. The conversation also covers their marketing strategies, the importance of consum...
Hope you have enjoyed the full episode with Mika Shino, Founder of Issei Mochi Gummies and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Mika specifically about launching into retail stores - Enjoy! (and learn).
- What is a learning that you didn’t know until Mochi was actually on retail shelves?
- What advice would you ...
In this episode of Shelf Talks, host Roberta interviews Mika Shino, founder of Issei Mochi Gummies. Mika shares her journey from working at the United Nations to launching her innovative gummy brand inspired by traditional Japanese mochi. The conversation covers her challenges in product development, the importance of consumer feedback, and her strategies for breaking into major retailers like Whole Foods. Mika discus...
In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.
In this clip, Christina Kao discusses the strategic approach to influencer marketing, particularly through platforms like TikTok, and how it has significantly impacted brand visibility and sales. She shares insights on managing inventory challenges in a trend-driven market, the importance of collabor...
Hope you have enjoyed the full episode with Mehek Khera, Founder of Niramaya Foods and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Mehek specifically about launching into retail stores - Enjoy! (and learn).
- What was the most challenging part about securing placement in retail stores?
- What advice would you give to f...
In this episode of Shelf Talks, host Roberta interviews Mehek Khera, founder of Niramaya Foods, who shares her journey from a corporate career to launching her own brand focused on Indian-inspired, health-conscious foods. Mehek discusses the challenges and triumphs of building her brand, including product development, sourcing ingredients, navigating the retail landscape, and responding to consumer feedback. She empha...
In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.
In this clip Brianna Arps shares her insights on launching a retail product, highlighting the importance of inventory management, marketing strategies, and the power of exclusivity. She emphasizes the need for continuous learning and adapting in the retail landscape, as well as the significance of buildin...
Hope you have enjoyed the full episode with Brittany Lo, Founder of Beia and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Brittany specifically about launching into retail stores - Enjoy! (and learn).
- Looking back, what’s one thing you wish you knew before launching Beia Beauty in retail?
- What would you say are the ...
In this episode of Shelf Talks, host Roberta interviews Brittany Lo, founder and CEO of Beia, a beauty brand focused on lifestyle skincare. Brittany shares her journey from starting a beauty service concierge to launching her own product line. The conversation covers the challenges of product development, the importance of market research, and the strategies behind successful retail launches. Brittany emphasizes the s...
In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.
In this clip talk with Morgan Potts as she shares her entrepreneurial journey with Granarly, a unique granola brand that incorporates whiskey. She discusses the challenges and lessons learned from starting small, navigating retail, and the importance of branding and packaging. Morgan emphasizes the signif...
Hope you have enjoyed the full episode with Keta Burke-Williams, Founder of Ourside Perfume and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Keta specifically about launching into retail stores - Enjoy! (and learn).
- What advice would you give to emerging founders in the beauty and fragrance space?
- What was the bigge...
In this episode of Shelf Talks, host Roberta interviews Keta Burke-Williams, founder of Ourside Perfume, who shares her journey from a traditional career path to launching a unique fragrance brand. Keta discusses her early influences, the challenges of breaking into the fragrance industry, and the importance of storytelling in her brand. She highlights the significance of consumer feedback, the transition from D2C to ...
In this SHELF BITES Rachel Klein, founder of Revival Food Co. shares her journey of launching a food product into Walmart, detailing the challenges she faced during production, logistics, and communication with buyers. She recounts a significant labeling issue that led to her products not scanning at registers, and how she navigated these hurdles through effective problem-solving and relationship building. Ultimately,...
Hope you have enjoyed the full episode with Elina Wang, Co-Founder and CEO of ESW Beauty and took away some learning about the readiness it takes to launch in retail stores.
On this mini drop, here are 3 powerful questions I asked Elina specifically about launching into retail stores - Enjoy! (and learn).
1. What’s one piece of advice you wish you had known before entering retail?
2. What’s your best advice for...
In this conversation, Elina Wang, Co-Founder and CEO of ESW Beauty, shares her journey of launching a clean skincare brand inspired by her personal wellness journey. She discusses the challenges and successes of building her brand, the importance of trade shows, and the strategies she employed for marketing and retail partnerships. Elina emphasizes the significance of community feedback, adapting to market changes, an...
Success in retail isn’t just about having a great product—it’s about building the right connections. In this Shelf Bites episode, we dive into how networking, strategic advisors, and even unexpected encounters helped shape the journey to landing in big-box stores. From leveraging LinkedIn to joining founder groups, Heather and Enwei share their top insights on finding the right people to guide your retail strategy. Tu...
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