Storytelling is important for any brand. When you know the product that you're buying a little bit more or who made it or you know there's some story behind the product that you're picking, you tend to love it more and you know the life time of the product increases because you take care of it better, you wear it more.
And on that note -- in today's episode of Shelf, we sit with Taniya Biswas - Co founder at Suta - where we dive into how brands can craft intriguing stories loved by consumers ❤️
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