Eagan Heath, founder of Caravan Digital, and Kausambi discuss the dynamic shifts in e-commerce. They highlight the impact of Google's sudden ad changes, emphasizing the need for adaptability. The evolution from traditional retail to online stores is explored, posing challenges akin to generating foot traffic. Conversion rate optimization (CRO) is central, emphasizing audience understanding, leveraging social proof, and preemptively addressing concerns.
The discussion extends to the potential influence of generative AI on iterative processes, and Eagan speculates on the future of e-commerce with augmented reality and shifts in user interfaces. The dominance of major tech players and the sustainability of small businesses are also examined. The episode concludes with Eagan sharing personal insights, including recommendations for yoga gear, favorite books, and a song on repeat.
Eagan can be reached at eagan@caravandigital.com or via LinkedIn.
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