Aaron, a firm advocate of side hustles, emphasized that the trend has evolved, making it easier than ever to kickstart your venture. With no-code tools like Shopify, GoDaddy, and Klaviyo, setting up a business has become a streamlined process, allowing individuals to enter the e-commerce space without the need for extensive technical knowledge.
In his consultancy work, Aaron observed that many businesses struggle with manual fulfillment tasks, leading to inefficiencies. The integration of AI, particularly in the form of Shopify and ShipIt, emerged as a powerful solution. By automating tasks such as labeling, pick and packing, and tracking, businesses can significantly reduce fulfillment time from hours to minutes, allowing owners to focus on scaling their ventures.
For brands gearing up for Black Friday Cyber Monday, Aaron advised a strategic approach. Instead of heavy discounts on existing SKUs, he proposed introducing new SKUs as loss leaders. By soft launching and strategically discounting these new products, brands can gauge customer interest, gather reviews, and avoid conditioning customers to wait for yearly discounts.
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