#22: What it takes? A Deep Dive into Personalization, Customer Segmentation & AI with Brendan Gillen
The conversation with Brendan Gillen covered a spectrum of strategies, emphasizing the pivotal role of Customer Lifetime Value (CLTV) and fostering lasting customer relationships.
Brendan stressed the significance of meticulous planning, advising e-commerce businesses to start early and align their strategies with customer behavior during peak seasons.
Brendan highlighted the power of personalization. Tailoring offerings based on customer segments, be it new customers or loyal ones, ensures a targeted and effective marketing approach. Brendan delved into the importance of delivering a memorable experience. From fast order fulfillment to personalized communication, creating a positive shopping experience builds lasting connections and turns customers into brand advocates.
The discussion unveiled four key strategies for boosting customer LTV. These included providing a memorable experience, identifying the next relevant product for customers, rewarding loyalty, and implementing attention-grabbing offers to win back customers who haven't shopped again.
Brendan shed light on leveraging AI in e-commerce operations. He suggested using ChatGPT for marketing ideation, turning it into a conversational tool for generating ideas and even automating aspects like email marketing planning.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.