Mushrooms are moving off our plates and into our coffee, protein powders, and daily wellness routines. In this episode of ShelfSense, Cynthia Barstow digs into the booming mushroom dietary supplement trend with Sandra Carter, founder of OM Mushroom, and Gen Z fitness enthusiast Neo Paradis. Together, they explore why functional fungi are suddenly everywhere, what benefits they promise, and how this hot trend is reshaping the wellness market.
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