May 1, 2025 • 23 mins
Don’t take it personally when someone doesn’t buy. In this episode, I’m sharing three common reasons people don’t purchase—and what to do instead so you can keep showing up confidently and making sales over time. READ MORE HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:23):
Well, hello, this is Kimberly.
It's episode 290, and I am soglad that you're here.
Speaker 3 (00:28):
today we're talking about three reasons why people
are not buying your stuff andhow you can stop being offended
by that and not take itpersonally.
I'm going to share with youthese three things.
This is going to help you somuch.
It's going to totally help you,I promise, because we've all
had it when people didn't buyour stuff, right.
So if you're new here, welcome.
(00:48):
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
Whether you're in the idea stagestarting or growing, or maybe
you're even starting a podcastalong with your business then
you are in the right place andI'm so glad you're here.
What you need to do right now,if you're new, is to scroll down
in the show notes, okay, andyou, if you scroll down right
(01:08):
now, like if you're an Applepodcast, you'll see down below
the episode I have some links tosome freebies for you that are
going to help you, no matterwhat stage you're in in your
journey, whether it's for yourbusiness or your podcast, okay.
So I have some tools forstarting your business, starting
your podcast, all that goodstuff and even if you're trying
to figure out your best businessidea.
So go through those, grab whatyou need.
I even have a spreadsheet ofall the tools and software that
(01:29):
I use.
That, I think, will be superhelpful for you.
And I do have a Facebook groupcalled Women Starting Businesses
Doing what we Love.
We have some fun posts eachweek, so I'd love to have you in
there and get to know youbetter and hear about your
business.
So make sure you click the linkto get in the group as well.
And if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are wonderful and kindand just grateful humans and I'm
(01:52):
so honored to know you.
Thank you so much for all thekind words and the messages and
emails.
I appreciate it so much.
And if you have been listening awhile to this podcast and you
find value in it, would you beso kind to leave a review?
Y'all that would mean the worldto me, Like if you're in Apple
Podcasts or Spotify.
(02:12):
All you have to do is hit thefive-star rating and then, if
you have 30 seconds, to write awritten review and just share
what this podcast has meant toyou or how it's helped you, or
maybe you liked a certainepisode.
Whatever it is, I would love tohear it because, after all, I
record these alone, like I amright now looking out the window
, my dog's in the room and Idon't really get feedback, and
(02:34):
so what I would love to hear iswhat maybe a certain episode
meant to you.
And it just brightens my dayand I can't help but think that
it tells Apple and Spotify andall the players out there that
this is a valuable podcast.
So that's it.
Thank you so much.
Okay, on to the episode.
Speaker 1 (02:55):
Well, hello friends.
How are you?
How is everything going withyour business?
Speaker 2 (03:00):
Tell me tell me, tell me, I need to know the scoop
Y'all.
Speaker 3 (03:03):
I get so excited about this because I'm just so
proud of you and so in awe ofyou that you are taking steps to
build your dream.
So many people never pursuetheir dream.
They just talk about it, theyjust smack talk and they say
they want to start a business,or they say they want to do this
or that.
Speaker 2 (03:21):
They even think about it at night, when they're
laying in bed, going up to sleep, and they're like you know, I
wish I could just make moneydoing what I love.
Speaker 3 (03:27):
I know I how I could help people.
I just need to get it togetherand do it.
So I'm so proud of you, You'rehere.
But we're talking aboutsomething that's kind of serious
today, even though I'm kind ofgiggling.
But it's like it's that thatmoment when people see your
stuff, either online or inperson, and they don't buy, and
that feeling that you get, likeyou're almost offended.
(03:49):
You're like why are they notbuying?
Like my stuff is cute, like weknow it's good or it's yummy,
whatever it is that you offermaybe you offer some kind of
food item or you have some kindof product, or maybe even offer
a service like me coaching,consulting, copywriting,
interior design something andyou tell people about your
business and they don't buy.
(04:10):
And it's so frustrating, don'ty'all agree?
Like it's.
It feels personal, right,because all of us have turned a
passion or we are looking toturn a passion into a business
and so we take pride in what weare doing, right?
Don't?
You take pride in what you'vecreated and so when someone
(04:32):
doesn't like it or they don'tbuy, you're just like why this
is obviously good, right?
It's like someone calling yourbaby ugly.
No one ever wants that no onewants an ugly baby, right?
And that's what it feels like.
My husband always uses thatanalogy, so I always think of it
.
But it is true, right, and ourbusinesses are like our baby too
(04:56):
.
We put all of this extra timeand energy and money into this
business.
Even if it's just something youhave on the side, it's still
something that is based on,maybe something you're creating
from your heart, whether you'rea maker, whether you offer some
kind of service.
But the fact is, not everyone'sgoing to buy, and that's kind
(05:16):
of a hard thing.
When you start a business,you're like why aren't people
buying?
Like I know people that haveEtsy stores and they're like I
see that there's all these views.
Why aren't they buying?
And you know, maybe you have abooth at a show and someone
comes by and they touch it andthey feel it, but they still
don't buy.
Today, we're going to talk aboutthree reasons why they're not
buying.
So that you can sleep better atnight and you can not be
(05:37):
offended.
You can walk around with asmile on your face knowing you
still have an amazing product orservice, like you have
something amazing.
But there are some real reasonswhy people aren't buying.
So let's talk about these todayso that you can have a great
day, you can not be offendedanymore and you will not take it
personally and you will be on apursuit to find your right
(05:59):
people right who actually loveyour stuff.
So let's talk about it.
So the first reason why peopledon't buy so maybe again you
have a booth, maybe you have anonline store, maybe you offer a
product or service and you toldsomeone about it Number one it
could be because it's notactually for them.
Like, they don't need it.
Like, let's just say, I madesome kind of diapers or diaper
(06:22):
bag and I got offended that somewoman did not buy it when
little did I know she doesn'thave a baby, she doesn't need
diapers or a diaper bag, she isnot in the market for that Y'all
.
This is the most obvious one.
You should be able to discernwhether people, if you're in
(06:47):
person, you can probably discernwhether they actually need it
or not.
Like, if it's a woman's shoesand it's a man walking by, he's
like those are cool shoes, butI'm not a woman, I don't need
those.
Don't be offended.
Okay, now we could go into awhole nother tangent where you
could still talk to them aboutit, because maybe they have a
woman in their life.
But we're not going to do that.
We're just talking about theobvious, the obvious.
(07:10):
So before you get offendedagain when people see your stuff
or hear you talk about it,realize that it may not be for
them, like they literally justdon't need it.
No-transcript, they needsomething like what you have,
(07:56):
and then they will think of you.
So all is not lost, my friends.
All is not lost because someonedoesn't buy your stuff.
They could be a good refer.
They may remember you later,all that good stuff.
So today, no more beingoffended.
I mean, I think about it when Ishop.
Like I was at a show recentlyand there was a booth with all
kinds of clothes and I was likeI'm going to go look at these
(08:18):
clothes and they were women'sclothes.
Well, little did I know.
When I got in there they werelike these really, really
Western style, and it justwasn't really my style at all.
I don't buy Western stuff.
But it definitely had afollowing because there was
people in there going nuts overthe stuff.
Right, oh, it was at theHouston Rodeo, that's where it
was.
But I love to shop, so I'mgoing to go in every booth.
(08:40):
Now can you imagine here's mehaving a great time walking
through the booth looking at theclothes, even though they're
not for me?
I was just kind of having fun.
Imagine that someone was mad orrude or offended or sad after I
left going my stuff is terrible,she didn't buy.
(09:01):
Can you imagine that, just for aminute, that that person wasted
their energy on me coming in toenjoy their booth, even though
I'm not the right client, andwasting their energy worrying
about it or, worse, not beinghappy that I didn't buy and
having a bad day thinking theirstuff stinks?
Y'all this is wasted energy.
(09:24):
I mean, this is obvious to you,right?
This is to me the most obviousone.
Like, it's not for everyone, sodon't be offended and don't let
it ruin your day, because I'mtelling you, when you find the
right person, who loves Westernwear, who wanted to get
something at the rodeo, that waswanting to see all this stuff,
they would happily pull outtheir credit card because your
(09:44):
stuff is for them, right?
Okay, so this is number one.
This should be obvious, thisshould come naturally to you,
that you realize that your stuffis not for everyone, and to not
be offended and to let peopleenjoy your stuff, whether they
see it online or in person, oryou tell them about it.
(10:05):
You realize that it's not foreveryone, and that's okay,
because you're on the hunt totalk to the right people and to
have the right people come in,because you're on the hunt to
talk to the right people and tohave the right people come in
your booth or see your stuff ortalk to you, right?
So that's number one.
It's literally not for them.
Number two maybe it's for them,but it's just not something
(10:26):
that they want to pay money for,like they just would not spend
money on that.
For example, I went into a newstore in my area.
There's a street called MarketStreet here in my town in
Woodlands, in the Woodlands, andit has some really nice shops
Okay, like a Louis Vuitton store, all that.
Okay, kate Spade, all that andit has a store that I had never
(10:48):
been in.
It's a Golden Goose.
Have y'all heard of the GoldenGoose?
The shoes, they look kind oflike worn.
They're really cute.
They have stars on them Supercute.
I had to go in the store.
I was like I have to see thisstuff.
I've heard about it, but Iwould never buy $600 Golden
Gooses.
Okay, now other people will,people I know will, and that's
(11:33):
okay.
I just don't need to.
I'm like I have my littleprobably $80 shoes or whatever
they are, my little tennis shoes, and they were so cute and I
love them.
I just don't feel the need.
Even if they talk to me for 20minutes about the shoes, I'm
just not going to buy them.
They're not for me, they'recute.
I actually think they're supercute and I am a person that
might buy something thatexpensive if I really wanted to
Like, you know, some type ofclothing item like that.
I actually might, but I justwasn't going to do it for those
shoes.
So I'm still not the rightperson.
(11:55):
So this kind of ties in tonumber one, but it's different,
because I am actually a kind ofperson that might splurge on
something, right, some peopledon't splurge that much.
I might, but I'm not going todo it.
I went in there for fun.
So imagine if they were totallyoffended and like they're like
(12:17):
we're not going to be able tosell this because nobody wants
this and it's not true.
There was plenty of people inthere that were buying the shoes
and they love them, okay, butI'm still not the target
audience, because that's a niche.
That's a niche of $600 tennisshoes, okay, or more.
They might have been $800.
(12:38):
I don't even remember, but Iwas just like I couldn't do it,
like no way, they're cute.
I could not do it right.
So I'm still not the perfectperson.
I'm closer than the rodeobecause I actually really like
the shoes.
I just wasn't prepared.
So again, the store should neverbe offended.
They have their clientele andthey probably work on a system
(13:01):
where they don't have to getthat many sales every day.
They don't rely on tons ofpeople coming in and buying like
a McDonald's.
A McDonald's relies on amillion people coming in every
day to make their margins, butthe $600 shoe store just needs
however many they need.
I have no idea how many theyneed to stay profitable.
(13:22):
I don't know, but I wouldn'timagine that it has to be
necessarily that many, right.
So maybe kind of kind of aright person, but just still not
it.
We're getting closer, but stillnot it right, and so that would
be something to consider whenyou have people come in your
(13:42):
booth.
Maybe you have a luxury item.
It's not for everyone, so don'tbe offended.
You are now narrowing down toyour niche, right, to find those
perfect people that actuallyvalue that.
Okay, so let's repeat.
And then we're going to go tonumber three.
Number one was it's literallynot for them, like if it's
you're selling women's shoes toa man.
Number two it could be for them, but they still just aren't
(14:06):
going to do it.
Like it would take a wholebunch to get them to buy, right.
So those are two reasons whypeople don't buy, and to not be
offended, okay.
The third reason why they maynot buy is because they were
actually a perfect client or aperson, but they just didn't get
all of the information theyneeded to make the purchase.
(14:29):
This one's the tough one y'all.
This one, the onus is on you tomake sure when you start
talking to people and you cantell that they are actually
close to wanting to buy andthey're excited about it and
they're touching it, they'refeeling it, you can tell.
But they've been left hanging,like maybe you didn't let them
(14:51):
know about some valuable pieceof it on how it could better
their lives, how it could changetheir lives, how it tastes so
good, how it received an award,how it's your best selling item,
how it's gluten free, how itdoesn't have any fake dyes, how
it's handmade in Texas, how it'sa women owned business.
You didn't push them over thehump and I think a lot of times
(15:16):
nowadays we all kind of needthat little thing that pushes us
over.
Now I don't think there'sanything the shoe store could
have done to get me to buy, asin example number two.
But it could be that if I go into, let's say, an athleisure
store I love Lululemon, I loveAthleta and if I was in there
(15:39):
and I was like, ok, wait, thistop is really cute.
But I'm like, you know, it's$85.
I really want this, you know,and I just put it back.
But I'm like, I'm the person.
I'm the person that would buythat.
But if they had told me oh yeah,this is our organic fabric.
This is the softest thingyou've ever felt.
You have to feel this.
It's buttery and you know what?
(16:00):
This is our best selling itemonline and this color has been
the hit this year.
This is, you know.
I've seen, for example, yellowis in right now and this yellow,
I'm telling you it's the hit ofthe season.
This has been.
It's flying off the shelf.
This is our best Blah, blah,blah.
If they started telling me thatand then they said oh, the fit.
You won't even believe.
(16:21):
So see these elastic straps.
What I love about these is theydon't cut in.
Like if the salesperson startedtelling me this stuff, I'd be
like okay.
And then if they said and youknow we have 60-day warranty or
you can return it, if you try iton and you don't want it, you
don't like it, it is not doingwhat I'm telling you, then you
can always return it.
(16:42):
Y'all it would push me over theedge and I would buy it.
In fact, I went to go get tennisshoes at Fleet Feet, some
walking shoes, and I got a KarhuK-A-R-H-U and it was founded in
Finland.
I believe I'll have to go backand read all the stuff on it.
They were used in the Olympicsfor runners and stuff and they
(17:03):
were founded in like 1916.
So she kind of told me thestory and I was like, wait, this
is kind of interesting.
And then she was telling methat for any reason, if I, you
know, needed to return them in30 days, exchange whatever
she'll give, she'll give hermoney back, we can get a
different shoe.
And I was like done, I'm buyingit.
So imagine if I hadn't had thatsalesperson around and I was
(17:25):
just kind of randomly trying onshoes and I'm like, what is this
brand?
Are these even cute?
What are these?
Are these going to last?
And I walked off.
The onus is on you, as many ofyou are the salespeople for your
business, right, and we don'tlike to think of ourselves as
salespeople, but what we reallyneed to do is be forthcoming
(17:47):
about the value of what we'reoffering and we have to say this
is how it's gonna help you.
This is what I offer aguarantee.
This is my top selling item.
This is so much fun.
I mean, when I had my onlineboutiques and I would talk about
my bags or the cutting boards,I had these cutting boards that
I sold for years and years.
Hands down, solid gift, noregrets.
(18:10):
Every time, whether you'regiving a wedding gift,
anniversary gift, mother's Day,father's Day, these thick
cutting boards that wereengraved, and I could talk about
them.
I'm like y'all, these are thebest and they were of our
best-selling items.
And I'm like these are amazing.
You literally cannot go wrongwith this.
We do have a warranty on them,but they are beautiful.
The carving that's engraved islike deep it's not just like a
(18:32):
laser engraved, like I wouldtell this stuff and I'm like
they wash well, just need to putoil on them.
I gave them the information theyneeded to be able to make that
decision and push them over thehump to buy Right.
So if you're a service provider, you're someone like me.
What is it that you can share?
You can share that you have awarranty.
(18:54):
You can share that it's helpedhundreds of people.
You can share that it's supersimple and streamlined and and
will clear everything up and youget a printable guide with it
and it'll keep you on track.
You can watch it 24-7.
If it's a course, you can gethelp anytime.
Like all these things added upwhich you hear me talk about
when I talk about my programs isbecause we need to get people
over the hump right and we couldall probably do a better job of
(19:16):
it.
We never want to be an ickysalesperson.
We never want to be a weirdo,but the onus is on us.
When you have someone that isyour right client or customer
and you can tell because they'reexcited about it, you can tell
they're just right there on theedge.
The onus is on you.
But still, you should never beoffended if they don't buy,
(19:41):
because maybe they decided forsome reason it wasn't right for
them, maybe they didn't haveenough information from you,
maybe they didn't knoweverything that they needed to
know.
The onus is on you.
Your website needs to have itall laid out.
You need to be talking about itand sharing it.
So don't be offended.
(20:02):
It's not them snubbing you, it'smaybe.
I'm just saying maybe you notsharing everything and being
forthcoming with all thevaluable things about what you
offer, the story behind it, theguarantee, the features, the
quality, what went into it.
Make sure you do that.
(20:26):
Okay, the onus is on you.
Don't be offended if they don'tbuy.
They simply didn't have all theinformation, okay.
(20:46):
So please, now, when you're outand about, when you're in the
wild out there talking aboutyour business or someone finds
your business through Instagramor Google or maybe even chat GBT
now, who knows?
Through Instagram or Google ormaybe even chat GBT, now, who
knows?
However, they find you.
Make sure that you are sharingthe value of what you offer so
they can make an informeddecision, because it's going to
be one of three reasons mostlikely that they don't buy.
Number one, it's literally notfor them.
(21:09):
Number two, it could be forthem, but it would take a lot to
get them to buy.
And number three, that maybethey didn't have all the
information that they neededwant to make.
How can I make them feel goodabout that decision?
(21:39):
So, no more getting offended.
Okay, promise, promise me.
Okay, y'all are amazing.
Thanks so much for being here,and if you do need help with
your business today, whetheryou're in the idea stage,
whether you're starting maybeyou want to start a podcast too
please reach out to me.
I can do a quick clarity callwith you and just kind of figure
out where you're at and whatyour next step should be, what
you need to work on.
I offer one-on-one coaching,which can be life-changing for
(22:01):
you and I know that soundsdramatic but it actually can,
because sometimes, when you hearsomeone else say, yes, you're
doing the right things, try this, this, this or you could say
you know what?
Maybe consider this alternativeplan, Focus on this.
It can help you sleep better atnight because you can be like,
yes, I'm doing the right things,I know what I'm doing, I've got
confirmation, let's go, I wantto do this.
(22:22):
So I offer one-on-one coaching,and then you'll know I have
self-paced courses and stuffthat you can work on anytime.
If you've got a full-time jobkids, you're homeschooling, all
that you don't have time to bemeeting with people, but you may
have time late at night to beworking on a course and be
mapping out your business.
So I've got a course called theJust Getting Started Bootcamp
that can help you get yourbusiness started.
I have a course for startingyour podcast.
(22:42):
It's called Passion to Podcast.
And then I also have GrowGetters, which is my whole
program to help you get yourbusiness off the ground and
growing in the most simple andauthentic way possible so you
can start actually living yourdream.
So that's it.
Y'all reach out if you needanything.
I'd love to help you.
I'm so honored to be a part ofyour journey and I'm so happy
you're here.
So that's it.
Y'all have a great day Untilnext time.
(23:03):
Bye now.
Speaker 2 (23:08):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(23:29):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:23):
Well, hello, this is Kimberly.
It's episode 290, and I am soglad that you're here.
Speaker 3 (00:28):
today we're talking about three reasons why people
are not buying your stuff andhow you can stop being offended
by that and not take itpersonally.
I'm going to share with youthese three things.
This is going to help you somuch.
It's going to totally help you,I promise, because we've all
had it when people didn't buyour stuff, right.
So if you're new here, welcome.
(00:48):
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
Whether you're in the idea stagestarting or growing, or maybe
you're even starting a podcastalong with your business then
you are in the right place andI'm so glad you're here.
What you need to do right now,if you're new, is to scroll down
in the show notes, okay, andyou, if you scroll down right
(01:08):
now, like if you're an Applepodcast, you'll see down below
the episode I have some links tosome freebies for you that are
going to help you, no matterwhat stage you're in in your
journey, whether it's for yourbusiness or your podcast, okay.
So I have some tools forstarting your business, starting
your podcast, all that goodstuff and even if you're trying
to figure out your best businessidea.
So go through those, grab whatyou need.
I even have a spreadsheet ofall the tools and software that
(01:29):
I use.
That, I think, will be superhelpful for you.
And I do have a Facebook groupcalled Women Starting Businesses
Doing what we Love.
We have some fun posts eachweek, so I'd love to have you in
there and get to know youbetter and hear about your
business.
So make sure you click the linkto get in the group as well.
And if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are wonderful and kindand just grateful humans and I'm
(01:52):
so honored to know you.
Thank you so much for all thekind words and the messages and
emails.
I appreciate it so much.
And if you have been listening awhile to this podcast and you
find value in it, would you beso kind to leave a review?
Y'all that would mean the worldto me, Like if you're in Apple
Podcasts or Spotify.
(02:12):
All you have to do is hit thefive-star rating and then, if
you have 30 seconds, to write awritten review and just share
what this podcast has meant toyou or how it's helped you, or
maybe you liked a certainepisode.
Whatever it is, I would love tohear it because, after all, I
record these alone, like I amright now looking out the window
, my dog's in the room and Idon't really get feedback, and
(02:34):
so what I would love to hear iswhat maybe a certain episode
meant to you.
And it just brightens my dayand I can't help but think that
it tells Apple and Spotify andall the players out there that
this is a valuable podcast.
So that's it.
Thank you so much.
Okay, on to the episode.
Speaker 1 (02:55):
Well, hello friends.
How are you?
How is everything going withyour business?
Speaker 2 (03:00):
Tell me tell me, tell me, I need to know the scoop
Y'all.
Speaker 3 (03:03):
I get so excited about this because I'm just so
proud of you and so in awe ofyou that you are taking steps to
build your dream.
So many people never pursuetheir dream.
They just talk about it, theyjust smack talk and they say
they want to start a business,or they say they want to do this
or that.
Speaker 2 (03:21):
They even think about it at night, when they're
laying in bed, going up to sleep, and they're like you know, I
wish I could just make moneydoing what I love.
Speaker 3 (03:27):
I know I how I could help people.
I just need to get it togetherand do it.
So I'm so proud of you, You'rehere.
But we're talking aboutsomething that's kind of serious
today, even though I'm kind ofgiggling.
But it's like it's that thatmoment when people see your
stuff, either online or inperson, and they don't buy, and
that feeling that you get, likeyou're almost offended.
(03:49):
You're like why are they notbuying?
Like my stuff is cute, like weknow it's good or it's yummy,
whatever it is that you offermaybe you offer some kind of
food item or you have some kindof product, or maybe even offer
a service like me coaching,consulting, copywriting,
interior design something andyou tell people about your
business and they don't buy.
(04:10):
And it's so frustrating, don'ty'all agree?
Like it's.
It feels personal, right,because all of us have turned a
passion or we are looking toturn a passion into a business
and so we take pride in what weare doing, right?
Don't?
You take pride in what you'vecreated and so when someone
(04:32):
doesn't like it or they don'tbuy, you're just like why this
is obviously good, right?
It's like someone calling yourbaby ugly.
No one ever wants that no onewants an ugly baby, right?
And that's what it feels like.
My husband always uses thatanalogy, so I always think of it
.
But it is true, right, and ourbusinesses are like our baby too
(04:56):
.
We put all of this extra timeand energy and money into this
business.
Even if it's just something youhave on the side, it's still
something that is based on,maybe something you're creating
from your heart, whether you'rea maker, whether you offer some
kind of service.
But the fact is, not everyone'sgoing to buy, and that's kind
(05:16):
of a hard thing.
When you start a business,you're like why aren't people
buying?
Like I know people that haveEtsy stores and they're like I
see that there's all these views.
Why aren't they buying?
And you know, maybe you have abooth at a show and someone
comes by and they touch it andthey feel it, but they still
don't buy.
Today, we're going to talk aboutthree reasons why they're not
buying.
So that you can sleep better atnight and you can not be
(05:37):
offended.
You can walk around with asmile on your face knowing you
still have an amazing product orservice, like you have
something amazing.
But there are some real reasonswhy people aren't buying.
So let's talk about these todayso that you can have a great
day, you can not be offendedanymore and you will not take it
personally and you will be on apursuit to find your right
(05:59):
people right who actually loveyour stuff.
So let's talk about it.
So the first reason why peopledon't buy so maybe again you
have a booth, maybe you have anonline store, maybe you offer a
product or service and you toldsomeone about it Number one it
could be because it's notactually for them.
Like, they don't need it.
Like, let's just say, I madesome kind of diapers or diaper
(06:22):
bag and I got offended that somewoman did not buy it when
little did I know she doesn'thave a baby, she doesn't need
diapers or a diaper bag, she isnot in the market for that Y'all
.
This is the most obvious one.
You should be able to discernwhether people, if you're in
(06:47):
person, you can probably discernwhether they actually need it
or not.
Like, if it's a woman's shoesand it's a man walking by, he's
like those are cool shoes, butI'm not a woman, I don't need
those.
Don't be offended.
Okay, now we could go into awhole nother tangent where you
could still talk to them aboutit, because maybe they have a
woman in their life.
But we're not going to do that.
We're just talking about theobvious, the obvious.
(07:10):
So before you get offendedagain when people see your stuff
or hear you talk about it,realize that it may not be for
them, like they literally justdon't need it.
No-transcript, they needsomething like what you have,
(07:56):
and then they will think of you.
So all is not lost, my friends.
All is not lost because someonedoesn't buy your stuff.
They could be a good refer.
They may remember you later,all that good stuff.
So today, no more beingoffended.
I mean, I think about it when Ishop.
Like I was at a show recentlyand there was a booth with all
kinds of clothes and I was likeI'm going to go look at these
(08:18):
clothes and they were women'sclothes.
Well, little did I know.
When I got in there they werelike these really, really
Western style, and it justwasn't really my style at all.
I don't buy Western stuff.
But it definitely had afollowing because there was
people in there going nuts overthe stuff.
Right, oh, it was at theHouston Rodeo, that's where it
was.
But I love to shop, so I'mgoing to go in every booth.
(08:40):
Now can you imagine here's mehaving a great time walking
through the booth looking at theclothes, even though they're
not for me?
I was just kind of having fun.
Imagine that someone was mad orrude or offended or sad after I
left going my stuff is terrible,she didn't buy.
(09:01):
Can you imagine that, just for aminute, that that person wasted
their energy on me coming in toenjoy their booth, even though
I'm not the right client, andwasting their energy worrying
about it or, worse, not beinghappy that I didn't buy and
having a bad day thinking theirstuff stinks?
Y'all this is wasted energy.
(09:24):
I mean, this is obvious to you,right?
This is to me the most obviousone.
Like, it's not for everyone, sodon't be offended and don't let
it ruin your day, because I'mtelling you, when you find the
right person, who loves Westernwear, who wanted to get
something at the rodeo, that waswanting to see all this stuff,
they would happily pull outtheir credit card because your
(09:44):
stuff is for them, right?
Okay, so this is number one.
This should be obvious, thisshould come naturally to you,
that you realize that your stuffis not for everyone, and to not
be offended and to let peopleenjoy your stuff, whether they
see it online or in person, oryou tell them about it.
(10:05):
You realize that it's not foreveryone, and that's okay,
because you're on the hunt totalk to the right people and to
have the right people come in,because you're on the hunt to
talk to the right people and tohave the right people come in
your booth or see your stuff ortalk to you, right?
So that's number one.
It's literally not for them.
Number two maybe it's for them,but it's just not something
(10:26):
that they want to pay money for,like they just would not spend
money on that.
For example, I went into a newstore in my area.
There's a street called MarketStreet here in my town in
Woodlands, in the Woodlands, andit has some really nice shops
Okay, like a Louis Vuitton store, all that.
Okay, kate Spade, all that andit has a store that I had never
(10:48):
been in.
It's a Golden Goose.
Have y'all heard of the GoldenGoose?
The shoes, they look kind oflike worn.
They're really cute.
They have stars on them Supercute.
I had to go in the store.
I was like I have to see thisstuff.
I've heard about it, but Iwould never buy $600 Golden
Gooses.
Okay, now other people will,people I know will, and that's
(11:33):
okay.
I just don't need to.
I'm like I have my littleprobably $80 shoes or whatever
they are, my little tennis shoes, and they were so cute and I
love them.
I just don't feel the need.
Even if they talk to me for 20minutes about the shoes, I'm
just not going to buy them.
They're not for me, they'recute.
I actually think they're supercute and I am a person that
might buy something thatexpensive if I really wanted to
Like, you know, some type ofclothing item like that.
I actually might, but I justwasn't going to do it for those
shoes.
So I'm still not the rightperson.
(11:55):
So this kind of ties in tonumber one, but it's different,
because I am actually a kind ofperson that might splurge on
something, right, some peopledon't splurge that much.
I might, but I'm not going todo it.
I went in there for fun.
So imagine if they were totallyoffended and like they're like
(12:17):
we're not going to be able tosell this because nobody wants
this and it's not true.
There was plenty of people inthere that were buying the shoes
and they love them, okay, butI'm still not the target
audience, because that's a niche.
That's a niche of $600 tennisshoes, okay, or more.
They might have been $800.
(12:38):
I don't even remember, but Iwas just like I couldn't do it,
like no way, they're cute.
I could not do it right.
So I'm still not the perfectperson.
I'm closer than the rodeobecause I actually really like
the shoes.
I just wasn't prepared.
So again, the store should neverbe offended.
They have their clientele andthey probably work on a system
(13:01):
where they don't have to getthat many sales every day.
They don't rely on tons ofpeople coming in and buying like
a McDonald's.
A McDonald's relies on amillion people coming in every
day to make their margins, butthe $600 shoe store just needs
however many they need.
I have no idea how many theyneed to stay profitable.
(13:22):
I don't know, but I wouldn'timagine that it has to be
necessarily that many, right.
So maybe kind of kind of aright person, but just still not
it.
We're getting closer, but stillnot it right, and so that would
be something to consider whenyou have people come in your
(13:42):
booth.
Maybe you have a luxury item.
It's not for everyone, so don'tbe offended.
You are now narrowing down toyour niche, right, to find those
perfect people that actuallyvalue that.
Okay, so let's repeat.
And then we're going to go tonumber three.
Number one was it's literallynot for them, like if it's
you're selling women's shoes toa man.
Number two it could be for them, but they still just aren't
(14:06):
going to do it.
Like it would take a wholebunch to get them to buy, right.
So those are two reasons whypeople don't buy, and to not be
offended, okay.
The third reason why they maynot buy is because they were
actually a perfect client or aperson, but they just didn't get
all of the information theyneeded to make the purchase.
(14:29):
This one's the tough one y'all.
This one, the onus is on you tomake sure when you start
talking to people and you cantell that they are actually
close to wanting to buy andthey're excited about it and
they're touching it, they'refeeling it, you can tell.
But they've been left hanging,like maybe you didn't let them
(14:51):
know about some valuable pieceof it on how it could better
their lives, how it could changetheir lives, how it tastes so
good, how it received an award,how it's your best selling item,
how it's gluten free, how itdoesn't have any fake dyes, how
it's handmade in Texas, how it'sa women owned business.
You didn't push them over thehump and I think a lot of times
(15:16):
nowadays we all kind of needthat little thing that pushes us
over.
Now I don't think there'sanything the shoe store could
have done to get me to buy, asin example number two.
But it could be that if I go into, let's say, an athleisure
store I love Lululemon, I loveAthleta and if I was in there
(15:39):
and I was like, ok, wait, thistop is really cute.
But I'm like, you know, it's$85.
I really want this, you know,and I just put it back.
But I'm like, I'm the person.
I'm the person that would buythat.
But if they had told me oh yeah,this is our organic fabric.
This is the softest thingyou've ever felt.
You have to feel this.
It's buttery and you know what?
(16:00):
This is our best selling itemonline and this color has been
the hit this year.
This is, you know.
I've seen, for example, yellowis in right now and this yellow,
I'm telling you it's the hit ofthe season.
This has been.
It's flying off the shelf.
This is our best Blah, blah,blah.
If they started telling me thatand then they said oh, the fit.
You won't even believe.
(16:21):
So see these elastic straps.
What I love about these is theydon't cut in.
Like if the salesperson startedtelling me this stuff, I'd be
like okay.
And then if they said and youknow we have 60-day warranty or
you can return it, if you try iton and you don't want it, you
don't like it, it is not doingwhat I'm telling you, then you
can always return it.
(16:42):
Y'all it would push me over theedge and I would buy it.
In fact, I went to go get tennisshoes at Fleet Feet, some
walking shoes, and I got a KarhuK-A-R-H-U and it was founded in
Finland.
I believe I'll have to go backand read all the stuff on it.
They were used in the Olympicsfor runners and stuff and they
(17:03):
were founded in like 1916.
So she kind of told me thestory and I was like, wait, this
is kind of interesting.
And then she was telling methat for any reason, if I, you
know, needed to return them in30 days, exchange whatever
she'll give, she'll give hermoney back, we can get a
different shoe.
And I was like done, I'm buyingit.
So imagine if I hadn't had thatsalesperson around and I was
(17:25):
just kind of randomly trying onshoes and I'm like, what is this
brand?
Are these even cute?
What are these?
Are these going to last?
And I walked off.
The onus is on you, as many ofyou are the salespeople for your
business, right, and we don'tlike to think of ourselves as
salespeople, but what we reallyneed to do is be forthcoming
(17:47):
about the value of what we'reoffering and we have to say this
is how it's gonna help you.
This is what I offer aguarantee.
This is my top selling item.
This is so much fun.
I mean, when I had my onlineboutiques and I would talk about
my bags or the cutting boards,I had these cutting boards that
I sold for years and years.
Hands down, solid gift, noregrets.
(18:10):
Every time, whether you'regiving a wedding gift,
anniversary gift, mother's Day,father's Day, these thick
cutting boards that wereengraved, and I could talk about
them.
I'm like y'all, these are thebest and they were of our
best-selling items.
And I'm like these are amazing.
You literally cannot go wrongwith this.
We do have a warranty on them,but they are beautiful.
The carving that's engraved islike deep it's not just like a
(18:32):
laser engraved, like I wouldtell this stuff and I'm like
they wash well, just need to putoil on them.
I gave them the information theyneeded to be able to make that
decision and push them over thehump to buy Right.
So if you're a service provider, you're someone like me.
What is it that you can share?
You can share that you have awarranty.
(18:54):
You can share that it's helpedhundreds of people.
You can share that it's supersimple and streamlined and and
will clear everything up and youget a printable guide with it
and it'll keep you on track.
You can watch it 24-7.
If it's a course, you can gethelp anytime.
Like all these things added upwhich you hear me talk about
when I talk about my programs isbecause we need to get people
over the hump right and we couldall probably do a better job of
(19:16):
it.
We never want to be an ickysalesperson.
We never want to be a weirdo,but the onus is on us.
When you have someone that isyour right client or customer
and you can tell because they'reexcited about it, you can tell
they're just right there on theedge.
The onus is on you.
But still, you should never beoffended if they don't buy,
(19:41):
because maybe they decided forsome reason it wasn't right for
them, maybe they didn't haveenough information from you,
maybe they didn't knoweverything that they needed to
know.
The onus is on you.
Your website needs to have itall laid out.
You need to be talking about itand sharing it.
So don't be offended.
(20:02):
It's not them snubbing you, it'smaybe.
I'm just saying maybe you notsharing everything and being
forthcoming with all thevaluable things about what you
offer, the story behind it, theguarantee, the features, the
quality, what went into it.
Make sure you do that.
(20:26):
Okay, the onus is on you.
Don't be offended if they don'tbuy.
They simply didn't have all theinformation, okay.
(20:46):
So please, now, when you're outand about, when you're in the
wild out there talking aboutyour business or someone finds
your business through Instagramor Google or maybe even chat GBT
now, who knows?
Through Instagram or Google ormaybe even chat GBT, now, who
knows?
However, they find you.
Make sure that you are sharingthe value of what you offer so
they can make an informeddecision, because it's going to
be one of three reasons mostlikely that they don't buy.
Number one, it's literally notfor them.
(21:09):
Number two, it could be forthem, but it would take a lot to
get them to buy.
And number three, that maybethey didn't have all the
information that they neededwant to make.
How can I make them feel goodabout that decision?
(21:39):
So, no more getting offended.
Okay, promise, promise me.
Okay, y'all are amazing.
Thanks so much for being here,and if you do need help with
your business today, whetheryou're in the idea stage,
whether you're starting maybeyou want to start a podcast too
please reach out to me.
I can do a quick clarity callwith you and just kind of figure
out where you're at and whatyour next step should be, what
you need to work on.
I offer one-on-one coaching,which can be life-changing for
(22:01):
you and I know that soundsdramatic but it actually can,
because sometimes, when you hearsomeone else say, yes, you're
doing the right things, try this, this, this or you could say
you know what?
Maybe consider this alternativeplan, Focus on this.
It can help you sleep better atnight because you can be like,
yes, I'm doing the right things,I know what I'm doing, I've got
confirmation, let's go, I wantto do this.
(22:22):
So I offer one-on-one coaching,and then you'll know I have
self-paced courses and stuffthat you can work on anytime.
If you've got a full-time jobkids, you're homeschooling, all
that you don't have time to bemeeting with people, but you may
have time late at night to beworking on a course and be
mapping out your business.
So I've got a course called theJust Getting Started Bootcamp
that can help you get yourbusiness started.
I have a course for startingyour podcast.
(22:42):
It's called Passion to Podcast.
And then I also have GrowGetters, which is my whole
program to help you get yourbusiness off the ground and
growing in the most simple andauthentic way possible so you
can start actually living yourdream.
So that's it.
Y'all reach out if you needanything.
I'd love to help you.
I'm so honored to be a part ofyour journey and I'm so happy
you're here.
So that's it.
Y'all have a great day Untilnext time.
(23:03):
Bye now.
Speaker 2 (23:08):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(23:29):
Bye.
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