June 12, 2025 • 33 mins
If you're starting a business, it's imperative you PLAY BIG to avoid it turning into a hobby. In today's episode, I take you through 3 ways to start small, with low risk, yet go big so you can actually achieve the successful business you dream of. READ MORE HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started Now
(00:27):
we're going to have some fun, solet's get started.
Speaker 2 (00:31):
Well, hello, this is Kimberly.
Speaker 3 (00:32):
It's episode 296, and I'm so glad that you are here
today, because we're talkingabout starting small but playing
big.
Oh, yes, I'm speaking directlyto all of you new business
owners, whether you're a newcoach, new service provider, new
online business owner, and youhave found yourself saying that
you're just starting small, orsaying it in your head, maybe,
(00:53):
just saying it to yourself, andkind of hiding behind that and
being like, yeah, I'm juststarting small, kind of giving
yourself an out to really go bigwith your business.
We're going to discuss thistoday because I want you to know
that there's a difference, thatyou can start small but play
big.
You can, you can set yourselfup for success, and that means
(01:16):
success with however you defineit.
Everyone's definition ofsuccess is different, and it may
be more about a lifestyle.
For you, it may be more aboutgetting to do something that you
love.
It may be more about makingmoney, all of the things.
It may be more about makingimpact, all of that.
But today we're going to talkabout it.
We're going to talk about howto start small but play big,
(01:38):
because the last thing I wantyou to do is start small and
keep it so small that you neverreally make any money, okay, so
we're gonna talk about it today.
If you're new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
Whether you're in the ideastage, starting or growing.
This is for you.
Again, whether you have acoaching business, service
business, or you're an onlinebusiness owner, this is for you
(02:03):
and I have some free goodies foryou.
Owner this is for you and Ihave some free goodies for you.
If you scroll down in the shownotes right now, you will see I
have some free downloads thatwill be super helpful for you.
Okay, I've got a 16-stepchecklist that people tell me
they absolutely love.
It's my most popular downloadeditem and it's a printable
one-pager you can put out onyour desk and work through as
(02:23):
you're beginning your business.
If you're looking to grow yourbusiness or start a podcast,
I've got some free goodies downbelow for you too, so make sure
you'll check out everything.
Also, I have a free Facebookgroup called Women Starting
Businesses and Podcasts Doingwhat we Love, so you can jump in
there.
I would love to have you.
Make sure you get plugged in.
I just don't want you goingabout this alone and I can save
(02:44):
you a whole bunch of time if youjust grab those free goodies
and get to work on them todayand if you've been listening a
while.
Thank you so much to all myloyal listeners.
Thank you for the reviews andall the kind words.
It means the world to me.
You have no idea because I dothis every week and you know
it's quiet in here except for mydog.
I like to say he's in here, butI don't really get any feedback
(03:06):
.
And so when I get feedback fromyou to say, yes, I loved
episode 296, or another episodeor your podcast is helping me,
it motivates me.
I listen to it on the way towork.
It literally means the world tome.
So if you have a second rightnow and you have been listening
to this podcast, you find valuein it would you give it a
five-star rating super quick?
(03:28):
It's an Apple podcast, spotify,whatever player you are and hit
the five-star rating If youhave 30 seconds to write a
written review again.
It would mean the world to meand thank you again to all of
you who have already done this.
It's just, you know, somethingthat warms my soul when I get a
new review and I get so excitedto read it.
You'll see too, you have apodcast.
Reviews are like gold and theymean so much.
(03:50):
So that's it.
Okay, on to the episode.
Speaker 2 (03:58):
Well, hello friends.
How are you today?
Speaker 3 (04:01):
What is shaking, what is happening in your business.
I need all the scoop.
Y'all make sure y'all arereplying to the weekly posts in
our Women Starting Businessesand Podcast Facebook group,
because I love to get updated onyour progress, your milestones.
Shout out to Amanda Richardsonwith Wearing the Park.
Y'all may have heard her a fewepisodes back.
If you haven't listened, youneed to.
(04:21):
She started a business sellinggame packs no-transcript.
(04:54):
You are starting small, which Ithink is smart, but you're not
playing big.
You're just not playing big.
And what do I mean by that?
We're going to go into it.
I want to help you play biggerwithout having to risk big.
I think that's the last thingwe want is to be super risky.
Am I right?
Like you, don't want to startsomething that has no chance of
(05:17):
succeeding, right?
Nobody wants to do that.
And you also don't want tostart something that you know
you have to mortgage your hometo be able to pay for it or you
have to take out a half amillion dollar loan.
Many of you know that before Istarted this business here, I
was kind of in transition,figuring out, after I'd closed
my online gift boutiques, likewhat I was going to do next and
I seriously considered opening afacial spa in my town and I
(05:41):
looked into even franchisesaround that were opening up.
In fact, orange Theory I knowmany of y'all have heard of that
I used to go there in Coloradowhen we moved here like 13 years
ago.
I had often thought, oh, that'dbe fun to open one of those
franchises, but they werealready all sold out.
But I did a whole bunch ofinvestigation and in fact for
this facial spa I was actuallyjust going to open my own.
(06:02):
It was just a single location.
I was going to have my ownbrand of facial products and
stuff and I was super stokedabout it, but it was going to be
like a half a million dollarloan for our family and I just
thought at the end of the day Igot nervous about the location
of where it was and it just feltrisky.
I didn't feel like all theducks were in a row and thank
goodness I didn't, because thatwas 2019.
(06:24):
And we all know what happenedin the spring of 2020.
And I feel so bad for all thespas and just service businesses
that were relying on helpingpeople in person and you know
masseuses and all that kind ofthing, because you know so many
feared doing that.
You know so many consumersfeared going to places like that
.
I know a lot went out ofbusiness, so I can't even
(06:46):
imagine if that had happened tome.
So thank you, lord, that I wasled in another direction to
start this business, which isamazing and been so fulfilling
and virtually no risk.
Virtually no risk Y'all.
Your business does not have torequire you to outlay a ton of
(07:09):
cash.
Now, some of you do.
I have clients who have openedbakeries and stores and things
like that.
They've gone on to have like amobile business and I totally
understand.
They've got all their ducks ina row and they end up needing
some type of consultant or coachspecifically for that type of
business.
Because I've never opened astore or even had like a mobile
type of business like a groomeror some kind of food trucker.
(07:31):
I've never had anything likethat right.
I've had online businesses, butthose require more money and
some of you here are not willingto do that right now.
You just kind of want to startsmall, maybe out of your home.
A lot of you are doing this onthe side.
You have a full-time job,part-time job and you don't want
it to be risky, am I right?
I mean, we want to spend theleast amount of money we can.
(07:54):
However, we do want to play big.
We want to play big.
I know you want to play big.
I know that you don't just wantto hide and like, be like a
little mouse and be like mybusiness is open and not tell
anybody and just sit there andjust cross your fingers that
orders are going to come in,like you know that that's not
(08:14):
going to work, right?
You know that that's actually ahobby, right?
You're aware of that.
That, just like makingsomething and saying it's for
sale and then sitting back andnot doing anything, is actually
a hobby and it's not a business.
And you're here for a business,right?
You are here for a business.
(08:34):
So the question is how do youstart small with low risk but
play big?
And let's talk about that today.
I'm going to give you threethings to think through on how
you can actually play big withyour business.
Ok, because if you're notplaying big, then you're playing
super small and you run therisk of it just being a hobby.
So number one you can startsmall with low risk, but play
(08:59):
big by offering something youalready know people want.
You already know You've gottenproof, you know that there's
maybe even people selling whatyou want to sell in your area.
You know it's something popularor it's something brand new
that's come about that you wantto jump on in.
(09:21):
You want to get in on thatbecause it's a trend.
And I think this is actually ahuge problem for a lot of new
business owners is that theyhaven't done the research and
they haven't really thoughtthrough this business that
they're putting time, energy andmoney into and they can end up
starting something that is basedon a product or service that is
(09:43):
not really in demand.
That's the last thing you wantpeople.
You do not want to be sellingsomething that is not in demand.
The way you can play big is toget in on I'm going to say trend
, which is hard, because when Isay trend, you may think it's
something trendy that it's likeflare pants or skinny jeans and
(10:04):
it's going to go out prettyquick.
But it's almost like you haveto get in on the new way, the
new way that things are going.
So let me give you an example.
So I had my first business, youknow, with a friend and we did
pop-up shows in Austin, texas,and in 2003,.
I was like I need to be able towork more from home.
I can't be schlepping to showsevery weekend.
(10:26):
I have two little kids.
I have a four-year-old and aone-year-old and I just didn't
have time to be doing all thatand taking up my weekends and I
was like I got to figure out howto do this and I was like you
know what?
I just want to have an onlinestore.
This is what I feel the futureis going to anyways, and I was
in the very early years ofpeople building online boutiques
(10:47):
Okay, I'm like a dinosaur inthat and luckily I was young and
hip, okay, and knew about thatstuff.
So I always respect all of youyoung people out there that are
in your 20s and even early 30s,because you see the future well,
you get it, you get what'scoming and I always trust them,
(11:08):
because when I was that age,people didn't trust me.
I would try to buy products formy business from other
wholesalers and they would belike we don't do business with
online.
They all thought it was fraud,they thought it was scammy, and
I'm like this is where it'sgoing.
It's not because I was someSteve Jobs, who could see the
(11:29):
future and had a vision foreverything in the future.
I just had real life experience.
Knowing like online is reallycool and this is so much better,
right?
So much more efficient, right.
So, anyways, my point is youwant to be jumping on in to the
wave of the future and if itmeans a trend for a while, then
(11:50):
jump in on a trend.
If something is popular, thenyou want to jump in.
Online business has been verypopular.
I jumped in on that with mybusiness when I was taking
family portraits of people.
I jumped in on that.
People were loving gettingreally good family portraits.
When I was growing up, wedidn't get family portraits.
I don't know about y'all.
I grew up in the 70s and 80s.
(12:11):
Did y'all get a lot of familyportraits?
Is it just my family?
I feel like, as cameras havebecome better and now we have
phones and all that, so manymore family photos, which I
think is so awesome, right, butyou should always be jumping in
on the wave of the future, right?
So ask yourself what is it like?
What niche are you in already,like, maybe you're an artist,
(12:33):
maybe you're a coach, maybe youare a service provider and you
have seen something gainpopularity and people are
yearning for something.
You can see other businessesselling it, or maybe no one's
selling it yet, but you knowthat it's on the cusp of a
breakthrough.
Right Then you want to jump in,like I'm thinking just about
Pickleball.
Right now, y'all Pickleball isbooming and I remember a year or
(12:56):
two ago and I'm like Pickleballcourts are going to be
everywhere.
We need Pickleball studios andsure enough you know there's all
these pickleball clubs comingabout and I'm in Texas where
it's hot all the time, so beinga member of an indoor pickleball
club is amazing.
And there's franchises poppingup everywhere because they are
jumping in on the wave of thefuture that a lot of people are
playing pickleball, whether youlove it or not.
(13:17):
That order to play big needs tobe a part of the wave of the
future.
And yes, you can capitalize ontrends that may only be here for
a few years and that's fine,but you have to have a plan for
how you're going to have brandextension and you're going to
(13:40):
grow your brand beyond thatinitial trend.
Does that make sense?
So you play big when you knowthere's demand, when you know
that people want to fork overtheir money for something when
you know that when you talk topeople, they light up and they
get excited and you've actuallydone your due diligence to
figure out if you have a goodbusiness idea or not.
(14:01):
Okay, you've got to be doingthat.
Side note, I have a workshopyou can go through.
That's very inexpensive Ifyou're trying to narrow down
your ideas and figure out thebest business idea for you.
Check it out down below.
You've gotta do your duediligence.
Y'all.
You have to, because you haveto be able to ensure that this
business is going to go big andnot just flail around, become a
(14:22):
hobby and just be a time suckand not really make the money
you set out for.
I really do y'all.
I coach a lot of new businessowners.
I coach women and I see it thatthey're playing small because
they are just wanting to offersomething that they are
passionate about but don'treally know if it has legs, if
(14:46):
it has longevity, if it's goingto be something that people
actually want to pay for.
And that's the scariest thingis getting into a business that
you really have no idea whetherpeople are going to buy it or
not.
You should never be in thatposition.
You should be in a positionwhere you know there's demand.
You've just got to figure outhow to get this business up and
going and get everything set upstrategically and offer the
(15:09):
product that they already wantto buy.
That is how you play big.
Now caveat Some of you haveleveraged a trend or a new thing
, mainly mainly these are mainlyproduct sellers, but I have
seen this with coaches too.
You're kind of embarking onsomething new that's coming out
(15:32):
and there is some educationthat's involved.
Okay, so you may have a productor a service that a lot of
people don't know about yet, butit's maybe linked to something
else that is very popular inthis world right now and you
know that once people know aboutit, it's going to go
gangbusters.
You love it.
You know other people thatwould love this and have tested
(15:53):
it and know.
Then you're okay, it will takeyou a little more time to
educate people, right?
Your obvious first choice issomething that you already know
people know about and want tobuy.
But if you do have a product orservice that's cutting edge,
it's brand new.
A lot of people don't knowabout it.
You are going to have toeducate people through social
media, through talking to peoplethrough showing up.
So you may have a little moreramp, that's okay.
(16:15):
But you're playing big when youknow it's on the cusp of
something bigger.
Okay, don't just sit back andhold it for yourself and just
think it's cute and not tellpeople about it.
Or think it's great, but notput yourself out there.
I really feel like when youknow in your heart that this is
something that's cutting edge,that is really helpful, that
will help them.
Now that is a wave of thefuture.
(16:36):
You are more confident showingup and that's how you play big
too in this.
Okay, so your offer again needsto be something that there is
demand for, that people areactually wanting to buy, and it
will give you the confidence toput yourself out there and you
will be getting sales.
That's how you play big.
You play small by just offeringa product that only you like,
(17:00):
that you have no idea if otherpeople like, and you hide and
don't put yourself out therebecause you are not totally sure
that people are going to likeit.
Okay, we want something webelieve in and we know there is
demand for.
Okay, so that's number one.
Number two make sure that youare very clear about the people
(17:20):
you are meant to serve.
You should have all your wordstogether, all of your we call it
messaging together.
You should know exactly whoyou're meant to serve, who you
are targeting and what the heckyou're saying online and in
person.
Y'all messaging is so important.
(17:42):
It is massively importantbecause business owners will
kind of create things but theydon't specify who it's for and
I'm talking about mainly newbusiness owners.
They won't specify who it'sbest for.
They won't feel confidentshowing up and talking about
their business because theydon't know what to say, they
(18:04):
don't know what words to use,they fumble, they look like
they're scared and then you'relike wondering, when you're
listening to them, like, do theyreally think their product or
service is good?
Like I can't tell, like you'regetting an uneasy feeling from
them.
When you know who you are trulymeant to serve, when you have
(18:26):
done the homework and I'mtalking about digging deep into
that and digging deep into theproblems that your people have
and the transformation thatthey're seeking when you know
all of that and then you knowwhat to say on your website and
in person, you're playing muchbigger, because now you're doing
(18:47):
what big companies do, which istarget certain people.
Right, target certain people youhave to go in, and I know we
hear the word niche all the time.
I have a love-hate and I don'tlike the word hate, but I just
said it.
I have a love-dislike about theword niche because I've seen
(19:08):
small business owners gocompletely crazy trying to
figure out their niche.
Like it is wasted hours andhours and hours and days and
days and weeks and weeks becausepeople are like I don't know my
niche, because there's thismarketing being thrown at you
that you have to know your niche.
I think we can even sometimesjust take the word niche off the
(19:29):
table.
If that is freaking you out, ifthat word is causing problems
for you, throw it out the windowand just say who the heck am I
meant to serve?
Who would love this and whatare they actually looking for?
How can I help them and whatare the words I can say to
attract them and make them raisetheir hand and wanna be in my
(19:53):
circle and possibly buy myproducts or service?
Who are those people?
So I'm telling you now yourmessaging is massively important
and that's how you play big.
If you want to just sit back,make your sourdough, bread or
whatever you're going to make,but then again, don't tell
anybody and then be scared everytime you talk about it that
people are going to think you'rea weirdo for doing that
(20:15):
business and that you thinkeveryone's judging you, that
you're not going to besuccessful and you don't know
how to confidently talk aboutyour business and why you're
doing it and why you believe init.
You're not playing big, you'rejust not.
You're not playing big when youdon't have your messaging down.
Okay, promise me that you willwork on this.
(20:38):
And, by the way, if you don'tknow how to work through this, I
have my whole Grow Getterscourse and part of this part of
that course is about messagingand it's massively helpful for
you.
Okay, I lay it all out,everything you need to do.
So, if you haven't consideredthe Grow Getters course, there's
so much to it, but messaging isa big chunk of it, so just want
(20:59):
to share that here.
You can scroll down the shownotes and it's, or you can just
go to grow-getterscom, okay, andyou can be working on your
messaging today.
So, number one, it's somethingthat's an offer that you know
people are already looking for.
Okay, they're already lookingfor what, and maybe specifically
what you love to make or offerthe most isn't what you've been
(21:21):
hearing about.
Try to offer something close toit in the wording that people
would say, so that you attracttheir attention and then you can
share why your offer is maybeslightly different than the most
popular thing going on.
Okay, just as a side note.
Okay, so you want to.
You want a clear offer withsomething that is obviously
(21:42):
popular or that you know somepeople out there actually are
looking for and want to buy,okay.
The second one is really goodmessaging.
That's how you play big.
You play big with goodmessaging, okay.
And the third way you play bigis you actually have an
intentional strategy for how youturn strangers to buyers.
(22:06):
Like you've created thisstrategy.
Some people call it your wholefunnel, but that can kind of
mean just the technical side ofyour funnel.
I'm talking about how youfunnel people in from a stranger
.
You're talking to them, maybeyou tell them about your
business, maybe they hear you ona podcast because you're a
stranger the first time theyhear you on a podcast and how
(22:28):
you turn those listeners orthose YouTube watchers or your
Instagram followers or peoplethat you meet, into someone
who's either buying right awaywhich most people won't buy,
right, that second, okay.
So either buying right away orbeing nurtured by you in some
way and them offering themraising their hand to want to be
in your circle somehow tofollow you, watch you continue
(22:51):
on with something, get a freedownload, whatever it is, and
then turn into a buyer Like,actually have a strategy for
that.
That's what businesses do.
Y'all Businesses do that.
Do you know what hobbies do?
They make their sourdough breador they create their coaching
offer and they sit back andthey're embarrassed and they
(23:13):
just cross their fingers andthey're like praying please,
customers come.
Maybe I'll do one Instagrampost and see if people will come
.
Y'all, they don't.
The clients that I've workedwith, they don't.
You have to have a strategy forhow you turn the strangers to
buyers.
Now, messaging that I mentionedbefore is a piece of that, okay
(23:35):
, but I think messaging isliterally the most important
thing I really do over the wholestrategy, because I think you
can kind of have really goodmessaging and people will raise
their hand and come in and buy.
But I do think having the fullstrategy is massively important
too, and you need it if you'reactually gonna play big with
this business.
(23:55):
Now, again, this doesn't meanspending a bazillion dollars on
tech.
This doesn't mean investing abazillion dollars in anything.
This doesn't even meannecessarily spending a ton more
(24:15):
time.
This just means you have setout an intentional strategy.
And then you ask yourself okay,what can I offer them?
Or what can I say to them?
To, you know, invite them tonext steps with me, whatever
that is, to watch your YouTubevideos, to get a free quote, to
have a consult call, to get acoupon, whatever it is.
(24:38):
I don't know what it is for you, but what can I invite them to
do next?
So then they're in my circleand I can nurture them, and then
, if they are the right person,I have presented them with an
easy way to buy.
You have to have a strategy.
So many of you have no strategy, have zero.
You're saying random things torandom people all the time and
(25:01):
you're getting random sales.
That's what's happening.
That's that's exactly whathappens.
I see it all the time.
And you're getting random sales.
That's what's happening.
That's exactly what happens.
I see it all the time andyou're like I'm just not getting
consistent sales.
Well, and then you're kind ofgoing well, I'm not, because I'm
not consistently like knowingwhat to do, like you don't even
know what you're supposed to do.
But what if you actually had astrategy that felt comfortable
(25:23):
to you?
You're like, oh, I can do that.
That's what we want.
We want a strategy that feelsauthentic to you, so that you
can turn strangers by yourself.
And you have to have it mappedout and it's like something you
repeat all the time.
You're just doing all the time,so it just becomes something
second nature to you.
By the way, that's what I teachin Grow Getters as well.
(25:47):
I teach the five-step process.
It is the strategy.
Messaging is the first piece ofthat strategy.
I teach all of it to you.
If you don't have a strategy,let me ask you right now how's
it going?
How's it going?
Do you feel good when you showup and talk to people about your
business?
Are you fumbling over words oryou feel confident?
Are you getting responses?
(26:08):
Are you getting traction?
Are people buying all the time?
Ask yourself, be honest withyourself Now.
Some of you out there may begoing, heck, yeah, I have not
had a strategy.
Everyone wants my stuff.
Kudos to you.
Round of applause.
I'm so excited for you.
You're better than about 90% ofthe people that that I come in
(26:29):
contact with that are smallbusiness owners.
Most tell me it's a process,they have to work on it and it's
a constant process.
Every small business owner thatI know that is that is on the
way up.
Okay, maybe they're new andthey're all of a sudden now
they're gaining traction orthey're already super successful
.
They've had a strategy.
They've had a strategy forturning strangers to buyers that
(26:50):
feels authentic to them, that'sdoable for the time they have
at this season of their life.
And if you don't have that,you're not playing big.
You're just over there withyour products or services, your
coaching, your consulting,whatever it is, and you're just
hoping and hope is not a plan.
Hope is not a plan.
(27:10):
You have to have a strategy.
So again, let's recap how do youplay big without being risky?
Okay, how do you do that?
But still kind of start smallin a way that's comfortable.
I'm all about being comfortable.
I'm never here telling you youhave to do all these things, you
have to spend all this money,right?
I'm never, ever going to tellyou that.
(27:32):
I'm going to say what fits intothis season of your life and a
lot of times with brand newbusiness owners who are just
starting, we talk about this.
We talk about your season oflife because it's super
important and I can help youcraft your business around the
season.
Maybe you have kids, maybe youhave you know, maybe you're
homeschooling, you volunteer,maybe you're taking care of
(27:53):
elderly family members it couldbe anything right and that is
important.
Everyone's situation isdifferent and some people have 2
hours a week, some people have8 hours a week, some people have
two hours a week, some peoplehave eight hours a week, some
people have 20 hours a week.
It's different for everyone,but I can help you craft it so
it fits that and everythingfeels in alignment with you.
It has to be aligned with you inyour life right now, or this is
(28:13):
going to go to pot, it's goingto turn into a hobby and you're
here because you want it to be abusiness.
So take it seriously to be abusiness, so take it seriously.
I mean, that's really the gistof this is like take your
business seriously.
I don't care how small you are,I don't care if you make one
sale a week on a $30 item, Iliterally don't care.
(28:34):
It means nothing to me.
You know.
What it means to me is we needa system.
We need a system, you need aplan, you need a strategy for
how you're going to turnstrangers to buyers, how you're
going to do this on repeat, allthe time, every day, on repeat.
It's a process.
You should almost get bored ofyour process because you know it
(28:54):
and you already have it downand it works.
But if you don't have thattoday, you got to get it.
Okay, you got to get it.
And again, I teach you how todo that inside GrowGetters.
It's the strategy that I'veused.
It's a strategy that I've usedagain for the past 25 years and
the strategy I teach all myclients and they feel like a
(29:15):
weight has been lifted off ofthem, because they're actually
excited to go out and markettheir business, because they
actually have a plan and they'relike, oh, this did not have to
be that hard and I didn't haveto sit back and feel like I
wasn't in control.
I could actually take controlof my business.
Take this seriously.
I don't care again what yourrevenue is.
This is about playing big.
(29:36):
Even though you're startingsmall.
Okay, so that you can becomebig.
If you want to become big.
Everyone has their owndefinition of success, okay.
So again, let's repeat one moretime, because I want you to
leave today knowing how you aregoing to play big without
risking everything or spendingumpteen hours wasting your life.
You're not.
You're.
You're building this businessin a way that feels true to you
(29:58):
and brings you so much joy andfulfillment.
Okay, number one you're going tooffer something that you
already know that people want tobuy, so that you can actually
be getting sales pretty quick,okay, and then you can other
offer other variations later,but start with something you
know that people are strugglingwith.
They're struggling with XYZ,and that's what you're going to
(30:18):
put out there.
Something that's already indemand would be ideal.
There's already high demand forit.
Okay, that's how you can playbig, because it makes you ante
up and it makes you get in thegame.
Number two is your messaging hasto be very clear what you're
saying on your website and inperson, so that you're confident
and so people actually knowthat you're for them.
And number three is actuallyhaving a strategy for turning
(30:42):
strangers to buyers.
If you have no strategy, you'renot actually in the game.
You're just sitting back andthis is a hobby.
Okay, that's it.
I'm so excited for you.
You can start small, howeversmall you want, I don't care.
My job here is to make sure youplay big, that you take the
steps that are actually going tobuild a successful business.
I'm so excited for you.
(31:03):
If you want to check outGrowGetters again, the link is
down below or I offer one-on-onecoaching.
Okay, and one-on-one coachingis awesome for those of you that
just want to knock things out,that want personal help in the
quickest amount of time and youwant feedback on what you're
doing, affirmation that some ofthe things that you're doing are
right and then getting clarityon what you need to start
(31:24):
working on.
Power hours have been sosuccessful for my clients.
I love doing power hours.
I feel like this is kind of myzone of genius to be in there
digging as quick as possible togive you clarity for your
business.
Okay, so I'd love to help you.
You can reach out to me.
Just copy an email down belowand.
Speaker 2 (31:44):
I'd love to help see you know what I could do to help
you build this business dream.
So that's it.
Speaker 3 (31:51):
Y'all have a great day until next time.
Bye now.
Speaker 2 (31:58):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(32:19):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started Now
(00:27):
we're going to have some fun, solet's get started.
Speaker 2 (00:31):
Well, hello, this is Kimberly.
Speaker 3 (00:32):
It's episode 296, and I'm so glad that you are here
today, because we're talkingabout starting small but playing
big.
Oh, yes, I'm speaking directlyto all of you new business
owners, whether you're a newcoach, new service provider, new
online business owner, and youhave found yourself saying that
you're just starting small, orsaying it in your head, maybe,
(00:53):
just saying it to yourself, andkind of hiding behind that and
being like, yeah, I'm juststarting small, kind of giving
yourself an out to really go bigwith your business.
We're going to discuss thistoday because I want you to know
that there's a difference, thatyou can start small but play
big.
You can, you can set yourselfup for success, and that means
(01:16):
success with however you defineit.
Everyone's definition ofsuccess is different, and it may
be more about a lifestyle.
For you, it may be more aboutgetting to do something that you
love.
It may be more about makingmoney, all of the things.
It may be more about makingimpact, all of that.
But today we're going to talkabout it.
We're going to talk about howto start small but play big,
(01:38):
because the last thing I wantyou to do is start small and
keep it so small that you neverreally make any money, okay, so
we're gonna talk about it today.
If you're new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
Whether you're in the ideastage, starting or growing.
This is for you.
Again, whether you have acoaching business, service
business, or you're an onlinebusiness owner, this is for you
(02:03):
and I have some free goodies foryou.
Owner this is for you and Ihave some free goodies for you.
If you scroll down in the shownotes right now, you will see I
have some free downloads thatwill be super helpful for you.
Okay, I've got a 16-stepchecklist that people tell me
they absolutely love.
It's my most popular downloadeditem and it's a printable
one-pager you can put out onyour desk and work through as
(02:23):
you're beginning your business.
If you're looking to grow yourbusiness or start a podcast,
I've got some free goodies downbelow for you too, so make sure
you'll check out everything.
Also, I have a free Facebookgroup called Women Starting
Businesses and Podcasts Doingwhat we Love, so you can jump in
there.
I would love to have you.
Make sure you get plugged in.
I just don't want you goingabout this alone and I can save
(02:44):
you a whole bunch of time if youjust grab those free goodies
and get to work on them todayand if you've been listening a
while.
Thank you so much to all myloyal listeners.
Thank you for the reviews andall the kind words.
It means the world to me.
You have no idea because I dothis every week and you know
it's quiet in here except for mydog.
I like to say he's in here, butI don't really get any feedback
(03:06):
.
And so when I get feedback fromyou to say, yes, I loved
episode 296, or another episodeor your podcast is helping me,
it motivates me.
I listen to it on the way towork.
It literally means the world tome.
So if you have a second rightnow and you have been listening
to this podcast, you find valuein it would you give it a
five-star rating super quick?
(03:28):
It's an Apple podcast, spotify,whatever player you are and hit
the five-star rating If youhave 30 seconds to write a
written review again.
It would mean the world to meand thank you again to all of
you who have already done this.
It's just, you know, somethingthat warms my soul when I get a
new review and I get so excitedto read it.
You'll see too, you have apodcast.
Reviews are like gold and theymean so much.
(03:50):
So that's it.
Okay, on to the episode.
Speaker 2 (03:58):
Well, hello friends.
How are you today?
Speaker 3 (04:01):
What is shaking, what is happening in your business.
I need all the scoop.
Y'all make sure y'all arereplying to the weekly posts in
our Women Starting Businessesand Podcast Facebook group,
because I love to get updated onyour progress, your milestones.
Shout out to Amanda Richardsonwith Wearing the Park.
Y'all may have heard her a fewepisodes back.
If you haven't listened, youneed to.
(04:21):
She started a business sellinggame packs no-transcript.
(04:54):
You are starting small, which Ithink is smart, but you're not
playing big.
You're just not playing big.
And what do I mean by that?
We're going to go into it.
I want to help you play biggerwithout having to risk big.
I think that's the last thingwe want is to be super risky.
Am I right?
Like you, don't want to startsomething that has no chance of
(05:17):
succeeding, right?
Nobody wants to do that.
And you also don't want tostart something that you know
you have to mortgage your hometo be able to pay for it or you
have to take out a half amillion dollar loan.
Many of you know that before Istarted this business here, I
was kind of in transition,figuring out, after I'd closed
my online gift boutiques, likewhat I was going to do next and
I seriously considered opening afacial spa in my town and I
(05:41):
looked into even franchisesaround that were opening up.
In fact, orange Theory I knowmany of y'all have heard of that
I used to go there in Coloradowhen we moved here like 13 years
ago.
I had often thought, oh, that'dbe fun to open one of those
franchises, but they werealready all sold out.
But I did a whole bunch ofinvestigation and in fact for
this facial spa I was actuallyjust going to open my own.
(06:02):
It was just a single location.
I was going to have my ownbrand of facial products and
stuff and I was super stokedabout it, but it was going to be
like a half a million dollarloan for our family and I just
thought at the end of the day Igot nervous about the location
of where it was and it just feltrisky.
I didn't feel like all theducks were in a row and thank
goodness I didn't, because thatwas 2019.
(06:24):
And we all know what happenedin the spring of 2020.
And I feel so bad for all thespas and just service businesses
that were relying on helpingpeople in person and you know
masseuses and all that kind ofthing, because you know so many
feared doing that.
You know so many consumersfeared going to places like that
.
I know a lot went out ofbusiness, so I can't even
(06:46):
imagine if that had happened tome.
So thank you, lord, that I wasled in another direction to
start this business, which isamazing and been so fulfilling
and virtually no risk.
Virtually no risk Y'all.
Your business does not have torequire you to outlay a ton of
(07:09):
cash.
Now, some of you do.
I have clients who have openedbakeries and stores and things
like that.
They've gone on to have like amobile business and I totally
understand.
They've got all their ducks ina row and they end up needing
some type of consultant or coachspecifically for that type of
business.
Because I've never opened astore or even had like a mobile
type of business like a groomeror some kind of food trucker.
(07:31):
I've never had anything likethat right.
I've had online businesses, butthose require more money and
some of you here are not willingto do that right now.
You just kind of want to startsmall, maybe out of your home.
A lot of you are doing this onthe side.
You have a full-time job,part-time job and you don't want
it to be risky, am I right?
I mean, we want to spend theleast amount of money we can.
(07:54):
However, we do want to play big.
We want to play big.
I know you want to play big.
I know that you don't just wantto hide and like, be like a
little mouse and be like mybusiness is open and not tell
anybody and just sit there andjust cross your fingers that
orders are going to come in,like you know that that's not
(08:14):
going to work, right?
You know that that's actually ahobby, right?
You're aware of that.
That, just like makingsomething and saying it's for
sale and then sitting back andnot doing anything, is actually
a hobby and it's not a business.
And you're here for a business,right?
You are here for a business.
(08:34):
So the question is how do youstart small with low risk but
play big?
And let's talk about that today.
I'm going to give you threethings to think through on how
you can actually play big withyour business.
Ok, because if you're notplaying big, then you're playing
super small and you run therisk of it just being a hobby.
So number one you can startsmall with low risk, but play
(08:59):
big by offering something youalready know people want.
You already know You've gottenproof, you know that there's
maybe even people selling whatyou want to sell in your area.
You know it's something popularor it's something brand new
that's come about that you wantto jump on in.
(09:21):
You want to get in on thatbecause it's a trend.
And I think this is actually ahuge problem for a lot of new
business owners is that theyhaven't done the research and
they haven't really thoughtthrough this business that
they're putting time, energy andmoney into and they can end up
starting something that is basedon a product or service that is
(09:43):
not really in demand.
That's the last thing you wantpeople.
You do not want to be sellingsomething that is not in demand.
The way you can play big is toget in on I'm going to say trend
, which is hard, because when Isay trend, you may think it's
something trendy that it's likeflare pants or skinny jeans and
(10:04):
it's going to go out prettyquick.
But it's almost like you haveto get in on the new way, the
new way that things are going.
So let me give you an example.
So I had my first business, youknow, with a friend and we did
pop-up shows in Austin, texas,and in 2003,.
I was like I need to be able towork more from home.
I can't be schlepping to showsevery weekend.
(10:26):
I have two little kids.
I have a four-year-old and aone-year-old and I just didn't
have time to be doing all thatand taking up my weekends and I
was like I got to figure out howto do this and I was like you
know what?
I just want to have an onlinestore.
This is what I feel the futureis going to anyways, and I was
in the very early years ofpeople building online boutiques
(10:47):
Okay, I'm like a dinosaur inthat and luckily I was young and
hip, okay, and knew about thatstuff.
So I always respect all of youyoung people out there that are
in your 20s and even early 30s,because you see the future well,
you get it, you get what'scoming and I always trust them,
(11:08):
because when I was that age,people didn't trust me.
I would try to buy products formy business from other
wholesalers and they would belike we don't do business with
online.
They all thought it was fraud,they thought it was scammy, and
I'm like this is where it'sgoing.
It's not because I was someSteve Jobs, who could see the
(11:29):
future and had a vision foreverything in the future.
I just had real life experience.
Knowing like online is reallycool and this is so much better,
right?
So much more efficient, right.
So, anyways, my point is youwant to be jumping on in to the
wave of the future and if itmeans a trend for a while, then
(11:50):
jump in on a trend.
If something is popular, thenyou want to jump in.
Online business has been verypopular.
I jumped in on that with mybusiness when I was taking
family portraits of people.
I jumped in on that.
People were loving gettingreally good family portraits.
When I was growing up, wedidn't get family portraits.
I don't know about y'all.
I grew up in the 70s and 80s.
(12:11):
Did y'all get a lot of familyportraits?
Is it just my family?
I feel like, as cameras havebecome better and now we have
phones and all that, so manymore family photos, which I
think is so awesome, right, butyou should always be jumping in
on the wave of the future, right?
So ask yourself what is it like?
What niche are you in already,like, maybe you're an artist,
(12:33):
maybe you're a coach, maybe youare a service provider and you
have seen something gainpopularity and people are
yearning for something.
You can see other businessesselling it, or maybe no one's
selling it yet, but you knowthat it's on the cusp of a
breakthrough.
Right Then you want to jump in,like I'm thinking just about
Pickleball.
Right now, y'all Pickleball isbooming and I remember a year or
(12:56):
two ago and I'm like Pickleballcourts are going to be
everywhere.
We need Pickleball studios andsure enough you know there's all
these pickleball clubs comingabout and I'm in Texas where
it's hot all the time, so beinga member of an indoor pickleball
club is amazing.
And there's franchises poppingup everywhere because they are
jumping in on the wave of thefuture that a lot of people are
playing pickleball, whether youlove it or not.
(13:17):
That order to play big needs tobe a part of the wave of the
future.
And yes, you can capitalize ontrends that may only be here for
a few years and that's fine,but you have to have a plan for
how you're going to have brandextension and you're going to
(13:40):
grow your brand beyond thatinitial trend.
Does that make sense?
So you play big when you knowthere's demand, when you know
that people want to fork overtheir money for something when
you know that when you talk topeople, they light up and they
get excited and you've actuallydone your due diligence to
figure out if you have a goodbusiness idea or not.
(14:01):
Okay, you've got to be doingthat.
Side note, I have a workshopyou can go through.
That's very inexpensive Ifyou're trying to narrow down
your ideas and figure out thebest business idea for you.
Check it out down below.
You've gotta do your duediligence.
Y'all.
You have to, because you haveto be able to ensure that this
business is going to go big andnot just flail around, become a
(14:22):
hobby and just be a time suckand not really make the money
you set out for.
I really do y'all.
I coach a lot of new businessowners.
I coach women and I see it thatthey're playing small because
they are just wanting to offersomething that they are
passionate about but don'treally know if it has legs, if
(14:46):
it has longevity, if it's goingto be something that people
actually want to pay for.
And that's the scariest thingis getting into a business that
you really have no idea whetherpeople are going to buy it or
not.
You should never be in thatposition.
You should be in a positionwhere you know there's demand.
You've just got to figure outhow to get this business up and
going and get everything set upstrategically and offer the
(15:09):
product that they already wantto buy.
That is how you play big.
Now caveat Some of you haveleveraged a trend or a new thing
, mainly mainly these are mainlyproduct sellers, but I have
seen this with coaches too.
You're kind of embarking onsomething new that's coming out
(15:32):
and there is some educationthat's involved.
Okay, so you may have a productor a service that a lot of
people don't know about yet, butit's maybe linked to something
else that is very popular inthis world right now and you
know that once people know aboutit, it's going to go
gangbusters.
You love it.
You know other people thatwould love this and have tested
(15:53):
it and know.
Then you're okay, it will takeyou a little more time to
educate people, right?
Your obvious first choice issomething that you already know
people know about and want tobuy.
But if you do have a product orservice that's cutting edge,
it's brand new.
A lot of people don't knowabout it.
You are going to have toeducate people through social
media, through talking to peoplethrough showing up.
So you may have a little moreramp, that's okay.
(16:15):
But you're playing big when youknow it's on the cusp of
something bigger.
Okay, don't just sit back andhold it for yourself and just
think it's cute and not tellpeople about it.
Or think it's great, but notput yourself out there.
I really feel like when youknow in your heart that this is
something that's cutting edge,that is really helpful, that
will help them.
Now that is a wave of thefuture.
(16:36):
You are more confident showingup and that's how you play big
too in this.
Okay, so your offer again needsto be something that there is
demand for, that people areactually wanting to buy, and it
will give you the confidence toput yourself out there and you
will be getting sales.
That's how you play big.
You play small by just offeringa product that only you like,
(17:00):
that you have no idea if otherpeople like, and you hide and
don't put yourself out therebecause you are not totally sure
that people are going to likeit.
Okay, we want something webelieve in and we know there is
demand for.
Okay, so that's number one.
Number two make sure that youare very clear about the people
(17:20):
you are meant to serve.
You should have all your wordstogether, all of your we call it
messaging together.
You should know exactly whoyou're meant to serve, who you
are targeting and what the heckyou're saying online and in
person.
Y'all messaging is so important.
(17:42):
It is massively importantbecause business owners will
kind of create things but theydon't specify who it's for and
I'm talking about mainly newbusiness owners.
They won't specify who it'sbest for.
They won't feel confidentshowing up and talking about
their business because theydon't know what to say, they
(18:04):
don't know what words to use,they fumble, they look like
they're scared and then you'relike wondering, when you're
listening to them, like, do theyreally think their product or
service is good?
Like I can't tell, like you'regetting an uneasy feeling from
them.
When you know who you are trulymeant to serve, when you have
(18:26):
done the homework and I'mtalking about digging deep into
that and digging deep into theproblems that your people have
and the transformation thatthey're seeking when you know
all of that and then you knowwhat to say on your website and
in person, you're playing muchbigger, because now you're doing
(18:47):
what big companies do, which istarget certain people.
Right, target certain people youhave to go in, and I know we
hear the word niche all the time.
I have a love-hate and I don'tlike the word hate, but I just
said it.
I have a love-dislike about theword niche because I've seen
(19:08):
small business owners gocompletely crazy trying to
figure out their niche.
Like it is wasted hours andhours and hours and days and
days and weeks and weeks becausepeople are like I don't know my
niche, because there's thismarketing being thrown at you
that you have to know your niche.
I think we can even sometimesjust take the word niche off the
(19:29):
table.
If that is freaking you out, ifthat word is causing problems
for you, throw it out the windowand just say who the heck am I
meant to serve?
Who would love this and whatare they actually looking for?
How can I help them and whatare the words I can say to
attract them and make them raisetheir hand and wanna be in my
(19:53):
circle and possibly buy myproducts or service?
Who are those people?
So I'm telling you now yourmessaging is massively important
and that's how you play big.
If you want to just sit back,make your sourdough, bread or
whatever you're going to make,but then again, don't tell
anybody and then be scared everytime you talk about it that
people are going to think you'rea weirdo for doing that
(20:15):
business and that you thinkeveryone's judging you, that
you're not going to besuccessful and you don't know
how to confidently talk aboutyour business and why you're
doing it and why you believe init.
You're not playing big, you'rejust not.
You're not playing big when youdon't have your messaging down.
Okay, promise me that you willwork on this.
(20:38):
And, by the way, if you don'tknow how to work through this, I
have my whole Grow Getterscourse and part of this part of
that course is about messagingand it's massively helpful for
you.
Okay, I lay it all out,everything you need to do.
So, if you haven't consideredthe Grow Getters course, there's
so much to it, but messaging isa big chunk of it, so just want
(20:59):
to share that here.
You can scroll down the shownotes and it's, or you can just
go to grow-getterscom, okay, andyou can be working on your
messaging today.
So, number one, it's somethingthat's an offer that you know
people are already looking for.
Okay, they're already lookingfor what, and maybe specifically
what you love to make or offerthe most isn't what you've been
(21:21):
hearing about.
Try to offer something close toit in the wording that people
would say, so that you attracttheir attention and then you can
share why your offer is maybeslightly different than the most
popular thing going on.
Okay, just as a side note.
Okay, so you want to.
You want a clear offer withsomething that is obviously
(21:42):
popular or that you know somepeople out there actually are
looking for and want to buy,okay.
The second one is really goodmessaging.
That's how you play big.
You play big with goodmessaging, okay.
And the third way you play bigis you actually have an
intentional strategy for how youturn strangers to buyers.
(22:06):
Like you've created thisstrategy.
Some people call it your wholefunnel, but that can kind of
mean just the technical side ofyour funnel.
I'm talking about how youfunnel people in from a stranger
.
You're talking to them, maybeyou tell them about your
business, maybe they hear you ona podcast because you're a
stranger the first time theyhear you on a podcast and how
(22:28):
you turn those listeners orthose YouTube watchers or your
Instagram followers or peoplethat you meet, into someone
who's either buying right awaywhich most people won't buy,
right, that second, okay.
So either buying right away orbeing nurtured by you in some
way and them offering themraising their hand to want to be
in your circle somehow tofollow you, watch you continue
(22:51):
on with something, get a freedownload, whatever it is, and
then turn into a buyer Like,actually have a strategy for
that.
That's what businesses do.
Y'all Businesses do that.
Do you know what hobbies do?
They make their sourdough breador they create their coaching
offer and they sit back andthey're embarrassed and they
(23:13):
just cross their fingers andthey're like praying please,
customers come.
Maybe I'll do one Instagrampost and see if people will come
.
Y'all, they don't.
The clients that I've workedwith, they don't.
You have to have a strategy forhow you turn the strangers to
buyers.
Now, messaging that I mentionedbefore is a piece of that, okay
(23:35):
, but I think messaging isliterally the most important
thing I really do over the wholestrategy, because I think you
can kind of have really goodmessaging and people will raise
their hand and come in and buy.
But I do think having the fullstrategy is massively important
too, and you need it if you'reactually gonna play big with
this business.
(23:55):
Now, again, this doesn't meanspending a bazillion dollars on
tech.
This doesn't mean investing abazillion dollars in anything.
This doesn't even meannecessarily spending a ton more
(24:15):
time.
This just means you have setout an intentional strategy.
And then you ask yourself okay,what can I offer them?
Or what can I say to them?
To, you know, invite them tonext steps with me, whatever
that is, to watch your YouTubevideos, to get a free quote, to
have a consult call, to get acoupon, whatever it is.
(24:38):
I don't know what it is for you, but what can I invite them to
do next?
So then they're in my circleand I can nurture them, and then
, if they are the right person,I have presented them with an
easy way to buy.
You have to have a strategy.
So many of you have no strategy, have zero.
You're saying random things torandom people all the time and
(25:01):
you're getting random sales.
That's what's happening.
That's that's exactly whathappens.
I see it all the time.
And you're getting random sales.
That's what's happening.
That's exactly what happens.
I see it all the time andyou're like I'm just not getting
consistent sales.
Well, and then you're kind ofgoing well, I'm not, because I'm
not consistently like knowingwhat to do, like you don't even
know what you're supposed to do.
But what if you actually had astrategy that felt comfortable
(25:23):
to you?
You're like, oh, I can do that.
That's what we want.
We want a strategy that feelsauthentic to you, so that you
can turn strangers by yourself.
And you have to have it mappedout and it's like something you
repeat all the time.
You're just doing all the time,so it just becomes something
second nature to you.
By the way, that's what I teachin Grow Getters as well.
(25:47):
I teach the five-step process.
It is the strategy.
Messaging is the first piece ofthat strategy.
I teach all of it to you.
If you don't have a strategy,let me ask you right now how's
it going?
How's it going?
Do you feel good when you showup and talk to people about your
business?
Are you fumbling over words oryou feel confident?
Are you getting responses?
(26:08):
Are you getting traction?
Are people buying all the time?
Ask yourself, be honest withyourself Now.
Some of you out there may begoing, heck, yeah, I have not
had a strategy.
Everyone wants my stuff.
Kudos to you.
Round of applause.
I'm so excited for you.
You're better than about 90% ofthe people that that I come in
(26:29):
contact with that are smallbusiness owners.
Most tell me it's a process,they have to work on it and it's
a constant process.
Every small business owner thatI know that is that is on the
way up.
Okay, maybe they're new andthey're all of a sudden now
they're gaining traction orthey're already super successful
.
They've had a strategy.
They've had a strategy forturning strangers to buyers that
(26:50):
feels authentic to them, that'sdoable for the time they have
at this season of their life.
And if you don't have that,you're not playing big.
You're just over there withyour products or services, your
coaching, your consulting,whatever it is, and you're just
hoping and hope is not a plan.
Hope is not a plan.
(27:10):
You have to have a strategy.
So again, let's recap how do youplay big without being risky?
Okay, how do you do that?
But still kind of start smallin a way that's comfortable.
I'm all about being comfortable.
I'm never here telling you youhave to do all these things, you
have to spend all this money,right?
I'm never, ever going to tellyou that.
(27:32):
I'm going to say what fits intothis season of your life and a
lot of times with brand newbusiness owners who are just
starting, we talk about this.
We talk about your season oflife because it's super
important and I can help youcraft your business around the
season.
Maybe you have kids, maybe youhave you know, maybe you're
homeschooling, you volunteer,maybe you're taking care of
(27:53):
elderly family members it couldbe anything right and that is
important.
Everyone's situation isdifferent and some people have 2
hours a week, some people have8 hours a week, some people have
two hours a week, some peoplehave eight hours a week, some
people have 20 hours a week.
It's different for everyone,but I can help you craft it so
it fits that and everythingfeels in alignment with you.
It has to be aligned with you inyour life right now, or this is
(28:13):
going to go to pot, it's goingto turn into a hobby and you're
here because you want it to be abusiness.
So take it seriously to be abusiness, so take it seriously.
I mean, that's really the gistof this is like take your
business seriously.
I don't care how small you are,I don't care if you make one
sale a week on a $30 item, Iliterally don't care.
(28:34):
It means nothing to me.
You know.
What it means to me is we needa system.
We need a system, you need aplan, you need a strategy for
how you're going to turnstrangers to buyers, how you're
going to do this on repeat, allthe time, every day, on repeat.
It's a process.
You should almost get bored ofyour process because you know it
(28:54):
and you already have it downand it works.
But if you don't have thattoday, you got to get it.
Okay, you got to get it.
And again, I teach you how todo that inside GrowGetters.
It's the strategy that I'veused.
It's a strategy that I've usedagain for the past 25 years and
the strategy I teach all myclients and they feel like a
(29:15):
weight has been lifted off ofthem, because they're actually
excited to go out and markettheir business, because they
actually have a plan and they'relike, oh, this did not have to
be that hard and I didn't haveto sit back and feel like I
wasn't in control.
I could actually take controlof my business.
Take this seriously.
I don't care again what yourrevenue is.
This is about playing big.
(29:36):
Even though you're startingsmall.
Okay, so that you can becomebig.
If you want to become big.
Everyone has their owndefinition of success, okay.
So again, let's repeat one moretime, because I want you to
leave today knowing how you aregoing to play big without
risking everything or spendingumpteen hours wasting your life.
You're not.
You're.
You're building this businessin a way that feels true to you
(29:58):
and brings you so much joy andfulfillment.
Okay, number one you're going tooffer something that you
already know that people want tobuy, so that you can actually
be getting sales pretty quick,okay, and then you can other
offer other variations later,but start with something you
know that people are strugglingwith.
They're struggling with XYZ,and that's what you're going to
(30:18):
put out there.
Something that's already indemand would be ideal.
There's already high demand forit.
Okay, that's how you can playbig, because it makes you ante
up and it makes you get in thegame.
Number two is your messaging hasto be very clear what you're
saying on your website and inperson, so that you're confident
and so people actually knowthat you're for them.
And number three is actuallyhaving a strategy for turning
(30:42):
strangers to buyers.
If you have no strategy, you'renot actually in the game.
You're just sitting back andthis is a hobby.
Okay, that's it.
I'm so excited for you.
You can start small, howeversmall you want, I don't care.
My job here is to make sure youplay big, that you take the
steps that are actually going tobuild a successful business.
I'm so excited for you.
(31:03):
If you want to check outGrowGetters again, the link is
down below or I offer one-on-onecoaching.
Okay, and one-on-one coachingis awesome for those of you that
just want to knock things out,that want personal help in the
quickest amount of time and youwant feedback on what you're
doing, affirmation that some ofthe things that you're doing are
right and then getting clarityon what you need to start
(31:24):
working on.
Power hours have been sosuccessful for my clients.
I love doing power hours.
I feel like this is kind of myzone of genius to be in there
digging as quick as possible togive you clarity for your
business.
Okay, so I'd love to help you.
You can reach out to me.
Just copy an email down belowand.
Speaker 2 (31:44):
I'd love to help see you know what I could do to help
you build this business dream.
So that's it.
Speaker 3 (31:51):
Y'all have a great day until next time.
Bye now.
Speaker 2 (31:58):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(32:19):
Bye.
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