June 19, 2025 • 24 mins
Many new small business owners don't realize they treat their business like a hobby - and don't understand why they aren't as successful as they should be. So today, I'm taking you through the reasons why business ownership makes a lousy hobby, and why business ownership is absolutely awesome! READ MORE HERE!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started Now
(00:24):
we're going to have some fun, solet's get started.
Speaker 3 (00:30):
Well, hello, this is Kimberly.
It's episode 297, and I am soglad that you are here today
because we're talking about whybusiness ownership is a lousy
hobby.
Oh, yes, it's a lousy hobby.
Today we're going to talk aboutit because so many of you are
unknowingly turning yourbusiness into a hobby, or you
actually really just wanted ahobby and you started a business
(00:52):
, and we're going to talk aboutwhy that's a lousy idea.
Like, don't do that.
And here's why.
And the good news is, I'm goingto share with you why business
ownership is actually so amazingand such an awesome career and
not a hobby.
If you are new here, welcome.
I'm so glad that you have foundthis podcast.
I have no doubt it's going tohelp you along your business
journey.
Whether you're in the ideastage, starting or growing, and
(01:14):
whether you're even starting apodcast, this is the place for
you.
I'm just so excited to sharewith you each week all the
valuable tips and strategiesthat I've used over the past 25
years.
I'm just so happy that you'retaking the time to learn from
others who have gone before you.
I'm constantly learning fromothers who have gone before me
too.
So if you're new, make sure youget plugged in.
(01:34):
You can scroll down in the shownotes.
I have a Facebook group calledWomen Starting Businesses and
Podcasts Doing what we Love.
You're welcome to get in thereand if you have questions about
your business, anything likethat, feel free to post them in
the group and we have fun weeklyposts that you can comment on
and just kind of get plugged in.
I also have some free downloadsand goodies for you if you're
new to help you.
Okay, for example, everyoneloves the 16 step checklist for
(01:57):
starting your business.
If you're in the starting yourbusiness phase, you can find
that down below.
If you're trying to grow yourbusiness, I have a workshop for
you for that.
If you're trying to start apodcast and trying to consider
should you start a podcast ornot, got all that information
down below.
So make sure you click the linkover to the free goodies and
choose what you need right nowto help you get moving.
And if you've been listening awhile.
(02:18):
Thank you so much to all myloyal listeners.
Thank you for all the kindreviews and words.
It means means so much to me Ifyou've been listening to this
podcast for a while and you findvalue in it.
Would you be so kind to justhit the 5-star rating?
If you're an Apple podcastright now, you can just hit 5
stars, and if you have 30seconds to write a written
review, that means the world tome.
(02:40):
Thank you all so much.
Okay, on to the episode.
Well, hello, friends.
(03:04):
I am so excited that you'rehere today, because this will be
fun.
We're going to talk about whatmakes business ownership a lousy
hobby, so you can finallydiscern whether you are actually
building a business, which is acareer even if it's just
part-time, even if it's just onthe side, it could be a
part-time career or a full-timecareer or if you're building a
(03:27):
hobby.
And I think this is the biggestproblem.
Like in general, when peoplethink of starting a business,
they're like super excited aboutit and they just want to get
going.
They have their idea, they wantto start selling it and I'm
going to be honest, some of youjust really wanted a hobby.
(03:47):
You didn't really want what itmeans to have a business, and
that's not to scare you.
You're probably like, well,great, maybe I just do want a
hobby, maybe I don't really wanta business.
No, I know that you want acareer that's fulfilling and
impactful and actually makesmoney right.
You want a career that pays youand some of you have dreams of,
(04:10):
you know, maybe starting thisbusiness on the side and then
going part-time and then evenfull-time with it.
I have clients that are able todo that and it's so amazing to
watch what they have done.
They have a vision, they startsmall, they start strategically.
If you listen to last week'sepisode, I talked about how to
(04:37):
play big even though you'restarting small.
So make sure you listen to thatepisode 29 business as a
part-time career.
I don't even want to say job,because it's not a job.
It's a career that you'rechoosing.
Okay.
But here is why businessownership makes a lousy, lousy,
(04:59):
lousy hobby.
Okay, I want you to know thedifference between the two so
that you can make a consciousdecision.
So business ownership makes alousy hobby.
Number one, because it'stech-heavy and time-consuming.
Some type of accountability,either through your website,
through email, maybe you justdeal with customers by texting
(05:19):
them.
I've had service providers thatdo that.
They will just work on text anddo it that way.
Whatever it is, it'stime-consuming and you have to
(05:40):
be communicating with people andpresenting quotes or offers
somehow online through a website, through an Etsy store,
whatever it is.
It is taking time away fromyour life by having a business
because you have to work on thetech side of it.
So there's tech involvedsomehow and it can be time
(06:01):
consuming.
You may be setting up emailagain, websites systems, and it
can be time consuming.
You may be setting up emailagain, websites systems,
payments.
It's a lot more than justcreating for fun, okay.
The second reason it makes alousy hobby is you have to
regularly market your stuff.
Nobody wants to do that really.
I mean, when it comes down toit, who really wants to market?
I mean, maybe you do to market.
(06:30):
I mean, maybe you do.
Maybe you would love to just goout there and tell everyone
about your business.
If you do, I think it's amazing.
I'm going to be honest.
I would love it if I could justsit here and orders came in.
And I will tell you when I hadmy online boutiques and when I
started them in 2003 is when Istarted the first one all I had
to do was get ranked on Googleand then I did have repeat
buyers that had bought from usat shows.
But orders would come in, but Ihad to do a little bit of
(06:50):
marketing, and that was SEOoptimization so that I was
findable on Google.
But it was so much simpler.
I'm going to be really honest.
It was so much simpler back inthe day.
Don't you hate that when olderpeople say that to you?
Like grandparents,great-grandparents, like back in
the day, it was totally simple,it was y'all.
I'm not even kidding.
And here's the scary thing.
(07:12):
We're going to think today wasthe good old days, the simple
days.
Do y'all realize that, likelater, in like 30 years, you're
going to be like, yeah, back in2025, when I was building a
business, everything was sosimple.
You're going to be like, yeah,back in 2025, when I was
building a business, everythingwas so simple.
Ai was just on the cusp and itwas like starting to blow up and
(07:32):
people were learning to use it.
I mean, can you imagine?
Okay, anyways, you have toregularly market your stuff.
You're going to have to keep upwith something.
Whether you're on Instagram, apodcast, youtube channel,
speaking locally, networkingwith people locally, whatever it
is, you will have to bemarketing your stuff.
If you have a hobby, you get tojust make it in the privacy of
your own home and you don't haveto market to anybody.
You don't have to do any of thetech stuff time-consuming,
(07:55):
backend, email, website systems,payments, any of that and you
don't really.
You don't need to market yourstuff.
You can just like, make it andjust be proud, right?
That's the difference, right?
Here's why business ownershipmakes a lousy hobby is that
you're responsible for the moneygoing in, coming in and going
out, coming in and going out.
(08:17):
With a hobby, all you have toworry about is like how much
money am I spending on all mysupplies or whatever it is that
you're doing?
You don't have to worry aboutthe money coming in, because
that's not the deal.
The deal is it's a hobby andwe're just sinking money into it
, but a business.
You're responsible for themoney coming in and out.
Do y'all hear me?
(08:38):
This is what you're responsiblefor, and so many of you just
want to ignore that.
You want to treat it like ahobby and ignore the money you
do.
You either ignore the expensesor you are able to like, easily
spend on the tech and all thethings that you want, but you
kind of ignore the incomingrevenue because you're scared,
(09:03):
you're embarrassed, you don'twant to look at the numbers,
right.
So, with business ownership,being responsible for the money
is a big part of it, and that'swhy it makes a lousy hobby,
because with hobbies, you don'twant to be responsible for the
money, right, right.
The fourth reason is you don'tget to just do it whenever
you're in the mood or feel likeit.
(09:23):
You don't get to just work onthis on a whim, right.
You have to actually be presenton some type of regular basis
for your clients, for yourcustomers for the delivery of
your products or services, yourcustomers for the delivery of
your products or services.
Maybe you just have to work atnight or whatever it is on your
(09:43):
own time, but in general, youhave to be checking in.
You have to be checking in ifyou know there's orders coming
in that you need to ship orsomething went wrong.
And I just want to make surethat you realize that you don't
just get to do it when you feellike it.
Hobbies are amazing because youcan.
You can be sad on a Sundayafternoon and go do it.
(10:06):
You can be in a great mood on aday and do it right, but with
your business it's not like that.
It is not like that.
You have to be accountable andyou can't just do it when you
feel like it, okay.
The fifth reason is you're goingto have to learn stuff you
might not love.
Do you realize that Prices,taxes, marketing strategy, email
(10:30):
funnels it isn't just arts andcrafts time, it isn't just like
learning mode time, it isn'tjust creation time, creative
time, it isn't any of that.
I mean, it is, it is that, butit's not 100% of the time that
you have to learn stuff youmight not love.
Okay, and most people tell me,most business owners tell me
(10:55):
there's a certain part of theirbusiness they just don't like
and that's what we usuallyoutsource.
But that's why it doesn't makea good hobby, because there's
stuff that you have to do, thatyou don't want to do, and with
hobbies you can just do whateveryou want to do, right, whatever
you want to do it right.
The sixth reason is you needthick skin.
Sometimes you will get rejectedby a client or customer.
(11:17):
You will do something wrong andyou will have to apologize.
You will ship the wrong productor do whatever and you just I
don't know.
Sometimes it can just be likean ego deflator I don't know
what else to call it, becauseyou might get on Instagram and
you might do something to shareyour business and nobody likes
it, nobody comments, nobody'sdoing anything.
(11:38):
You're not getting traction.
You have to have thick skin.
You have to be focused on themission that you're on and the
people that you want to serve.
You have to realize that.
Okay, but with a hobby, youdon't have to have thick skin.
You can just make something andlook at it and adore it and you
can give it away as gifts andand you don't really have to
worry about it.
Okay, that's why it's not agood hobby.
(11:59):
Okay.
The seventh reason is you needto make strategic decisions.
Like, you have to be smartabout what you're doing.
This is what I talk about allthe time are simple strategies
and with a business, you have todo that.
That's why it makes a terriblehobby, because with hobbies, you
don't really have to makestrategic decisions.
(12:19):
Your biggest decisions are ifyou're making something with
your hand should I go toMichael's or should I go to some
other craft store like HobbyLobby, or should I order on
Amazon?
Or if you are just doingsomething for people that you
know and helping them in someway.
You don't have to be realstrategic about it.
Know and helping them in someway.
(12:42):
You don't have to be realstrategic about it.
You can just gift your services.
You can just show up and helppeople.
It feels really good, whereaswith a business, you are going
to actually have to makestrategic decisions.
You're going to have to planthings, test things, evolve your
business.
You can't just wing it forever,right?
Okay, so the eighth thing ispeople actually expect you to be
a professional, and when you'rea hobbyist, you can just do
(13:03):
stuff whenever you want.
You can be sloppy, you can beimperfect Although I believe you
are imperfect all the time inyour business.
You're constantly use manners.
You have to speak well.
You can't just be like eatingfood on the phone when you're
(13:23):
talking to them, and you need tolook decent when you're on
camera.
If you're on Zoom, right.
You have to be professional.
Professional in your emails,professional in when you talk to
them.
Professional when money isinvolved Right.
People want to know that theycan trust you, right?
So people expectprofessionalism.
So that's why it makes a reallylousy hobby, because you can
just spend the money however youwant and you're not accountable
(13:46):
to anybody.
You can just do whatever youwant.
It's amazing.
So the ninth reason this is thefinal one, this is the final
reason why business ownershipmakes makes a lousy hobby is
that you can burn out if youdon't take it seriously.
It's true, if you don't takeyour business seriously, you can
(14:07):
burn out.
And what do I mean by this?
Taking your business seriouslymeans knowing what you should be
doing, that you're good at.
Knowing, maybe, what tooutsource or when to outsource
things.
When things start feeling heavyand you are overwhelmed and you
feel yourself kind of burningout, you have to have somewhere
else to delegate those tasks soyou don't get burnout, so you
(14:31):
can focus more on what you love.
Whereas with a hobby, you'reprobably not going to burn out
because you're going to just doit when you want and you are
just going to be in a good moodthat you know you're just being
a good mood.
You're gonna be a good moodworking on your hobby.
So have I convinced you yetthat business ownership makes a
(14:56):
lousy hobby?
I mean, I'm definitelyconvinced.
Okay, it's tech heavy sometimesand time consuming.
You have to regularly marketyour stuff.
You're responsible for moneygoing in and out.
You don't get to do it justwhen you feel like it.
You'll have to learn stuff thatyou don't love at all.
You need thick skin, you needto make strategic decisions Like
(15:17):
you can't just wing it forever,right?
You've got to be professionalwhen you're dealing with people
and money, and you have a chanceof burning out if you don't
treat it seriously.
Okay, so if you're treatingyour business like a hobby, it's
probably not going to give youthe joy or income you were
hoping for.
But here's the good news youcan treat it like a business,
(15:39):
and that's what I teach in allof my coaching, my programs and
everything.
And here's why owning abusiness is so much more amazing
and exhilarating than a hobby.
Okay, when you treat it as such.
Okay, number one it'spurpose-driven, not just
(16:02):
pleasure-driven.
I think when we have hobbies,it's more about pleasure.
It's just bringing you joy.
You're just doing that.
But with a business, you have abigger purpose.
Okay, now, as a side note, youcould have a non, a nonprofit,
that is based on some kind ofhobby or something that you want
to do.
That's also purpose-driven.
But even nonprofits are workingwith money and all that I spoke
(16:26):
of above.
So, again, a business ispurpose-driven, and that's
what's so cool about it is thatyou have so much more purpose in
what you're doing right.
The second reason is youactually get to build a career
and make money doing what youlove, even if it's part-time.
You get to build a career.
(16:47):
How awesome is that?
A fulfilling and impactfulcareer with a business.
It's so amazing getting paid todo something you actually enjoy
.
Yes, please, right.
Number three you get to grow asa person.
You are growing in ways younever expected.
I talk about this all the time.
You you grow in ways ofconfidence, right, and more
(17:09):
confidence in yourself.
You grow in ways of clarity,like clarity on what your goals
are and what you should be doingto make a difference, and
courage to show up in ways thatyou never thought you could.
You're learning new skills thatyou never thought you would
know.
You grow as a person when youare a business owner in so many
(17:30):
ways, right.
You expand all of yourabilities.
It's the coolest thing.
God has given you so many giftsand I truly believe a lot of us
aren't tapping in fully tothose things and with a business
, you get to use those gifts andgrow as a person.
The fourth reason why a businessis so awesome is that you can
build something that lasts.
How cool is this?
(17:52):
Now, hobbies, right, your lovefor whatever.
That is like.
If I love photography orfitness or whatever.
Yes, I mean it does lastthrough my life.
But a business has more rippleeffects on other people.
I would say, right, could beyour family, could be your
friends, the example that youshow, the tenacity that you
(18:13):
display, your drive, yourself-discipline, and then also
how you make people's livesbetter.
The ripple effects just kind ofare widespread.
I do think you can have hobbiesand things that are purposeful
for you and maybe your family,but I think your business is so
much more far-reaching, which isreally cool.
And let me say too, I'm notdiscounting hobbies, I love
(18:33):
hobbies, hobbies are amazing.
I'm just saying that youshouldn't treat the business as
such.
These are two totally differentthings, right?
The fifth reason why owning abusiness is so awesome is that
it creates opportunities foryour life, for your family, to
see like what's possible and forhiring people.
Right, even me hired mysister-in-law for many years.
(18:56):
I've had a friend that workedfor me for gosh several years
and other people that haveworked for me.
It's really cool.
I've created opportunities andI've created opportunities to
just make a difference, right.
And the sixth reason is youfind a deeper joy.
There's joy in making adifference in this world through
(19:27):
a business and building acareer at the same time.
Business ownership is hard.
It's not easy, I'm not evengoing to lie.
It stretches you, but it's soworth it y'all.
And my purpose of this episodeis to make you really think do I
want a hobby or do I want abusiness?
And realize that businessownership should not be a hobby.
(19:50):
It should not be for all thereasons that I listed above.
If you need to listen to thisepisode again, listen again
because you will hear that Allthose reasons why it makes a
lousy hobby.
So just decide in your braintoday like I love what I'm doing
, I actually want to build abusiness out of it.
I want to be purpose driven.
I want to build a career that Iactually love, even if it's
(20:11):
part time.
I want to make money doing it.
I want to be purpose-driven.
I want to build a career that Iactually love, even if it's
part-time.
I want to make money doing it.
I want to grow as a person.
I want to build something thatlasts.
I want to create opportunitiesand I want to find deeper joy
and purpose.
If that's you today, make adecision.
Don't keep putting this off.
(20:32):
Just make a decision and say,yes, I am treating my business
like a business and I'm notgoing to allow it to go down the
road of a hobby.
Now let me say this too you maybe thinking, well, does the
revenue that I'm makingdetermine whether it's a hobby
or a business?
Here's the deal.
You have your own goals.
(20:52):
You have your own definition ofsuccess.
When I started my first business, when I was starting online in
2003, I just said if I couldmake $500 a month, I would be
overjoyed.
Right, and it went way, waybeyond that.
But I'm just saying that wasgood enough for me and it was
the definition of a business forme.
(21:13):
So you have to decide whenyou're starting what money do
you need to make so that it is abusiness?
Right, and it may not be verymuch money For others of you.
It needs to replace an income,and so that's what it's got to
be.
Okay, maybe you need to make50K a year, 70k a year, 100,
(21:35):
whatever it is.
Only you know that and I'm notgoing to put that on you.
But what I want you to do beforeanything is just commit to.
This is a business.
I'm not making my business ahobby, okay, because that's the
trap.
That's the hobby trap that manyof you get sucked into and it's
(21:56):
a vortex.
Don't do that.
You're going to have to dothings that are out of your
comfort zone, that stretch you.
But I'm telling you, thefar-reaching effects of your
business are like nothing I candescribe and will truly give you
more purpose in your life.
Nothing I can describe and willtruly give you more purpose in
(22:19):
your life.
If you're here today and you'retrying to get your business
started or growing but findyourself struggling, you don't
know next steps, you're kind ofoverwhelmed with things.
You feel like you're inanalysis, paralysis and you want
to move fast.
Know that I'm available forone-on-one coaching and I have
workshops for you that you cantake right now that you can do
on your time.
Make sure you check outeverything down below, because I
(22:39):
would love to work with you andhelp you.
I want you to have as much joyin your life as I've had in mine
with my businesses.
So that's it Until next time.
Bye now.
Speaker 2 (22:54):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(23:15):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started Now
(00:24):
we're going to have some fun, solet's get started.
Speaker 3 (00:30):
Well, hello, this is Kimberly.
It's episode 297, and I am soglad that you are here today
because we're talking about whybusiness ownership is a lousy
hobby.
Oh, yes, it's a lousy hobby.
Today we're going to talk aboutit because so many of you are
unknowingly turning yourbusiness into a hobby, or you
actually really just wanted ahobby and you started a business
(00:52):
, and we're going to talk aboutwhy that's a lousy idea.
Like, don't do that.
And here's why.
And the good news is, I'm goingto share with you why business
ownership is actually so amazingand such an awesome career and
not a hobby.
If you are new here, welcome.
I'm so glad that you have foundthis podcast.
I have no doubt it's going tohelp you along your business
journey.
Whether you're in the ideastage, starting or growing, and
(01:14):
whether you're even starting apodcast, this is the place for
you.
I'm just so excited to sharewith you each week all the
valuable tips and strategiesthat I've used over the past 25
years.
I'm just so happy that you'retaking the time to learn from
others who have gone before you.
I'm constantly learning fromothers who have gone before me
too.
So if you're new, make sure youget plugged in.
(01:34):
You can scroll down in the shownotes.
I have a Facebook group calledWomen Starting Businesses and
Podcasts Doing what we Love.
You're welcome to get in thereand if you have questions about
your business, anything likethat, feel free to post them in
the group and we have fun weeklyposts that you can comment on
and just kind of get plugged in.
I also have some free downloadsand goodies for you if you're
new to help you.
Okay, for example, everyoneloves the 16 step checklist for
(01:57):
starting your business.
If you're in the starting yourbusiness phase, you can find
that down below.
If you're trying to grow yourbusiness, I have a workshop for
you for that.
If you're trying to start apodcast and trying to consider
should you start a podcast ornot, got all that information
down below.
So make sure you click the linkover to the free goodies and
choose what you need right nowto help you get moving.
And if you've been listening awhile.
(02:18):
Thank you so much to all myloyal listeners.
Thank you for all the kindreviews and words.
It means means so much to me Ifyou've been listening to this
podcast for a while and you findvalue in it.
Would you be so kind to justhit the 5-star rating?
If you're an Apple podcastright now, you can just hit 5
stars, and if you have 30seconds to write a written
review, that means the world tome.
(02:40):
Thank you all so much.
Okay, on to the episode.
Well, hello, friends.
(03:04):
I am so excited that you'rehere today, because this will be
fun.
We're going to talk about whatmakes business ownership a lousy
hobby, so you can finallydiscern whether you are actually
building a business, which is acareer even if it's just
part-time, even if it's just onthe side, it could be a
part-time career or a full-timecareer or if you're building a
(03:27):
hobby.
And I think this is the biggestproblem.
Like in general, when peoplethink of starting a business,
they're like super excited aboutit and they just want to get
going.
They have their idea, they wantto start selling it and I'm
going to be honest, some of youjust really wanted a hobby.
(03:47):
You didn't really want what itmeans to have a business, and
that's not to scare you.
You're probably like, well,great, maybe I just do want a
hobby, maybe I don't really wanta business.
No, I know that you want acareer that's fulfilling and
impactful and actually makesmoney right.
You want a career that pays youand some of you have dreams of,
(04:10):
you know, maybe starting thisbusiness on the side and then
going part-time and then evenfull-time with it.
I have clients that are able todo that and it's so amazing to
watch what they have done.
They have a vision, they startsmall, they start strategically.
If you listen to last week'sepisode, I talked about how to
(04:37):
play big even though you'restarting small.
So make sure you listen to thatepisode 29 business as a
part-time career.
I don't even want to say job,because it's not a job.
It's a career that you'rechoosing.
Okay.
But here is why businessownership makes a lousy, lousy,
(04:59):
lousy hobby.
Okay, I want you to know thedifference between the two so
that you can make a consciousdecision.
So business ownership makes alousy hobby.
Number one, because it'stech-heavy and time-consuming.
Some type of accountability,either through your website,
through email, maybe you justdeal with customers by texting
(05:19):
them.
I've had service providers thatdo that.
They will just work on text anddo it that way.
Whatever it is, it'stime-consuming and you have to
(05:40):
be communicating with people andpresenting quotes or offers
somehow online through a website, through an Etsy store,
whatever it is.
It is taking time away fromyour life by having a business
because you have to work on thetech side of it.
So there's tech involvedsomehow and it can be time
(06:01):
consuming.
You may be setting up emailagain, websites systems, and it
can be time consuming.
You may be setting up emailagain, websites systems,
payments.
It's a lot more than justcreating for fun, okay.
The second reason it makes alousy hobby is you have to
regularly market your stuff.
Nobody wants to do that really.
I mean, when it comes down toit, who really wants to market?
I mean, maybe you do to market.
(06:30):
I mean, maybe you do.
Maybe you would love to just goout there and tell everyone
about your business.
If you do, I think it's amazing.
I'm going to be honest.
I would love it if I could justsit here and orders came in.
And I will tell you when I hadmy online boutiques and when I
started them in 2003 is when Istarted the first one all I had
to do was get ranked on Googleand then I did have repeat
buyers that had bought from usat shows.
But orders would come in, but Ihad to do a little bit of
(06:50):
marketing, and that was SEOoptimization so that I was
findable on Google.
But it was so much simpler.
I'm going to be really honest.
It was so much simpler back inthe day.
Don't you hate that when olderpeople say that to you?
Like grandparents,great-grandparents, like back in
the day, it was totally simple,it was y'all.
I'm not even kidding.
And here's the scary thing.
(07:12):
We're going to think today wasthe good old days, the simple
days.
Do y'all realize that, likelater, in like 30 years, you're
going to be like, yeah, back in2025, when I was building a
business, everything was sosimple.
You're going to be like, yeah,back in 2025, when I was
building a business, everythingwas so simple.
Ai was just on the cusp and itwas like starting to blow up and
(07:32):
people were learning to use it.
I mean, can you imagine?
Okay, anyways, you have toregularly market your stuff.
You're going to have to keep upwith something.
Whether you're on Instagram, apodcast, youtube channel,
speaking locally, networkingwith people locally, whatever it
is, you will have to bemarketing your stuff.
If you have a hobby, you get tojust make it in the privacy of
your own home and you don't haveto market to anybody.
You don't have to do any of thetech stuff time-consuming,
(07:55):
backend, email, website systems,payments, any of that and you
don't really.
You don't need to market yourstuff.
You can just like, make it andjust be proud, right?
That's the difference, right?
Here's why business ownershipmakes a lousy hobby is that
you're responsible for the moneygoing in, coming in and going
out, coming in and going out.
(08:17):
With a hobby, all you have toworry about is like how much
money am I spending on all mysupplies or whatever it is that
you're doing?
You don't have to worry aboutthe money coming in, because
that's not the deal.
The deal is it's a hobby andwe're just sinking money into it
, but a business.
You're responsible for themoney coming in and out.
Do y'all hear me?
(08:38):
This is what you're responsiblefor, and so many of you just
want to ignore that.
You want to treat it like ahobby and ignore the money you
do.
You either ignore the expensesor you are able to like, easily
spend on the tech and all thethings that you want, but you
kind of ignore the incomingrevenue because you're scared,
(09:03):
you're embarrassed, you don'twant to look at the numbers,
right.
So, with business ownership,being responsible for the money
is a big part of it, and that'swhy it makes a lousy hobby,
because with hobbies, you don'twant to be responsible for the
money, right, right.
The fourth reason is you don'tget to just do it whenever
you're in the mood or feel likeit.
(09:23):
You don't get to just work onthis on a whim, right.
You have to actually be presenton some type of regular basis
for your clients, for yourcustomers for the delivery of
your products or services, yourcustomers for the delivery of
your products or services.
Maybe you just have to work atnight or whatever it is on your
(09:43):
own time, but in general, youhave to be checking in.
You have to be checking in ifyou know there's orders coming
in that you need to ship orsomething went wrong.
And I just want to make surethat you realize that you don't
just get to do it when you feellike it.
Hobbies are amazing because youcan.
You can be sad on a Sundayafternoon and go do it.
(10:06):
You can be in a great mood on aday and do it right, but with
your business it's not like that.
It is not like that.
You have to be accountable andyou can't just do it when you
feel like it, okay.
The fifth reason is you're goingto have to learn stuff you
might not love.
Do you realize that Prices,taxes, marketing strategy, email
(10:30):
funnels it isn't just arts andcrafts time, it isn't just like
learning mode time, it isn'tjust creation time, creative
time, it isn't any of that.
I mean, it is, it is that, butit's not 100% of the time that
you have to learn stuff youmight not love.
Okay, and most people tell me,most business owners tell me
(10:55):
there's a certain part of theirbusiness they just don't like
and that's what we usuallyoutsource.
But that's why it doesn't makea good hobby, because there's
stuff that you have to do, thatyou don't want to do, and with
hobbies you can just do whateveryou want to do, right, whatever
you want to do it right.
The sixth reason is you needthick skin.
Sometimes you will get rejectedby a client or customer.
(11:17):
You will do something wrong andyou will have to apologize.
You will ship the wrong productor do whatever and you just I
don't know.
Sometimes it can just be likean ego deflator I don't know
what else to call it, becauseyou might get on Instagram and
you might do something to shareyour business and nobody likes
it, nobody comments, nobody'sdoing anything.
(11:38):
You're not getting traction.
You have to have thick skin.
You have to be focused on themission that you're on and the
people that you want to serve.
You have to realize that.
Okay, but with a hobby, youdon't have to have thick skin.
You can just make something andlook at it and adore it and you
can give it away as gifts andand you don't really have to
worry about it.
Okay, that's why it's not agood hobby.
(11:59):
Okay.
The seventh reason is you needto make strategic decisions.
Like, you have to be smartabout what you're doing.
This is what I talk about allthe time are simple strategies
and with a business, you have todo that.
That's why it makes a terriblehobby, because with hobbies, you
don't really have to makestrategic decisions.
(12:19):
Your biggest decisions are ifyou're making something with
your hand should I go toMichael's or should I go to some
other craft store like HobbyLobby, or should I order on
Amazon?
Or if you are just doingsomething for people that you
know and helping them in someway.
You don't have to be realstrategic about it.
Know and helping them in someway.
(12:42):
You don't have to be realstrategic about it.
You can just gift your services.
You can just show up and helppeople.
It feels really good, whereaswith a business, you are going
to actually have to makestrategic decisions.
You're going to have to planthings, test things, evolve your
business.
You can't just wing it forever,right?
Okay, so the eighth thing ispeople actually expect you to be
a professional, and when you'rea hobbyist, you can just do
(13:03):
stuff whenever you want.
You can be sloppy, you can beimperfect Although I believe you
are imperfect all the time inyour business.
You're constantly use manners.
You have to speak well.
You can't just be like eatingfood on the phone when you're
(13:23):
talking to them, and you need tolook decent when you're on
camera.
If you're on Zoom, right.
You have to be professional.
Professional in your emails,professional in when you talk to
them.
Professional when money isinvolved Right.
People want to know that theycan trust you, right?
So people expectprofessionalism.
So that's why it makes a reallylousy hobby, because you can
just spend the money however youwant and you're not accountable
(13:46):
to anybody.
You can just do whatever youwant.
It's amazing.
So the ninth reason this is thefinal one, this is the final
reason why business ownershipmakes makes a lousy hobby is
that you can burn out if youdon't take it seriously.
It's true, if you don't takeyour business seriously, you can
(14:07):
burn out.
And what do I mean by this?
Taking your business seriouslymeans knowing what you should be
doing, that you're good at.
Knowing, maybe, what tooutsource or when to outsource
things.
When things start feeling heavyand you are overwhelmed and you
feel yourself kind of burningout, you have to have somewhere
else to delegate those tasks soyou don't get burnout, so you
(14:31):
can focus more on what you love.
Whereas with a hobby, you'reprobably not going to burn out
because you're going to just doit when you want and you are
just going to be in a good moodthat you know you're just being
a good mood.
You're gonna be a good moodworking on your hobby.
So have I convinced you yetthat business ownership makes a
(14:56):
lousy hobby?
I mean, I'm definitelyconvinced.
Okay, it's tech heavy sometimesand time consuming.
You have to regularly marketyour stuff.
You're responsible for moneygoing in and out.
You don't get to do it justwhen you feel like it.
You'll have to learn stuff thatyou don't love at all.
You need thick skin, you needto make strategic decisions Like
(15:17):
you can't just wing it forever,right?
You've got to be professionalwhen you're dealing with people
and money, and you have a chanceof burning out if you don't
treat it seriously.
Okay, so if you're treatingyour business like a hobby, it's
probably not going to give youthe joy or income you were
hoping for.
But here's the good news youcan treat it like a business,
(15:39):
and that's what I teach in allof my coaching, my programs and
everything.
And here's why owning abusiness is so much more amazing
and exhilarating than a hobby.
Okay, when you treat it as such.
Okay, number one it'spurpose-driven, not just
(16:02):
pleasure-driven.
I think when we have hobbies,it's more about pleasure.
It's just bringing you joy.
You're just doing that.
But with a business, you have abigger purpose.
Okay, now, as a side note, youcould have a non, a nonprofit,
that is based on some kind ofhobby or something that you want
to do.
That's also purpose-driven.
But even nonprofits are workingwith money and all that I spoke
(16:26):
of above.
So, again, a business ispurpose-driven, and that's
what's so cool about it is thatyou have so much more purpose in
what you're doing right.
The second reason is youactually get to build a career
and make money doing what youlove, even if it's part-time.
You get to build a career.
(16:47):
How awesome is that?
A fulfilling and impactfulcareer with a business.
It's so amazing getting paid todo something you actually enjoy
.
Yes, please, right.
Number three you get to grow asa person.
You are growing in ways younever expected.
I talk about this all the time.
You you grow in ways ofconfidence, right, and more
(17:09):
confidence in yourself.
You grow in ways of clarity,like clarity on what your goals
are and what you should be doingto make a difference, and
courage to show up in ways thatyou never thought you could.
You're learning new skills thatyou never thought you would
know.
You grow as a person when youare a business owner in so many
(17:30):
ways, right.
You expand all of yourabilities.
It's the coolest thing.
God has given you so many giftsand I truly believe a lot of us
aren't tapping in fully tothose things and with a business
, you get to use those gifts andgrow as a person.
The fourth reason why a businessis so awesome is that you can
build something that lasts.
How cool is this?
(17:52):
Now, hobbies, right, your lovefor whatever.
That is like.
If I love photography orfitness or whatever.
Yes, I mean it does lastthrough my life.
But a business has more rippleeffects on other people.
I would say, right, could beyour family, could be your
friends, the example that youshow, the tenacity that you
(18:13):
display, your drive, yourself-discipline, and then also
how you make people's livesbetter.
The ripple effects just kind ofare widespread.
I do think you can have hobbiesand things that are purposeful
for you and maybe your family,but I think your business is so
much more far-reaching, which isreally cool.
And let me say too, I'm notdiscounting hobbies, I love
(18:33):
hobbies, hobbies are amazing.
I'm just saying that youshouldn't treat the business as
such.
These are two totally differentthings, right?
The fifth reason why owning abusiness is so awesome is that
it creates opportunities foryour life, for your family, to
see like what's possible and forhiring people.
Right, even me hired mysister-in-law for many years.
(18:56):
I've had a friend that workedfor me for gosh several years
and other people that haveworked for me.
It's really cool.
I've created opportunities andI've created opportunities to
just make a difference, right.
And the sixth reason is youfind a deeper joy.
There's joy in making adifference in this world through
(19:27):
a business and building acareer at the same time.
Business ownership is hard.
It's not easy, I'm not evengoing to lie.
It stretches you, but it's soworth it y'all.
And my purpose of this episodeis to make you really think do I
want a hobby or do I want abusiness?
And realize that businessownership should not be a hobby.
(19:50):
It should not be for all thereasons that I listed above.
If you need to listen to thisepisode again, listen again
because you will hear that Allthose reasons why it makes a
lousy hobby.
So just decide in your braintoday like I love what I'm doing
, I actually want to build abusiness out of it.
I want to be purpose driven.
I want to build a career that Iactually love, even if it's
(20:11):
part time.
I want to make money doing it.
I want to be purpose-driven.
I want to build a career that Iactually love, even if it's
part-time.
I want to make money doing it.
I want to grow as a person.
I want to build something thatlasts.
I want to create opportunitiesand I want to find deeper joy
and purpose.
If that's you today, make adecision.
Don't keep putting this off.
(20:32):
Just make a decision and say,yes, I am treating my business
like a business and I'm notgoing to allow it to go down the
road of a hobby.
Now let me say this too you maybe thinking, well, does the
revenue that I'm makingdetermine whether it's a hobby
or a business?
Here's the deal.
You have your own goals.
(20:52):
You have your own definition ofsuccess.
When I started my first business, when I was starting online in
2003, I just said if I couldmake $500 a month, I would be
overjoyed.
Right, and it went way, waybeyond that.
But I'm just saying that wasgood enough for me and it was
the definition of a business forme.
(21:13):
So you have to decide whenyou're starting what money do
you need to make so that it is abusiness?
Right, and it may not be verymuch money For others of you.
It needs to replace an income,and so that's what it's got to
be.
Okay, maybe you need to make50K a year, 70k a year, 100,
(21:35):
whatever it is.
Only you know that and I'm notgoing to put that on you.
But what I want you to do beforeanything is just commit to.
This is a business.
I'm not making my business ahobby, okay, because that's the
trap.
That's the hobby trap that manyof you get sucked into and it's
(21:56):
a vortex.
Don't do that.
You're going to have to dothings that are out of your
comfort zone, that stretch you.
But I'm telling you, thefar-reaching effects of your
business are like nothing I candescribe and will truly give you
more purpose in your life.
Nothing I can describe and willtruly give you more purpose in
(22:19):
your life.
If you're here today and you'retrying to get your business
started or growing but findyourself struggling, you don't
know next steps, you're kind ofoverwhelmed with things.
You feel like you're inanalysis, paralysis and you want
to move fast.
Know that I'm available forone-on-one coaching and I have
workshops for you that you cantake right now that you can do
on your time.
Make sure you check outeverything down below, because I
(22:39):
would love to work with you andhelp you.
I want you to have as much joyin your life as I've had in mine
with my businesses.
So that's it Until next time.
Bye now.
Speaker 2 (22:54):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(23:15):
Bye.
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