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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started Now
(00:26):
we're going to have some fun, solet's get started.
Speaker 3 (00:31):
Well, hello friends, it's episode 301, and I'm so
glad you're here today, becausewe're talking about marketing
your business and, probably mostspecifically, it's about online
marketing and how it hasevolved from the last few years.
We're going to talk about wherewe are today so you understand
how you need to market yourbusiness, but, best of all, you
are going to learn the amazingshift that is going to make all
(00:54):
of your marketing easier, andnow I'm sharing it with you and
I'm just so excited about thisepisode.
So if you're new here, welcome.
I'm so glad that you found thispodcast today.
I have no doubt it's going tohelp you along your business
(01:15):
journey, whether you're in theidea stage, starting or growing.
Maybe it's a product, business,service, business, coaching,
business.
Whatever it is that you'restarting, this is for you, and
maybe you're starting a podcastas well.
This podcast is going to helpyou, I have no doubt, and I've
got some free resources for you.
So, if you're new, scroll downin the show notes right now.
(01:35):
So, if you're an Apple podcast,look down in the show notes.
You'll see the link to mywebsite.
It'll take you toKimberlyBrockcom and I have all
sorts of free resources for you,depending on your stage of
business.
So if you're trying to figureout your business purpose, like
what type of business you'remeant to start, I've got a guide
for you on that super handy.
People love it.
Also have a 16 step checklistfor starting your business that
(01:57):
people keep out on their desks.
They love because they can gothrough all the things they need
to be doing to get theirbusiness started.
If you're starting a podcast, Ihave a workshop for you.
If you're trying to get yourbusiness like making consistent
sales, then I have something foryou too.
So make sure you check out allof that below.
I don't want you to miss out onany of the free resources that
are going to be very valuable toyour journey and will save you
(02:19):
a ton of time so you can getmoving and if you have been
listening a while, thank you somuch to all my loyal listeners.
I'm going to give a shout out tomy coaching clients.
You know who you are.
I am so excited for you.
I'm so excited for your podcast.
Many of you are startingpodcasts.
It's super cool.
I love helping you do that.
And a shout out to the newcoaches that have been getting
their business together andreally honing in on how they're
(02:41):
going to help their clients andwhat their methodology is going
to be for helping their clients.
It's just so much fun to seey'all make so much progress.
It's inspiring, and I'm sohonored to be a part of your
journey.
So that is it.
On to the episode.
Speaker 1 (03:00):
Well, hello friends.
How are you, how is everythinggoing in your business?
Speaker 3 (03:09):
Well, hello friends.
How are you?
How is everything going in yourbusiness?
I'm so excited for many of youwho are just launching your
business or you are seeing thegrowth that you just never
thought would happen, and it'sjust so exciting.
I'm so happy for you and I knowthe feeling.
I remember the days when I wasjust starting my business, when
I got my first sale.
That wasn't a family member.
Do y'all know what I'm talkingabout?
(03:29):
Any of y'all that have productbusinesses, you know what I'm
talking about.
If you sell something that youmake maybe you're an artist,
some kind of maker, maybe evenresell products, like I did with
my online gift boutiques youknow I'd have a couple of
friends or family member buysomething and I was waiting for
that moment when, like, thefirst order comes in.
That is not someone you know.
(03:51):
It is the greatest feeling inthe world.
I even remember when I startedthis coaching business.
Y'all I remember when I got myfirst client and I was on a walk
and I saw it on my phone comethrough on my email and I
literally had tears coming outof my eyes.
I was on a walk and I saw it onmy phone come through on my
email and I literally had tearscoming out of my eyes.
I was so excited.
I'm like somebody's actuallyhiring me to help them with
(04:12):
their business.
The best feeling in the world.
So congrats to all of you.
And, if you've, if you've, youknow you've been years since you
had your first sale.
Take a moment to reflect onthat and see how far you've come
, because it's the best feeling.
So, anyways, today we're talkingabout online marketing, what
this landscape looks like, howit's changed.
(04:32):
Whoo, Y'all things area-changin'.
They really are.
Things that used to be workingare not working.
We're gonna talk about that.
I want to talk about what thislooked like even when I started.
This business started very endof 2019, helping new business
owners get going.
And then we all know whathappened.
Covid hit right.
We're going to talk about that.
(04:53):
We're going to talk about whatmarketing actually looks like
right now, like get a realitycheck of where we are.
So you also know that you'renot alone, because you may be
sitting there going.
Is it just my business or iseveryone else having this
problem?
I guarantee you, right now,everyone else is having this
problem.
And then, in the third sectionof this episode, I'm going to
talk about the shift, the bigshift that you need to make.
(05:15):
That's going to changeeverything for you and how you
approach your marketing, solet's dive in.
First of all, let's look at whatmarketing looked like just a
few years ago Now.
As I said, I started mybusiness end of 2019.
And I saw the boom in 2020 ofpeople at home questioning their
current career and trying tofigure out what they want to do
(05:38):
with their life, and soeverybody was online scrambling.
Do y'all remember this?
Like I don't know what kind ofcareer or job you had or if
you'd started your business yet,but you were probably
scrambling too.
People were online.
We were stuck at home.
We were in our pajamas.
Nobody knew what was going tohappen with COVID.
There was all the fighting, thevaccines, the whole thing.
You know all of it, which wewon't go into, but we all
(06:01):
remember it all too well, right,and so from like 20 to 22,
things were rocky, okay, buteveryone was online, searching
and open to change, right.
Some people were not shopping,though, because they were scared
.
Like, am I not going to have ajob?
People got let go, so money waskind of scary from, like I
(06:23):
remember, from when COVID hit to.
Like you know, it was Marchwhen it hit, but I remember like
April, May-ish, when peoplestarted seeing the severity of
it.
People were holding off onspending and even those holidays
were kind of a little lesswhat's the word?
People just weren't spending asmuch money because you were
just everything was just kind ofscary and felt uneasy.
(06:45):
Uh, but what I did see in themarketing world, even with
products and Services that werebeing marketed online and what
people were doing, People werebusinesses, were using very
broad messages live your bestlife.
Now let's just quote grow yourbusiness, be your authentic self
.
We had kind of these generalkind of messages and even I've
(07:10):
continued to use grow yourbusiness, but it's specifically
for your type of passion-basedbusiness.
We won't go into that.
But but my point is things weremuch more general.
Educational content did verywell.
I think YouTube started doingvery well with educational
content.
Instead of it being just, likeyou'll know, Logan Paul and all
(07:30):
that and all the crazy stunts.
I think it evolved from justcrazy stunts and video gamer
people to like actuallyeducational content and more
health-related content, and wehad it before, but it just I
don't know.
I don't know if we didn't getit on our feeds.
I have no idea.
It just was crazy that thealgorithm started kind of
(07:51):
evolving and getting better andthen businesses like mine we
offered free PDFs, which I'vetalked about before, my 16-step
checklist and my guides.
They have actually done wellthis entire time, which I'm very
thankful for on that, and ithas been a common thing, but I
found a good printable thatactually works.
(08:12):
That 16-step checklist has beenamazing, right.
What's funny is that one getsdownloaded more now even than my
iKiGuy guide, which was whattype of business are you meant
to start?
What is your calling?
What is your overall purpose?
That one still does well, butin the beginning like in 2020,
(08:34):
that one was my clear winnerBecause everyone was trying to
figure out what the heck theywere doing with their life and
what they were going to do withtheir career.
So it makes sense, right.
They're like digging andthey're being very introspective
and they're trying to figureout what are they doing?
Do they want to continue to dothe career that they've been
doing, Like?
I think COVID was a big wake-upcall, right?
(08:55):
Isn't it interesting to thinkabout that?
And it's interesting for me tosee that the 16-step checklist
for actually starting yourbusiness is the one that is more
popular.
Now.
I think it's kind of funny.
Now I am doing more ads forthat one, so maybe that has
something to do with it, buthonestly, I think there are.
There are people who aresearching, but I'm finding that
(09:16):
the people that want to get freestuff online.
It's more like I need now.
I need the checklist, I needthe steps.
Let's go right.
I think what was working fromlike 20 to 22 was that the more
posts you had, the more eyeballsyou got.
It was just a fact.
You just needed to startpublishing everywhere.
You just wherever Pinterest,Instagram the reels were
(09:38):
starting to get popular.
Remember, wasn't there likethree second?
I don't know why I'm drawing ablank, but I feel like there was
like three second, five second,like 10 second things, and now
now things have gotten longer.
When it was like very shortcontent in your face, I think a
lot of like promoters onlinewere using big energy and making
(10:00):
like buy it now and like, andmaking like buy it now and like
high pressure was bigger overthe last years Between 20 and 22
, people were much more likedemanding as marketers and they
were.
There is a difference now Ithink that I've seen, but there
was just like that big energythat was going on, which I think
(10:23):
big energy is good, butsometimes it can be overpowering
and overbearing.
And I think it's softened somesince then, which we will go
into, but I think I felt that in20 to 22.
And people were in consumptionmode.
They were hungry for ideas,possibilities, change, all of
that during that time.
So that's kind of what 20 to 22looked like, and I want to set
(10:44):
the stage because some of youmay be new here where you're
like well, I don't really careabout that, I just showed up and
I want to start a business, butyou have to understand where
this is coming from, because youmay see things on YouTube and
other things that you'reresearching that are actually
older, that are marketingtechniques that worked better
(11:04):
then, and I don't want you to bebamboozled if you're watching
some of those videos and you'rewatching how some of the
marketers act and what they'redoing and what they're offering,
not realizing that the markethas evolved, Okay.
So, no matter what stage you'rein, if you've just jumped in to
business and online business,then know that today's world is
(11:25):
different than it was just a fewyears ago, and to pay attention
to the timeliness of what youare researching and looking at,
Because it may it may, okay,some of the stuff may be
timeless, but some of it is not.
It worked better years ago andI don't want you to get caught
in that trap, okay?
So that's why it's importantjust to kind of realize what it
(11:48):
felt like in 20 to 22, wheneveryone was online.
We were learning how to do Zoom, we were, you know, figuring
out Instagram, you know, and nowwe've got the longer reels and
YouTube was a little different.
I mean, it's just crazy to meto think about what has changed.
So so, for part two of this,what does it look like now?
(12:09):
Like, what's the reality checkfor today?
Here we are.
I'm recording this July of 2025.
Okay, and I'm sure in a yearI'm going to have to do another
video because it's going to bedifferent.
But I want you to know, forthose of you that keep up to
date with this podcast, where weare today, so that you can be
(12:29):
effective, doing research fromother online marketers, from
other coaches, and just kind ofgetting a check of like where
are we?
Okay, Number one people aretired, they're burned out on
(12:51):
surface-level advice and justlike cookie-cutter ways of doing
things.
I think people are just tired ofit.
I mean, do you find yourselfwhen you scroll for things like,
if things feel super general orjust like cookie cutter and
basic, you're like this isn'twhat I'm looking for.
I need more detail than this.
There's more noise than everright now.
(13:14):
Reels, TikToks, ads, webinars,podcasts, freebies Everything is
going on.
All the YouTube stuff.
Pinterest is still having ittoday.
I thought Pinterest was maybegoing to fade out.
No, no, no, no, no.
There are a lot of people thatare actually having very much
success on Pinterest, but, youknow, with the fear that TikTok
(13:35):
is going to go away, is it goingto stay?
And there's been other softwarethat has come up during the
past years that hasn't made itright, and so Instagram is still
here.
Facebook is still here.
You know you could argue thatInstagram is for the younger
crowd and Facebook is for thepeople of age like me, who are
(13:56):
used to being on Facebook, right?
So there's just all this kindof like noise everywhere and no
one kind of knows, knows forsure where to, where to like,
settle in, Like my husband waseven saying some of his friends
in one of his chat groups Ithink it was probably for
football.
Like you know, my husband's ahuge Texas Longhorn fan and so
(14:17):
he's in there with fellowLonghorn alumni talking about
football season and it's July,so it's already full on talking
about the recruits and all thatstuff.
Anyway, someone had sent himsomething on X and he's like I
was on X, which he isn'tnormally on, because, like, this
is the same stuff that I'mseeing on Instagram and it's the
same stuff.
If I flip over to Facebook, I'mlike, yeah, I don't know what's
(14:38):
about to happen with all this.
Like, is stuff about to justkind of adapt?
But it is kind of confusing,right, it is just confusing.
Things were Twitter, nowthey're X.
Is it all the same content?
Is it different content?
Skepticism is so much highery'all With AI.
Everyone's like is this real?
Is this not real?
I mean, a lot of times we canspot it now, like the more like
(15:01):
action-filled videos with like ahuge shark coming out and out
of the ocean and like eating awhole boat and then spitting all
the people back up.
Like it's ridiculous.
I know that sounds gross, butwe're just seeing all this kind
of bombastic AI stuff.
I don't know where it's headed,where we're not going to be
(15:23):
able to tell, but we can sort oftell.
My 16-year-old daughter canlook at images immediately and
know Like.
She will look at it and go, ohthat's AI.
And we're like wait, what?
And my husband and I feel likewe have an untrained eye or
something and we're like,looking at it, going, wait, how
did you tell that one what?
So there are some images thatare getting really muddy now,
but this younger generation youknow, they're sharp, they know
what's going on and they cantell.
(15:44):
They can, they can scope it out, but they are skeptics of
everything and we all are.
We have all become more skeptic.
Is this real?
And then when, when businessesare promoting things, you're
like is this really true?
Do we even believe all thereviews?
Do we believe the reviews?
Someone was telling me justyesterday they knew somebody
(16:05):
that had started an onlinebusiness.
I'm not going to say anythingof what it was, it's not someone
, I know, it is not a client, itis not any of the kind of stuff
that you and I sell or wouldsell but that they had all kinds
of fake reviews beforelaunching their business and I
was just like I want to throw upright now, Because, as an
online business owner, we needto be trustworthy, and it gives
(16:28):
our online business world a badbad name.
When you hear stuff like that,I'm like they had fake reviews.
And this person was like, yes,they have like over 200 fake
reviews that they somehow Godwho knows how they did it and
their product was just launchingand they were fake.
And I was like are you surethese aren't people that were
(16:50):
testers that gave reviews?
No, and so that's why all trustis so important right now.
We are losing people's trust.
That is the reality of today,though are losing people's trust
.
That is the reality of today,though you have to know that, as
a seller, that people do notautomatically trust you or what
you are saying about yourproduct or service.
Right, Trust is basically thenew currency.
If you can gain trust, you canwin people over.
(17:13):
Right, Attention spans areshort, but you know you have to
be able to capture them rightnow as well.
So it's like how do you gaintrust when you're trying to gain
attention, but you don't wantto be too spammy and you don't
want to be a weirdo?
It's hard, but that's whatmarketing looks like right now,
and I think this is interestingPeople aren't as much looking
(17:35):
for gurus.
This is what I have found in myresearch from multiple, multiple
resources that people aren'tjust looking for gurus, they're
actually looking for guides thatare just a few steps ahead of
them.
So I thought that was kind ofinteresting.
I don't know if it's becausepeople aren't trusting gurus
because they think, oh, it'sjust one person that's a guru,
(17:55):
but they're looking for a guide.
I don't know.
I'm still trying to kind ofsort through this in my head.
I just was like researching allof this and that's why I had to
pop on the podcast, because I'mlike I have to tell you all
this, so you know, but that'swhat I'm getting is that it's
not necessarily that you have tobe a guru, it's that you have
to be a guide, and that willprovide much relief.
(18:16):
Like that actually makes mefeel good, Like I don't need to
go get some other certificationor multiple certifications, Like
I just need to be a few stepsahead, I just need to be a guide
.
Now it is because I'm a coach,but even if I was selling
products, I could be liketalking about how this was so
great for me and I used it in mylife, or someone I knew, and
(18:37):
just kind of guide them throughthat, instead of just trying to
be like making myself be a totalexpert in something like a
total guru expert.
Do you know what I'm saying?
Right?
So here's another thing thatthat is prevalent today, here in
2025, is that specificitymatters.
They want someone like ifyou're a coach or a service
(19:01):
provider, who gets theirsituation and their stage, If
you sell products, you need tobe relatable and you need to be
speaking specifically to theproblem they are suffering.
Whether you sell jewelry,candles, blankets, baby gifts,
whatever it is right, you haveto be specific, you have to
speak.
(19:21):
You can't be broad and say hereis a baby blanket.
You have to be explainingthings and be very specific
about what makes this great andwhat problems to solve.
It's hypoallergenic, it'sorganic, it's super soft.
It doesn't scratch the baby'sface.
Blah, blah, blah.
It doesn't.
You know, the dyes don't fadein the wash.
It's very durable, it'ssustainable.
(19:42):
All the specifics matter thesedays.
So are y'all kind of gettingthis the difference of what it
looked like a few years ago,where we could be more general,
pushy, energy, tons of likeeducational content that people
wanted to learn, which I stillthink is good.
However, there has to be somekind of marriage of this, where
(20:06):
we show up, but we show up as aguide for people and we're not
pushy and we're not general,we're specific and we speak to a
certain group of people.
So, part three of this episodehere's what I want to get into,
which is the meat of this, andthis is a shift that you're
(20:26):
going to make, which I justtouched on, that people aren't
looking for gurus, they'relooking for guides.
So, with that, your mentalshift needs to go from I hope
everyone is listening right nowfrom marketer, where you're just
(20:49):
trying to like, market yourstuff and sell it and push it
and show it in general and belike you need this and blah,
blah, blah.
From that marketer mindset to amentor mindset.
So let's let that sink in justfor a second From marketer
mindset to mentor mindset.
(21:11):
So how might that shapesomething that you're going to
work on today?
Let's say, today you hadalready been thinking I need to
do an Instagram post, I want todo a reel.
How would you show updifferently if I told you you
just need to be a mentor, slashguide, you don't need to be a
(21:32):
marketer, doesn't?
Speaker 2 (21:36):
that free?
You Doesn't that feel lessheavy?
Because here's the deal.
Speaker 3 (21:41):
Marketers push products.
They're pushy.
Mentors help build belief aboutsomething, that something is
possible, that things can bedifferent, things can be better.
Again, it doesn't matter ifyou're selling products or
(22:02):
services, you have to think thisway, or coaching programs or
whatever you're selling Doesn'tmatter.
You're not pushing products orservices in your marketing, you
are building belief.
So let's let that sink in againfor a moment.
There's a lot of kind of ahamoments here.
If I told you, your Instagrampost today gets to be from that
(22:28):
place of a mentor, not amarketer and a place of building
belief, what would you behelping them build belief about?
What do they need to believe?
Okay, think about that.
This is so freeing.
(22:49):
Mentors don't talk at people.
They speak with them.
They speak their language, theyunderstand them.
They speak their language, theyunderstand them.
So you're not talking at peoplelike a marketer might.
You're speaking like with them,almost like a conversation
(23:09):
where you can't hear them, butyou sort of can because you know
your market so well.
Mentors share real stories,struggles, transformations,
without, like all the hype.
People don't trust stuffanymore.
So today you get to feel freethat you don't have to do all
this hypey stuff If you're notthe type that wants to do
(23:29):
dancing and, like you know,trendy stuff on Instagram or
TikTok or whatever.
You don't have to.
If you are that type of personand you love doing that, do it.
I'm just saying you're notforced to do that.
You don't have to be a part ofthe hype crowd if you're not a
hype person.
I know people in my life thatare hype people and that's just
(23:50):
their personality and it'sgenuine.
It's actually genuine to them.
For many of you who come to me,it is not your genuine
personality and so today you'refreed.
You're free of that.
You don't have to do it right.
Mentors offer guidance, not juststrategy, and this was an
(24:10):
interesting one for me.
Mentors offer guidance, notjust strategy, and I love that,
and I was thinking about it evenin my coaching calls that I've
done with clients recently.
Right, we kind of come up witha strategy for them, but I was
realizing, wait, I actually amguiding them, I'm providing the
path, I'm laying out these stepsfor them along with their
(24:33):
overall strategy, keeping thatin mind, but giving them the
steps, saving them the time,giving them the clarity and
assurance that they're doing theright things and they don't
have to do all these otherthings, right, and so I was like
, okay, maybe I'm doing thisright, I hope, but I'm going to
focus more on this.
I mean, that's the truth.
This is opening my eyes to, asa coach, right?
(24:53):
As a coach to people like youto think how am I leading you,
how am I guiding you?
Am I making sure that, when Iam showing up, I'm not marketing
and speaking at you and justthrowing stuff on you and not
listening?
Right, I need to be a goodlistener.
So it does work for me, too.
Like all of this is applicableto me.
(25:14):
It works for me to remain amentor and a guide, and I feel
very freed by that.
As a business coach.
That that's what today's worldis.
I've been hoping for moreauthenticity in our market,
because I think it gives coachesand other service providers a
bad name when there's others outthere that are so slimy, using
(25:37):
icky tactics.
And I can deal with it, and Idon't like being a part of that
club.
Right, I'm just here to helppeople like you and to help
guide you and help lead you onthe path of living the life that
you've dreamed of.
Maybe you have a full-time joband you're trying to just build
this business on the side assomething fun for yourself,
extra money for kids' sports orprivate school or whatever.
(25:58):
It may be right.
I'm here to do that for you andso I get it, because you're
actually me.
That's how I was.
I just little did I know I wasgoing to get to quit my
full-time job and do this yearafter year.
It's been amazing, right.
But again, while you're doingyour marketing, remember you are
a mentor and you're just two tothree steps ahead.
(26:21):
You're not all the way at thetop of the mountain where you're
so far out of reach that peopledon't relate.
I was thinking about this, infact, with Pickleball.
Yes, I just brought Pickleballup again.
For those of you that don'tlike it, I'm sorry I'm bringing
it up again, but it's part of mylife now and so it's top of
mind.
It's like literally on my head.
(26:42):
My husband likes to play allthe time, but I was thinking
about it watching this club.
Like, we joined this club inDecember, so it's July.
We joined this local AcePickleball Club and it's a
franchise around.
We love it.
It's right by our house, soit's super convenient and we've
watched it grow over the monthsand I've been observing how
they're doing all theirmarketing, everything they're
(27:04):
doing, and I'm like I'm surethey have it all set because
they have so many locations.
They already have a wholeblueprint for what they do, the
promos and the timeframes andall that stuff.
But I was thinking about it.
I was like why is pickleballsuch a craze right now and why
do people love it?
And you know what I realized?
I realized and I was justsaying this yesterday and I
(27:27):
can't remember now if I wastelling my husband or someone
else at the pickleball courts,because we've made a lot of
friends out there and we haveconversations but I'm like I
think why it's caught on so wellis because it's so within reach
for people athletically.
Does that make sense?
Like, athletically, like youcan go play on a local, you can
go play free on a local littlepickleball court.
(27:49):
But 70-year-olds are playing atour club.
Right, any age is within reach.
You don't have to be runningand you, you can learn it if you
just keep practicing.
Like it's within reach.
It's not like if my husbanddecided today he wanted to be a
professional boxer, is thatreally in reach?
And he's in his mid 50s?
(28:09):
It's not really in reach.
Let's just be honest.
But pickleball is within reachand there's something really
exciting about that.
It's not so far out that wecould never be sort of good.
Right, being sort of good andbeing able to play with like a
lot of people is within reachfor people.
(28:30):
You don't have to run all overa court.
I played tennis for many yearsso I understand the difference
right and it's just so nice.
And older people are super goodbecause they've gotten super
good at the placement of theirballs.
My point is Pickleball isgrowing because it's within
reach, and the same is for yourbusiness that you be relatable.
Where it's within reach, you bethe Pickleball of your industry
(28:52):
.
Where it's something exciting,something fun, it's not so out
of touch with life and it makespeople happy.
Whatever it is that you do, youare bringing joy to people's
lives.
In some way.
You're helping solve some kindof problem with relationships,
fun business, health, the waythey look, the way they feel,
their home, whatever it is.
(29:13):
Be within reach, you get to bewithin reach.
That's the cool thing, thinkabout it.
You get to be within reach.
You don't have to be so farahead of people and be like, yes
, I mean, I don't have to sithere and go.
I'm a $10 million coach, like.
I don't have to do that.
I'm within reach because I'mshowing you that you can build a
(29:33):
business that is whatever youwant it to be.
However much money you'retrying to make, I want to help
you get there.
But this does not have to be abusiness that you start that you
have to make a million dollars.
I think that feels out of reachfor a lot of people, right?
So I've always tried to makepeople feel good that, like when
I started my business, I wantedto make $500 a month.
(29:54):
That was my big goal and youknow little did I know.
Over the years it kept growing,but I had that time in my life
where I was able to grow it intotwo businesses multi-six-figure
, doing the whole thing.
Now I'm in a different season.
I get to coach Like you couldcall it consulting.
It's coaching, it's helpingpeople.
I get to do it on my time.
I've got one kid left at home.
I'm getting to structure thisexactly how I want.
(30:14):
This is what I want for you.
I don't want you to feel likeyou have to have a bazillion
dollar business and you may besaying, well then, you're not
the coach for me because I wanta bazillion dollar business
right now, then you're right.
Maybe I'm not the coach for you, but I am trying to help people
make business ownership withinreach for their life.
What are you doing to make yourbusiness, your product, your
(30:38):
service, your program, whateverit is within reach for people?
What are you doing?
This is how you can make ittoday and y'all.
This is the best news ever.
I think a lot of times we getcaught up.
This is the worst news ever.
That there's a lot of noise andthere's Instagram and there's
TikTok.
Actually, this is the best newsever that there's a lot of
(30:58):
noise and there's Instagram andthere's TikTok and there's.
Actually, this is the best newsever that people like us, who
are actually just honestlybuilding a business with
integrity and really want tohelp people.
We are having a moment.
We are having a moment rightnow because people are sick of
the inauthenticity.
People are totally sick of it,and you get to be the one that's
(31:22):
like yeah, I'm real, I'm withinreach, I'm relatable, I'm
talking to you with real storiesfrom my own life and how I've
dealt with things and andsharing with you why I started
this business and why I care somuch about this product or
service.
We are having a moment.
It's our era.
It's our era right now.
(31:43):
This is the best news ever.
This is the best news ever forus.
If we were one of thosemarketers that was sleazy and
annoying and pushy, I thinkthey're having a moment, too, to
realize.
I can't be this way.
It's annoying.
People are turned off, but weyou and I are having a moment
(32:04):
Right.
When you show up like a mentorinstead of a marketer, you are
going to attract clients thatare perfectly aligned with you.
It's amazing.
It's awesome, right, and thosecurious people or the people who
are not for you, they will gotheir own way, and it's okay.
You can build trust fasterbecause you're real.
You're not perfect, you're justreal right, and you'll get
(32:25):
remembered because you'rerelatable and you're relevant,
okay, so today, I hope you feela weight lifted off.
I hope you realize that we arehaving a moment, because
authenticity is winning rightnow and being specific is
winning, and sharing realstories and just needing to be a
guide, a couple of steps aheadof other people, is all that is
(32:49):
needed.
That's all that is needed, andit is the best feeling ever.
Okay.
So I'm so excited for you.
This is your time.
If you're sitting here todaygoing I'm trying to start my
podcast or I'm trying to get mybusiness together whether it's a
product, a service, a programwhatever and you have been
wasting hours trying to figureall this out, you don't even
(33:10):
know if you're doing anythingright.
You don't know exactly what tofocus on and what your next
steps should be, whether it bewith pricing or how you should
do your online store.
Maybe you're trying to figureout your whole method.
If you're a service provider ora coach like me, there are many
things that I can help you with.
In that stage, in those momentsof confusion, I would be
(33:32):
honored to help you.
You can reach out for a freeconsultation call, like a
15-minute, like just claritycall.
Let me hear what your vision isfor your business, what the
heck is going on, and let me seeif I can help you.
And if I can, I'll share withyou how I can help you, and then
it will be in your handswhether you want to book or not.
I'm not a pushy salesperson.
I'm not like that at all.
I'm simply here to help youlive this dream that I know that
(33:56):
you've been wanting to live.
This is what you've beenwanting to do.
Stop stalling on it, stopdoubting yourself, stop giving
excuses.
This is the time to get movingin a way that feels comfortable
to you, and I would be honoredto help you do that.
So again, reach out.
There's a link below.
Again, you can go toKimberlyBrockcom and just go to
the coaching section and I canhelp you.
So that is it.
(34:16):
Y'all have a wonderful dayUntil next time.
Bye now.
Speaker 2 (34:24):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(34:46):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started Now
(00:26):
we're going to have some fun, solet's get started.
Speaker 3 (00:31):
Well, hello friends, it's episode 301, and I'm so
glad you're here today, becausewe're talking about marketing
your business and, probably mostspecifically, it's about online
marketing and how it hasevolved from the last few years.
We're going to talk about wherewe are today so you understand
how you need to market yourbusiness, but, best of all, you
are going to learn the amazingshift that is going to make all
(00:54):
of your marketing easier, andnow I'm sharing it with you and
I'm just so excited about thisepisode.
So if you're new here, welcome.
I'm so glad that you found thispodcast today.
I have no doubt it's going tohelp you along your business
(01:15):
journey, whether you're in theidea stage, starting or growing.
Maybe it's a product, business,service, business, coaching,
business.
Whatever it is that you'restarting, this is for you, and
maybe you're starting a podcastas well.
This podcast is going to helpyou, I have no doubt, and I've
got some free resources for you.
So, if you're new, scroll downin the show notes right now.
(01:35):
So, if you're an Apple podcast,look down in the show notes.
You'll see the link to mywebsite.
It'll take you toKimberlyBrockcom and I have all
sorts of free resources for you,depending on your stage of
business.
So if you're trying to figureout your business purpose, like
what type of business you'remeant to start, I've got a guide
for you on that super handy.
People love it.
Also have a 16 step checklistfor starting your business that
(01:57):
people keep out on their desks.
They love because they can gothrough all the things they need
to be doing to get theirbusiness started.
If you're starting a podcast, Ihave a workshop for you.
If you're trying to get yourbusiness like making consistent
sales, then I have something foryou too.
So make sure you check out allof that below.
I don't want you to miss out onany of the free resources that
are going to be very valuable toyour journey and will save you
(02:19):
a ton of time so you can getmoving and if you have been
listening a while, thank you somuch to all my loyal listeners.
I'm going to give a shout out tomy coaching clients.
You know who you are.
I am so excited for you.
I'm so excited for your podcast.
Many of you are startingpodcasts.
It's super cool.
I love helping you do that.
And a shout out to the newcoaches that have been getting
their business together andreally honing in on how they're
(02:41):
going to help their clients andwhat their methodology is going
to be for helping their clients.
It's just so much fun to seey'all make so much progress.
It's inspiring, and I'm sohonored to be a part of your
journey.
So that is it.
On to the episode.
Speaker 1 (03:00):
Well, hello friends.
How are you, how is everythinggoing in your business?
Speaker 3 (03:09):
Well, hello friends.
How are you?
How is everything going in yourbusiness?
I'm so excited for many of youwho are just launching your
business or you are seeing thegrowth that you just never
thought would happen, and it'sjust so exciting.
I'm so happy for you and I knowthe feeling.
I remember the days when I wasjust starting my business, when
I got my first sale.
That wasn't a family member.
Do y'all know what I'm talkingabout?
(03:29):
Any of y'all that have productbusinesses, you know what I'm
talking about.
If you sell something that youmake maybe you're an artist,
some kind of maker, maybe evenresell products, like I did with
my online gift boutiques youknow I'd have a couple of
friends or family member buysomething and I was waiting for
that moment when, like, thefirst order comes in.
That is not someone you know.
(03:51):
It is the greatest feeling inthe world.
I even remember when I startedthis coaching business.
Y'all I remember when I got myfirst client and I was on a walk
and I saw it on my phone comethrough on my email and I
literally had tears coming outof my eyes.
I was on a walk and I saw it onmy phone come through on my
email and I literally had tearscoming out of my eyes.
I was so excited.
I'm like somebody's actuallyhiring me to help them with
(04:12):
their business.
The best feeling in the world.
So congrats to all of you.
And, if you've, if you've, youknow you've been years since you
had your first sale.
Take a moment to reflect onthat and see how far you've come
, because it's the best feeling.
So, anyways, today we're talkingabout online marketing, what
this landscape looks like, howit's changed.
(04:32):
Whoo, Y'all things area-changin'.
They really are.
Things that used to be workingare not working.
We're gonna talk about that.
I want to talk about what thislooked like even when I started.
This business started very endof 2019, helping new business
owners get going.
And then we all know whathappened.
Covid hit right.
We're going to talk about that.
(04:53):
We're going to talk about whatmarketing actually looks like
right now, like get a realitycheck of where we are.
So you also know that you'renot alone, because you may be
sitting there going.
Is it just my business or iseveryone else having this
problem?
I guarantee you, right now,everyone else is having this
problem.
And then, in the third sectionof this episode, I'm going to
talk about the shift, the bigshift that you need to make.
(05:15):
That's going to changeeverything for you and how you
approach your marketing, solet's dive in.
First of all, let's look at whatmarketing looked like just a
few years ago Now.
As I said, I started mybusiness end of 2019.
And I saw the boom in 2020 ofpeople at home questioning their
current career and trying tofigure out what they want to do
(05:38):
with their life, and soeverybody was online scrambling.
Do y'all remember this?
Like I don't know what kind ofcareer or job you had or if
you'd started your business yet,but you were probably
scrambling too.
People were online.
We were stuck at home.
We were in our pajamas.
Nobody knew what was going tohappen with COVID.
There was all the fighting, thevaccines, the whole thing.
You know all of it, which wewon't go into, but we all
(06:01):
remember it all too well, right,and so from like 20 to 22,
things were rocky, okay, buteveryone was online, searching
and open to change, right.
Some people were not shopping,though, because they were scared
.
Like, am I not going to have ajob?
People got let go, so money waskind of scary from, like I
(06:23):
remember, from when COVID hit to.
Like you know, it was Marchwhen it hit, but I remember like
April, May-ish, when peoplestarted seeing the severity of
it.
People were holding off onspending and even those holidays
were kind of a little lesswhat's the word?
People just weren't spending asmuch money because you were
just everything was just kind ofscary and felt uneasy.
(06:45):
Uh, but what I did see in themarketing world, even with
products and Services that werebeing marketed online and what
people were doing, People werebusinesses, were using very
broad messages live your bestlife.
Now let's just quote grow yourbusiness, be your authentic self
.
We had kind of these generalkind of messages and even I've
(07:10):
continued to use grow yourbusiness, but it's specifically
for your type of passion-basedbusiness.
We won't go into that.
But but my point is things weremuch more general.
Educational content did verywell.
I think YouTube started doingvery well with educational
content.
Instead of it being just, likeyou'll know, Logan Paul and all
(07:30):
that and all the crazy stunts.
I think it evolved from justcrazy stunts and video gamer
people to like actuallyeducational content and more
health-related content, and wehad it before, but it just I
don't know.
I don't know if we didn't getit on our feeds.
I have no idea.
It just was crazy that thealgorithm started kind of
(07:51):
evolving and getting better andthen businesses like mine we
offered free PDFs, which I'vetalked about before, my 16-step
checklist and my guides.
They have actually done wellthis entire time, which I'm very
thankful for on that, and ithas been a common thing, but I
found a good printable thatactually works.
(08:12):
That 16-step checklist has beenamazing, right.
What's funny is that one getsdownloaded more now even than my
iKiGuy guide, which was whattype of business are you meant
to start?
What is your calling?
What is your overall purpose?
That one still does well, butin the beginning like in 2020,
(08:34):
that one was my clear winnerBecause everyone was trying to
figure out what the heck theywere doing with their life and
what they were going to do withtheir career.
So it makes sense, right.
They're like digging andthey're being very introspective
and they're trying to figureout what are they doing?
Do they want to continue to dothe career that they've been
doing, Like?
I think COVID was a big wake-upcall, right?
(08:55):
Isn't it interesting to thinkabout that?
And it's interesting for me tosee that the 16-step checklist
for actually starting yourbusiness is the one that is more
popular.
Now.
I think it's kind of funny.
Now I am doing more ads forthat one, so maybe that has
something to do with it, buthonestly, I think there are.
There are people who aresearching, but I'm finding that
(09:16):
the people that want to get freestuff online.
It's more like I need now.
I need the checklist, I needthe steps.
Let's go right.
I think what was working fromlike 20 to 22 was that the more
posts you had, the more eyeballsyou got.
It was just a fact.
You just needed to startpublishing everywhere.
You just wherever Pinterest,Instagram the reels were
(09:38):
starting to get popular.
Remember, wasn't there likethree second?
I don't know why I'm drawing ablank, but I feel like there was
like three second, five second,like 10 second things, and now
now things have gotten longer.
When it was like very shortcontent in your face, I think a
lot of like promoters onlinewere using big energy and making
(10:00):
like buy it now and like, andmaking like buy it now and like
high pressure was bigger overthe last years Between 20 and 22
, people were much more likedemanding as marketers and they
were.
There is a difference now Ithink that I've seen, but there
was just like that big energythat was going on, which I think
(10:23):
big energy is good, butsometimes it can be overpowering
and overbearing.
And I think it's softened somesince then, which we will go
into, but I think I felt that in20 to 22.
And people were in consumptionmode.
They were hungry for ideas,possibilities, change, all of
that during that time.
So that's kind of what 20 to 22looked like, and I want to set
(10:44):
the stage because some of youmay be new here where you're
like well, I don't really careabout that, I just showed up and
I want to start a business, butyou have to understand where
this is coming from, because youmay see things on YouTube and
other things that you'reresearching that are actually
older, that are marketingtechniques that worked better
(11:04):
then, and I don't want you to bebamboozled if you're watching
some of those videos and you'rewatching how some of the
marketers act and what they'redoing and what they're offering,
not realizing that the markethas evolved, Okay.
So, no matter what stage you'rein, if you've just jumped in to
business and online business,then know that today's world is
(11:25):
different than it was just a fewyears ago, and to pay attention
to the timeliness of what youare researching and looking at,
Because it may it may, okay,some of the stuff may be
timeless, but some of it is not.
It worked better years ago andI don't want you to get caught
in that trap, okay?
So that's why it's importantjust to kind of realize what it
(11:48):
felt like in 20 to 22, wheneveryone was online.
We were learning how to do Zoom, we were, you know, figuring
out Instagram, you know, and nowwe've got the longer reels and
YouTube was a little different.
I mean, it's just crazy to meto think about what has changed.
So so, for part two of this,what does it look like now?
(12:09):
Like, what's the reality checkfor today?
Here we are.
I'm recording this July of 2025.
Okay, and I'm sure in a yearI'm going to have to do another
video because it's going to bedifferent.
But I want you to know, forthose of you that keep up to
date with this podcast, where weare today, so that you can be
(12:29):
effective, doing research fromother online marketers, from
other coaches, and just kind ofgetting a check of like where
are we?
Okay, Number one people aretired, they're burned out on
(12:51):
surface-level advice and justlike cookie-cutter ways of doing
things.
I think people are just tired ofit.
I mean, do you find yourselfwhen you scroll for things like,
if things feel super general orjust like cookie cutter and
basic, you're like this isn'twhat I'm looking for.
I need more detail than this.
There's more noise than everright now.
(13:14):
Reels, TikToks, ads, webinars,podcasts, freebies Everything is
going on.
All the YouTube stuff.
Pinterest is still having ittoday.
I thought Pinterest was maybegoing to fade out.
No, no, no, no, no.
There are a lot of people thatare actually having very much
success on Pinterest, but, youknow, with the fear that TikTok
(13:35):
is going to go away, is it goingto stay?
And there's been other softwarethat has come up during the
past years that hasn't made itright, and so Instagram is still
here.
Facebook is still here.
You know you could argue thatInstagram is for the younger
crowd and Facebook is for thepeople of age like me, who are
(13:56):
used to being on Facebook, right?
So there's just all this kindof like noise everywhere and no
one kind of knows, knows forsure where to, where to like,
settle in, Like my husband waseven saying some of his friends
in one of his chat groups Ithink it was probably for
football.
Like you know, my husband's ahuge Texas Longhorn fan and so
(14:17):
he's in there with fellowLonghorn alumni talking about
football season and it's July,so it's already full on talking
about the recruits and all thatstuff.
Anyway, someone had sent himsomething on X and he's like I
was on X, which he isn'tnormally on, because, like, this
is the same stuff that I'mseeing on Instagram and it's the
same stuff.
If I flip over to Facebook, I'mlike, yeah, I don't know what's
(14:38):
about to happen with all this.
Like, is stuff about to justkind of adapt?
But it is kind of confusing,right, it is just confusing.
Things were Twitter, nowthey're X.
Is it all the same content?
Is it different content?
Skepticism is so much highery'all With AI.
Everyone's like is this real?
Is this not real?
I mean, a lot of times we canspot it now, like the more like
(15:01):
action-filled videos with like ahuge shark coming out and out
of the ocean and like eating awhole boat and then spitting all
the people back up.
Like it's ridiculous.
I know that sounds gross, butwe're just seeing all this kind
of bombastic AI stuff.
I don't know where it's headed,where we're not going to be
(15:23):
able to tell, but we can sort oftell.
My 16-year-old daughter canlook at images immediately and
know Like.
She will look at it and go, ohthat's AI.
And we're like wait, what?
And my husband and I feel likewe have an untrained eye or
something and we're like,looking at it, going, wait, how
did you tell that one what?
So there are some images thatare getting really muddy now,
but this younger generation youknow, they're sharp, they know
what's going on and they cantell.
(15:44):
They can, they can scope it out, but they are skeptics of
everything and we all are.
We have all become more skeptic.
Is this real?
And then when, when businessesare promoting things, you're
like is this really true?
Do we even believe all thereviews?
Do we believe the reviews?
Someone was telling me justyesterday they knew somebody
(16:05):
that had started an onlinebusiness.
I'm not going to say anythingof what it was, it's not someone
, I know, it is not a client, itis not any of the kind of stuff
that you and I sell or wouldsell but that they had all kinds
of fake reviews beforelaunching their business and I
was just like I want to throw upright now, Because, as an
online business owner, we needto be trustworthy, and it gives
(16:28):
our online business world a badbad name.
When you hear stuff like that,I'm like they had fake reviews.
And this person was like, yes,they have like over 200 fake
reviews that they somehow Godwho knows how they did it and
their product was just launchingand they were fake.
And I was like are you surethese aren't people that were
(16:50):
testers that gave reviews?
No, and so that's why all trustis so important right now.
We are losing people's trust.
That is the reality of today,though are losing people's trust
.
That is the reality of today,though you have to know that, as
a seller, that people do notautomatically trust you or what
you are saying about yourproduct or service.
Right, Trust is basically thenew currency.
If you can gain trust, you canwin people over.
(17:13):
Right, Attention spans areshort, but you know you have to
be able to capture them rightnow as well.
So it's like how do you gaintrust when you're trying to gain
attention, but you don't wantto be too spammy and you don't
want to be a weirdo?
It's hard, but that's whatmarketing looks like right now,
and I think this is interestingPeople aren't as much looking
(17:35):
for gurus.
This is what I have found in myresearch from multiple, multiple
resources that people aren'tjust looking for gurus, they're
actually looking for guides thatare just a few steps ahead of
them.
So I thought that was kind ofinteresting.
I don't know if it's becausepeople aren't trusting gurus
because they think, oh, it'sjust one person that's a guru,
(17:55):
but they're looking for a guide.
I don't know.
I'm still trying to kind ofsort through this in my head.
I just was like researching allof this and that's why I had to
pop on the podcast, because I'mlike I have to tell you all
this, so you know, but that'swhat I'm getting is that it's
not necessarily that you have tobe a guru, it's that you have
to be a guide, and that willprovide much relief.
(18:16):
Like that actually makes mefeel good, Like I don't need to
go get some other certificationor multiple certifications, Like
I just need to be a few stepsahead, I just need to be a guide
.
Now it is because I'm a coach,but even if I was selling
products, I could be liketalking about how this was so
great for me and I used it in mylife, or someone I knew, and
(18:37):
just kind of guide them throughthat, instead of just trying to
be like making myself be a totalexpert in something like a
total guru expert.
Do you know what I'm saying?
Right?
So here's another thing thatthat is prevalent today, here in
2025, is that specificitymatters.
They want someone like ifyou're a coach or a service
(19:01):
provider, who gets theirsituation and their stage, If
you sell products, you need tobe relatable and you need to be
speaking specifically to theproblem they are suffering.
Whether you sell jewelry,candles, blankets, baby gifts,
whatever it is right, you haveto be specific, you have to
speak.
(19:21):
You can't be broad and say hereis a baby blanket.
You have to be explainingthings and be very specific
about what makes this great andwhat problems to solve.
It's hypoallergenic, it'sorganic, it's super soft.
It doesn't scratch the baby'sface.
Blah, blah, blah.
It doesn't.
You know, the dyes don't fadein the wash.
It's very durable, it'ssustainable.
(19:42):
All the specifics matter thesedays.
So are y'all kind of gettingthis the difference of what it
looked like a few years ago,where we could be more general,
pushy, energy, tons of likeeducational content that people
wanted to learn, which I stillthink is good.
However, there has to be somekind of marriage of this, where
(20:06):
we show up, but we show up as aguide for people and we're not
pushy and we're not general,we're specific and we speak to a
certain group of people.
So, part three of this episodehere's what I want to get into,
which is the meat of this, andthis is a shift that you're
(20:26):
going to make, which I justtouched on, that people aren't
looking for gurus, they'relooking for guides.
So, with that, your mentalshift needs to go from I hope
everyone is listening right nowfrom marketer, where you're just
(20:49):
trying to like, market yourstuff and sell it and push it
and show it in general and belike you need this and blah,
blah, blah.
From that marketer mindset to amentor mindset.
So let's let that sink in justfor a second From marketer
mindset to mentor mindset.
(21:11):
So how might that shapesomething that you're going to
work on today?
Let's say, today you hadalready been thinking I need to
do an Instagram post, I want todo a reel.
How would you show updifferently if I told you you
just need to be a mentor, slashguide, you don't need to be a
(21:32):
marketer, doesn't?
Speaker 2 (21:36):
that free?
You Doesn't that feel lessheavy?
Because here's the deal.
Speaker 3 (21:41):
Marketers push products.
They're pushy.
Mentors help build belief aboutsomething, that something is
possible, that things can bedifferent, things can be better.
Again, it doesn't matter ifyou're selling products or
(22:02):
services, you have to think thisway, or coaching programs or
whatever you're selling Doesn'tmatter.
You're not pushing products orservices in your marketing, you
are building belief.
So let's let that sink in againfor a moment.
There's a lot of kind of ahamoments here.
If I told you, your Instagrampost today gets to be from that
(22:28):
place of a mentor, not amarketer and a place of building
belief, what would you behelping them build belief about?
What do they need to believe?
Okay, think about that.
This is so freeing.
(22:49):
Mentors don't talk at people.
They speak with them.
They speak their language, theyunderstand them.
They speak their language, theyunderstand them.
So you're not talking at peoplelike a marketer might.
You're speaking like with them,almost like a conversation
(23:09):
where you can't hear them, butyou sort of can because you know
your market so well.
Mentors share real stories,struggles, transformations,
without, like all the hype.
People don't trust stuffanymore.
So today you get to feel freethat you don't have to do all
this hypey stuff If you're notthe type that wants to do
(23:29):
dancing and, like you know,trendy stuff on Instagram or
TikTok or whatever.
You don't have to.
If you are that type of personand you love doing that, do it.
I'm just saying you're notforced to do that.
You don't have to be a part ofthe hype crowd if you're not a
hype person.
I know people in my life thatare hype people and that's just
(23:50):
their personality and it'sgenuine.
It's actually genuine to them.
For many of you who come to me,it is not your genuine
personality and so today you'refreed.
You're free of that.
You don't have to do it right.
Mentors offer guidance, not juststrategy, and this was an
(24:10):
interesting one for me.
Mentors offer guidance, notjust strategy, and I love that,
and I was thinking about it evenin my coaching calls that I've
done with clients recently.
Right, we kind of come up witha strategy for them, but I was
realizing, wait, I actually amguiding them, I'm providing the
path, I'm laying out these stepsfor them along with their
(24:33):
overall strategy, keeping thatin mind, but giving them the
steps, saving them the time,giving them the clarity and
assurance that they're doing theright things and they don't
have to do all these otherthings, right, and so I was like
, okay, maybe I'm doing thisright, I hope, but I'm going to
focus more on this.
I mean, that's the truth.
This is opening my eyes to, asa coach, right?
(24:53):
As a coach to people like youto think how am I leading you,
how am I guiding you?
Am I making sure that, when Iam showing up, I'm not marketing
and speaking at you and justthrowing stuff on you and not
listening?
Right, I need to be a goodlistener.
So it does work for me, too.
Like all of this is applicableto me.
(25:14):
It works for me to remain amentor and a guide, and I feel
very freed by that.
As a business coach.
That that's what today's worldis.
I've been hoping for moreauthenticity in our market,
because I think it gives coachesand other service providers a
bad name when there's others outthere that are so slimy, using
(25:37):
icky tactics.
And I can deal with it, and Idon't like being a part of that
club.
Right, I'm just here to helppeople like you and to help
guide you and help lead you onthe path of living the life that
you've dreamed of.
Maybe you have a full-time joband you're trying to just build
this business on the side assomething fun for yourself,
extra money for kids' sports orprivate school or whatever.
(25:58):
It may be right.
I'm here to do that for you andso I get it, because you're
actually me.
That's how I was.
I just little did I know I wasgoing to get to quit my
full-time job and do this yearafter year.
It's been amazing, right.
But again, while you're doingyour marketing, remember you are
a mentor and you're just two tothree steps ahead.
(26:21):
You're not all the way at thetop of the mountain where you're
so far out of reach that peopledon't relate.
I was thinking about this, infact, with Pickleball.
Yes, I just brought Pickleballup again.
For those of you that don'tlike it, I'm sorry I'm bringing
it up again, but it's part of mylife now and so it's top of
mind.
It's like literally on my head.
(26:42):
My husband likes to play allthe time, but I was thinking
about it watching this club.
Like, we joined this club inDecember, so it's July.
We joined this local AcePickleball Club and it's a
franchise around.
We love it.
It's right by our house, soit's super convenient and we've
watched it grow over the monthsand I've been observing how
they're doing all theirmarketing, everything they're
(27:04):
doing, and I'm like I'm surethey have it all set because
they have so many locations.
They already have a wholeblueprint for what they do, the
promos and the timeframes andall that stuff.
But I was thinking about it.
I was like why is pickleballsuch a craze right now and why
do people love it?
And you know what I realized?
I realized and I was justsaying this yesterday and I
(27:27):
can't remember now if I wastelling my husband or someone
else at the pickleball courts,because we've made a lot of
friends out there and we haveconversations but I'm like I
think why it's caught on so wellis because it's so within reach
for people athletically.
Does that make sense?
Like, athletically, like youcan go play on a local, you can
go play free on a local littlepickleball court.
(27:49):
But 70-year-olds are playing atour club.
Right, any age is within reach.
You don't have to be runningand you, you can learn it if you
just keep practicing.
Like it's within reach.
It's not like if my husbanddecided today he wanted to be a
professional boxer, is thatreally in reach?
And he's in his mid 50s?
(28:09):
It's not really in reach.
Let's just be honest.
But pickleball is within reachand there's something really
exciting about that.
It's not so far out that wecould never be sort of good.
Right, being sort of good andbeing able to play with like a
lot of people is within reachfor people.
(28:30):
You don't have to run all overa court.
I played tennis for many yearsso I understand the difference
right and it's just so nice.
And older people are super goodbecause they've gotten super
good at the placement of theirballs.
My point is Pickleball isgrowing because it's within
reach, and the same is for yourbusiness that you be relatable.
Where it's within reach, you bethe Pickleball of your industry
(28:52):
.
Where it's something exciting,something fun, it's not so out
of touch with life and it makespeople happy.
Whatever it is that you do, youare bringing joy to people's
lives.
In some way.
You're helping solve some kindof problem with relationships,
fun business, health, the waythey look, the way they feel,
their home, whatever it is.
(29:13):
Be within reach, you get to bewithin reach.
That's the cool thing, thinkabout it.
You get to be within reach.
You don't have to be so farahead of people and be like, yes
, I mean, I don't have to sithere and go.
I'm a $10 million coach, like.
I don't have to do that.
I'm within reach because I'mshowing you that you can build a
(29:33):
business that is whatever youwant it to be.
However much money you'retrying to make, I want to help
you get there.
But this does not have to be abusiness that you start that you
have to make a million dollars.
I think that feels out of reachfor a lot of people, right?
So I've always tried to makepeople feel good that, like when
I started my business, I wantedto make $500 a month.
(29:54):
That was my big goal and youknow little did I know.
Over the years it kept growing,but I had that time in my life
where I was able to grow it intotwo businesses multi-six-figure
, doing the whole thing.
Now I'm in a different season.
I get to coach Like you couldcall it consulting.
It's coaching, it's helpingpeople.
I get to do it on my time.
I've got one kid left at home.
I'm getting to structure thisexactly how I want.
(30:14):
This is what I want for you.
I don't want you to feel likeyou have to have a bazillion
dollar business and you may besaying, well then, you're not
the coach for me because I wanta bazillion dollar business
right now, then you're right.
Maybe I'm not the coach for you, but I am trying to help people
make business ownership withinreach for their life.
What are you doing to make yourbusiness, your product, your
(30:38):
service, your program, whateverit is within reach for people?
What are you doing?
This is how you can make ittoday and y'all.
This is the best news ever.
I think a lot of times we getcaught up.
This is the worst news ever.
That there's a lot of noise andthere's Instagram and there's
TikTok.
Actually, this is the best newsever that there's a lot of
(30:58):
noise and there's Instagram andthere's TikTok and there's.
Actually, this is the best newsever that people like us, who
are actually just honestlybuilding a business with
integrity and really want tohelp people.
We are having a moment.
We are having a moment rightnow because people are sick of
the inauthenticity.
People are totally sick of it,and you get to be the one that's
(31:22):
like yeah, I'm real, I'm withinreach, I'm relatable, I'm
talking to you with real storiesfrom my own life and how I've
dealt with things and andsharing with you why I started
this business and why I care somuch about this product or
service.
We are having a moment.
It's our era.
It's our era right now.
(31:43):
This is the best news ever.
This is the best news ever forus.
If we were one of thosemarketers that was sleazy and
annoying and pushy, I thinkthey're having a moment, too, to
realize.
I can't be this way.
It's annoying.
People are turned off, but weyou and I are having a moment
(32:04):
Right.
When you show up like a mentorinstead of a marketer, you are
going to attract clients thatare perfectly aligned with you.
It's amazing.
It's awesome, right, and thosecurious people or the people who
are not for you, they will gotheir own way, and it's okay.
You can build trust fasterbecause you're real.
You're not perfect, you're justreal right, and you'll get
(32:25):
remembered because you'rerelatable and you're relevant,
okay, so today, I hope you feela weight lifted off.
I hope you realize that we arehaving a moment, because
authenticity is winning rightnow and being specific is
winning, and sharing realstories and just needing to be a
guide, a couple of steps aheadof other people, is all that is
(32:49):
needed.
That's all that is needed, andit is the best feeling ever.
Okay.
So I'm so excited for you.
This is your time.
If you're sitting here todaygoing I'm trying to start my
podcast or I'm trying to get mybusiness together whether it's a
product, a service, a programwhatever and you have been
wasting hours trying to figureall this out, you don't even
(33:10):
know if you're doing anythingright.
You don't know exactly what tofocus on and what your next
steps should be, whether it bewith pricing or how you should
do your online store.
Maybe you're trying to figureout your whole method.
If you're a service provider ora coach like me, there are many
things that I can help you with.
In that stage, in those momentsof confusion, I would be
(33:32):
honored to help you.
You can reach out for a freeconsultation call, like a
15-minute, like just claritycall.
Let me hear what your vision isfor your business, what the
heck is going on, and let me seeif I can help you.
And if I can, I'll share withyou how I can help you, and then
it will be in your handswhether you want to book or not.
I'm not a pushy salesperson.
I'm not like that at all.
I'm simply here to help youlive this dream that I know that
(33:56):
you've been wanting to live.
This is what you've beenwanting to do.
Stop stalling on it, stopdoubting yourself, stop giving
excuses.
This is the time to get movingin a way that feels comfortable
to you, and I would be honoredto help you do that.
So again, reach out.
There's a link below.
Again, you can go toKimberlyBrockcom and just go to
the coaching section and I canhelp you.
So that is it.
(34:16):
Y'all have a wonderful dayUntil next time.
Bye now.
Speaker 2 (34:24):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(34:46):
Bye.
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