July 24, 2025 • 23 mins
What makes customers choose your business over countless alternatives? After a recent trip with my 16-year-old daughter, I had a powerful reminder for you and your business so it will ACTUALLY be successful.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:49):
Now we're going to have some fun, so let's get
started.
It's just a very simple conceptthat you need to fully
understand so that you can builda successful business, whether
you're starting or you'rebuilding one now.
Maybe you have a productbusiness you're selling products
you make or resell, or maybeyou have a coaching business.
Maybe you have a servicebusiness.
Whatever it is, this is for you.
This is what you're going tohave to have in order to be
successful.
These days, competition is highwe know that and today is just
(01:21):
enlightening and it's going tohelp you focus on what matters
most in your business, so youcan actually build it in a way
that helps you live.
New here welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey, whether you're in theidea stage, starting or growing.
This is for you and I'm sohappy you're here.
If you're new, make sure youget plugged in, so scroll down
right now.
In the show notes There'll be alink that takes you to my
website where you can downloadsome free goodies that are for
you.
And again, whether you arestarting a service business,
(01:42):
product business, coachingbusiness, I have all kinds of
tips, things that will help you,and I have some resources that
are going to just speed up thiswhole process for you.
For example, I have a 16-stepchecklist that will help you get
your business started.
If you haven't done that, andif you are trying to grow your
business or even start a podcast, I have resources for you as
well.
So you make sure you checkeverything out right now and if
(02:04):
you've been listening a while,thank you so much to all my
loyal listeners.
I am so happy that you're here.
I hope you are getting valueeach week out of this podcast.
I put my heart and soul into itjust for you, because I want
you to be able to live yourbusiness dream, just like I have
for the past.
Now, gosh, 25 years.
Okay, I do this for you everyweek and I'm so happy for you
(02:27):
because you actually have thecourage to do this, you're
actually taking steps and you'remaking it happen, and I'm so
happy for you.
So, anyways, that is it.
If y'all ever have any questionsfor me or anything I was going
to tell you, you can always goto my Instagram.
It's just start with KimberlyBrock and the link is down below
.
I do have some videos up onYouTube as well, and that one is
(02:48):
Kimberly underscore Brock.
So I don't know what platformyou're on, but again, in the
show notes, everything is there,but you can always DM me on
Instagram if you have anyquestions, you want to know
anything, or maybe you want toinquire about coaching and see
if it could be for you.
I do offer one-on-one coachingand you can inquire about that
as well.
So that is it On to the episode.
(03:12):
Well, hello friends, how are you?
How's everything going in yourbusiness?
I hope it's amazing.
I hope you're loving it.
I had a big week this past weekand I had to tell you about it
and it was what kind of spurredthis week's topic because I
think it's so important.
So I can't remember if I toldy'all or not.
I think I have told you on thispodcast.
(03:33):
I know I've told people incoaching and in my groups and
just kind of mentioned it.
So if you're a longtime listener, you may know this, but if not,
you know that I've had onlineboutiques.
I had them for 16 years and Iclosed them shortly before COVID
.
It was like 2018.
And then I started thisbusiness very end of 2019.
Well, my youngest daughter, ava, is 16.
(03:55):
And we had just kind of toyedwith the idea that maybe we
could.
She had thought about startinga business, right, and I said,
well, we could maybe resurrectin this very room, which was my
online gift boutique for womenand kids.
And I said, because it alreadyhas the branding, we already
have the domain, we haveeverything.
All you'd have to do is juststart selling stuff.
(04:19):
And so she and I actually wentto Atlanta Market.
So if you are a product seller,if you sell products, if you
resell products, or maybe evenif you're a wholesaler and you
wholesale products, maybe you'vehad a booth at Market.
Well, I took Ava and it was atotal blast, and for me it was a
blast because I love it.
She did have fun, but you know,she was stuck with her mom for
(04:40):
the whole weekend and she waslike my note taker was really
cool.
She for the whole weekend andshe was like my note taker was
really cool.
She was like my intern thewhole time.
I was like this is amazing.
I'm walking around looking atmerchandise to try to show her
and teach her about business andhow pricing works and how you
talk to wholesalers, and shewould be my note taker when she
would take pictures and thenjust put pricing and get ideas.
And we're about to have abusiness meeting later this
(05:02):
afternoon, she and I,no-transcript, with a mentor or
(05:30):
a coach like me.
That's what my daughter and Iare going to do.
We're going to kind of regroupafter last week and just kind of
think about how she couldactually make money doing this.
What would, what would it take?
You know?
What amount of money is itgoing to take to get started?
How much is she going to needto make?
Does she want to make?
She's going to have school andAP classes and all this stuff.
(05:52):
So how realistic is this?
Does she just want to selllocally?
Does she want to do local andonline?
What does she want to do?
Does she want to do it at allafter being at market?
Right, these are the thingsthat we all think about, right,
when we are starting a business.
And so, anyways, we wereshopping and we were looking at
products that she could carry.
(06:12):
Now, back in the day, I sold alot of monogrammed and
personalized gifts, so all kindsof bags and backpacks and lunch
kits and all that.
Well, y'all, the landscape hastotally changed since I was
selling online starting in 2003.
All I had to do was get rankedon Google, and if I had
placement on Google for keyterms that people were searching
(06:33):
for, like monogram nap mats,monogram cutting boards,
monogram soaps, monogram totebags, blah, blah, blah, I could
get found and people would buy.
That is not the case anymore,and so that is a whole
consideration.
As I'm talking this throughwith ava, how are you actually
going to sell it?
Because you can have a littlewebsite, but I'm going to be
honest, it's not going to beranked right.
(06:54):
So it's going to take eitheryou being on social media or me
and you.
I can help you.
Um, you are going to have tofigure out how you're going to
drive people either to thewebsite or maybe you do local
like flash sales, maybe we doflash sales for the website.
We're talking through all thesethings, starting today in our
business meeting, and it is justreminded me, after shopping and
(07:18):
looking at everything, howimportant it is for you to stand
out, because we looked athundreds of products all kinds
of jewelry, all kinds of bodyproducts, clothing, lotions,
(07:38):
diffusers, candles, cuttingboards, dishes, bags, what else?
Journals, t-shirts, y'alleverything.
All kinds of little cosmeticbags, all the stuff that the
young girls like.
So I liked having her therebecause you know, I'm a woman of
age now I've declared and sheis this young, hip, 16-year-old
(08:03):
and kind of knows what girlslike her age.
So it's good.
But after walking through there, looking at everything, I kept
thinking of all of y'all Even ifyou don't even sell products
and you sell services or yousell coaching y'all I was
(08:25):
realizing how important it isthat manufacturers and
wholesalers and business ingeneral has some type of edge,
something that stands out,something that is different.
Maybe you have a better featureon your jewelry Like.
(08:45):
The big thing to my daughterwas with all the beaded
bracelets and earrings andnecklaces and all that.
She's like Mom, we wear these24 hours a day, even in the
shower.
I'm like you wear your jewelryin the shower.
She's like I mean we don't meanto but we do.
But when they go tan or whenthey go do whatever, they have
their necklaces on and she'slike a lot of them turn.
They have their necklaces onand she's like a lot of them
(09:07):
turn.
Look, and she had some nicebrands.
I won't say what it is, but itwas turning and it's because she
is keeping it on.
But we found a jewelry line thatwas higher than just like
regular Target jewelry or likeFrancesca's or something like
that.
It was higher than that.
But the big thing was it'swaterproof, it's not going to
turn, lifetime warranty, allthese things.
(09:27):
And she said that is a hotbutton for me and my girls.
That's what she said.
She said because all this otherjewelry turns and if it doesn't
say that it's like waterproofor I can't I can't remember all
the terms that they used.
I'll have to look back at someof the catalogs and stuff that I
got.
That was a big thing.
And so we bought a couple ofpieces of samples to wear
(09:50):
ourselves, to test out, right.
And then we were looking atsome body products and they were
like, listen, look at theingredients, there's nothing in
here that's bad for you.
Because my 16-year-old daughteris know all the body products
that people use and there areingredients in them that are not
so good for you.
And so for her, as we'rewalking around, she was like it
(10:12):
has to be totally naturalingredients, nothing that's bad
for you.
So when we found a brand thathad that and super cute
packaging that totally standsout, she was like, okay, this is
a win.
This stands out and I'mrealizing as we're shopping that
we are getting worn out andeverything becomes a blur.
(10:35):
You know, when you go to themall and then you're like, oh my
gosh, I've seen those kind ofshirts five times.
Okay, now I've seen those kindof pants 10 times and everything
just kind of blends and I wasjust realizing more and more, if
any of us want a successfulbusiness, we are going to have
to have an edge.
We are going to have to standout in some way.
Whatever it is, whatever you'redoing that's different or
(10:57):
better, or a whole new look or awhole new way to use it.
You have to have something thatstands out.
And if you don't have somethingright now, I highly suggest you
take some time.
Maybe talk to a friend, talk toa group of friends on a Zoom
call, facetime call, whatever itis, and say, hey, y'all, I'm
(11:20):
thinking about starting thisbusiness, that's this.
Or maybe you already have yourbusiness and you're thinking
about offering a service or aproduct or something for your
business.
You better get the collectivewisdom of some other people to
look at it and go well, it's gotto be this, or I'll just go to
Target and buy it Y'all.
We have so much competitionright now for products Number
(11:41):
one product competition is sohigh.
It's so different than when Ihad my boutiques.
Nowadays you've got Shein,you've got Amazon, you've got
Target, you've got HomeGoods andTJ Maxx and all these fun
stores like that, and you've gotdupes.
You've got the whole dupe worldthat is all over the internet.
(12:01):
So what are you going to do?
You're going to have to createthis brand that either stands on
something or stands out forsomething.
So you're going to, yourbusiness is going to have to
take a stand one way, with your,with your virtues or whatever
you stand for, or somethingexciting and new, some way that
you do it, some gap in themarket, something that's
different, something that youwould want if you were a buyer
(12:23):
Like my daughter.
If she's buying a jewelry, sheis willing to pay more right and
use more of her own money tobuy jewelry that's not going to
tarnish Because this name brandwhich I'm not going to name that
all the girls buy is turningNow granted, she may not be
taking care of it like theydirected resurrected.
(12:46):
I'm just saying she would bewilling to spend as much as this
name brand that she's been on,and maybe even a little more, to
know that she could safely keepit on right, keep the bracelets
on, keep the necklace on,because they like to do this
right.
And I'm just saying this is forthis product line.
I'm not saying this is for whatyou need to sell, but for
whatever you sell, think aboutit right now.
If you are going out to buywhat you offer, what would be
(13:08):
your dream list of things forthis thing?
Again, whether it's a product,service program, whatever you're
doing, what would be the dreamway?
And I think you have to thinklike a consumer.
You have to be your bestconsumer, your most critical
consumer, and you have to thinkwhat would make this amazing.
Also, too, some of you have torealize that maybe you've been
(13:33):
doing something a certain way.
Maybe it's time to shift rightand go with whatever the trends
are now.
Even the jewelry person wassaying no.
Usually in years past we wouldsell people stuff that would you
know.
We'd sell them a year's worthof jewelry, we'd sell the stores
and we'll replenish over theyear these styles they're like.
It changes so fast now.
I don't recommend you do that.
I recommend you buy some pieces.
(13:55):
Now you have it, you sell outand you call me and ask me
what's popular now because it'sprobably going to change in a
few months.
I mean y'all, the market isshifting fast.
Buyers have dupe options, theyhave Amazon, they have Target,
they have all these things.
Whatever it is that you'reselling, it has to have
something that stands out.
(14:17):
I cannot express to you enoughhow important this is.
It was just really glued intomy head when I was shopping for
products.
If you're a service provider ora coach like me, that can be
hard right, because you're notselling a physical product and
it's maybe not as tangible, butmaybe you could be thinking
about the way you want to offerit.
And I've shared with y'allbefore is when I started this
(14:37):
business, I was just doingone-on-one coaching and then
went into kind of group programsafter that and all that and I
have seen a rise in one-on-onecoaching.
That is what people seem towant right now.
Now everyone likes a good groupprogram and I'm not saying
anything negative about groupprograms.
I'm just saying that I haveeven noticed a shift in my type
(14:58):
of business and I want to adapt.
What is it that people want?
People want a one-hour powercall to knock out the list of
stuff that's been driving themcrazy and help them make
decisions, help them figure outnext steps, help them get
focused on what matters rightnow.
And they also want affirmationthat what you're doing is right.
(15:18):
And if this is you, you'reprobably shaking your head.
That's why I'm getting morecoaching clients now than maybe
I ever did in the beginning.
It's crazy, it's it's nuts,because that's all I did in the
beginning.
But now I have, you know, mycourses and workshops you can do
on your own and all that goodstuff.
But I just find it interestinghow everything shifts and that
(15:42):
you have to meet the demanddemands of what people want.
Okay, and if you are starting anew kind of product or service
that it's not real common, youbetter make sure that it's
something people will pay moneyfor.
And the way you do that is justto offer it at a discounted
price right now and see ifpeople actually buy.
Because you can ask people allday long would you want this,
(16:04):
would you pay money for this?
And some people will say yes,some people will say no, but you
may get a lot of people goingyeah, sure, but then when you
actually make it, they don't buyit.
And that's why I'm sayingyou've got to have some kind of
samples, a discounted rate.
You've actually got to provethat people will hand you money
for what you want to offer andit has to have an edge Y'all.
(16:27):
It has to have something.
Again, let me repeat, it has tobe something that you stand on,
some kind of virtue.
There's some kind of charityyou, something that you stand on
some kind of virtue.
There's some kind of charityyou're working with, there's
some kind of belief system thatyou have.
That has to be paramount.
Or you have to stand out by theway that it looks like.
If it's a product packaging,the actual aesthetics of it, it
(16:51):
has to have ingredients thatmaybe you know are a certain way
.
Or maybe you're what you arenot in the industry where you're
doing all organic or anythinglike that, but you're trying to
be in the, in the pricing game,which I hope you don't have to
get into because it's it's a,you know, sometimes a road to
the bottom to try to be thelowest price, but maybe you've
found a way to offer somethingless expensive.
(17:12):
That is a way to stand out.
So I'm going to be honest Forsome of my clients, they've
found a way almost like a dupe Imean not really a dupe, but
just something that's similarthat they offer a lower price,
and people will buy it.
So my point is, though what issustainable and what is a way
that you can either stand onsomething or stand out Because
you have to?
(17:33):
There are too many brands thatwe walked right past this past
week at Market.
For you, it may be somethingyou stand on, your virtues,
maybe it's your faith.
Whatever it is, y'all you haveto pick this.
You have to decide on this, nodelaying this any longer.
Today is the day.
(17:54):
If you really want a successfulbusiness, decide now, right now
, what is going to be your keydifferentiator that people can
see or know immediately, becauseif they don't, they may never
get to you to know that, so it'sgoing to have to be in the
forefront, whatever.
(18:15):
That is Okay.
So think about your businesstoday.
What are you selling?
If you were trying to buy ityourself as a consumer, what
would be your dream way to haveit or to have it made?
And think in the think, like inthe minds and the eyes of a
consumer, which could be you,because you probably love what
(18:38):
you sell.
What would be the ideal thingabout it Is it that it's
waterproof, it's got goodingredients, it's, you know,
made in the USA.
I mean, people love that too.
People love that too, like thisjewelry line that my daughter
like.
She loved that it was made herein the USA and it wasn't all
this China cheap jewelry.
Not that she's some highfalutinperson, so y'all don't get the
(18:59):
wrong idea.
She's willing to save her moneyto have nice pieces of jewelry
versus a ton of cheap, becauseshe knows it falls apart.
I'm just giving you this as anexample so you can just
understand, right, the thingsthat people think about when
they're spending theirhard-earned money.
Okay, so y'all think about this.
(19:19):
Now, go get some coffee, go getsome tea, go on a walk.
Walking will help your brainthink.
I'm telling you, go take yourdog on a walk right now, a slow
little walk, no headphones, andjust think about your business
and what is really making itstand out and analyze if you
already have your business open.
You have products or services,whatever.
(19:41):
Ask yourself right now what havebeen the things that people
have said?
Oh, I'm so glad.
What is it?
Are you more convenient?
Are you do ship faster.
Is there something that theylike about it?
That they can trust you better,that you have certain
experience, whatever that is.
That's your edge, right?
I know a lot of people had toldme, too, they loved that I'd had
(20:02):
different kinds of businesses,because I can give the pros and
cons of certain kind ofbusinesses when they were trying
to decide theirs.
I've had people tell me thatthat.
So that's why I like to sharewith you all that I've had, you
know, a photography business,online gift boutiques and now
this coaching business.
I've had all those.
I've had courses, I've hadworkshops, I've had group
(20:22):
programs, I've had live groupprograms, and I get it.
I get these different anglesand the pros and cons, and
people have told me they lovedthat right, and so there's
things like that.
I'm not saying that'snecessarily my main thing that I
talk about, but they're happywith that, just like they're
happy that I'm helping peoplemake money doing what they love,
(20:45):
right.
It's not just about makingmoney, it's making money doing
what they love.
To them, that stands out, andthey know I'm a person of faith
too, and they like that Right.
So there's things that justhave to be differentiators.
Another one for me could bethat I have a podcast and I have
a successful podcast.
Right, that's something thatpeople are like.
Oh, I could actually listen toher before I book a call with
(21:06):
her.
Yeah, for you it may be aYouTube channel.
Maybe you wrote a book, maybeyou speak locally.
Right, just something.
Something has to stand out andto help you get noticed and to
be appreciated by the peoplethat you are best suited to
serve.
Okay, so that's it.
(21:26):
Y'all Today, remember, you haveto stand on something or stand
out.
Right, you have to.
You got to take a stand.
Whatever it is, you have topick a lane so that people don't
just walk by me and my daughterdid with all the products just
going right by us, just blurringby.
You know, it's almost like doomscrolling.
(21:49):
When you're shopping, you justget kind of mesmerized and just
everything's going by.
When you're shopping, you justget kind of mesmerized and just
everything's going by and itdoesn't stand out.
How are you going to stand out?
How are you going to stand outand leverage it?
Because there probably issomething too real quick.
There is something too that youdid probably implement that
you're like I always wanted XYZand now I have it.
(22:10):
I'm so glad I have that.
You better be leveraging that.
You better be leveraging that,whatever it is Okay.
So that's it.
I'm so glad I have that.
You better be leveraging that.
You better be leveraging that,whatever it is Okay.
So that's it.
I hope this helps you If you doneed help with your business.
We can even have a quick Zoomcall and just talk real quick
and I can see what's holding youback right now and just give
you an idea of what that is sothat you can start taking steps
(22:33):
to make it happen.
Or even book coaching with meso we can work on it together.
You can reach me below.
Down below in the show notesthere's links.
Again, you can DM me.
Start with Kimberly Brock.
I would love to help you andI'm so excited for you.
So that's it.
Y'all.
Have a great day Until nexttime.
Bye now.
Now this episode may be over,but our relationship does not
(22:57):
have to end here.
Speaker 1 (22:59):
Head on over to KimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
Speaker 2 (23:07):
You don't need to go through this alone.
I would love to help you.
Speaker 1 (23:12):
Thank you so much and have a great day.
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 2 (00:49):
Now we're going to have some fun, so let's get
started.
It's just a very simple conceptthat you need to fully
understand so that you can builda successful business, whether
you're starting or you'rebuilding one now.
Maybe you have a productbusiness you're selling products
you make or resell, or maybeyou have a coaching business.
Maybe you have a servicebusiness.
Whatever it is, this is for you.
This is what you're going tohave to have in order to be
successful.
These days, competition is highwe know that and today is just
(01:21):
enlightening and it's going tohelp you focus on what matters
most in your business, so youcan actually build it in a way
that helps you live.
New here welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey, whether you're in theidea stage, starting or growing.
This is for you and I'm sohappy you're here.
If you're new, make sure youget plugged in, so scroll down
right now.
In the show notes There'll be alink that takes you to my
website where you can downloadsome free goodies that are for
you.
And again, whether you arestarting a service business,
(01:42):
product business, coachingbusiness, I have all kinds of
tips, things that will help you,and I have some resources that
are going to just speed up thiswhole process for you.
For example, I have a 16-stepchecklist that will help you get
your business started.
If you haven't done that, andif you are trying to grow your
business or even start a podcast, I have resources for you as
well.
So you make sure you checkeverything out right now and if
(02:04):
you've been listening a while,thank you so much to all my
loyal listeners.
I am so happy that you're here.
I hope you are getting valueeach week out of this podcast.
I put my heart and soul into itjust for you, because I want
you to be able to live yourbusiness dream, just like I have
for the past.
Now, gosh, 25 years.
Okay, I do this for you everyweek and I'm so happy for you
(02:27):
because you actually have thecourage to do this, you're
actually taking steps and you'remaking it happen, and I'm so
happy for you.
So, anyways, that is it.
If y'all ever have any questionsfor me or anything I was going
to tell you, you can always goto my Instagram.
It's just start with KimberlyBrock and the link is down below
.
I do have some videos up onYouTube as well, and that one is
(02:48):
Kimberly underscore Brock.
So I don't know what platformyou're on, but again, in the
show notes, everything is there,but you can always DM me on
Instagram if you have anyquestions, you want to know
anything, or maybe you want toinquire about coaching and see
if it could be for you.
I do offer one-on-one coachingand you can inquire about that
as well.
So that is it On to the episode.
(03:12):
Well, hello friends, how are you?
How's everything going in yourbusiness?
I hope it's amazing.
I hope you're loving it.
I had a big week this past weekand I had to tell you about it
and it was what kind of spurredthis week's topic because I
think it's so important.
So I can't remember if I toldy'all or not.
I think I have told you on thispodcast.
(03:33):
I know I've told people incoaching and in my groups and
just kind of mentioned it.
So if you're a longtime listener, you may know this, but if not,
you know that I've had onlineboutiques.
I had them for 16 years and Iclosed them shortly before COVID
.
It was like 2018.
And then I started thisbusiness very end of 2019.
Well, my youngest daughter, ava, is 16.
(03:55):
And we had just kind of toyedwith the idea that maybe we
could.
She had thought about startinga business, right, and I said,
well, we could maybe resurrectin this very room, which was my
online gift boutique for womenand kids.
And I said, because it alreadyhas the branding, we already
have the domain, we haveeverything.
All you'd have to do is juststart selling stuff.
(04:19):
And so she and I actually wentto Atlanta Market.
So if you are a product seller,if you sell products, if you
resell products, or maybe evenif you're a wholesaler and you
wholesale products, maybe you'vehad a booth at Market.
Well, I took Ava and it was atotal blast, and for me it was a
blast because I love it.
She did have fun, but you know,she was stuck with her mom for
(04:40):
the whole weekend and she waslike my note taker was really
cool.
She for the whole weekend andshe was like my note taker was
really cool.
She was like my intern thewhole time.
I was like this is amazing.
I'm walking around looking atmerchandise to try to show her
and teach her about business andhow pricing works and how you
talk to wholesalers, and shewould be my note taker when she
would take pictures and thenjust put pricing and get ideas.
And we're about to have abusiness meeting later this
(05:02):
afternoon, she and I,no-transcript, with a mentor or
(05:30):
a coach like me.
That's what my daughter and Iare going to do.
We're going to kind of regroupafter last week and just kind of
think about how she couldactually make money doing this.
What would, what would it take?
You know?
What amount of money is itgoing to take to get started?
How much is she going to needto make?
Does she want to make?
She's going to have school andAP classes and all this stuff.
(05:52):
So how realistic is this?
Does she just want to selllocally?
Does she want to do local andonline?
What does she want to do?
Does she want to do it at allafter being at market?
Right, these are the thingsthat we all think about, right,
when we are starting a business.
And so, anyways, we wereshopping and we were looking at
products that she could carry.
(06:12):
Now, back in the day, I sold alot of monogrammed and
personalized gifts, so all kindsof bags and backpacks and lunch
kits and all that.
Well, y'all, the landscape hastotally changed since I was
selling online starting in 2003.
All I had to do was get rankedon Google, and if I had
placement on Google for keyterms that people were searching
(06:33):
for, like monogram nap mats,monogram cutting boards,
monogram soaps, monogram totebags, blah, blah, blah, I could
get found and people would buy.
That is not the case anymore,and so that is a whole
consideration.
As I'm talking this throughwith ava, how are you actually
going to sell it?
Because you can have a littlewebsite, but I'm going to be
honest, it's not going to beranked right.
(06:54):
So it's going to take eitheryou being on social media or me
and you.
I can help you.
Um, you are going to have tofigure out how you're going to
drive people either to thewebsite or maybe you do local
like flash sales, maybe we doflash sales for the website.
We're talking through all thesethings, starting today in our
business meeting, and it is justreminded me, after shopping and
(07:18):
looking at everything, howimportant it is for you to stand
out, because we looked athundreds of products all kinds
of jewelry, all kinds of bodyproducts, clothing, lotions,
(07:38):
diffusers, candles, cuttingboards, dishes, bags, what else?
Journals, t-shirts, y'alleverything.
All kinds of little cosmeticbags, all the stuff that the
young girls like.
So I liked having her therebecause you know, I'm a woman of
age now I've declared and sheis this young, hip, 16-year-old
(08:03):
and kind of knows what girlslike her age.
So it's good.
But after walking through there, looking at everything, I kept
thinking of all of y'all Even ifyou don't even sell products
and you sell services or yousell coaching y'all I was
(08:25):
realizing how important it isthat manufacturers and
wholesalers and business ingeneral has some type of edge,
something that stands out,something that is different.
Maybe you have a better featureon your jewelry Like.
(08:45):
The big thing to my daughterwas with all the beaded
bracelets and earrings andnecklaces and all that.
She's like Mom, we wear these24 hours a day, even in the
shower.
I'm like you wear your jewelryin the shower.
She's like I mean we don't meanto but we do.
But when they go tan or whenthey go do whatever, they have
their necklaces on and she'slike a lot of them turn.
They have their necklaces onand she's like a lot of them
(09:07):
turn.
Look, and she had some nicebrands.
I won't say what it is, but itwas turning and it's because she
is keeping it on.
But we found a jewelry line thatwas higher than just like
regular Target jewelry or likeFrancesca's or something like
that.
It was higher than that.
But the big thing was it'swaterproof, it's not going to
turn, lifetime warranty, allthese things.
(09:27):
And she said that is a hotbutton for me and my girls.
That's what she said.
She said because all this otherjewelry turns and if it doesn't
say that it's like waterproofor I can't I can't remember all
the terms that they used.
I'll have to look back at someof the catalogs and stuff that I
got.
That was a big thing.
And so we bought a couple ofpieces of samples to wear
(09:50):
ourselves, to test out, right.
And then we were looking atsome body products and they were
like, listen, look at theingredients, there's nothing in
here that's bad for you.
Because my 16-year-old daughteris know all the body products
that people use and there areingredients in them that are not
so good for you.
And so for her, as we'rewalking around, she was like it
(10:12):
has to be totally naturalingredients, nothing that's bad
for you.
So when we found a brand thathad that and super cute
packaging that totally standsout, she was like, okay, this is
a win.
This stands out and I'mrealizing as we're shopping that
we are getting worn out andeverything becomes a blur.
(10:35):
You know, when you go to themall and then you're like, oh my
gosh, I've seen those kind ofshirts five times.
Okay, now I've seen those kindof pants 10 times and everything
just kind of blends and I wasjust realizing more and more, if
any of us want a successfulbusiness, we are going to have
to have an edge.
We are going to have to standout in some way.
Whatever it is, whatever you'redoing that's different or
(10:57):
better, or a whole new look or awhole new way to use it.
You have to have something thatstands out.
And if you don't have somethingright now, I highly suggest you
take some time.
Maybe talk to a friend, talk toa group of friends on a Zoom
call, facetime call, whatever itis, and say, hey, y'all, I'm
(11:20):
thinking about starting thisbusiness, that's this.
Or maybe you already have yourbusiness and you're thinking
about offering a service or aproduct or something for your
business.
You better get the collectivewisdom of some other people to
look at it and go well, it's gotto be this, or I'll just go to
Target and buy it Y'all.
We have so much competitionright now for products Number
(11:41):
one product competition is sohigh.
It's so different than when Ihad my boutiques.
Nowadays you've got Shein,you've got Amazon, you've got
Target, you've got HomeGoods andTJ Maxx and all these fun
stores like that, and you've gotdupes.
You've got the whole dupe worldthat is all over the internet.
(12:01):
So what are you going to do?
You're going to have to createthis brand that either stands on
something or stands out forsomething.
So you're going to, yourbusiness is going to have to
take a stand one way, with your,with your virtues or whatever
you stand for, or somethingexciting and new, some way that
you do it, some gap in themarket, something that's
different, something that youwould want if you were a buyer
(12:23):
Like my daughter.
If she's buying a jewelry, sheis willing to pay more right and
use more of her own money tobuy jewelry that's not going to
tarnish Because this name brandwhich I'm not going to name that
all the girls buy is turningNow granted, she may not be
taking care of it like theydirected resurrected.
(12:46):
I'm just saying she would bewilling to spend as much as this
name brand that she's been on,and maybe even a little more, to
know that she could safely keepit on right, keep the bracelets
on, keep the necklace on,because they like to do this
right.
And I'm just saying this is forthis product line.
I'm not saying this is for whatyou need to sell, but for
whatever you sell, think aboutit right now.
If you are going out to buywhat you offer, what would be
(13:08):
your dream list of things forthis thing?
Again, whether it's a product,service program, whatever you're
doing, what would be the dreamway?
And I think you have to thinklike a consumer.
You have to be your bestconsumer, your most critical
consumer, and you have to thinkwhat would make this amazing.
Also, too, some of you have torealize that maybe you've been
(13:33):
doing something a certain way.
Maybe it's time to shift rightand go with whatever the trends
are now.
Even the jewelry person wassaying no.
Usually in years past we wouldsell people stuff that would you
know.
We'd sell them a year's worthof jewelry, we'd sell the stores
and we'll replenish over theyear these styles they're like.
It changes so fast now.
I don't recommend you do that.
I recommend you buy some pieces.
(13:55):
Now you have it, you sell outand you call me and ask me
what's popular now because it'sprobably going to change in a
few months.
I mean y'all, the market isshifting fast.
Buyers have dupe options, theyhave Amazon, they have Target,
they have all these things.
Whatever it is that you'reselling, it has to have
something that stands out.
(14:17):
I cannot express to you enoughhow important this is.
It was just really glued intomy head when I was shopping for
products.
If you're a service provider ora coach like me, that can be
hard right, because you're notselling a physical product and
it's maybe not as tangible, butmaybe you could be thinking
about the way you want to offerit.
And I've shared with y'allbefore is when I started this
(14:37):
business, I was just doingone-on-one coaching and then
went into kind of group programsafter that and all that and I
have seen a rise in one-on-onecoaching.
That is what people seem towant right now.
Now everyone likes a good groupprogram and I'm not saying
anything negative about groupprograms.
I'm just saying that I haveeven noticed a shift in my type
(14:58):
of business and I want to adapt.
What is it that people want?
People want a one-hour powercall to knock out the list of
stuff that's been driving themcrazy and help them make
decisions, help them figure outnext steps, help them get
focused on what matters rightnow.
And they also want affirmationthat what you're doing is right.
(15:18):
And if this is you, you'reprobably shaking your head.
That's why I'm getting morecoaching clients now than maybe
I ever did in the beginning.
It's crazy, it's it's nuts,because that's all I did in the
beginning.
But now I have, you know, mycourses and workshops you can do
on your own and all that goodstuff.
But I just find it interestinghow everything shifts and that
(15:42):
you have to meet the demanddemands of what people want.
Okay, and if you are starting anew kind of product or service
that it's not real common, youbetter make sure that it's
something people will pay moneyfor.
And the way you do that is justto offer it at a discounted
price right now and see ifpeople actually buy.
Because you can ask people allday long would you want this,
(16:04):
would you pay money for this?
And some people will say yes,some people will say no, but you
may get a lot of people goingyeah, sure, but then when you
actually make it, they don't buyit.
And that's why I'm sayingyou've got to have some kind of
samples, a discounted rate.
You've actually got to provethat people will hand you money
for what you want to offer andit has to have an edge Y'all.
(16:27):
It has to have something.
Again, let me repeat, it has tobe something that you stand on,
some kind of virtue.
There's some kind of charityyou, something that you stand on
some kind of virtue.
There's some kind of charityyou're working with, there's
some kind of belief system thatyou have.
That has to be paramount.
Or you have to stand out by theway that it looks like.
If it's a product packaging,the actual aesthetics of it, it
(16:51):
has to have ingredients thatmaybe you know are a certain way
.
Or maybe you're what you arenot in the industry where you're
doing all organic or anythinglike that, but you're trying to
be in the, in the pricing game,which I hope you don't have to
get into because it's it's a,you know, sometimes a road to
the bottom to try to be thelowest price, but maybe you've
found a way to offer somethingless expensive.
(17:12):
That is a way to stand out.
So I'm going to be honest Forsome of my clients, they've
found a way almost like a dupe Imean not really a dupe, but
just something that's similarthat they offer a lower price,
and people will buy it.
So my point is, though what issustainable and what is a way
that you can either stand onsomething or stand out Because
you have to?
(17:33):
There are too many brands thatwe walked right past this past
week at Market.
For you, it may be somethingyou stand on, your virtues,
maybe it's your faith.
Whatever it is, y'all you haveto pick this.
You have to decide on this, nodelaying this any longer.
Today is the day.
(17:54):
If you really want a successfulbusiness, decide now, right now
, what is going to be your keydifferentiator that people can
see or know immediately, becauseif they don't, they may never
get to you to know that, so it'sgoing to have to be in the
forefront, whatever.
(18:15):
That is Okay.
So think about your businesstoday.
What are you selling?
If you were trying to buy ityourself as a consumer, what
would be your dream way to haveit or to have it made?
And think in the think, like inthe minds and the eyes of a
consumer, which could be you,because you probably love what
(18:38):
you sell.
What would be the ideal thingabout it Is it that it's
waterproof, it's got goodingredients, it's, you know,
made in the USA.
I mean, people love that too.
People love that too, like thisjewelry line that my daughter
like.
She loved that it was made herein the USA and it wasn't all
this China cheap jewelry.
Not that she's some highfalutinperson, so y'all don't get the
(18:59):
wrong idea.
She's willing to save her moneyto have nice pieces of jewelry
versus a ton of cheap, becauseshe knows it falls apart.
I'm just giving you this as anexample so you can just
understand, right, the thingsthat people think about when
they're spending theirhard-earned money.
Okay, so y'all think about this.
(19:19):
Now, go get some coffee, go getsome tea, go on a walk.
Walking will help your brainthink.
I'm telling you, go take yourdog on a walk right now, a slow
little walk, no headphones, andjust think about your business
and what is really making itstand out and analyze if you
already have your business open.
You have products or services,whatever.
(19:41):
Ask yourself right now what havebeen the things that people
have said?
Oh, I'm so glad.
What is it?
Are you more convenient?
Are you do ship faster.
Is there something that theylike about it?
That they can trust you better,that you have certain
experience, whatever that is.
That's your edge, right?
I know a lot of people had toldme, too, they loved that I'd had
(20:02):
different kinds of businesses,because I can give the pros and
cons of certain kind ofbusinesses when they were trying
to decide theirs.
I've had people tell me thatthat.
So that's why I like to sharewith you all that I've had, you
know, a photography business,online gift boutiques and now
this coaching business.
I've had all those.
I've had courses, I've hadworkshops, I've had group
(20:22):
programs, I've had live groupprograms, and I get it.
I get these different anglesand the pros and cons, and
people have told me they lovedthat right, and so there's
things like that.
I'm not saying that'snecessarily my main thing that I
talk about, but they're happywith that, just like they're
happy that I'm helping peoplemake money doing what they love,
(20:45):
right.
It's not just about makingmoney, it's making money doing
what they love.
To them, that stands out, andthey know I'm a person of faith
too, and they like that Right.
So there's things that justhave to be differentiators.
Another one for me could bethat I have a podcast and I have
a successful podcast.
Right, that's something thatpeople are like.
Oh, I could actually listen toher before I book a call with
(21:06):
her.
Yeah, for you it may be aYouTube channel.
Maybe you wrote a book, maybeyou speak locally.
Right, just something.
Something has to stand out andto help you get noticed and to
be appreciated by the peoplethat you are best suited to
serve.
Okay, so that's it.
(21:26):
Y'all Today, remember, you haveto stand on something or stand
out.
Right, you have to.
You got to take a stand.
Whatever it is, you have topick a lane so that people don't
just walk by me and my daughterdid with all the products just
going right by us, just blurringby.
You know, it's almost like doomscrolling.
(21:49):
When you're shopping, you justget kind of mesmerized and just
everything's going by.
When you're shopping, you justget kind of mesmerized and just
everything's going by and itdoesn't stand out.
How are you going to stand out?
How are you going to stand outand leverage it?
Because there probably issomething too real quick.
There is something too that youdid probably implement that
you're like I always wanted XYZand now I have it.
(22:10):
I'm so glad I have that.
You better be leveraging that.
You better be leveraging that,whatever it is Okay.
So that's it.
I'm so glad I have that.
You better be leveraging that.
You better be leveraging that,whatever it is Okay.
So that's it.
I hope this helps you If you doneed help with your business.
We can even have a quick Zoomcall and just talk real quick
and I can see what's holding youback right now and just give
you an idea of what that is sothat you can start taking steps
(22:33):
to make it happen.
Or even book coaching with meso we can work on it together.
You can reach me below.
Down below in the show notesthere's links.
Again, you can DM me.
Start with Kimberly Brock.
I would love to help you andI'm so excited for you.
So that's it.
Y'all.
Have a great day Until nexttime.
Bye now.
Now this episode may be over,but our relationship does not
(22:57):
have to end here.
Speaker 1 (22:59):
Head on over to KimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
Speaker 2 (23:07):
You don't need to go through this alone.
I would love to help you.
Speaker 1 (23:12):
Thank you so much and have a great day.
Bye.
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