August 21, 2025 • 25 mins
Pouring your heart into a business only to find no one wants what you’re selling? In this episode, I’ll share a simple 3-step process to help you create an offer people actually want to buy—so your business can grow with confidence and success.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 3 (00:24):
Well, hello, this is Kimberly it's episode 306, and I
am so glad that you are heretoday because we're talking
about how you can createsomething that is actually worth
selling.
Speaker 2 (00:37):
If you're a new business owner, this is for you.
If you're someone that'salready in business but you're
not selling as much as youthought, or maybe you're trying
to come up with something new,some new line, or expanding your
business somehow, this is thetime to be thinking about this.
This is crucial for the successof your business.
We're going to talk about this,okay, on how to create
something worth selling, becauseI think some of you get started
(01:00):
and I've seen this Some newsmall business owners get so
excited and want to get theirbusiness started, but it's not
something that people actuallywant to buy, and that breaks my
heart.
It absolutely breaks my heart.
I don't want that to happen toyou at all.
So today we're gonna talk aboutit how to create something
worth selling and I'm so excitedthat you're here.
If you're new, welcome.
I'm so glad that you found thispodcast.
(01:21):
I have no doubt it's going tohelp you along your business
journey, whether you're in theidea stage, starting or growing.
I have something for you.
I do.
I have party favors, so all youhave to do right now is scroll
down in the show notes.
I have free resources for you.
So if you're starting a productbusiness, a service business, a
coaching business, whatever itis, this is for you.
I mainly help online businessowners.
(01:42):
Like you're going to be sellingonline, maybe you don't have a
brick and mortar.
Now I have a lot of you herethat are brick and mortar
businesses.
That's amazing.
I'm glad you're here.
All of these tips will help you.
I just have never had a brickand mortar store, so can't give
you total details on that, but Ican definitely give you tips
and strategies for business,okay, to help you build a
(02:04):
successful business.
So I'm so glad you're here.
Y'all scroll down in the shownotes.
I've got free downloads andthen I have some workshops.
You can get what's you knowfigure out your best business
idea workshop.
You can get my Just GettingStarted Boot Camp.
If you're actually startingyour business right now.
Then I have other programs forgrowing your business or
starting a podcast.
I'm telling you y'all,podcasting is amazing.
(02:25):
It's been one of the very bestbusiness decisions I've ever
made, and I have a wholeself-paced program you can go
through to get your podcast upand running and make sure it
actually is good and it growsyour business, because the last
thing we want is yet anotherhobby, which would be a podcast
that doesn't actually grow yourbusiness.
(02:45):
We need it too.
So, if you are a loyal listener, thank you so much for being
here.
I appreciate so much all thereviews and kind words.
If you have been listening tothis podcast and you have never
taken time to review this, wouldyou be so kind to do that?
If you have found value in thispodcast, all you have to do is
hit the five-star rating.
If you're an Apple podcast andif you have 30 seconds to write
(03:07):
a written review, that would bewonderful too.
Okay, that's it On to theepisode.
Speaker 3 (03:18):
Well, hello friends.
How are you?
How's everything going withlife?
Speaker 2 (03:22):
and business.
Are you having a good day?
I sure hope so.
If you're not, know thatwhatever's going on will end and
you have the power to change it.
Right now you can put a smileon your face, you can put a
little pep in your step and youcan say you know what.
Everything is going to be okay.
God has me, he is here, he islistening to you, he hears you,
(03:42):
and I want you all to just be sograteful for the life that you
have been given, because youhave so much and you have this
freedom to build a businessdoing what you love.
How amazing is that?
It is the most awesome thingthat we get to do.
Now.
I know a lot of you havefull-time careers and you're
starting your business on theside, which I think is so
(04:04):
wonderful and so smart, becausethen you have time to like, get
this thing up and runningwithout spending a whole bunch
of money and time you know putinto it and you can shape it and
mold it to be exactly what youwant it to be and hopefully then
maybe you can go part-time withyour job or maybe even
full-time with this business.
How amazing would that be?
Well, today we're talking abouthow to create something that's
(04:27):
actually worth selling, and Italk about this today because
I've seen with clients that someof you did not think through
your product or service verywell before you got started.
You got all excited, which Iactually love.
Y'all know I commend people fortaking action like like coming
up with an idea and actuallymoving forward, and I want you
(04:49):
to do that.
But you have to make sure thatwhat you're actually creating in
that niche is something thosepeople want to pay money for.
Okay, it has to be a big enoughaudience that you're going to
make enough money right to keepthis going, so it's not just a
hobby.
So today we're going to talkabout these three things.
(05:10):
I will tell you that I got thisepisode inspiration from Seth
Godin, and I don't know if y'allknow who Seth Godin is.
He is an author.
He's done TED Talks.
He's amazing.
He's everywhere.
Author.
He's done TED Talks.
He's amazing everywhere.
I first learned about him froma book called this Is Marketing.
(05:31):
But that is a fabulous book,fabulous book.
I read that right as I wasstarting this business, so, like
6 years ago, I think it cameout in 2018.
He has got so many books aboutmarketing and people who are
freelancers and how to actuallyrun a business out of it.
And he's got a very famous blogthat people love, seth's blog,
and he was the inspiration forthis episode because he's got so
(05:54):
many great nuggets ofinformation and I just love
everything that that he talksabout.
It's all so very practical andsimple to understand.
And he's got a book, too that'scalled the Purple Cowl and it's
basically how to stand out inyour market.
He's got all kinds of books, soyou'll have to look him up,
seth Godin.
A lot of great books, but thisIs Marketing is a great one for
(06:15):
you if you like audiobooks oryou want to read a book.
Super, I loved it so much.
And today I'm going to talkabout something he talks about,
which is how to create somethingthat's actually worth selling.
I've molded it and applied itto you all.
Okay, so I've taken his conceptwhich I don't even know if he
100% came up with these conceptsand he actually, you know,
(06:35):
learned from someone else andmolded them to his.
What I'm finding out now moreand more, y'all, there's
actually no new ideas.
Everybody is just learning fromeveryone else.
But what is cool is when we'relearning from other people or we
find people that we like tolearn from.
It's because, however theyexplain it or however they share
, it works for our brains, right?
(06:56):
I noticed that, like I likeSeth Godin, because it works for
my brain.
It's very simple and pragmaticand easy to understand and maybe
that's why you listen here.
There's something about thispodcast, or the way that I
explain things or teach things,that that is easy for you, right
, and it's fun all at the sametime, I hope.
I hope you feel uplifted whenyou listen.
I hope that you take all ofthese nuggets and know that, yes
(07:19):
, there's things that I'velearned from working with y'all
that only I could learn becauseit's my certain niche, but a lot
of my ideas are gained from allthe authors out there and all
the people that have gone beforeus and I'm sure others that
have gone before us would saythe exact same thing that they
learned from people who havegone before them.
So this is an episode that Ihope really resonates with you
(07:42):
and makes you think.
Over the coming days and weeksAgain, you may be just starting
your business, like.
You may even just be in theidea stage and you're like OK, I
like this and that Maybe you'vedone my IKIGAI guide.
Some people call it, call itIKIGAI.
I don't know how to pronounceit right.
I say IKIGAI.
Someone blasted me outsomewhere that I couldn't
(08:02):
pronounce it right and so I'mlike you know, can't, can't win
them all, can't be all things toall people.
You know what I'm saying.
I can't you'd say every wordperfectly and I will say y'all a
lot, because I'm from Texas andthat's what we do.
Okay, so today, how do youcreate something that is?
(08:25):
So?
Here's what to do.
If y'all are trying to figureout what to sell, first of all
do my iKiGuy guide that Imentioned.
You can go down below in theshow notes there's a link to it.
It's like a multi-page guidethat's going to walk you through
how to fill out this Venndiagram.
That's about matching up yourpassions, your skills, your
(08:48):
expertise and all that to find abusiness.
That to find a business, ormaybe you can use it just for
like figuring out what kind ofproduct you can kind of mold it
as you're doing it what kind ofproduct would work good for you
to sell in the niche that you'realready thinking, because my
guess is you'll already have anidea of what you want to sell.
Also, too, if you already haveyour business open, you're like
I've done all this, I have mybusiness open, I'm ahead of this
(09:11):
.
Well, there will come a day thatyou want to create something
new within your business.
Take on a new angle.
I actually have several clientsthat have started second
businesses and they're doingsomething a little different
than than the first business,whereas if y'all have been
listening to me a while, youknow, for 16 years, I had online
gift boutiques and I had 2businesses that were very
similar.
They were online gift boutiques, but slightly different niches,
(09:34):
but I ran them the same.
I did them both on Shopify.
I had the same processes.
It was super simple.
So that's a way you can do ittoo.
But if you ever feel likebranching off, this is a good
way to go about it, and it isgood for you to review your
current offering and think aboutright now is this actually
something people want to paymoney for?
(09:54):
Because that is key right now.
So here's the first step.
The first step is to reallydiscover your people's problem.
Well, it's more than oneproblem.
Your people's problems is that.
Did I say that right?
Let's okay.
Let me start that one over.
Let's think about the niche, thepeople that you want to serve.
Do you know the problems thatthey are suffering?
(10:14):
Do you know the problems thatthey are suffering and do you
really know?
Are you just guessing?
Now, if you are basing yourbusiness on something that
you've gone through, that you'vediscovered, that's worked for
you, that you love, you havebeen through it and you had
problems with this, and my guessis you're starting this
(10:36):
business because you want togive people a better way, an
easier way, a more fun way, acheaper way, a more close-knit
relationship type of way.
Right, you want to help them ata deeper level than maybe you
got.
So think about right now theproblems that your people are
suffering.
What are they going through?
(10:56):
What are they thinking?
What are they doing?
What are they feeling?
What keeps them up at night?
What are they trying to figureout?
You have to know this.
This is like literally the mostimportant thing.
If you do not, right now, knowthe problems that your people
are suffering, then you need toget on the phone.
(11:19):
Do people do that now?
Do y'all get on the phone andcall people?
Do you FaceTime people?
Do you WhatsApp people?
I don't know what you do.
Do you Zoom people?
Get on the phone Am I givingaway my age?
Pick up the phone and dial,smile and dial, call somebody.
(11:40):
Start talking to people whenyou're out and about.
Talk to people.
If you find somebody that's inyour niche, say, can I have 5
minutes of your time?
I just have a few questionssuper quick.
This will help me so much.
You need to know the problemsthat people have.
Okay, what are they suffering?
What are their pain points?
What is slowing them down?
What is getting in their way?
(12:00):
You have to know all of that.
If you don't know, I'm going togive you a really good tip
right now Alert alert, everyonelistening.
I don't know if you're driving,walking, doing wash Alert alert
.
Right now.
I need like a little buzzer,need a buzzer button to alert
you in case you kind of driftedoff and aren't paying attention.
But you can go to ChatGBT rightnow.
(12:21):
Do you use ChatGBT?
You need to.
I probably should like braindumping onto ChatGBT and tell
ChatGBT the kind of person youare, what you're trying to do,
(12:45):
your niche, the business you'retrying to start, and that you
really are trying to delve intothe problems that people have.
And I would get ChatGBT to helpyou if you don't know.
Here's the danger in that isthat ChatGBT may not know your
exact niche, may be able to giveyou some general problems.
Yes, like right now.
If I looked up problems newbusiness owners have, it would
be like financing a website,technical, doing taxes, and that
(13:08):
is all fine and great.
My clients do have thoseproblems.
But I actually solve differentproblems.
I I solve problems where I'mhelping them actually stay
motivated and get past themental side of things and the
overthinking and the analysis,paralysis, and get them moving
in the most simple form possible, because they don't even
realize that they'recomplicating everything.
There's a whole bunch of thingsthat I do right and so it may
(13:30):
be slightly different than whatChatGBT would spit back at me.
So make sure you are reallyrefining what you're saying.
And here's another tip I usethe microphone little icon thing
so I don't have to type onChatGBT.
I just brain dump, I literallyramble on and on, and on, and on
and on, and it records my voiceand types it into ChatGBT.
So I would do that.
(13:53):
Again, your best thing is topick up the telephone, which is
your cell phone.
Pick up the phone and callpeople, talk to people
everywhere you go and if someoneis in your niche, ask them
questions.
You can send people emails, youcan text them, you can do
whatever you want, but you havegot to know the problems that
they have, ok, ok, so that'snumber one, because a lot of you
(14:14):
don't actually take time to dothis.
Your problems that you had inin this situation getting solved
may not be the same problemsthat the people that you serve
have, so remember that they maynot be the same problems.
For example, a lot of my clientsget hung up on the tech and I'm
kind of a little nerd over hereand I love all the techie side
(14:38):
of things.
In fact, y'all know that I'mhelping my daughter launch or
relaunch my old business in thisvery room.
She's doing it in like a micro,micro way with some select
products that she's picking out,and I've had to get back on
Shopify and I hadn't been on itin what 7 years?
And so much has changed on it.
I mean it's still the basic,basically the same, but man, my
(14:59):
brain just let that all go andI'm having to relearn it all
really quick.
But I love it.
I love doing the technical sideand so it doesn't bother me.
But some people, a lot ofpeople that come to me, the tech
like hangs them up really bigtime.
So you have to know that andyou're like, what am I doing to
help these people?
So that's the first thing,right, okay?
So discover the problems, knowthem, like your life depends on
(15:23):
it, because your business doesdepend on it.
Okay, okay, number two go aheadand, in your mind, create
something.
And you could even do it if youactually make something
physical, like a, like a candleor jewelry or something you can
go ahead and make like aprototype.
If you are thinking aboutoffering services or coaching or
a program, just map out likethis is what I want to do to
(15:44):
help people.
This is how I want to do it.
I want to do it by a course, Iwant to do it by a group program
, I want to do one-on-onecoaching and again, if you are a
product maker, put somethingtogether and just kind of do the
very quick version of it.
If you don't have a sampleproduct already, if you're not
already selling, put somethingtogether.
If you are selling and you haveit, I want you to look at your
(16:04):
product.
I want you to literally look atit and ask yourself if it
solves that problem that we saidin number one.
It needs to solve that problem.
So you're maybe you're saying Ican't find candles that are
non-toxic and smell reallyelegant.
They're all.
They're all kind of fruity thatI smell and I'm going for this
other vibe.
I don't know y'all, I'm justtalking off the cuff here.
(16:26):
I don't know much about candles.
I've never made a candle.
Or maybe it's the containers.
You want the containers to bedifferent, something like that.
Make sure, when you look atyour candle, that it actually
solves the problem.
Okay, if you don't want to gomake a candle but you just want
to do this exercise really quick, then write down the different
attributes of the candles or theproduct that you think it
(16:50):
should have.
And if you're going to offer aservice, program, coaching, what
would be the attributes of thatthat could help people?
Like, do you have a certainmethod that you're going to go
through, do you have certainsteps you're going to take them
through?
What is that?
And I want you to look at it.
That's the second step.
Y'all, you have to dig deep.
You have to actually havesomething to to think about, to
(17:10):
look at that's tangible in someway.
Okay, again, if you're a coach,a service provider, anything
like that, write it down.
Write down like how you'regoing to help somebody really
quick, just in an outline.
If you're a maker, grab asample you've already made or if
you already have them, look atit, look at it all over and go
Okay, those problems that I justheard is this is this helping
(17:34):
solve that problem?
Okay, so that's the secondthing.
Okay, y'all ready for numberthree.
The third thing you're going todo to create something that
people actually want to paymoney for is to then ask
yourself, if I was sufferingthis same problem right now,
would I actually pull my creditcard out and buy this?
(17:57):
Why or why not?
What would make me want to buythis?
And I don't want you to sayprice, I really don't.
I don't want you to be in therace to the bottom, to be like
the lowest price.
I don't want you to say, yeah,I would buy it if it was the
lowest price.
I want you to like think aboutit.
If it was at a premium cost, ifit was at a premium cost, more
(18:22):
than everything else in themarket, would this be worth it?
Would you pull out your money?
Would you actually buy it?
Would you buy it?
Maybe Would you be like, yes,this is a heck of a deal because
.
Or would you be like, I don'tknow, I'd have to do some more
(18:44):
research.
Nothing is really standing outabout it.
You are going to have to bevery, very honest with yourself
right now.
Like, think about the stuffthat you buy.
Like, think about the stuffthat you buy, look at your
product or service and go WouldI actually spend money on this?
(19:04):
Why, or why not?
Or maybe there's someparameters, maybe, maybe, when
you answer that question, yousay, well, I would buy it if X,
y, z Write it out, y'all.
This little exercise will helpyou so much.
It's going to help you so much.
Number one you're going todiscover all the problems.
You're going to know it and youwill know it, and you have to
know it almost like it'stattooed on you, like you know
(19:27):
their problems.
Right, this is what you'redoing.
You're serving people andyou're helping them get past a
problem.
What is the problem?
Okay, number two you need tocreate a mock-up, a sample
already, have something in frontof you that solves the problem
and I want you to look at it andgo.
(19:47):
Does it actually solve theproblem?
Does this solve the problemthat people just said that they
had?
If it doesn't, you're going tohave to stop there and do not
pass go.
It's like the Monopoly game,like you literally are in
business jail and you need to goback to the drawing board or do
(20:11):
something that would make itsolve the problem.
What is the problem that theyhave?
Is this solving the problem?
And then, number three you haveto say OK, if this was me with
those problems and I saw thisproduct or service come before
me.
It came on my feed, someonetold me about it.
I found it somehow.
(20:32):
I found the podcast.
I found the YouTube and theperson was there, youtube and
the person was there.
Would I buy it?
Why, or why not?
Why or why not?
Would I pull out my credit cardto buy what you sell?
Y'all, we really have to thinkabout this.
Me too, all of us, all businessowners, have to think about
this.
It has to solve a problem thatpeople have.
(20:55):
For example, y'all know I doone-on-one coaching for new
business owners, also newpodcasters and those who are
trying to like figure out how togrow their new business right,
how to start showing upauthentically and how do they
sell without being icky?
What do they do?
How do they get reliable income?
One of my solutions isone-on-one coaching, and it's
not for everybody, but it's forthe people that are like I want
(21:18):
help now.
I can't get any help.
I'm sick of looking at YouTubevideos and buying courses and
doing all these things.
I want someone to help me rightthis minute and I want to get
this done and I want to get pastmy stumbling block and I want
to get moving.
I just need to get past thisone thing in my business Y'all.
It's massively helpful forpeople.
(21:39):
I wish I could have had thisand I actually wish more coaches
did this, because I think mostof the stuff that I see, for
example, is group programs,which I love.
I have GrowGetters, I have hadpodcasting programs.
I love them.
I'm just saying I'm not talkingabout that, I'm just saying for
(22:01):
coaching, like someone who wantshelp immediately, today, this
week, there needs to be asolution, and to me, one-on-one
coaching is that Now it ispriced at a premium I think I
could go even higher, right,because people need it now.
It's just like when your airconditioning goes out.
You need someone here quick oryou'll sweat to death here in
(22:24):
Texas, right?
So what is it that people needright now?
You have to be thinking aboutthat.
I have to be thinking aboutthat.
I have other programs as wellwhere people can do self-study,
like courses right, I have themwhere you can do that too,
because there's some people whoare like I'm working full-time,
I just want to be able to dothis on my own.
(22:45):
A lot of those are more, lessexpensive than coaching, and
that fits a certain niche, right.
So I'm only explaining this toyou so you understand, like, how
I've crafted my offers and howyou have to craft yours.
Your business may be nothinglike mine.
You may have products you mayhave who knows?
I don't, I don't even know.
Maybe you're a guest speaker,maybe you run events, maybe you
(23:08):
have a mobile booth somewhere,maybe you do some kind of
delivery, some kind of service,right?
You have to ask yourself againnumber one what are the problems
that they are actuallysuffering?
Number two create somethingthat does actually solve that
problem.
But then, number three, so thatyou are positioned well and so
people actually want to buy, youhave to say, would I actually
(23:29):
pull out my money for this andbuy it?
Why or why not?
What does a competition looklike?
What would I be thinking if Isaw this?
Would I be inspired by it andbe excited to buy now and be
like, finally?
Or would I be like, oh, that'scute, and keep walking?
Be honest with yourself.
Today, y'all this is going tohelp you create something that's
(23:51):
worth selling.
I'm so excited for y'all.
Thank you so much for beinghere.
If you have any comments orquestions about this podcast
episode, you're welcome to DM meon Instagram.
My handle isStartWithKimberlyBrock.
I know sometimes some of youwant to leave comments and most
of you listen in Apple Podcastsand that is not something they
do right now as habit where youcan leave comments on the
(24:12):
episodes.
But I would love to hear fromyou.
If you just have something youwant to say, good or bad, I can
take it.
I would just love to hear anyfeedback that you have and any
any way that maybe you've gonethrough this quick little
process and if it helped you Ihope it does.
I'm so happy for you and yourbusiness.
Again, if you need one-on-onecoaching, if you, if you are
(24:32):
stuck right now on something,maybe you're a service provider,
maybe you're a coach and you'relike I'm just trying to get
this together and how do I getmy business growing, like what
do I need to do?
Y'all know I teach like a fivestep method to help you do that.
Or I can help you get past,just like if you have a certain
roadblock with your offer likewhat your product is, what your
method is, how you're selling itwe can go through that for
(24:55):
starting a podcast, etc.
I would love to help you.
I'd be honored.
My whole being wants to get youmoving and so I will work very
hard in our time together tohelp get past any roadblocks and
get you moving.
So that's it, y'all.
Have a great day Until nexttime.
Speaker 3 (25:15):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(25:36):
Bye.
Well, hello.
This is Kimberly Brock, and forover 20 years I've been running
my own businesses that have notonly been profitable but
personally fulfilling to me.
So now I'm on a mission to helpother new business owners, just
like you, make money doing whatyou love to.
Now we're going to have somefun, so let's get started.
Speaker 3 (00:24):
Well, hello, this is Kimberly it's episode 306, and I
am so glad that you are heretoday because we're talking
about how you can createsomething that is actually worth
selling.
Speaker 2 (00:37):
If you're a new business owner, this is for you.
If you're someone that'salready in business but you're
not selling as much as youthought, or maybe you're trying
to come up with something new,some new line, or expanding your
business somehow, this is thetime to be thinking about this.
This is crucial for the successof your business.
We're going to talk about this,okay, on how to create
something worth selling, becauseI think some of you get started
(01:00):
and I've seen this Some newsmall business owners get so
excited and want to get theirbusiness started, but it's not
something that people actuallywant to buy, and that breaks my
heart.
It absolutely breaks my heart.
I don't want that to happen toyou at all.
So today we're gonna talk aboutit how to create something
worth selling and I'm so excitedthat you're here.
If you're new, welcome.
I'm so glad that you found thispodcast.
(01:21):
I have no doubt it's going tohelp you along your business
journey, whether you're in theidea stage, starting or growing.
I have something for you.
I do.
I have party favors, so all youhave to do right now is scroll
down in the show notes.
I have free resources for you.
So if you're starting a productbusiness, a service business, a
coaching business, whatever itis, this is for you.
I mainly help online businessowners.
(01:42):
Like you're going to be sellingonline, maybe you don't have a
brick and mortar.
Now I have a lot of you herethat are brick and mortar
businesses.
That's amazing.
I'm glad you're here.
All of these tips will help you.
I just have never had a brickand mortar store, so can't give
you total details on that, but Ican definitely give you tips
and strategies for business,okay, to help you build a
(02:04):
successful business.
So I'm so glad you're here.
Y'all scroll down in the shownotes.
I've got free downloads andthen I have some workshops.
You can get what's you knowfigure out your best business
idea workshop.
You can get my Just GettingStarted Boot Camp.
If you're actually startingyour business right now.
Then I have other programs forgrowing your business or
starting a podcast.
I'm telling you y'all,podcasting is amazing.
(02:25):
It's been one of the very bestbusiness decisions I've ever
made, and I have a wholeself-paced program you can go
through to get your podcast upand running and make sure it
actually is good and it growsyour business, because the last
thing we want is yet anotherhobby, which would be a podcast
that doesn't actually grow yourbusiness.
(02:45):
We need it too.
So, if you are a loyal listener, thank you so much for being
here.
I appreciate so much all thereviews and kind words.
If you have been listening tothis podcast and you have never
taken time to review this, wouldyou be so kind to do that?
If you have found value in thispodcast, all you have to do is
hit the five-star rating.
If you're an Apple podcast andif you have 30 seconds to write
(03:07):
a written review, that would bewonderful too.
Okay, that's it On to theepisode.
Speaker 3 (03:18):
Well, hello friends.
How are you?
How's everything going withlife?
Speaker 2 (03:22):
and business.
Are you having a good day?
I sure hope so.
If you're not, know thatwhatever's going on will end and
you have the power to change it.
Right now you can put a smileon your face, you can put a
little pep in your step and youcan say you know what.
Everything is going to be okay.
God has me, he is here, he islistening to you, he hears you,
(03:42):
and I want you all to just be sograteful for the life that you
have been given, because youhave so much and you have this
freedom to build a businessdoing what you love.
How amazing is that?
It is the most awesome thingthat we get to do.
Now.
I know a lot of you havefull-time careers and you're
starting your business on theside, which I think is so
(04:04):
wonderful and so smart, becausethen you have time to like, get
this thing up and runningwithout spending a whole bunch
of money and time you know putinto it and you can shape it and
mold it to be exactly what youwant it to be and hopefully then
maybe you can go part-time withyour job or maybe even
full-time with this business.
How amazing would that be?
Well, today we're talking abouthow to create something that's
(04:27):
actually worth selling, and Italk about this today because
I've seen with clients that someof you did not think through
your product or service verywell before you got started.
You got all excited, which Iactually love.
Y'all know I commend people fortaking action like like coming
up with an idea and actuallymoving forward, and I want you
(04:49):
to do that.
But you have to make sure thatwhat you're actually creating in
that niche is something thosepeople want to pay money for.
Okay, it has to be a big enoughaudience that you're going to
make enough money right to keepthis going, so it's not just a
hobby.
So today we're going to talkabout these three things.
(05:10):
I will tell you that I got thisepisode inspiration from Seth
Godin, and I don't know if y'allknow who Seth Godin is.
He is an author.
He's done TED Talks.
He's amazing.
He's everywhere.
Author.
He's done TED Talks.
He's amazing everywhere.
I first learned about him froma book called this Is Marketing.
(05:31):
But that is a fabulous book,fabulous book.
I read that right as I wasstarting this business, so, like
6 years ago, I think it cameout in 2018.
He has got so many books aboutmarketing and people who are
freelancers and how to actuallyrun a business out of it.
And he's got a very famous blogthat people love, seth's blog,
and he was the inspiration forthis episode because he's got so
(05:54):
many great nuggets ofinformation and I just love
everything that that he talksabout.
It's all so very practical andsimple to understand.
And he's got a book, too that'scalled the Purple Cowl and it's
basically how to stand out inyour market.
He's got all kinds of books, soyou'll have to look him up,
seth Godin.
A lot of great books, but thisIs Marketing is a great one for
(06:15):
you if you like audiobooks oryou want to read a book.
Super, I loved it so much.
And today I'm going to talkabout something he talks about,
which is how to create somethingthat's actually worth selling.
I've molded it and applied itto you all.
Okay, so I've taken his conceptwhich I don't even know if he
100% came up with these conceptsand he actually, you know,
(06:35):
learned from someone else andmolded them to his.
What I'm finding out now moreand more, y'all, there's
actually no new ideas.
Everybody is just learning fromeveryone else.
But what is cool is when we'relearning from other people or we
find people that we like tolearn from.
It's because, however theyexplain it or however they share
, it works for our brains, right?
(06:56):
I noticed that, like I likeSeth Godin, because it works for
my brain.
It's very simple and pragmaticand easy to understand and maybe
that's why you listen here.
There's something about thispodcast, or the way that I
explain things or teach things,that that is easy for you, right
, and it's fun all at the sametime, I hope.
I hope you feel uplifted whenyou listen.
I hope that you take all ofthese nuggets and know that, yes
(07:19):
, there's things that I'velearned from working with y'all
that only I could learn becauseit's my certain niche, but a lot
of my ideas are gained from allthe authors out there and all
the people that have gone beforeus and I'm sure others that
have gone before us would saythe exact same thing that they
learned from people who havegone before them.
So this is an episode that Ihope really resonates with you
(07:42):
and makes you think.
Over the coming days and weeksAgain, you may be just starting
your business, like.
You may even just be in theidea stage and you're like OK, I
like this and that Maybe you'vedone my IKIGAI guide.
Some people call it, call itIKIGAI.
I don't know how to pronounceit right.
I say IKIGAI.
Someone blasted me outsomewhere that I couldn't
(08:02):
pronounce it right and so I'mlike you know, can't, can't win
them all, can't be all things toall people.
You know what I'm saying.
I can't you'd say every wordperfectly and I will say y'all a
lot, because I'm from Texas andthat's what we do.
Okay, so today, how do youcreate something that is?
(08:25):
So?
Here's what to do.
If y'all are trying to figureout what to sell, first of all
do my iKiGuy guide that Imentioned.
You can go down below in theshow notes there's a link to it.
It's like a multi-page guidethat's going to walk you through
how to fill out this Venndiagram.
That's about matching up yourpassions, your skills, your
(08:48):
expertise and all that to find abusiness.
That to find a business, ormaybe you can use it just for
like figuring out what kind ofproduct you can kind of mold it
as you're doing it what kind ofproduct would work good for you
to sell in the niche that you'realready thinking, because my
guess is you'll already have anidea of what you want to sell.
Also, too, if you already haveyour business open, you're like
I've done all this, I have mybusiness open, I'm ahead of this
(09:11):
.
Well, there will come a day thatyou want to create something
new within your business.
Take on a new angle.
I actually have several clientsthat have started second
businesses and they're doingsomething a little different
than than the first business,whereas if y'all have been
listening to me a while, youknow, for 16 years, I had online
gift boutiques and I had 2businesses that were very
similar.
They were online gift boutiques, but slightly different niches,
(09:34):
but I ran them the same.
I did them both on Shopify.
I had the same processes.
It was super simple.
So that's a way you can do ittoo.
But if you ever feel likebranching off, this is a good
way to go about it, and it isgood for you to review your
current offering and think aboutright now is this actually
something people want to paymoney for?
(09:54):
Because that is key right now.
So here's the first step.
The first step is to reallydiscover your people's problem.
Well, it's more than oneproblem.
Your people's problems is that.
Did I say that right?
Let's okay.
Let me start that one over.
Let's think about the niche, thepeople that you want to serve.
Do you know the problems thatthey are suffering?
(10:14):
Do you know the problems thatthey are suffering and do you
really know?
Are you just guessing?
Now, if you are basing yourbusiness on something that
you've gone through, that you'vediscovered, that's worked for
you, that you love, you havebeen through it and you had
problems with this, and my guessis you're starting this
(10:36):
business because you want togive people a better way, an
easier way, a more fun way, acheaper way, a more close-knit
relationship type of way.
Right, you want to help them ata deeper level than maybe you
got.
So think about right now theproblems that your people are
suffering.
What are they going through?
(10:56):
What are they thinking?
What are they doing?
What are they feeling?
What keeps them up at night?
What are they trying to figureout?
You have to know this.
This is like literally the mostimportant thing.
If you do not, right now, knowthe problems that your people
are suffering, then you need toget on the phone.
(11:19):
Do people do that now?
Do y'all get on the phone andcall people?
Do you FaceTime people?
Do you WhatsApp people?
I don't know what you do.
Do you Zoom people?
Get on the phone Am I givingaway my age?
Pick up the phone and dial,smile and dial, call somebody.
(11:40):
Start talking to people whenyou're out and about.
Talk to people.
If you find somebody that's inyour niche, say, can I have 5
minutes of your time?
I just have a few questionssuper quick.
This will help me so much.
You need to know the problemsthat people have.
Okay, what are they suffering?
What are their pain points?
What is slowing them down?
What is getting in their way?
(12:00):
You have to know all of that.
If you don't know, I'm going togive you a really good tip
right now Alert alert, everyonelistening.
I don't know if you're driving,walking, doing wash Alert alert
.
Right now.
I need like a little buzzer,need a buzzer button to alert
you in case you kind of driftedoff and aren't paying attention.
But you can go to ChatGBT rightnow.
(12:21):
Do you use ChatGBT?
You need to.
I probably should like braindumping onto ChatGBT and tell
ChatGBT the kind of person youare, what you're trying to do,
(12:45):
your niche, the business you'retrying to start, and that you
really are trying to delve intothe problems that people have.
And I would get ChatGBT to helpyou if you don't know.
Here's the danger in that isthat ChatGBT may not know your
exact niche, may be able to giveyou some general problems.
Yes, like right now.
If I looked up problems newbusiness owners have, it would
be like financing a website,technical, doing taxes, and that
(13:08):
is all fine and great.
My clients do have thoseproblems.
But I actually solve differentproblems.
I I solve problems where I'mhelping them actually stay
motivated and get past themental side of things and the
overthinking and the analysis,paralysis, and get them moving
in the most simple form possible, because they don't even
realize that they'recomplicating everything.
There's a whole bunch of thingsthat I do right and so it may
(13:30):
be slightly different than whatChatGBT would spit back at me.
So make sure you are reallyrefining what you're saying.
And here's another tip I usethe microphone little icon thing
so I don't have to type onChatGBT.
I just brain dump, I literallyramble on and on, and on, and on
and on, and it records my voiceand types it into ChatGBT.
So I would do that.
(13:53):
Again, your best thing is topick up the telephone, which is
your cell phone.
Pick up the phone and callpeople, talk to people
everywhere you go and if someoneis in your niche, ask them
questions.
You can send people emails, youcan text them, you can do
whatever you want, but you havegot to know the problems that
they have, ok, ok, so that'snumber one, because a lot of you
(14:14):
don't actually take time to dothis.
Your problems that you had inin this situation getting solved
may not be the same problemsthat the people that you serve
have, so remember that they maynot be the same problems.
For example, a lot of my clientsget hung up on the tech and I'm
kind of a little nerd over hereand I love all the techie side
(14:38):
of things.
In fact, y'all know that I'mhelping my daughter launch or
relaunch my old business in thisvery room.
She's doing it in like a micro,micro way with some select
products that she's picking out,and I've had to get back on
Shopify and I hadn't been on itin what 7 years?
And so much has changed on it.
I mean it's still the basic,basically the same, but man, my
(14:59):
brain just let that all go andI'm having to relearn it all
really quick.
But I love it.
I love doing the technical sideand so it doesn't bother me.
But some people, a lot ofpeople that come to me, the tech
like hangs them up really bigtime.
So you have to know that andyou're like, what am I doing to
help these people?
So that's the first thing,right, okay?
So discover the problems, knowthem, like your life depends on
(15:23):
it, because your business doesdepend on it.
Okay, okay, number two go aheadand, in your mind, create
something.
And you could even do it if youactually make something
physical, like a, like a candleor jewelry or something you can
go ahead and make like aprototype.
If you are thinking aboutoffering services or coaching or
a program, just map out likethis is what I want to do to
(15:44):
help people.
This is how I want to do it.
I want to do it by a course, Iwant to do it by a group program
, I want to do one-on-onecoaching and again, if you are a
product maker, put somethingtogether and just kind of do the
very quick version of it.
If you don't have a sampleproduct already, if you're not
already selling, put somethingtogether.
If you are selling and you haveit, I want you to look at your
(16:04):
product.
I want you to literally look atit and ask yourself if it
solves that problem that we saidin number one.
It needs to solve that problem.
So you're maybe you're saying Ican't find candles that are
non-toxic and smell reallyelegant.
They're all.
They're all kind of fruity thatI smell and I'm going for this
other vibe.
I don't know y'all, I'm justtalking off the cuff here.
(16:26):
I don't know much about candles.
I've never made a candle.
Or maybe it's the containers.
You want the containers to bedifferent, something like that.
Make sure, when you look atyour candle, that it actually
solves the problem.
Okay, if you don't want to gomake a candle but you just want
to do this exercise really quick, then write down the different
attributes of the candles or theproduct that you think it
(16:50):
should have.
And if you're going to offer aservice, program, coaching, what
would be the attributes of thatthat could help people?
Like, do you have a certainmethod that you're going to go
through, do you have certainsteps you're going to take them
through?
What is that?
And I want you to look at it.
That's the second step.
Y'all, you have to dig deep.
You have to actually havesomething to to think about, to
(17:10):
look at that's tangible in someway.
Okay, again, if you're a coach,a service provider, anything
like that, write it down.
Write down like how you'regoing to help somebody really
quick, just in an outline.
If you're a maker, grab asample you've already made or if
you already have them, look atit, look at it all over and go
Okay, those problems that I justheard is this is this helping
(17:34):
solve that problem?
Okay, so that's the secondthing.
Okay, y'all ready for numberthree.
The third thing you're going todo to create something that
people actually want to paymoney for is to then ask
yourself, if I was sufferingthis same problem right now,
would I actually pull my creditcard out and buy this?
(17:57):
Why or why not?
What would make me want to buythis?
And I don't want you to sayprice, I really don't.
I don't want you to be in therace to the bottom, to be like
the lowest price.
I don't want you to say, yeah,I would buy it if it was the
lowest price.
I want you to like think aboutit.
If it was at a premium cost, ifit was at a premium cost, more
(18:22):
than everything else in themarket, would this be worth it?
Would you pull out your money?
Would you actually buy it?
Would you buy it?
Maybe Would you be like, yes,this is a heck of a deal because
.
Or would you be like, I don'tknow, I'd have to do some more
(18:44):
research.
Nothing is really standing outabout it.
You are going to have to bevery, very honest with yourself
right now.
Like, think about the stuffthat you buy.
Like, think about the stuffthat you buy, look at your
product or service and go WouldI actually spend money on this?
(19:04):
Why, or why not?
Or maybe there's someparameters, maybe, maybe, when
you answer that question, yousay, well, I would buy it if X,
y, z Write it out, y'all.
This little exercise will helpyou so much.
It's going to help you so much.
Number one you're going todiscover all the problems.
You're going to know it and youwill know it, and you have to
know it almost like it'stattooed on you, like you know
(19:27):
their problems.
Right, this is what you'redoing.
You're serving people andyou're helping them get past a
problem.
What is the problem?
Okay, number two you need tocreate a mock-up, a sample
already, have something in frontof you that solves the problem
and I want you to look at it andgo.
(19:47):
Does it actually solve theproblem?
Does this solve the problemthat people just said that they
had?
If it doesn't, you're going tohave to stop there and do not
pass go.
It's like the Monopoly game,like you literally are in
business jail and you need to goback to the drawing board or do
(20:11):
something that would make itsolve the problem.
What is the problem that theyhave?
Is this solving the problem?
And then, number three you haveto say OK, if this was me with
those problems and I saw thisproduct or service come before
me.
It came on my feed, someonetold me about it.
I found it somehow.
(20:32):
I found the podcast.
I found the YouTube and theperson was there, youtube and
the person was there.
Would I buy it?
Why, or why not?
Why or why not?
Would I pull out my credit cardto buy what you sell?
Y'all, we really have to thinkabout this.
Me too, all of us, all businessowners, have to think about
this.
It has to solve a problem thatpeople have.
(20:55):
For example, y'all know I doone-on-one coaching for new
business owners, also newpodcasters and those who are
trying to like figure out how togrow their new business right,
how to start showing upauthentically and how do they
sell without being icky?
What do they do?
How do they get reliable income?
One of my solutions isone-on-one coaching, and it's
not for everybody, but it's forthe people that are like I want
(21:18):
help now.
I can't get any help.
I'm sick of looking at YouTubevideos and buying courses and
doing all these things.
I want someone to help me rightthis minute and I want to get
this done and I want to get pastmy stumbling block and I want
to get moving.
I just need to get past thisone thing in my business Y'all.
It's massively helpful forpeople.
(21:39):
I wish I could have had thisand I actually wish more coaches
did this, because I think mostof the stuff that I see, for
example, is group programs,which I love.
I have GrowGetters, I have hadpodcasting programs.
I love them.
I'm just saying I'm not talkingabout that, I'm just saying for
(22:01):
coaching, like someone who wantshelp immediately, today, this
week, there needs to be asolution, and to me, one-on-one
coaching is that Now it ispriced at a premium I think I
could go even higher, right,because people need it now.
It's just like when your airconditioning goes out.
You need someone here quick oryou'll sweat to death here in
(22:24):
Texas, right?
So what is it that people needright now?
You have to be thinking aboutthat.
I have to be thinking aboutthat.
I have other programs as wellwhere people can do self-study,
like courses right, I have themwhere you can do that too,
because there's some people whoare like I'm working full-time,
I just want to be able to dothis on my own.
(22:45):
A lot of those are more, lessexpensive than coaching, and
that fits a certain niche, right.
So I'm only explaining this toyou so you understand, like, how
I've crafted my offers and howyou have to craft yours.
Your business may be nothinglike mine.
You may have products you mayhave who knows?
I don't, I don't even know.
Maybe you're a guest speaker,maybe you run events, maybe you
(23:08):
have a mobile booth somewhere,maybe you do some kind of
delivery, some kind of service,right?
You have to ask yourself againnumber one what are the problems
that they are actuallysuffering?
Number two create somethingthat does actually solve that
problem.
But then, number three, so thatyou are positioned well and so
people actually want to buy, youhave to say, would I actually
(23:29):
pull out my money for this andbuy it?
Why or why not?
What does a competition looklike?
What would I be thinking if Isaw this?
Would I be inspired by it andbe excited to buy now and be
like, finally?
Or would I be like, oh, that'scute, and keep walking?
Be honest with yourself.
Today, y'all this is going tohelp you create something that's
(23:51):
worth selling.
I'm so excited for y'all.
Thank you so much for beinghere.
If you have any comments orquestions about this podcast
episode, you're welcome to DM meon Instagram.
My handle isStartWithKimberlyBrock.
I know sometimes some of youwant to leave comments and most
of you listen in Apple Podcastsand that is not something they
do right now as habit where youcan leave comments on the
(24:12):
episodes.
But I would love to hear fromyou.
If you just have something youwant to say, good or bad, I can
take it.
I would just love to hear anyfeedback that you have and any
any way that maybe you've gonethrough this quick little
process and if it helped you Ihope it does.
I'm so happy for you and yourbusiness.
Again, if you need one-on-onecoaching, if you, if you are
(24:32):
stuck right now on something,maybe you're a service provider,
maybe you're a coach and you'relike I'm just trying to get
this together and how do I getmy business growing, like what
do I need to do?
Y'all know I teach like a fivestep method to help you do that.
Or I can help you get past,just like if you have a certain
roadblock with your offer likewhat your product is, what your
method is, how you're selling itwe can go through that for
(24:55):
starting a podcast, etc.
I would love to help you.
I'd be honored.
My whole being wants to get youmoving and so I will work very
hard in our time together tohelp get past any roadblocks and
get you moving.
So that's it, y'all.
Have a great day Until nexttime.
Speaker 3 (25:15):
Now this episode may be over, but our relationship
does not have to end here.
Head on over toKimberlyBrockcom and, yes, you
can get more valuableinformation for your journey and
you know what.
You don't need to go throughthis alone.
I would love to help you.
Thank you so much and have agreat day.
(25:36):
Bye.
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