October 30, 2025 • 33 mins
How do you become the go-to choice in your niche so you easily bring in sales? The answer is by positioning your products/services effectively. Today I share four steps to do just that! READ MORE HERE
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:06):
Well, hello, this is Currently 316, and I am so glad
that you're here today.
We're talking about how toposition your business so that
your stuff can easily sell andyou are the obvious choice.
This is what we all want, right?
And today we're gonna talk aboutit.
I've got four key points.
These are super important foryou.
It's gonna help you positionyour business.
(00:28):
And I'm so excited that you arelistening today because I know
it's gonna help you.
If you're new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt.
It's gonna help you along yourbusiness journey, whether you're
in the idea stage, starting orgrowing.
This is for you, no matter whatkind of business you have, even
if you have a retail store.
I help online entrepreneurs,coaches, service providers,
(00:50):
product sellers.
All of these tips can be used tohelp you as you build your
business.
Now, one thing you should knowis I've got resources for you,
more than just this podcast.
You can scroll down in the shownotes right now.
You'll see a link to my site,Kimberleybrock.com.
And I've got some tools and freeresources, whether you're trying
to grow your business, whetheryou're even trying to start a
(01:11):
podcast, I've got a freetraining for you.
So make sure you check outeverything below.
Like I have a 16-step checklistif you're trying to start your
business, but all types ofresources.
So don't miss out on those.
Make sure you click down belowto do that.
Also, I have a Facebook group.
It's called Women StartingBusinesses and Podcasts, Doing
What We Love.
Make sure you check that out.
If you want a place to be ableto ask questions and gather
(01:33):
together with other new or evenveteran entrepreneurs, then this
is for you.
And if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are amazing and awesome.
And you're just so wonderful tome.
And I want to thank you so muchfor being here.
I'm so proud of each and everyone of you and to all of my
coaching clients and growgetters.
(01:55):
I want to give you a shout outright now.
And those of you that have beenin my podcast programs, I am so
excited for you.
And I try to keep an eye on allof you through your podcasts and
through your social media.
I don't get to obviously get thesummaries of what everyone is
doing all the time, but I do tryto check in because I love
seeing the progress that you'remaking and how you're actually
(02:16):
pursuing your dream.
So that's it.
Thank you so much.
Okay, on to the episode.
SPEAKER_00 (02:28):
Well, hello, friends.
How are you?
SPEAKER_01 (02:30):
How is everything going with your business?
I hope you are enjoying life.
I hope you've been able to helppeople through your business.
And I hope that you are seeinghow awesome it is that you're
pursuing something greater inyour life with your business.
I think it's really amazing.
There's a lot of people thatjust sit back and don't do
anything, but you're different.
(02:51):
You're going for it.
You're doing all the hardthings.
And I'm so proud of you.
Today we're talking about how toposition your business.
Y'all, this is so important.
This is so important becausethere's a lot of small business
owners out there that start andthey never realize that their
business actually has to have aposition in the marketplace.
(03:14):
And what do I actually mean whenI say a position in the
marketplace?
It has to be like if you had allthe businesses lined up in a
whole line, from maybe thecheapest thing on the market to
the most expensive, for example,you have to have some position
on that scale.
You have to have a position sothat that potential customers
(03:37):
know that you're the one thatthey need.
And they are excited to give youmoney for your products or for
your services.
They have to know that if theyare confused by what you offer,
how you offer it, you know, ifyou have value compared to other
businesses out there that theycould be giving money to, then
(03:59):
you kind of lose.
You lose.
But you have got to bepositioned so that you stand out
and you become the obviouschoice in your whole niche.
Okay.
And how do you do that?
Well, a lot of people are like,well, you be the only one that
sells something.
Like no one else.
You have no competition.
That's how you're going to standout.
(04:20):
That would be amazing.
If we were the only ones in ourmarketplace, right?
If we were the only, you know,business in our niche.
If I was the only businesscoach, wouldn't that be amazing?
And if someone was looking for abusiness coach, it'd be like
no-brainer.
Or if someone was looking tohelp them start their podcast,
they I was the only one and theywould just come to me.
That would be amazing, right?
(04:42):
So think about what you offerand how awesome that would be if
you had no competition.
Well, the reality is we dothere, people have choices.
There are a lot of choices forwhat they want to offer, but you
you want to become a businessthat's in your own lane, like a
category of one.
How do you become a category ofone?
(05:02):
How do you become your ownbusiness that really stands out
and they just can't help but buyfrom you?
So today we're going to talkabout those four things.
Y'all listen, you may even needto take notes.
I don't know if you're on a walkor you're doing the wash or
you're just hanging out andyou're listening.
But you can take notes on yourphone through your notes app, or
(05:23):
you can even write it down ifyou're sitting at your desk.
So let's go through these today.
I think they're super, superimportant for the success of
your business.
And something that many businessowners overlook, but today, no
longer will you overlook this.
You can't unhear this.
We're going to go through howyou're going to position your
business effectively.
And if I was in coaching withyou, we were like on a call.
(05:44):
I would go through these thingswith you.
These are the things that I workthrough with clients.
So super fun.
I think this is a super fun partof business.
So the first thing is if you'regoing to position your business
first, you really have toconsider your offer, your actual
offer.
Okay.
And I know you're saying, well,I sell dance lessons or I sell
(06:08):
bags, I sell jewelry or whateverit is, right?
Or some kind of service.
But I really want you to thinkdeeper than that and go, what am
I, what am I selling like?
What form is it in?
Is it something that people getand they cook it themselves,
they make it themselves, theyput it together themselves?
(06:29):
Or could it be on the other endof the spectrum where they, you
know, it they receive a turnkeyproduct or service and it's all
done for them.
It's done for them.
Instead of do DIY, it's actuallydone for you.
Those are those are the kind ofthe terms that we use here in
business.
So is it something that's donefor you and it's all ready to
(06:50):
go?
Or it's something that they puttogether and you sell the parts
to something or the pieces tosomething, right?
So the prices vary on that.
And the people who want to buythose things vary, right?
There's different kinds ofpeople that want to do different
kinds of things.
Like I always think about myhusband with doing repairs.
(07:12):
Like we could just call aplumber or we could call someone
to help.
But my husband insists a lot oftimes on doing it himself,
right?
So he's the type that, you know,may even pay for someone just to
consult with him really quick.
And then he would go and do ithimself.
So you see what I'm saying?
There's all, there's all kindsof people in this world.
(07:33):
And then there's other people Iknow, friends that I have, their
husbands would not touch doinganything themselves at the house
and would immediately hire out.
They want it done for them andthey want it turnkey, right?
And so, whatever you offer,again, whether it's services,
whether it's a product, whateverit is, you have to actually
(07:54):
consider what you're offering.
And this is how you'repositioning yourself.
This is part of your brand.
And so think about it today.
Where you are on that spectrum.
Is this something that is readyto go?
And is it something like, forexample, if it's a product, is
it just a commodity and it'sjust a little product you're
(08:15):
selling?
Or does it come packaged supercute?
So I just thought of thisbecause my husband and I were
traveling and we were in Europefor a couple of weeks and it was
so much fun.
And when we were in London, wegot gifted by the hotel because
it was our 29th anniversary.
And the hotel had gifted us thisreally cute, tall pink tin that
(08:41):
was full of cookies.
And it was tall and it wasactually shaped like a heart.
Like the like it was tall andskinny like a pillar, but the
actual shape of it was a heart.
And it was the cutest thing.
I was like, these are the bestcookies.
They were some kind of like theycall them cookie biscuits or
something like that.
Oh my goodness, we were lovingthem.
(09:03):
And when we got back here in theStates, I was like, how do I get
those?
Do they sell those in the US?
And of course they don't.
You have to get them there.
I think the brand was calledCartwright.
And if y'all know, y'all know.
Oh my gosh, so cute.
And I was like looking online,like, how can I get these
shipped to me?
I saw some on Amazon that youcould get, but it was like$30 or
$40 for a 10 of like 10 littlecookies.
(09:27):
And I'm like, okay, that's alittle ridiculous.
But at the same time, I was likeabout to pay it because I've
been like, I love those cookies.
I love that reusable 10.
The 10 is so beautiful andornate, and I love the whole
thing.
So you have to understand likethose cookies in that 10 are
positioned a certain way versusif they had chosen to just sell
(09:50):
some cookies in a plastic bag ata farmer's market, which is
totally okay.
Neither one is wrong, but theyare an intentional choice.
So you have to think about whatyou're offering and what is it
that you are offering them?
Are you offering them somethingthat's very minimal or something
(10:16):
that's just very simple in alittle plastic bag?
Or is it something ornate that'spackaged so fancy?
Like I saw another brand of likeperfume and hand lotion.
What was it called?
Mol Morton, Molton.
Oh my gosh, what is this?
If any of y'all have been toLondon, oh now I have to look
this up.
Morton.
Gosh, what was it?
(10:36):
It was, oh, this is gonna driveme crazy.
Molten brown, molten brown.
That's what it was.
Molten brown.
It's like hand soaps, perfumes,lotions.
And I was like, these areamazing.
And right now, and I just wenton their website or I searched
on Google, it says premiumfragrances.
It's premium, it's expensive.
(10:58):
I did buy a lotion, a handlotion, a hand cream because I
was like, this is amazing and Ilove the smell.
And I don't think that it'soffered here in the US.
Maybe it is.
Maybe you can get it on Amazon.
Anyways, I absolutely loved it.
Okay, maybe it is here, but it'ssuper popular in London.
It was everywhere.
In fact, one of our hotels thatwe stayed at, that was what they
(11:22):
had for the hand soap and theshampoo and all that.
And I couldn't believe itbecause I just discovered the
brand when we were out andabout.
So, anyways, they made a choiceto be a premium fragrance and
package it in the most premiumway, right?
Whereas you could have madeanother choice with the brand
and have it been this moreeveryday brand, lower price.
(11:47):
It didn't have to be likepremium.
It could just be in more simplepackaging that would be less
expensive to create, but that'sa choice.
It's just a choice.
That's all it is.
So I want you to think about thechoices that you've made for
your business.
Another example.
Y'all know a couple years ago, Ihad my friend Laura come and
help us redo our bottom floor ofour house, like picked out,
(12:09):
picked out flooring.
We redid our kitchen and allthis stuff.
And our house looks beautiful,but we still have our original
laundry room and pantry, andthey are so sad.
They are so sad and notinspiring.
I have no um excitement aboutgoing into my laundry room at
all.
And I'm like, this is really asad room.
(12:31):
And she had said that one dayand it planted in my head.
This is what she said a coupleof years ago.
Wait, this room is really sad.
It needs some uplifting.
And it's stuck in my head.
And I was like, you know what?
The other day I was like, David,that's what he had asked me a
while back, you know, could wedo anything else for the house?
And I said, I think we couldreally bicep our pantry and
(12:52):
laundry room, which soundsweird, but she is gonna make it
so cute.
We're gonna get wallpaper on theceiling in the laundry room and
have a cute little sheet oflear.
We're trying to do it ascost-effective as possible, of
course.
But her whole, her wholebusiness model now is that she
comes in with a contractor thatshe already has that can help
get the plumber, get thepainter, get the electrician,
(13:13):
get all that.
And this is a turnkey solutionnow.
When before I was kind of usingher design services and we were
trying to find the best price onstuff, she had a contractor, but
I was also trying to find peopleand she said she's not doing it
that way anymore.
It's more of a turnkey service.
And that is her choice, right?
It's more of a premium service.
So it's a choice for how youwant to run your business.
(13:34):
You could do it however youwant.
You could be a decorator ordesigner, and you just come and
help people create the designand then you're out of there.
But if you have a contractorthat you can bring in, then
you've got more of a turnkeyservice, but it's going to be
more expensive for people,right?
So all it is is a choice.
And I think once you realizethis, you can take a sigh of
relief because sometimes I thinkwe look at our products or
(13:54):
services and we're like, is itworth this?
Uh, should I, you know, chargethis much or this little and you
fret over it?
And I think what you have torealize is that positioning what
you offer is a choice.
It's a choice how you want toenter the market.
Is it DIY?
Is it very minimal?
Is it very inexpensive?
(14:15):
Or is this all the way up to theother end where it's turnkey,
it's handheld service, it'severything amazing.
Here's another example.
We went to um Florence, Italy,which was so amazing.
And we stayed at a St.
Regis hotel and we had onenight, and it was really a
celebration of our anniversarythat night, and we kind of went
(14:38):
all out.
My husband was like, I'm gettingan awesome room.
And so we go to St.
Regis in Florence and they havea butler service where you just
text on WhatsApp or you call,they'll bring you coffee in the
morning, they will iron some ofyour clothes.
You can even pay extra and theycan unpack all of your clothes
and put it all nicely in thedrawers, and then they can pack
(15:00):
for you again.
We didn't use the paid servicesof the butler service, but I've
never had that in my life.
And we were like, what?
This is crazy.
The room was amazing, amazing.
I can't even tell y'all.
I took videos, I was like, thisis so beautiful.
Anyways, and we had a gorgeousview and all this.
(15:21):
My point is, I've never had thatkind of service, but that is a
positioning where you're goingto be high-end.
And like when we got there andthey checked us in, we had one
person that was showing us allaround.
She took us up to our room,walked us in our room.
This wasn't just like, here'syour room and pulling the
luggage in.
They had somebody else who wasdoing the luggage.
We didn't even have our luggagewith us because they do that all
(15:41):
separately.
And it's this whole handheldconcierge feel, right?
And you are getting treated withsuch luxury.
And so that is a choice.
That is a choice.
I'm not saying that isn't anybetter choice, okay, than
someone who runs a days in orsome kind of hotel or motel.
(16:04):
It's just that it's a choice.
Like you've said there's a gapin the market at this, and I
want to be here, right?
Like also, here's anotherexample.
I know I'm belaboring this firstpoint here, but like HelloFresh,
the meal delivery.
I could order meal deliverythat's done for me, that has
meals done for my family.
I choose HelloFresh because Ilike to actually cook it and I
(16:26):
like that it gives me theingredients.
So I'm a different market thansomeone else who would be buying
done for you meals, right?
But that was a choice becauseHelloFresh saw a gap in the
market where there's some peoplewho actually enjoy cooking and
want to feel that what is thatfulfillment of making dinner and
(16:46):
having all the ingredients.
I think my biggest thing was Icouldn't come up with the
recipes and I didn't have allthe ingredients.
Those were my two pain points.
And this does it, and I canactually cook, right?
So it was a choice byHelloFresh.
They could have been HelloFresh,just here's your meals, ready to
go, but they made a choice.
So that's what I want you to do.
This is the number one thing youneed to do.
(17:07):
Number one, what is your actualoffer?
Is it low end minimal?
What is it?
Or is it do it yourself, or isit high-end?
Is it premium?
Is it concierge service?
Is it turnkey?
What is it?
Is it a high-end lotion, youknow, premium fragrance?
Is or is it more everyday andit's more reasonably priced?
So you are making a decision.
(17:28):
Where do you want to fit in onthat spectrum?
That's number one.
Okay.
So that's part of how youposition your business.
Number two is your price.
Your price then needs to matchwhere you kind of fit on that
spectrum.
And you could be on a lower end,but you could be the higher end
of the low end, if that makessense, right?
(17:50):
You could be the higher end of alow end product of jewelry or
something like that, or youcould be the low end of a high
end.
But I think you need to beclear.
I think where businesses get introuble is we just like want to
price it the mainstream price,and then we don't stand out.
Because, and you're thinking,what?
(18:11):
What do you mean you don't standout?
Because number one, youpositioned yourself just kind of
normal in the middle, and thenyou priced it in the middle.
So what are you just for peoplethat are looking for a middle?
And maybe you are.
And if that's where you want tobe, that's fine.
I think it gets a little harderto stand out, but I think you
can be in the middle.
(18:31):
But you have to think aboutwhere am I on this and why am I
in the middle?
And so you're going to bepricing it in the middle.
Maybe you get more amenitiesthan you do with the low end,
but not quite as much of thehand holding as you do on the
higher end.
And that's a whole brandingconversation that you can have
when you advertise and run adsand talk to people.
(18:52):
And you can say, yeah, maybe youdon't want the low end because
you you want more amenities.
You do you want more than justthat, but you don't need all the
butler services and all thatextra stuff.
And so that's where we fit inbecause we knew there needed to
be a spot in the middle.
You need to be able to defendwhere you are and that price
(19:13):
that you pick.
The pricing needs to match.
You can't have low end, you cana low-end product with a very,
very, very.
It's going to be a mismatch.
Okay.
So I want you to think about itnow.
Where did you position yourselfin that first conversation I had
(19:35):
with you a moment ago?
Number two, then what makessense for that price?
Okay.
And maybe you can't decide yourprice today.
That's totally fine.
I'm not expecting you to all ofa sudden go, oh, yeah, I know my
price.
Pricing is a decision as well.
It is a decision and it's got tomatch where you are on that
spectrum.
Okay.
So when it becomes a decisionand when it matches where you
(19:58):
are, pricing becomes easierbecause you kind of know, like,
okay, I'm in this price rangefor this reason, right?
Pricing is a decision.
It doesn't have to be all thisdrama.
I got caught up in massive minddrama over coaching pricing
because it's arbitrary.
It's like, where am I fallinginto place with this?
(20:19):
What do I charge?
Even my decorator, Laura, wastalking about that, like
figuring out her pricing.
And even, I think she even saidshe had some mind drama about
like, oh my gosh, uh I'm raisingmy prices to this.
And I'm like, that's fine.
You're worth it.
You have the skills.
I don't have the skill that youdo, and I'm willing to pay for
it.
Right.
So it's a decision.
And you kind of have to end themind drama.
(20:40):
You have to say, this is whereI'm positioning my business, and
this is where the pricing fallson that.
So my pricing needs to be inthis range.
It makes it a lot easier.
It makes it a lot easier.
And it kind of guides thosepeople that are looking for you.
Like I said, you want to standout, you want to be the obvious
choice.
And if people are looking forreally low end and your high
(21:01):
end, you're St.
Regis, it's going to make itobvious for the low end people.
You are not for them.
And it's going to make itobvious for the people that are
like, yes, I expect the bestservice.
It's my anniversary, or maybeit's for rich people who spend
that all the time and have, youknow, butler service all the
time.
And that's amazing.
And but but it's a decision,right?
(21:22):
It's a decision.
You priced it accordingly.
You should price it however mucha night, right?
You should price it that muchbecause it's worth it.
The amenities are beautiful.
You're getting hand holding.
You have butler service and thewhole thing.
Okay.
So that's number two is pricing.
Okay.
Number three, what is the actualtransformation that you're
(21:43):
giving for people?
This is huge because this isgoing to determine where you are
positioned in the market, right?
What is the transformation?
When I say transformation, whatis the end result?
What are they getting?
Are they getting the littlecookies just in a clear plastic
bag and it's a great snack andit's a pick-me-up like they
could get out of a vendingmachine or something?
And then it should be priced,you know, accordingly, and
(22:05):
that's where you are, and that'sthe actual transformation.
So your pricing matches,everything matches.
That's great, right?
Or is the transformation thatsomeone gets to have a cookie,
but it's high protein, it'svegan, it's gluten-free, it's
sugar-free, it's all thesethings.
That is a differenttransformation because that is a
different person that expects tobe able to eat snacks or wants
(22:29):
to eat snacks that are super inline with maybe their allergies,
their health goals, whatever itis.
And so this actualtransformation is key to
positioning your businessbecause then you can start
touting these things that makeyou different.
(22:50):
And if you have a cookie that'shigh protein and all this stuff,
then you are now positioned as ahealthy alternative to snacks,
to bad for you snacks, right?
And you've positioned yourselfnow differently.
So for families out there or forpeople that are in into fitness
or taking care of their body,they're like, I'm not gonna get
(23:13):
the cheapo little cookies.
I want an actual healthy snack.
Do y'all see what I'm saying?
You see how this is all startingto position you?
Like what makes you different?
What makes you stand out fromthe other alternatives that they
could choose from today?
Right.
And they don't want those otheralternatives.
(23:34):
They're looking for one likeyou.
And what is that that you offerthat is what they want?
Because once they see that, thenthey're like, this is the
obvious choice.
I'm not gonna pick Chips Ahoycookies over here.
I'm gonna pick your proteincookie.
Does that make sense?
So let's kind of talk throughthis again.
(23:54):
Number one, what is your actualoffer?
Like, you need to dissect, like,what is this?
Again, minimal.
And is this gonna be low end?
Is this gonna be quick, or isthis gonna be turnkey high-end?
What is this?
Go through, go through that.
Really delve into where you wantto be, where you see the gap in
(24:17):
the market.
That's the smartest thing.
Where is the gap and fill that?
Okay, that's part of yourpositioning.
Then it's your pricing.
Your pricing is part of yourpositioning, but it's also
depending on what you'reoffering in that.
It's got to match.
Okay.
And then number three, it's theactual transformation that
you're giving people.
What are you giving people?
Okay.
(24:38):
So let's say you offer flowers.
You're a florist, okay?
And people can come and locallypick up flowers and you're a
flower shop, and that'swonderful.
Or are you a flower shop that isonline, that's a farm where
you've got all these flowers andyou can ship worldwide in 48
(24:59):
hours?
That is a different positioningthan a local flower shop where
you come and pick it up, ormaybe y'all do same-day
delivery, right?
But it's got to be in the localarea within so many miles, et
cetera.
What is the actualtransformation?
Is the transformation thatpeople can get flowers today and
take them with them and havethem and or have them sent
(25:19):
locally today or tomorrow?
Or are you for the people thatare like, you know what?
I need to send flowers toso-and-so in another state.
I need these shipped for thebirthday, anniversary, whatever
it is.
And that's where you'reoffering.
Okay.
So think about it.
This is part of yourpositioning.
And it starts helping youdevelop your story too, which is
(25:42):
a bonus, because you're goingthrough talking about the gap in
the market and where you sawthat, you know, there needed to
be another offering.
And these are the people thatyou just seek to serve because
you really have a heart forthem.
You want to help them.
That helps you develop yourprice.
And that really helps you talkabout the transformation.
(26:02):
And the transformation isusually deeper than it appears
to be.
The transformation, yes, may bethat you have cookies and a
little plastic bag.
And the transformation is youbring joy to people with sweets.
That's wonderful.
Maybe your transformation,though, is you're allowing
people to stay on their healthprograms or prevent any allergy
(26:24):
attacks by having these types ofsnacks, and they can feel rest
assured that they're eatingsomething healthy that's in
align with their goals or theirphysical needs, you know, due to
allergies or whatever.
Do you see what I'm saying?
Like it starts developing yourstory.
So this is how you position itby really looking at what is the
(26:44):
deeper transformation than justwhat it appears.
Okay.
Okay.
And number four, this is a bigone.
Your voice and your values.
Like your voice and your values.
So think about it.
Think about people that youlisten to or that you watch me.
You listen to me here on thispodcast.
(27:05):
Why?
Why?
What is it?
Is there a vibe to me?
Because there's other peoplegiving business information like
me.
But what is it?
I ask you, I don't know what youwould say, right?
I don't know what you would say.
A lot of people do tell me it'sthe positive energy.
They love it.
Some people tell me it's myChristian values.
(27:27):
Some people say it's because Italk very simply and explain
things in a simple way.
This is what you've told me,right?
And so you have to think aboutthe vibe and the voice that
you're giving off.
I also talk about empoweringpeople and really believing in
yourself.
And I go into all these thingsy'all know because y'all listen
to me, right?
(27:48):
So think about the brands thatyou follow.
Do they stand for something?
Do they stand, are theyfaith-based, right?
Maybe that's something thatdraws you in.
Or maybe they're healthy andthey're allergen-free or they're
organic.
Maybe there's some edge.
That's how you stand out.
Because if you try to blend inand just be this chameleon and
(28:09):
be for all people, you willactually be for no one because
no one will really know who youare and what you stand for.
I saw some kind of, what was it,a razor blade company?
Now I can't think of the name ofit.
Harry's or one of those.
I can't remember.
It's for men's razor blades.
And it was just very branded toa manly, conservative man.
(28:30):
And I was cracking up because Ithought this is the choice for
the brand.
They made a conscious decisionto market everything toward, you
know, politically.
I mean, I think it'spolitically, maybe it wasn't,
but conservative men.
And maybe it wasn't Harry's,maybe it was Jerry's, or what I
cannot think of it off the topof my head.
Y'all may know what I'm talkingabout.
(28:51):
But it was just totally marketedto them.
And I thought it was geniusbecause they made a choice.
Because they made a choice,whatever it is.
Right.
So when you look at brands, yourealize the ones that you
probably really love or that youback that you're like, I love
this person.
It's something about their vibeand their voice and their
(29:17):
values, it's like deeper thanjust the business.
You're like, oh, I believe inthat too, you know, and you feel
connected to that person.
So I think that it is superimportant that you express
yourself and on your About Mepage or when you're talking to
people, you talk about yourvalues and you show them your
(29:37):
personality, your vibe, yourfeel, what you stand for.
Again, this helps you whenyou're developing your story.
This turns into your story aboutyour business because it's all
how you've decided to positionyour business against all of the
competition that is out there.
This way, when you have aposition, when you've chosen
(29:59):
everything.
Everything.
You've chosen where you want tobe on that spectrum that I
talked about in number one.
Number two, you've, you know,chosen your price.
You've chosen it, right?
Because it has to fit.
Number three, you've chosen theactual transformation you want
for people.
What is that deeper thing?
That feeling, that knowing thatthey have.
How do they feel when this isall done?
(30:19):
Are they just happy because thiswas a quick little pick-me-up?
Or are they just feeling so muchmore happy as a human because
this is so much more than theyexpected?
And you have to go into that.
I could talk about that for along time, but I just I want you
to think deeper than whatexactly it is that you're
selling, the actualtransformation.
And number four is reallydigging into your values and
(30:42):
your beliefs and not beingafraid to share it.
The moment you come out andstart talking about the things
that mean a lot to you and thethings that you want your brand
to stand for, whether it'ssustainability, again, whether
it's faith-based, whether it'ssome kind of allergen-free,
whether it's organic, whateverit is, once you start really
(31:02):
sharing that, you will see moreof a following because those
people will know you are forthem.
Whatever it is.
Maybe you have a quirkypersonal, maybe you're
sarcastic, maybe you cuss, maybeyou, I don't know what it is.
Like I follow different peopleand I'm like, that's their lane.
Like they picked a laneintentionally.
Okay.
(31:23):
And so this is what you'redoing.
In order to position yourbusiness, your products, your
services, your programs,whatever it is, it is
intentional.
And it is these four things.
I could go on to a lot more, butI think these are really
important and these will keepyou busy.
Get working on these.
These will keep you busy.
This is your brand.
This is your whole story.
(31:43):
This is part of your pitch whenyou're talking to people.
This helps guide youradvertising.
This guide, this guides yourcolors, this guides everything.
I hope this helps you.
Again, this was a lot.
I'm so proud of you for workingon this.
I know it's gonna help you.
And all I want for you is yourbusiness to succeed and you get
it to be exactly what you wantit to be.
(32:05):
Some of you want these part-timebusinesses that are a few hours
a week.
Some of you want it as yourfull-time job.
It doesn't matter.
We're all here for the samereasons because we want more per
purpose and fulfillment in ourlife.
And we would love to have acareer that makes us smile every
day.
And I truly believe that yourbusiness can do that for you.
And I'm so excited.
(32:26):
So that's it.
If you have any questions, youcan always reach out.
You can, you know, DM me onInstagram.
If you like this episode, if youhave any comments, questions, I
got a sweet comment from someonethe other day and it just warmed
my heart.
And she just thanked me for thispodcast and said, I just wanted
to cheer you on and give yousome motivation.
And it brings so much joy to me.
Y'all have no idea becausesometimes that there is silos.
(32:51):
You know, from the podcast.
I get I get feedback fromclients and stuff, but from the
podcast, it's so wonderful.
And so I appreciate it.
And you can always, again, DMme, start with Kimberly Brock on
Facebook or Instagram.
So that's it.
Y'all have a wonderful day.
Until next time.
unknown (33:06):
Bye.
SPEAKER_00 (33:10):
Now, this episode may be over, but our
relationship does not have toend here.
Head on over toKimberlybrock.com, and yes, you
can get more valuableinformation for your journey.
And you know what?
You don't need to go throughthis alone.
I would love to help.
Thank you so much and have agreat day.
(33:32):
Bye.
Well, hello, this is Currently 316, and I am so glad
that you're here today.
We're talking about how toposition your business so that
your stuff can easily sell andyou are the obvious choice.
This is what we all want, right?
And today we're gonna talk aboutit.
I've got four key points.
These are super important foryou.
It's gonna help you positionyour business.
(00:28):
And I'm so excited that you arelistening today because I know
it's gonna help you.
If you're new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt.
It's gonna help you along yourbusiness journey, whether you're
in the idea stage, starting orgrowing.
This is for you, no matter whatkind of business you have, even
if you have a retail store.
I help online entrepreneurs,coaches, service providers,
(00:50):
product sellers.
All of these tips can be used tohelp you as you build your
business.
Now, one thing you should knowis I've got resources for you,
more than just this podcast.
You can scroll down in the shownotes right now.
You'll see a link to my site,Kimberleybrock.com.
And I've got some tools and freeresources, whether you're trying
to grow your business, whetheryou're even trying to start a
(01:11):
podcast, I've got a freetraining for you.
So make sure you check outeverything below.
Like I have a 16-step checklistif you're trying to start your
business, but all types ofresources.
So don't miss out on those.
Make sure you click down belowto do that.
Also, I have a Facebook group.
It's called Women StartingBusinesses and Podcasts, Doing
What We Love.
Make sure you check that out.
If you want a place to be ableto ask questions and gather
(01:33):
together with other new or evenveteran entrepreneurs, then this
is for you.
And if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are amazing and awesome.
And you're just so wonderful tome.
And I want to thank you so muchfor being here.
I'm so proud of each and everyone of you and to all of my
coaching clients and growgetters.
(01:55):
I want to give you a shout outright now.
And those of you that have beenin my podcast programs, I am so
excited for you.
And I try to keep an eye on allof you through your podcasts and
through your social media.
I don't get to obviously get thesummaries of what everyone is
doing all the time, but I do tryto check in because I love
seeing the progress that you'remaking and how you're actually
(02:16):
pursuing your dream.
So that's it.
Thank you so much.
Okay, on to the episode.
SPEAKER_00 (02:28):
Well, hello, friends.
How are you?
SPEAKER_01 (02:30):
How is everything going with your business?
I hope you are enjoying life.
I hope you've been able to helppeople through your business.
And I hope that you are seeinghow awesome it is that you're
pursuing something greater inyour life with your business.
I think it's really amazing.
There's a lot of people thatjust sit back and don't do
anything, but you're different.
(02:51):
You're going for it.
You're doing all the hardthings.
And I'm so proud of you.
Today we're talking about how toposition your business.
Y'all, this is so important.
This is so important becausethere's a lot of small business
owners out there that start andthey never realize that their
business actually has to have aposition in the marketplace.
(03:14):
And what do I actually mean whenI say a position in the
marketplace?
It has to be like if you had allthe businesses lined up in a
whole line, from maybe thecheapest thing on the market to
the most expensive, for example,you have to have some position
on that scale.
You have to have a position sothat that potential customers
(03:37):
know that you're the one thatthey need.
And they are excited to give youmoney for your products or for
your services.
They have to know that if theyare confused by what you offer,
how you offer it, you know, ifyou have value compared to other
businesses out there that theycould be giving money to, then
(03:59):
you kind of lose.
You lose.
But you have got to bepositioned so that you stand out
and you become the obviouschoice in your whole niche.
Okay.
And how do you do that?
Well, a lot of people are like,well, you be the only one that
sells something.
Like no one else.
You have no competition.
That's how you're going to standout.
(04:20):
That would be amazing.
If we were the only ones in ourmarketplace, right?
If we were the only, you know,business in our niche.
If I was the only businesscoach, wouldn't that be amazing?
And if someone was looking for abusiness coach, it'd be like
no-brainer.
Or if someone was looking tohelp them start their podcast,
they I was the only one and theywould just come to me.
That would be amazing, right?
(04:42):
So think about what you offerand how awesome that would be if
you had no competition.
Well, the reality is we dothere, people have choices.
There are a lot of choices forwhat they want to offer, but you
you want to become a businessthat's in your own lane, like a
category of one.
How do you become a category ofone?
(05:02):
How do you become your ownbusiness that really stands out
and they just can't help but buyfrom you?
So today we're going to talkabout those four things.
Y'all listen, you may even needto take notes.
I don't know if you're on a walkor you're doing the wash or
you're just hanging out andyou're listening.
But you can take notes on yourphone through your notes app, or
(05:23):
you can even write it down ifyou're sitting at your desk.
So let's go through these today.
I think they're super, superimportant for the success of
your business.
And something that many businessowners overlook, but today, no
longer will you overlook this.
You can't unhear this.
We're going to go through howyou're going to position your
business effectively.
And if I was in coaching withyou, we were like on a call.
(05:44):
I would go through these thingswith you.
These are the things that I workthrough with clients.
So super fun.
I think this is a super fun partof business.
So the first thing is if you'regoing to position your business
first, you really have toconsider your offer, your actual
offer.
Okay.
And I know you're saying, well,I sell dance lessons or I sell
(06:08):
bags, I sell jewelry or whateverit is, right?
Or some kind of service.
But I really want you to thinkdeeper than that and go, what am
I, what am I selling like?
What form is it in?
Is it something that people getand they cook it themselves,
they make it themselves, theyput it together themselves?
(06:29):
Or could it be on the other endof the spectrum where they, you
know, it they receive a turnkeyproduct or service and it's all
done for them.
It's done for them.
Instead of do DIY, it's actuallydone for you.
Those are those are the kind ofthe terms that we use here in
business.
So is it something that's donefor you and it's all ready to
(06:50):
go?
Or it's something that they puttogether and you sell the parts
to something or the pieces tosomething, right?
So the prices vary on that.
And the people who want to buythose things vary, right?
There's different kinds ofpeople that want to do different
kinds of things.
Like I always think about myhusband with doing repairs.
(07:12):
Like we could just call aplumber or we could call someone
to help.
But my husband insists a lot oftimes on doing it himself,
right?
So he's the type that, you know,may even pay for someone just to
consult with him really quick.
And then he would go and do ithimself.
So you see what I'm saying?
There's all, there's all kindsof people in this world.
(07:33):
And then there's other people Iknow, friends that I have, their
husbands would not touch doinganything themselves at the house
and would immediately hire out.
They want it done for them andthey want it turnkey, right?
And so, whatever you offer,again, whether it's services,
whether it's a product, whateverit is, you have to actually
(07:54):
consider what you're offering.
And this is how you'repositioning yourself.
This is part of your brand.
And so think about it today.
Where you are on that spectrum.
Is this something that is readyto go?
And is it something like, forexample, if it's a product, is
it just a commodity and it'sjust a little product you're
(08:15):
selling?
Or does it come packaged supercute?
So I just thought of thisbecause my husband and I were
traveling and we were in Europefor a couple of weeks and it was
so much fun.
And when we were in London, wegot gifted by the hotel because
it was our 29th anniversary.
And the hotel had gifted us thisreally cute, tall pink tin that
(08:41):
was full of cookies.
And it was tall and it wasactually shaped like a heart.
Like the like it was tall andskinny like a pillar, but the
actual shape of it was a heart.
And it was the cutest thing.
I was like, these are the bestcookies.
They were some kind of like theycall them cookie biscuits or
something like that.
Oh my goodness, we were lovingthem.
(09:03):
And when we got back here in theStates, I was like, how do I get
those?
Do they sell those in the US?
And of course they don't.
You have to get them there.
I think the brand was calledCartwright.
And if y'all know, y'all know.
Oh my gosh, so cute.
And I was like looking online,like, how can I get these
shipped to me?
I saw some on Amazon that youcould get, but it was like$30 or
$40 for a 10 of like 10 littlecookies.
(09:27):
And I'm like, okay, that's alittle ridiculous.
But at the same time, I was likeabout to pay it because I've
been like, I love those cookies.
I love that reusable 10.
The 10 is so beautiful andornate, and I love the whole
thing.
So you have to understand likethose cookies in that 10 are
positioned a certain way versusif they had chosen to just sell
(09:50):
some cookies in a plastic bag ata farmer's market, which is
totally okay.
Neither one is wrong, but theyare an intentional choice.
So you have to think about whatyou're offering and what is it
that you are offering them?
Are you offering them somethingthat's very minimal or something
(10:16):
that's just very simple in alittle plastic bag?
Or is it something ornate that'spackaged so fancy?
Like I saw another brand of likeperfume and hand lotion.
What was it called?
Mol Morton, Molton.
Oh my gosh, what is this?
If any of y'all have been toLondon, oh now I have to look
this up.
Morton.
Gosh, what was it?
(10:36):
It was, oh, this is gonna driveme crazy.
Molten brown, molten brown.
That's what it was.
Molten brown.
It's like hand soaps, perfumes,lotions.
And I was like, these areamazing.
And right now, and I just wenton their website or I searched
on Google, it says premiumfragrances.
It's premium, it's expensive.
(10:58):
I did buy a lotion, a handlotion, a hand cream because I
was like, this is amazing and Ilove the smell.
And I don't think that it'soffered here in the US.
Maybe it is.
Maybe you can get it on Amazon.
Anyways, I absolutely loved it.
Okay, maybe it is here, but it'ssuper popular in London.
It was everywhere.
In fact, one of our hotels thatwe stayed at, that was what they
(11:22):
had for the hand soap and theshampoo and all that.
And I couldn't believe itbecause I just discovered the
brand when we were out andabout.
So, anyways, they made a choiceto be a premium fragrance and
package it in the most premiumway, right?
Whereas you could have madeanother choice with the brand
and have it been this moreeveryday brand, lower price.
(11:47):
It didn't have to be likepremium.
It could just be in more simplepackaging that would be less
expensive to create, but that'sa choice.
It's just a choice.
That's all it is.
So I want you to think about thechoices that you've made for
your business.
Another example.
Y'all know a couple years ago, Ihad my friend Laura come and
help us redo our bottom floor ofour house, like picked out,
(12:09):
picked out flooring.
We redid our kitchen and allthis stuff.
And our house looks beautiful,but we still have our original
laundry room and pantry, andthey are so sad.
They are so sad and notinspiring.
I have no um excitement aboutgoing into my laundry room at
all.
And I'm like, this is really asad room.
(12:31):
And she had said that one dayand it planted in my head.
This is what she said a coupleof years ago.
Wait, this room is really sad.
It needs some uplifting.
And it's stuck in my head.
And I was like, you know what?
The other day I was like, David,that's what he had asked me a
while back, you know, could wedo anything else for the house?
And I said, I think we couldreally bicep our pantry and
(12:52):
laundry room, which soundsweird, but she is gonna make it
so cute.
We're gonna get wallpaper on theceiling in the laundry room and
have a cute little sheet oflear.
We're trying to do it ascost-effective as possible, of
course.
But her whole, her wholebusiness model now is that she
comes in with a contractor thatshe already has that can help
get the plumber, get thepainter, get the electrician,
(13:13):
get all that.
And this is a turnkey solutionnow.
When before I was kind of usingher design services and we were
trying to find the best price onstuff, she had a contractor, but
I was also trying to find peopleand she said she's not doing it
that way anymore.
It's more of a turnkey service.
And that is her choice, right?
It's more of a premium service.
So it's a choice for how youwant to run your business.
(13:34):
You could do it however youwant.
You could be a decorator ordesigner, and you just come and
help people create the designand then you're out of there.
But if you have a contractorthat you can bring in, then
you've got more of a turnkeyservice, but it's going to be
more expensive for people,right?
So all it is is a choice.
And I think once you realizethis, you can take a sigh of
relief because sometimes I thinkwe look at our products or
(13:54):
services and we're like, is itworth this?
Uh, should I, you know, chargethis much or this little and you
fret over it?
And I think what you have torealize is that positioning what
you offer is a choice.
It's a choice how you want toenter the market.
Is it DIY?
Is it very minimal?
Is it very inexpensive?
(14:15):
Or is this all the way up to theother end where it's turnkey,
it's handheld service, it'severything amazing.
Here's another example.
We went to um Florence, Italy,which was so amazing.
And we stayed at a St.
Regis hotel and we had onenight, and it was really a
celebration of our anniversarythat night, and we kind of went
(14:38):
all out.
My husband was like, I'm gettingan awesome room.
And so we go to St.
Regis in Florence and they havea butler service where you just
text on WhatsApp or you call,they'll bring you coffee in the
morning, they will iron some ofyour clothes.
You can even pay extra and theycan unpack all of your clothes
and put it all nicely in thedrawers, and then they can pack
(15:00):
for you again.
We didn't use the paid servicesof the butler service, but I've
never had that in my life.
And we were like, what?
This is crazy.
The room was amazing, amazing.
I can't even tell y'all.
I took videos, I was like, thisis so beautiful.
Anyways, and we had a gorgeousview and all this.
(15:21):
My point is, I've never had thatkind of service, but that is a
positioning where you're goingto be high-end.
And like when we got there andthey checked us in, we had one
person that was showing us allaround.
She took us up to our room,walked us in our room.
This wasn't just like, here'syour room and pulling the
luggage in.
They had somebody else who wasdoing the luggage.
We didn't even have our luggagewith us because they do that all
(15:41):
separately.
And it's this whole handheldconcierge feel, right?
And you are getting treated withsuch luxury.
And so that is a choice.
That is a choice.
I'm not saying that isn't anybetter choice, okay, than
someone who runs a days in orsome kind of hotel or motel.
(16:04):
It's just that it's a choice.
Like you've said there's a gapin the market at this, and I
want to be here, right?
Like also, here's anotherexample.
I know I'm belaboring this firstpoint here, but like HelloFresh,
the meal delivery.
I could order meal deliverythat's done for me, that has
meals done for my family.
I choose HelloFresh because Ilike to actually cook it and I
(16:26):
like that it gives me theingredients.
So I'm a different market thansomeone else who would be buying
done for you meals, right?
But that was a choice becauseHelloFresh saw a gap in the
market where there's some peoplewho actually enjoy cooking and
want to feel that what is thatfulfillment of making dinner and
(16:46):
having all the ingredients.
I think my biggest thing was Icouldn't come up with the
recipes and I didn't have allthe ingredients.
Those were my two pain points.
And this does it, and I canactually cook, right?
So it was a choice byHelloFresh.
They could have been HelloFresh,just here's your meals, ready to
go, but they made a choice.
So that's what I want you to do.
This is the number one thing youneed to do.
(17:07):
Number one, what is your actualoffer?
Is it low end minimal?
What is it?
Or is it do it yourself, or isit high-end?
Is it premium?
Is it concierge service?
Is it turnkey?
What is it?
Is it a high-end lotion, youknow, premium fragrance?
Is or is it more everyday andit's more reasonably priced?
So you are making a decision.
(17:28):
Where do you want to fit in onthat spectrum?
That's number one.
Okay.
So that's part of how youposition your business.
Number two is your price.
Your price then needs to matchwhere you kind of fit on that
spectrum.
And you could be on a lower end,but you could be the higher end
of the low end, if that makessense, right?
(17:50):
You could be the higher end of alow end product of jewelry or
something like that, or youcould be the low end of a high
end.
But I think you need to beclear.
I think where businesses get introuble is we just like want to
price it the mainstream price,and then we don't stand out.
Because, and you're thinking,what?
(18:11):
What do you mean you don't standout?
Because number one, youpositioned yourself just kind of
normal in the middle, and thenyou priced it in the middle.
So what are you just for peoplethat are looking for a middle?
And maybe you are.
And if that's where you want tobe, that's fine.
I think it gets a little harderto stand out, but I think you
can be in the middle.
(18:31):
But you have to think aboutwhere am I on this and why am I
in the middle?
And so you're going to bepricing it in the middle.
Maybe you get more amenitiesthan you do with the low end,
but not quite as much of thehand holding as you do on the
higher end.
And that's a whole brandingconversation that you can have
when you advertise and run adsand talk to people.
(18:52):
And you can say, yeah, maybe youdon't want the low end because
you you want more amenities.
You do you want more than justthat, but you don't need all the
butler services and all thatextra stuff.
And so that's where we fit inbecause we knew there needed to
be a spot in the middle.
You need to be able to defendwhere you are and that price
(19:13):
that you pick.
The pricing needs to match.
You can't have low end, you cana low-end product with a very,
very, very.
It's going to be a mismatch.
Okay.
So I want you to think about itnow.
Where did you position yourselfin that first conversation I had
(19:35):
with you a moment ago?
Number two, then what makessense for that price?
Okay.
And maybe you can't decide yourprice today.
That's totally fine.
I'm not expecting you to all ofa sudden go, oh, yeah, I know my
price.
Pricing is a decision as well.
It is a decision and it's got tomatch where you are on that
spectrum.
Okay.
So when it becomes a decisionand when it matches where you
(19:58):
are, pricing becomes easierbecause you kind of know, like,
okay, I'm in this price rangefor this reason, right?
Pricing is a decision.
It doesn't have to be all thisdrama.
I got caught up in massive minddrama over coaching pricing
because it's arbitrary.
It's like, where am I fallinginto place with this?
(20:19):
What do I charge?
Even my decorator, Laura, wastalking about that, like
figuring out her pricing.
And even, I think she even saidshe had some mind drama about
like, oh my gosh, uh I'm raisingmy prices to this.
And I'm like, that's fine.
You're worth it.
You have the skills.
I don't have the skill that youdo, and I'm willing to pay for
it.
Right.
So it's a decision.
And you kind of have to end themind drama.
(20:40):
You have to say, this is whereI'm positioning my business, and
this is where the pricing fallson that.
So my pricing needs to be inthis range.
It makes it a lot easier.
It makes it a lot easier.
And it kind of guides thosepeople that are looking for you.
Like I said, you want to standout, you want to be the obvious
choice.
And if people are looking forreally low end and your high
(21:01):
end, you're St.
Regis, it's going to make itobvious for the low end people.
You are not for them.
And it's going to make itobvious for the people that are
like, yes, I expect the bestservice.
It's my anniversary, or maybeit's for rich people who spend
that all the time and have, youknow, butler service all the
time.
And that's amazing.
And but but it's a decision,right?
(21:22):
It's a decision.
You priced it accordingly.
You should price it however mucha night, right?
You should price it that muchbecause it's worth it.
The amenities are beautiful.
You're getting hand holding.
You have butler service and thewhole thing.
Okay.
So that's number two is pricing.
Okay.
Number three, what is the actualtransformation that you're
(21:43):
giving for people?
This is huge because this isgoing to determine where you are
positioned in the market, right?
What is the transformation?
When I say transformation, whatis the end result?
What are they getting?
Are they getting the littlecookies just in a clear plastic
bag and it's a great snack andit's a pick-me-up like they
could get out of a vendingmachine or something?
And then it should be priced,you know, accordingly, and
(22:05):
that's where you are, and that'sthe actual transformation.
So your pricing matches,everything matches.
That's great, right?
Or is the transformation thatsomeone gets to have a cookie,
but it's high protein, it'svegan, it's gluten-free, it's
sugar-free, it's all thesethings.
That is a differenttransformation because that is a
different person that expects tobe able to eat snacks or wants
(22:29):
to eat snacks that are super inline with maybe their allergies,
their health goals, whatever itis.
And so this actualtransformation is key to
positioning your businessbecause then you can start
touting these things that makeyou different.
(22:50):
And if you have a cookie that'shigh protein and all this stuff,
then you are now positioned as ahealthy alternative to snacks,
to bad for you snacks, right?
And you've positioned yourselfnow differently.
So for families out there or forpeople that are in into fitness
or taking care of their body,they're like, I'm not gonna get
(23:13):
the cheapo little cookies.
I want an actual healthy snack.
Do y'all see what I'm saying?
You see how this is all startingto position you?
Like what makes you different?
What makes you stand out fromthe other alternatives that they
could choose from today?
Right.
And they don't want those otheralternatives.
(23:34):
They're looking for one likeyou.
And what is that that you offerthat is what they want?
Because once they see that, thenthey're like, this is the
obvious choice.
I'm not gonna pick Chips Ahoycookies over here.
I'm gonna pick your proteincookie.
Does that make sense?
So let's kind of talk throughthis again.
(23:54):
Number one, what is your actualoffer?
Like, you need to dissect, like,what is this?
Again, minimal.
And is this gonna be low end?
Is this gonna be quick, or isthis gonna be turnkey high-end?
What is this?
Go through, go through that.
Really delve into where you wantto be, where you see the gap in
(24:17):
the market.
That's the smartest thing.
Where is the gap and fill that?
Okay, that's part of yourpositioning.
Then it's your pricing.
Your pricing is part of yourpositioning, but it's also
depending on what you'reoffering in that.
It's got to match.
Okay.
And then number three, it's theactual transformation that
you're giving people.
What are you giving people?
Okay.
(24:38):
So let's say you offer flowers.
You're a florist, okay?
And people can come and locallypick up flowers and you're a
flower shop, and that'swonderful.
Or are you a flower shop that isonline, that's a farm where
you've got all these flowers andyou can ship worldwide in 48
(24:59):
hours?
That is a different positioningthan a local flower shop where
you come and pick it up, ormaybe y'all do same-day
delivery, right?
But it's got to be in the localarea within so many miles, et
cetera.
What is the actualtransformation?
Is the transformation thatpeople can get flowers today and
take them with them and havethem and or have them sent
(25:19):
locally today or tomorrow?
Or are you for the people thatare like, you know what?
I need to send flowers toso-and-so in another state.
I need these shipped for thebirthday, anniversary, whatever
it is.
And that's where you'reoffering.
Okay.
So think about it.
This is part of yourpositioning.
And it starts helping youdevelop your story too, which is
(25:42):
a bonus, because you're goingthrough talking about the gap in
the market and where you sawthat, you know, there needed to
be another offering.
And these are the people thatyou just seek to serve because
you really have a heart forthem.
You want to help them.
That helps you develop yourprice.
And that really helps you talkabout the transformation.
(26:02):
And the transformation isusually deeper than it appears
to be.
The transformation, yes, may bethat you have cookies and a
little plastic bag.
And the transformation is youbring joy to people with sweets.
That's wonderful.
Maybe your transformation,though, is you're allowing
people to stay on their healthprograms or prevent any allergy
(26:24):
attacks by having these types ofsnacks, and they can feel rest
assured that they're eatingsomething healthy that's in
align with their goals or theirphysical needs, you know, due to
allergies or whatever.
Do you see what I'm saying?
Like it starts developing yourstory.
So this is how you position itby really looking at what is the
(26:44):
deeper transformation than justwhat it appears.
Okay.
Okay.
And number four, this is a bigone.
Your voice and your values.
Like your voice and your values.
So think about it.
Think about people that youlisten to or that you watch me.
You listen to me here on thispodcast.
(27:05):
Why?
Why?
What is it?
Is there a vibe to me?
Because there's other peoplegiving business information like
me.
But what is it?
I ask you, I don't know what youwould say, right?
I don't know what you would say.
A lot of people do tell me it'sthe positive energy.
They love it.
Some people tell me it's myChristian values.
(27:27):
Some people say it's because Italk very simply and explain
things in a simple way.
This is what you've told me,right?
And so you have to think aboutthe vibe and the voice that
you're giving off.
I also talk about empoweringpeople and really believing in
yourself.
And I go into all these thingsy'all know because y'all listen
to me, right?
(27:48):
So think about the brands thatyou follow.
Do they stand for something?
Do they stand, are theyfaith-based, right?
Maybe that's something thatdraws you in.
Or maybe they're healthy andthey're allergen-free or they're
organic.
Maybe there's some edge.
That's how you stand out.
Because if you try to blend inand just be this chameleon and
(28:09):
be for all people, you willactually be for no one because
no one will really know who youare and what you stand for.
I saw some kind of, what was it,a razor blade company?
Now I can't think of the name ofit.
Harry's or one of those.
I can't remember.
It's for men's razor blades.
And it was just very branded toa manly, conservative man.
(28:30):
And I was cracking up because Ithought this is the choice for
the brand.
They made a conscious decisionto market everything toward, you
know, politically.
I mean, I think it'spolitically, maybe it wasn't,
but conservative men.
And maybe it wasn't Harry's,maybe it was Jerry's, or what I
cannot think of it off the topof my head.
Y'all may know what I'm talkingabout.
(28:51):
But it was just totally marketedto them.
And I thought it was geniusbecause they made a choice.
Because they made a choice,whatever it is.
Right.
So when you look at brands, yourealize the ones that you
probably really love or that youback that you're like, I love
this person.
It's something about their vibeand their voice and their
(29:17):
values, it's like deeper thanjust the business.
You're like, oh, I believe inthat too, you know, and you feel
connected to that person.
So I think that it is superimportant that you express
yourself and on your About Mepage or when you're talking to
people, you talk about yourvalues and you show them your
(29:37):
personality, your vibe, yourfeel, what you stand for.
Again, this helps you whenyou're developing your story.
This turns into your story aboutyour business because it's all
how you've decided to positionyour business against all of the
competition that is out there.
This way, when you have aposition, when you've chosen
(29:59):
everything.
Everything.
You've chosen where you want tobe on that spectrum that I
talked about in number one.
Number two, you've, you know,chosen your price.
You've chosen it, right?
Because it has to fit.
Number three, you've chosen theactual transformation you want
for people.
What is that deeper thing?
That feeling, that knowing thatthey have.
How do they feel when this isall done?
(30:19):
Are they just happy because thiswas a quick little pick-me-up?
Or are they just feeling so muchmore happy as a human because
this is so much more than theyexpected?
And you have to go into that.
I could talk about that for along time, but I just I want you
to think deeper than whatexactly it is that you're
selling, the actualtransformation.
And number four is reallydigging into your values and
(30:42):
your beliefs and not beingafraid to share it.
The moment you come out andstart talking about the things
that mean a lot to you and thethings that you want your brand
to stand for, whether it'ssustainability, again, whether
it's faith-based, whether it'ssome kind of allergen-free,
whether it's organic, whateverit is, once you start really
(31:02):
sharing that, you will see moreof a following because those
people will know you are forthem.
Whatever it is.
Maybe you have a quirkypersonal, maybe you're
sarcastic, maybe you cuss, maybeyou, I don't know what it is.
Like I follow different peopleand I'm like, that's their lane.
Like they picked a laneintentionally.
Okay.
(31:23):
And so this is what you'redoing.
In order to position yourbusiness, your products, your
services, your programs,whatever it is, it is
intentional.
And it is these four things.
I could go on to a lot more, butI think these are really
important and these will keepyou busy.
Get working on these.
These will keep you busy.
This is your brand.
This is your whole story.
(31:43):
This is part of your pitch whenyou're talking to people.
This helps guide youradvertising.
This guide, this guides yourcolors, this guides everything.
I hope this helps you.
Again, this was a lot.
I'm so proud of you for workingon this.
I know it's gonna help you.
And all I want for you is yourbusiness to succeed and you get
it to be exactly what you wantit to be.
(32:05):
Some of you want these part-timebusinesses that are a few hours
a week.
Some of you want it as yourfull-time job.
It doesn't matter.
We're all here for the samereasons because we want more per
purpose and fulfillment in ourlife.
And we would love to have acareer that makes us smile every
day.
And I truly believe that yourbusiness can do that for you.
And I'm so excited.
(32:26):
So that's it.
If you have any questions, youcan always reach out.
You can, you know, DM me onInstagram.
If you like this episode, if youhave any comments, questions, I
got a sweet comment from someonethe other day and it just warmed
my heart.
And she just thanked me for thispodcast and said, I just wanted
to cheer you on and give yousome motivation.
And it brings so much joy to me.
Y'all have no idea becausesometimes that there is silos.
(32:51):
You know, from the podcast.
I get I get feedback fromclients and stuff, but from the
podcast, it's so wonderful.
And so I appreciate it.
And you can always, again, DMme, start with Kimberly Brock on
Facebook or Instagram.
So that's it.
Y'all have a wonderful day.
Until next time.
unknown (33:06):
Bye.
SPEAKER_00 (33:10):
Now, this episode may be over, but our
relationship does not have toend here.
Head on over toKimberlybrock.com, and yes, you
can get more valuableinformation for your journey.
And you know what?
You don't need to go throughthis alone.
I would love to help.
Thank you so much and have agreat day.
(33:32):
Bye.
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