November 13, 2025 • 29 mins
You want repeat customers and loyal fans, right? Of course you do - this is a key to your success. In today's episode, I share 3 steps to do just that!
GET YOUR:
-FREE IKIGAI GUIDE (to discover your business purpose)
-16-Step BUSINESS STARTER'S CHECKLIST
-FREE VIDEO MASTERCLASS: Stop Flailing & Start Growing!
🎧📗 My new AUDIOBOOK IS HERE! Start Listening Here NOW!
👉JOIN THE FREE FB GROUP HERE!
___________________________________________________________________
WORK WITH ME 👇
1. Discover your BEST BUSINESS IDEA HERE!
2. Create your BUSINESS PLAN HERE!
3. Get your Business Started : Just Getting Started Bootcamp!
4. Get your business GROWING Here: Join Grow-Getters!
5. Launch your podcast: GET THE PASSION TO PODCAST COURSE!...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:03):
Well, hello friends, this is Keeper Lady 318, and I'm
so glad you are here todaybecause we're talking about how
to create a loyal customer base,how to get repeat customers and
have loyal fans.
How do you do this?
I know it's hard, especially ifyou're a new business owner.
Like, how do I start buildingthis loyal base and people that
want to keep buying and thatcome back and that refer you?
(00:25):
It's not as hard as you think.
We're going to talk about ittoday.
I'm so excited you're here.
If you're new, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
If you are taking something thatyou love and you want to start
making money with it, this isthe podcast for you.
I provide you valuable tips andstrategies and motivational
(00:45):
stories and all kinds of thingsto keep you moving and build
this dream that you've had forso long.
So I'm so happy you're here.
You can get plugged in.
You can join me on Instagram,start with Kimberley Brock.
It's the same handle on Facebookas well.
I have a Facebook group calledWomen Starting Businesses and
Podcasts, Doing What We Love.
(01:05):
And that's a long name for aFacebook group.
But you can scroll down in theshow notes and get access to all
of this.
So make sure you get plugged inthat way.
I do have some free resourcesfor you on my WIPS website,
printable things.
So when you're starting yourbusiness, I've got a checklist
for you.
If you're trying to grow yourbusiness, if you're even
starting a podcast, I've gotgreat info for you.
(01:26):
So I want to help you build thestream.
I'm also a business coach and Ido one-on-one coaching and have
programs that can help you getmoving faster and actually start
making money doing what youlove.
If you've been listening awhile, thank you so much to all
my loyal listeners.
I appreciate you.
Y'all are the ones who keep memotivated and keep me fired up
(01:47):
for this.
You know, because there's somedays where I'm like, you know,
is this really making adifference?
And then I get amazing clients,I get people who leave me
messages, and I get people likeyou who just simply listen every
week and it means the world tome.
And if you have been listening awhile and you have never written
a review, would you be so kindto just hit the five star
(02:10):
rating?
Like if you're an Apple podcastright now, you can just hit five
stars.
And if you have 30 seconds towrite a review, it means the
world to me.
And I can't help but think thatit shows the other people, shows
the podcast to other people likeyou and I who just want to make
money doing what we love, right?
And make a difference in thisworld while doing it.
And it shows it to more peoplelike that.
So they find this podcast.
(02:30):
So I appreciate you more thanyou know.
Thank you so much.
Okay, on to the episode.
SPEAKER_00 (02:42):
Well, hello, friends.
SPEAKER_01 (02:43):
How are you?
How is everything going with youand your business and life?
How have you been?
How are you feeling?
I hope amazing.
I know, you know, that I talk tosome people and they tell me
life's been hard or things havebeen going on.
And I want you to know that thisis a season and God tells us
this too shall pass.
(03:04):
If you are having a hard time, Iknow you're like, wait, this is
supposed to be a motivationalpodcast.
Like, what are you doing?
I just want to just reach thoseof you that right now have maybe
been struggling with something.
It's money, it's family, it'sit's something going on in your
life.
And I just want you to know thatGod is with you and this too
shall pass.
And he tells us that, and youhave to believe that.
And it's very hard when you'rein the middle of something to
(03:26):
feel stuck in it.
But today we are going to getexcited about our businesses.
Okay.
We are going to get pumped upand we're going to learn how to
build an awesome customer baseof loyal fans, loyal fans, loyal
buyers, repeat customers.
It's one of the best feelings inthe world when you have repeat
(03:47):
customers.
Like I always think about thefast food chains.
Like, you know, if we go back toChick-fil-A or we go back to
something, I'm thinking, Iwonder if they track how many
are repeat customers.
Like if they don't have any kindof loyalty program or anything
like that, do they track it?
I would love to know because Imean, I frequent the same
places.
I don't go a lot of differentplaces.
(04:09):
Like I kind of stick with myfavorite ones.
And I don't know if that's howyou are, if you're a creature of
habit, or if you're more braveand you go out into the wild and
you try all kinds of restaurantsand fast food places and all
that.
I mean, I don't eat fast foodall the time, but when I do,
it's just like certain ones.
You know, we have our certainthings.
So um, I think it's super coolwhen you have repeat customers,
(04:31):
and it's actually vital, vitalfor you as a small business to
have repeat customers.
Like you need a loyal base.
You have to have it.
It will fuel such a largepercentage of your sales.
I remember when I had my onlineboutiques, my gift boutiques.
(04:51):
I mean, we would get repeatcustomers.
People would come for a bigchunk of gifts for their
wedding, you know, uh party,like for their hostess gifts or
bridesmaids' gifts or thingslike that.
And we would get big orders likethat.
And then they would come back tobuy them for holiday gifts and
back to buy them, you know, likefor cutting boards.
We had monogram cutting boardsthat were so pretty, right?
(05:13):
And people would give these asbulk gifts, even as corporate
gifts.
And then they would continue togive them and they would come
back for other items as well fortheir children and things like
that.
So it is vital.
I can't remember what percentageof my business I wish that I
knew right now, off the top ofmy head.
But I know that we would followclients and we could see that it
(05:34):
was just a reorder, reorder, andit's the best feeling in the
world.
And you need that.
You can't keep going out andfinding new customers.
You've got to leverage thecustomers that you already have.
You are you are so much morelikely to get a sale from
someone who has already boughtfrom you than from a random new
(05:56):
person.
And it's so much less expensiveto convert a person that's
already a customer into anothersale.
Like that's the easier sale ofall.
Besides a really good referralfrom someone, a personal
referral.
Someone who has bought from youand you send out an email or you
post on social media and theybuy, do you know how much
(06:16):
cheaper that is than you tryingto beat algorithms to reach new
people or pay for ads to reachnew people?
Y'all, it's just not even funny.
You want to leverage people thathave already purchased from you.
It has to be a big part of yourmarketing.
Now, I could talk about that initself all day long.
But we're what we're gonna talkabout today is how do you
(06:37):
actually create that loyal fanbase, that loyal customer base
that wants to keep buying fromyou.
Okay.
So I'm gonna go through threethings with you here today.
We're gonna talk about them.
These will be easier than youthink.
That's the good news, right?
They'll be easier than you thinkand more important than you ever
imagined.
(06:57):
Way more important.
Okay.
So let's dig in today.
Number one, well, before I evenget started with those, let's
just think about it right now.
What businesses you frequent andwhy you rebuy.
Okay.
So I'm sitting here thinkingright now off the top of my
head.
What are the places that Ifrequent?
(07:19):
There is a sushi place that Ifrequent.
I frequent Nordstrom's andAnthropology.
I love those stores.
Even if I don't buy anything, Ijust go in there.
Um, what else do I frequent?
Costco all the time.
I love Costco.
It was so funny because Sundaywe got home from church and we
were just kind of hanging out.
I've got one child left at home,my daughter, Ava, and she loves
(07:40):
Costco as much as I do.
She really likes it for thesamples.
I like it for the samples andthe fantastic deals.
And then I always feel like I'mgoing to find something new
there that's a really good deal.
Anyways, we're we're fans ofCostco.
And on Sunday, we were just kindof, we had gotten home from
church, we'd eaten and we werejust kind of chilling in the
living room.
And I was like, you know, Ireally needed to go to Costco.
Costco would have been funtoday.
(08:01):
And Ava goes, oh my gosh, I wasgonna say that too.
I was gonna say something beforewe left church.
Like I think she was embarrassedto say, can we go to Costco?
SPEAKER_00 (08:10):
Because we love the samples.
SPEAKER_01 (08:12):
We love the samples and we love just shopping.
It's so much fun.
It's just the thrill of thehunt, right?
I love it.
Um, what else do I frequent?
Um, I get my gas at Costco, so Itry to frequent there.
If I'm over there, I have acertain Mexican food restaurant
that we frequent, a sushi place.
Did I already say that?
That we frequent.
I just have my like go-toplaces, Amazon.
(08:33):
Everyone frequents Amazon.
Everyone I know frequentsAmazon.
Um, y'all know I told y'allthis, right?
That I had my home decoratorback and we are redoing our
laundry room and pantry.
So I am reusing her again andI'll probably use her again.
I need to get my dining roomdone.
I'm kind of piecemealing some ofthese things.
We did the big things, but nowI'm already thinking again.
(08:56):
And so you have to ask yourself,why am I a repeat customer?
Like, why are you?
So think about it right now.
Why are you a repeat customer?
And it's pretty logical.
I think the things that we'regonna talk about today apply to
the places that you frequent andwhy you buy.
Maybe there's a gift shop onlinethat you buy from or a boutique,
(09:18):
a clothing store.
Just think about it.
Why?
Okay.
So here we go.
Let's get into them.
The three things that I know aregonna help you.
Okay.
Number one is you have toprovide a good service or
product.
A good.
Notice that I did not sayexceptional.
Because you don't have toprovide something absolutely
(09:40):
exceptional.
We want to be exceptional.
That is our goal, is to beexceptional.
What I mean is like, let me saythis.
It doesn't have to be the mostunique, best product or service
in the entire planet.
It doesn't have to be that.
It has to be good.
It has to be reliable.
And you're saying, Kimla, you'retelling me that I don't need to
(10:02):
be really good at what I'moffering.
No, I want you to pay attentionto what I'm saying.
The Mexican food restaurant thatI go to that's right near me, is
really good.
It's good.
But do you know why I go?
Because the service is usuallygood every time.
The prices are very reasonable.
The food is good.
Mexican food, it's right by myhouse.
(10:22):
So I frequent it.
It's here.
Okay.
There's other Mexican foodplaces, probably in downtown
Houston, an hour away, that areamazing.
Okay.
Amazing.
Really good salsa, really goodchips, the whole nine yards,
right?
Good queso, good margaritas,everything that we judge a
Mexican food restaurant by.
And I'm sure that is the mostamazing, but it's not something
(10:46):
that I'm gonna frequent all thetime because it's far, it's
really expensive, and it's justnot something I'm gonna
frequent.
So I'm gonna frequent the onethat's here, but it's good.
It's it's good, right?
I love the one that's here.
So shout out to Gringo's.
Gringo's is near me, right?
And so my point is I want you torealize that you need to be
good.
You need to be the best you canbe.
(11:06):
Please don't take this as mesaying don't be the best you can
be.
I'm just saying that you don'tever have to feel like you have
to be the best in the world.
You don't have to be, if you ifyou're a baker, you don't have
to be the best pastry chef inthe world.
If you make jewelry, it doesn'thave to be the absolute highest
(11:27):
quality, best jewelry minedfrom, you know, some caves in
wherever that have the best goldever.
Like you don't have to be thegreatest in the world, y'all.
You just have to be good andconsistent and provide good
service.
(11:47):
Service is huge.
It has to be good.
If it's bad service, you're notgonna keep going there.
Like if you have an issue withan order that you can't return,
you're not gonna go there.
Why do I go to Costco all thetime?
Because I love that I haveconfidence in whatever I buy
because they are different thana lot of places, that they will
(12:09):
accept returns after 30 days,even after 90 days.
We had to return an ice maker.
It was like a five or sixhundred dollar ice maker, but it
made like the sonic ice.
It was so good.
And it literally had problemsand we toughed it out for a
year.
We toughed it out for a year.
We talked to the manufacturer,we did all of our due diligence.
We did all these things.
We even had them exchange it andgot another one.
(12:32):
Okay, had it here.
It kept making really loudnoises.
And I'm not going to say thebrand because I don't want to
bash them because I thinkthey've brought out a new model
since then, but I'm not 100%sure.
But after a year, we were like,you know what?
We got this at Costco for areason because we knew that we
would have a good guarantee andwe returned it and got our money
back.
Now I feel guilty about stufflike that because I feel like
(12:53):
I've used it for a year.
But my husband is like,Kimberly, look at me.
We have done everything.
We got an exchange, we've talkedto the manufacturer, we have
tried all the little ways thatthey said to try to help so that
it didn't make the loud noiseand all this stuff.
So he was right.
And Costco does that becauseit's probably very few that
actually take them up on thatoffer, right?
(13:15):
My point is they have reallygood service.
And I love that.
That's their way of offeringservice.
We go to a Perry Steakhouse uphere.
I forgot about that too.
It's a Perry Steakhouse, butthey have this really good happy
hour.
My husband and I will gosometimes on Fridays, and we'll
just get like one beverage orwhatever, and we get the
appetizers.
And the appetizers are like halfthe price that they normally
(13:39):
are, which you're thinking,like, what are appetizers?
No, smoked salmon appetizer withbread and this awesome like
tartar sauce.
And it's, you know, instead of$20 something dollars, it's like
nine dollars.
I can't even buy a piece ofsmoked salmon and it's good.
It's a whole serving, like adinner serving of salmon.
(14:00):
To me, it's it's the most that Iwould eat in a setting of
salmon.
Okay.
So it provides a great value,and I we get the best service
every time we're there.
Now, I'm not expecting that allthe places I go to, I have to be
treated like a princess.
I am not like that.
I'm just saying it's reliable,it's good.
Um, you know, even Perry'sdoesn't have all these other
(14:21):
offerings that I would want on ahappy hour menu.
It is not the best happy hourmenu in the entire world, but
it's reliable.
I go, it's good service, it'sright here.
I frequent it and I'm happy.
So think about your business.
How are you providing anenvironment where you've got a
good product or service?
I'd like to say you have a greator an excellent.
(14:41):
Okay, let's go for that.
But I'm just saying to lift thepressure off of you because we
get in our minds that we have tobe the best in the world and
that we don't feel like we'regood enough.
And you just need to havesomething good, really good,
would be great and or excellent,right?
Good service.
And you provide a good service.
You are happy, you are doingyour very best.
(15:01):
You are going above and beyondfor your people.
Okay.
You're communicating with themwell.
If you do that, you will have aloyal fan base.
You will have a loyal customerbase because you are reliable.
Why do people like Chick-fil-A?
Because they zip through theline and it's reliable every
time.
Although a couple of timesrecently they messed up our
order.
But anyway, it wasn't that bigof a deal.
They just left something off.
(15:22):
But it's okay.
I, they're humans.
It's all good.
But for the most part, right,95% of the time, everything runs
smooth.
And so that's why you like it.
That's why you don't like goingto the DMV sometimes or the post
office.
It's not as reliable.
The people that work there maybe rude because they are not
happy working there.
And it's just not a happy placeand you don't want to go there,
right?
Your business has to be a happyplace, whether it's online,
(15:45):
whether it's in person, whateveryou're offering, product,
service, whatever, it'sreliable.
You give good service.
Number one, that is how you willhave loyal customers and fans.
Okay.
So that's number one.
Number two, you need tocommunicate with them well, be
grateful for their business, andeven offer some type of perk,
(16:07):
like a loyalty card, a punchcard, something like that.
I have noticed now that so manyplaces that we go to are
offering a little punch card.
My daughter went to this reallycute little Christian coffee
shop not far from us.
And it's small.
Y'all, it's small, it's cute,it's adorable.
Shout out to Sycamore Coffee inMagnolia, Texas.
(16:28):
And they had like a pointsystem.
And I think it was throughClover, which is the checkout
point of sale system.
Do y'all know what I'm talkingabout?
Anyone that has point of sale,you might know what I'm talking
about.
But it had a whole system setup.
And I'm like, let me look atthat.
Cause right when we went, shewas like, I want to go there.
And we went, she goes, Oh, can Iput a my phone number on getting
points?
And I'm like, I love this.
This this little coffee shop isusing the point system to get
(16:53):
people to come back.
And my daughter is so excited tobuy there and she loves it
because she can go sit therewith her friends.
It's a safe little place andit's just a fun, cozy
environment.
They provide a good service.
They provide service.
They are thankful to have youthere.
They are happy.
They are sweet.
Is it the number one world'sbest coffee that you would find
(17:13):
in Italy?
No, but it's great.
It's good.
It's great.
They have some food and I lovedit, right?
But they keep coming back.
They do something to keep youcoming back.
You can offer coupons.
You can get people on an emaillist.
That's how you get people comingback.
Back in my day, when I wasrunning my gift boutiques,
that's all I did was get them onmy email list.
(17:35):
That was it.
And then I would email.
We had promos, sales, discounts.
I would randomly send coupons.
And when social media startedcoming out, I did start posting
sales and all of that on there.
My business was not based onsocial media.
It was based on internet beingfindable on Google.
And then I kept them in with theemail list.
Okay.
(17:55):
So think about for you, what areyou doing to keep people coming
back?
Like you actually have to dosomething.
Okay.
You can mail out stuff, you canpost stuff on their door, like
you can go around theneighborhoods and do something.
My son did that with his powerwashing and fence staining
business.
He would put little flyers out,right?
You can put a sign in people'syard.
If you are, if you do somethinglike landscape design or
(18:17):
something like that, or you'rehome renovating, put a sign that
says my company name, and youcan contact us here.
Every neighbor wants to knowwhat you're getting done.
We're getting our laundry roomand pantry done.
My neighbor texted me.
I need to know what you aregetting done.
And right, everyone wants toknow, and they want to know who
you use.
So you should be doing that.
If you have an online businessonly, you should be doing
(18:39):
Instagram, whatever else you do.
Maybe you show up on YouTube,maybe you show up on TikTok.
I don't know where you show up.
Do something to bring in repeatcustomers.
I would have a point system.
I would have a referral systemif you have a physical store for
sure.
And it looks like Clover.
I'll have to look into it.
Let me just even see why,because now I'm curious because
what I saw when my daughter didthat.
(19:00):
Clover point, look, I'm typingthis in.
Point, point of sale rewardsprogram.
Clover point of sales system,question customer loyalty points
and rewards.
Okay, it looks like there'sseveral, but yes, Clover POS,
(19:21):
which is not what not the badword POS.
Clover point of sale offers,built-in loyalty programs for
various third-party apps.
So you can probably get athird-party app and then do it
that way.
That's amazing.
Clover rewards.
Like, y'all use stuff like this.
This keeps people coming backand they get excited for that
purchase when they get$5 off fora free coffee.
(19:43):
My daughter was already perusingthe choices.
She's like, oh, I can alreadyget a coffee.
So she's waiting for the nexttime she brings a friend back.
That is a win.
That is a win for your business.
Some type of loyalty, some typeof email marketing.
You have to keep reminding themspecial coupons, birthday
coupons.
You know, Kendra Scott doesthat, where your birthday month,
(20:04):
you get half off of one of theirpieces of jewelry.
Like, yes, that gets you back inevery year.
I go in.
Now I don't necessarily buyevery time.
I will say that.
This year I didn't buy.
I couldn't find anything that Iwas just like, I have to have
this.
But you get 50% off.
It gets you in the door.
It gets people shopping in yourstore.
So already you need to bethinking of some way to keep
(20:27):
people coming back.
Okay.
Email list with promos, coupons,specials, some kind of, you
know, reward system when theybuy a certain amount, they get
this.
My local Hallmark star does thatstore does that.
They mail me coupons and theythey do it old school, which
fits their whole brand, right?
Because it kind of feels likethis, this vintage not vintage.
(20:50):
Is Hallmark vintage?
No.
But it's just like old school,right?
But it's so cute because it'syour like down home little store
and then they mail you coupons,right?
So that's the way they do it.
That fits their brand.
So what fits your brand?
What can you do to keep comingback?
You have to be doing something.
You have to be putting your linein the water to try to catch
(21:10):
these people to come back.
Okay.
So that's number two.
So what was number one?
You got to offer something good,really good, good service,
reliable.
It works.
It's great.
People love it.
It's easy for them.
Okay.
They know that you're dependableand they they love what you got.
Okay.
Number two, you need to havesomething to draw them back in,
some type of loyalty program orsome way to be notifying them by
(21:34):
mail, by door hangers, by email,whatever it is, point system
when they check out loyaltyprogram, keep them coming back.
The local yogurt shop does this,has a little punch card.
My daughter uses that too.
So people love those.
Okay.
And then number three, okay,here's one you may not have
expected.
Okay.
(21:54):
So the first one was about youcreating a good product and
service.
Number two was about loyaltyprograms.
Number three, allow people toget into your life.
Allow customers and shoppers toget to know you.
Share who you are, whatever itis.
(22:15):
If you're a sports fan, if youlike pickleball, if you are a
Christian, if you love whateverit is, if you're from another
country and you want to shareabout your heritage, let people
in.
I think a lot of times we thinkwe have to be a business face
forward all the time.
(22:37):
Like I'm business, I wear asuit, I look like this, and
that's it.
If you are not the kind ofbusiness that people can get to
know and understand and love forall the facets of you, you are
missing out on creating a local,local, a loyal fan base and a
(23:03):
loyal customer base.
A lot of times you supportbusinesses you believe in.
Okay.
Like there's a little boutiquenear us, and I'm like, we have
to go support the localbusiness.
The sycamore coffee shop, I loveStarbucks, but I was like, let's
go support the local business.
I want to support them.
Right.
And they're a Christian-basedcompany, so I feel at home
there.
I want to support them.
(23:24):
Because of that, if they had notexpressed that and said, we're
just sycamore coffee, and theydidn't have the Christian theme
to their business, I would stillthink it was a cute place.
I would still think the coffeeand food is good, but I wouldn't
feel as emotionally tied where Iwanted to be a loyal customer.
(23:48):
Does that make sense?
Okay.
So everyone has to think aboutthis.
When you are building yourbusiness online or a local
store, local shop, boutique, letpeople know you, put up things
about you, talk about thingsonline or social media.
(24:09):
You might alienate some people.
Heaven forbid you're going toalienate some people.
You may not.
But you know what?
You build loyal fans by beingyourself and really letting
people in.
Let people into who you are.
Maybe you donate to certainphilanthropies or charities.
Maybe you're part of somethingelse in your community.
(24:31):
Maybe you support kids sports,like my dentist.
She puts up the local highschool cheerleaders picture and
things like that, right?
But then she also has all kindsof things in her office that let
you know about her and her lifeand you get to know her.
And she talks to you and asksabout your kids and she talks
(24:51):
about her kids and things thatshe's doing.
Let people in.
Don't be a robot.
Don't be a bot.
Don't be someone who is justbusiness face forward.
Okay.
Don't do that.
People today want authenticity.
They want to give their money tothings that they believe in.
They want to support businessesthat make them feel good about
(25:14):
pulling out their credit card orApple Pay, whatever it is.
We all feel better as humanswhen we get to support
businesses we believe in andthat we feel an emotional tie
(25:35):
to.
Think about it.
Right?
And you're a small business, youshould be leveraging that.
That is your best like asset, isthat you don't have to be
corporate.
You don't have to be followingrules that someone is telling
you.
Think about it.
If you've ever worked for anykind of company, business,
government, whatever, you havehad to follow their lead on how
(25:59):
they want their business toappear to the public and look
like and image and branding andall colors and attitudes and
values and all of that.
And you may not have agreed,right?
You may not have agreed, but youdid it anyways because it was
your income and you did it foryour job.
The good news about yourbusiness is you get to be you
and you need to be.
You need to let people in.
(26:21):
Some of you have a hard timeletting people in and share it.
Share stuff behind the scenes onsocial media, share stuff on
your website and your about mepage.
Email out a funny story.
Uh, decorate your store withstuff that represents you, if
you're faith-based or whateverit is, right?
I think when you do this, youcreate a bond and you create
(26:45):
loyal customers and fans.
So please do not be a corporatebot.
Be a small business owner who isproud of who you are, who can
build your business around thatand realize that this is why
people will fall in love withyou.
This is why people will fall inlove with you.
And y'all know what I'm saying.
(27:06):
Not like because they're gonnamarry you.
That's not what I'm talkingabout.
I'm talking about they will lovethe idea of supporting you.
That's what it's about.
They will be so excited to giveyou money, whatever your cost
is, because they want to supportyou.
They know about you, and theyfeel like they like know you.
Isn't that what you want?
(27:28):
You are not a corporate entity.
You're a small business thatgets to leverage everything
about you.
Your niche is everything aboutyou that you love that you can
share.
Okay.
This is how you build a loyalfan base and customer base.
This is how you get repeatcustomers.
This is how you make money.
(27:48):
This is how you stay inbusiness.
This is how you build afulfilling business that creates
the impact and income that youhave been dreaming of.
I'm so excited for you.
I'm so happy you're here.
And I'm so honored that you'relistening and learning from
someone who has gone before you.
I do the same thing.
(28:08):
I listen and learn from thosethat have gone before me.
And I just am so happy for you.
This is like such a greatexperience when you get to live
your business dream.
So that's it.
Y'all have a great day now.
Again, scroll down in the shownotes.
You can go over to my website,check out the programs that I
have, look at one-on-onecoaching, get the free
resources, and make sure yousubscribe to this podcast so you
(28:32):
don't miss out on any futureepisodes.
That's it.
Y'all have a wonderful day.
Until next time.
Bye.
SPEAKER_00 (28:43):
Now, this episode may be over, but our
relationship does not have toend here.
Head on over toKimberlybrock.com, and yes, you
can get more valuableinformation for your journey.
And you know what?
You don't need to go throughthis alone.
I would love to help.
Thank you so much and have agreat day.
(29:05):
Bye.
Well, hello friends, this is Keeper Lady 318, and I'm
so glad you are here todaybecause we're talking about how
to create a loyal customer base,how to get repeat customers and
have loyal fans.
How do you do this?
I know it's hard, especially ifyou're a new business owner.
Like, how do I start buildingthis loyal base and people that
want to keep buying and thatcome back and that refer you?
(00:25):
It's not as hard as you think.
We're going to talk about ittoday.
I'm so excited you're here.
If you're new, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
If you are taking something thatyou love and you want to start
making money with it, this isthe podcast for you.
I provide you valuable tips andstrategies and motivational
(00:45):
stories and all kinds of thingsto keep you moving and build
this dream that you've had forso long.
So I'm so happy you're here.
You can get plugged in.
You can join me on Instagram,start with Kimberley Brock.
It's the same handle on Facebookas well.
I have a Facebook group calledWomen Starting Businesses and
Podcasts, Doing What We Love.
(01:05):
And that's a long name for aFacebook group.
But you can scroll down in theshow notes and get access to all
of this.
So make sure you get plugged inthat way.
I do have some free resourcesfor you on my WIPS website,
printable things.
So when you're starting yourbusiness, I've got a checklist
for you.
If you're trying to grow yourbusiness, if you're even
starting a podcast, I've gotgreat info for you.
(01:26):
So I want to help you build thestream.
I'm also a business coach and Ido one-on-one coaching and have
programs that can help you getmoving faster and actually start
making money doing what youlove.
If you've been listening awhile, thank you so much to all
my loyal listeners.
I appreciate you.
Y'all are the ones who keep memotivated and keep me fired up
(01:47):
for this.
You know, because there's somedays where I'm like, you know,
is this really making adifference?
And then I get amazing clients,I get people who leave me
messages, and I get people likeyou who just simply listen every
week and it means the world tome.
And if you have been listening awhile and you have never written
a review, would you be so kindto just hit the five star
(02:10):
rating?
Like if you're an Apple podcastright now, you can just hit five
stars.
And if you have 30 seconds towrite a review, it means the
world to me.
And I can't help but think thatit shows the other people, shows
the podcast to other people likeyou and I who just want to make
money doing what we love, right?
And make a difference in thisworld while doing it.
And it shows it to more peoplelike that.
So they find this podcast.
(02:30):
So I appreciate you more thanyou know.
Thank you so much.
Okay, on to the episode.
SPEAKER_00 (02:42):
Well, hello, friends.
SPEAKER_01 (02:43):
How are you?
How is everything going with youand your business and life?
How have you been?
How are you feeling?
I hope amazing.
I know, you know, that I talk tosome people and they tell me
life's been hard or things havebeen going on.
And I want you to know that thisis a season and God tells us
this too shall pass.
(03:04):
If you are having a hard time, Iknow you're like, wait, this is
supposed to be a motivationalpodcast.
Like, what are you doing?
I just want to just reach thoseof you that right now have maybe
been struggling with something.
It's money, it's family, it'sit's something going on in your
life.
And I just want you to know thatGod is with you and this too
shall pass.
And he tells us that, and youhave to believe that.
And it's very hard when you'rein the middle of something to
(03:26):
feel stuck in it.
But today we are going to getexcited about our businesses.
Okay.
We are going to get pumped upand we're going to learn how to
build an awesome customer baseof loyal fans, loyal fans, loyal
buyers, repeat customers.
It's one of the best feelings inthe world when you have repeat
(03:47):
customers.
Like I always think about thefast food chains.
Like, you know, if we go back toChick-fil-A or we go back to
something, I'm thinking, Iwonder if they track how many
are repeat customers.
Like if they don't have any kindof loyalty program or anything
like that, do they track it?
I would love to know because Imean, I frequent the same
places.
I don't go a lot of differentplaces.
(04:09):
Like I kind of stick with myfavorite ones.
And I don't know if that's howyou are, if you're a creature of
habit, or if you're more braveand you go out into the wild and
you try all kinds of restaurantsand fast food places and all
that.
I mean, I don't eat fast foodall the time, but when I do,
it's just like certain ones.
You know, we have our certainthings.
So um, I think it's super coolwhen you have repeat customers,
(04:31):
and it's actually vital, vitalfor you as a small business to
have repeat customers.
Like you need a loyal base.
You have to have it.
It will fuel such a largepercentage of your sales.
I remember when I had my onlineboutiques, my gift boutiques.
(04:51):
I mean, we would get repeatcustomers.
People would come for a bigchunk of gifts for their
wedding, you know, uh party,like for their hostess gifts or
bridesmaids' gifts or thingslike that.
And we would get big orders likethat.
And then they would come back tobuy them for holiday gifts and
back to buy them, you know, likefor cutting boards.
We had monogram cutting boardsthat were so pretty, right?
(05:13):
And people would give these asbulk gifts, even as corporate
gifts.
And then they would continue togive them and they would come
back for other items as well fortheir children and things like
that.
So it is vital.
I can't remember what percentageof my business I wish that I
knew right now, off the top ofmy head.
But I know that we would followclients and we could see that it
(05:34):
was just a reorder, reorder, andit's the best feeling in the
world.
And you need that.
You can't keep going out andfinding new customers.
You've got to leverage thecustomers that you already have.
You are you are so much morelikely to get a sale from
someone who has already boughtfrom you than from a random new
(05:56):
person.
And it's so much less expensiveto convert a person that's
already a customer into anothersale.
Like that's the easier sale ofall.
Besides a really good referralfrom someone, a personal
referral.
Someone who has bought from youand you send out an email or you
post on social media and theybuy, do you know how much
(06:16):
cheaper that is than you tryingto beat algorithms to reach new
people or pay for ads to reachnew people?
Y'all, it's just not even funny.
You want to leverage people thathave already purchased from you.
It has to be a big part of yourmarketing.
Now, I could talk about that initself all day long.
But we're what we're gonna talkabout today is how do you
(06:37):
actually create that loyal fanbase, that loyal customer base
that wants to keep buying fromyou.
Okay.
So I'm gonna go through threethings with you here today.
We're gonna talk about them.
These will be easier than youthink.
That's the good news, right?
They'll be easier than you thinkand more important than you ever
imagined.
(06:57):
Way more important.
Okay.
So let's dig in today.
Number one, well, before I evenget started with those, let's
just think about it right now.
What businesses you frequent andwhy you rebuy.
Okay.
So I'm sitting here thinkingright now off the top of my
head.
What are the places that Ifrequent?
(07:19):
There is a sushi place that Ifrequent.
I frequent Nordstrom's andAnthropology.
I love those stores.
Even if I don't buy anything, Ijust go in there.
Um, what else do I frequent?
Costco all the time.
I love Costco.
It was so funny because Sundaywe got home from church and we
were just kind of hanging out.
I've got one child left at home,my daughter, Ava, and she loves
(07:40):
Costco as much as I do.
She really likes it for thesamples.
I like it for the samples andthe fantastic deals.
And then I always feel like I'mgoing to find something new
there that's a really good deal.
Anyways, we're we're fans ofCostco.
And on Sunday, we were just kindof, we had gotten home from
church, we'd eaten and we werejust kind of chilling in the
living room.
And I was like, you know, Ireally needed to go to Costco.
Costco would have been funtoday.
(08:01):
And Ava goes, oh my gosh, I wasgonna say that too.
I was gonna say something beforewe left church.
Like I think she was embarrassedto say, can we go to Costco?
SPEAKER_00 (08:10):
Because we love the samples.
SPEAKER_01 (08:12):
We love the samples and we love just shopping.
It's so much fun.
It's just the thrill of thehunt, right?
I love it.
Um, what else do I frequent?
Um, I get my gas at Costco, so Itry to frequent there.
If I'm over there, I have acertain Mexican food restaurant
that we frequent, a sushi place.
Did I already say that?
That we frequent.
I just have my like go-toplaces, Amazon.
(08:33):
Everyone frequents Amazon.
Everyone I know frequentsAmazon.
Um, y'all know I told y'allthis, right?
That I had my home decoratorback and we are redoing our
laundry room and pantry.
So I am reusing her again andI'll probably use her again.
I need to get my dining roomdone.
I'm kind of piecemealing some ofthese things.
We did the big things, but nowI'm already thinking again.
(08:56):
And so you have to ask yourself,why am I a repeat customer?
Like, why are you?
So think about it right now.
Why are you a repeat customer?
And it's pretty logical.
I think the things that we'regonna talk about today apply to
the places that you frequent andwhy you buy.
Maybe there's a gift shop onlinethat you buy from or a boutique,
(09:18):
a clothing store.
Just think about it.
Why?
Okay.
So here we go.
Let's get into them.
The three things that I know aregonna help you.
Okay.
Number one is you have toprovide a good service or
product.
A good.
Notice that I did not sayexceptional.
Because you don't have toprovide something absolutely
(09:40):
exceptional.
We want to be exceptional.
That is our goal, is to beexceptional.
What I mean is like, let me saythis.
It doesn't have to be the mostunique, best product or service
in the entire planet.
It doesn't have to be that.
It has to be good.
It has to be reliable.
And you're saying, Kimla, you'retelling me that I don't need to
(10:02):
be really good at what I'moffering.
No, I want you to pay attentionto what I'm saying.
The Mexican food restaurant thatI go to that's right near me, is
really good.
It's good.
But do you know why I go?
Because the service is usuallygood every time.
The prices are very reasonable.
The food is good.
Mexican food, it's right by myhouse.
(10:22):
So I frequent it.
It's here.
Okay.
There's other Mexican foodplaces, probably in downtown
Houston, an hour away, that areamazing.
Okay.
Amazing.
Really good salsa, really goodchips, the whole nine yards,
right?
Good queso, good margaritas,everything that we judge a
Mexican food restaurant by.
And I'm sure that is the mostamazing, but it's not something
(10:46):
that I'm gonna frequent all thetime because it's far, it's
really expensive, and it's justnot something I'm gonna
frequent.
So I'm gonna frequent the onethat's here, but it's good.
It's it's good, right?
I love the one that's here.
So shout out to Gringo's.
Gringo's is near me, right?
And so my point is I want you torealize that you need to be
good.
You need to be the best you canbe.
(11:06):
Please don't take this as mesaying don't be the best you can
be.
I'm just saying that you don'tever have to feel like you have
to be the best in the world.
You don't have to be, if you ifyou're a baker, you don't have
to be the best pastry chef inthe world.
If you make jewelry, it doesn'thave to be the absolute highest
(11:27):
quality, best jewelry minedfrom, you know, some caves in
wherever that have the best goldever.
Like you don't have to be thegreatest in the world, y'all.
You just have to be good andconsistent and provide good
service.
(11:47):
Service is huge.
It has to be good.
If it's bad service, you're notgonna keep going there.
Like if you have an issue withan order that you can't return,
you're not gonna go there.
Why do I go to Costco all thetime?
Because I love that I haveconfidence in whatever I buy
because they are different thana lot of places, that they will
(12:09):
accept returns after 30 days,even after 90 days.
We had to return an ice maker.
It was like a five or sixhundred dollar ice maker, but it
made like the sonic ice.
It was so good.
And it literally had problemsand we toughed it out for a
year.
We toughed it out for a year.
We talked to the manufacturer,we did all of our due diligence.
We did all these things.
We even had them exchange it andgot another one.
(12:32):
Okay, had it here.
It kept making really loudnoises.
And I'm not going to say thebrand because I don't want to
bash them because I thinkthey've brought out a new model
since then, but I'm not 100%sure.
But after a year, we were like,you know what?
We got this at Costco for areason because we knew that we
would have a good guarantee andwe returned it and got our money
back.
Now I feel guilty about stufflike that because I feel like
(12:53):
I've used it for a year.
But my husband is like,Kimberly, look at me.
We have done everything.
We got an exchange, we've talkedto the manufacturer, we have
tried all the little ways thatthey said to try to help so that
it didn't make the loud noiseand all this stuff.
So he was right.
And Costco does that becauseit's probably very few that
actually take them up on thatoffer, right?
(13:15):
My point is they have reallygood service.
And I love that.
That's their way of offeringservice.
We go to a Perry Steakhouse uphere.
I forgot about that too.
It's a Perry Steakhouse, butthey have this really good happy
hour.
My husband and I will gosometimes on Fridays, and we'll
just get like one beverage orwhatever, and we get the
appetizers.
And the appetizers are like halfthe price that they normally
(13:39):
are, which you're thinking,like, what are appetizers?
No, smoked salmon appetizer withbread and this awesome like
tartar sauce.
And it's, you know, instead of$20 something dollars, it's like
nine dollars.
I can't even buy a piece ofsmoked salmon and it's good.
It's a whole serving, like adinner serving of salmon.
(14:00):
To me, it's it's the most that Iwould eat in a setting of
salmon.
Okay.
So it provides a great value,and I we get the best service
every time we're there.
Now, I'm not expecting that allthe places I go to, I have to be
treated like a princess.
I am not like that.
I'm just saying it's reliable,it's good.
Um, you know, even Perry'sdoesn't have all these other
(14:21):
offerings that I would want on ahappy hour menu.
It is not the best happy hourmenu in the entire world, but
it's reliable.
I go, it's good service, it'sright here.
I frequent it and I'm happy.
So think about your business.
How are you providing anenvironment where you've got a
good product or service?
I'd like to say you have a greator an excellent.
(14:41):
Okay, let's go for that.
But I'm just saying to lift thepressure off of you because we
get in our minds that we have tobe the best in the world and
that we don't feel like we'regood enough.
And you just need to havesomething good, really good,
would be great and or excellent,right?
Good service.
And you provide a good service.
You are happy, you are doingyour very best.
(15:01):
You are going above and beyondfor your people.
Okay.
You're communicating with themwell.
If you do that, you will have aloyal fan base.
You will have a loyal customerbase because you are reliable.
Why do people like Chick-fil-A?
Because they zip through theline and it's reliable every
time.
Although a couple of timesrecently they messed up our
order.
But anyway, it wasn't that bigof a deal.
They just left something off.
(15:22):
But it's okay.
I, they're humans.
It's all good.
But for the most part, right,95% of the time, everything runs
smooth.
And so that's why you like it.
That's why you don't like goingto the DMV sometimes or the post
office.
It's not as reliable.
The people that work there maybe rude because they are not
happy working there.
And it's just not a happy placeand you don't want to go there,
right?
Your business has to be a happyplace, whether it's online,
(15:45):
whether it's in person, whateveryou're offering, product,
service, whatever, it'sreliable.
You give good service.
Number one, that is how you willhave loyal customers and fans.
Okay.
So that's number one.
Number two, you need tocommunicate with them well, be
grateful for their business, andeven offer some type of perk,
(16:07):
like a loyalty card, a punchcard, something like that.
I have noticed now that so manyplaces that we go to are
offering a little punch card.
My daughter went to this reallycute little Christian coffee
shop not far from us.
And it's small.
Y'all, it's small, it's cute,it's adorable.
Shout out to Sycamore Coffee inMagnolia, Texas.
(16:28):
And they had like a pointsystem.
And I think it was throughClover, which is the checkout
point of sale system.
Do y'all know what I'm talkingabout?
Anyone that has point of sale,you might know what I'm talking
about.
But it had a whole system setup.
And I'm like, let me look atthat.
Cause right when we went, shewas like, I want to go there.
And we went, she goes, Oh, can Iput a my phone number on getting
points?
And I'm like, I love this.
This this little coffee shop isusing the point system to get
(16:53):
people to come back.
And my daughter is so excited tobuy there and she loves it
because she can go sit therewith her friends.
It's a safe little place andit's just a fun, cozy
environment.
They provide a good service.
They provide service.
They are thankful to have youthere.
They are happy.
They are sweet.
Is it the number one world'sbest coffee that you would find
(17:13):
in Italy?
No, but it's great.
It's good.
It's great.
They have some food and I lovedit, right?
But they keep coming back.
They do something to keep youcoming back.
You can offer coupons.
You can get people on an emaillist.
That's how you get people comingback.
Back in my day, when I wasrunning my gift boutiques,
that's all I did was get them onmy email list.
(17:35):
That was it.
And then I would email.
We had promos, sales, discounts.
I would randomly send coupons.
And when social media startedcoming out, I did start posting
sales and all of that on there.
My business was not based onsocial media.
It was based on internet beingfindable on Google.
And then I kept them in with theemail list.
Okay.
(17:55):
So think about for you, what areyou doing to keep people coming
back?
Like you actually have to dosomething.
Okay.
You can mail out stuff, you canpost stuff on their door, like
you can go around theneighborhoods and do something.
My son did that with his powerwashing and fence staining
business.
He would put little flyers out,right?
You can put a sign in people'syard.
If you are, if you do somethinglike landscape design or
(18:17):
something like that, or you'rehome renovating, put a sign that
says my company name, and youcan contact us here.
Every neighbor wants to knowwhat you're getting done.
We're getting our laundry roomand pantry done.
My neighbor texted me.
I need to know what you aregetting done.
And right, everyone wants toknow, and they want to know who
you use.
So you should be doing that.
If you have an online businessonly, you should be doing
(18:39):
Instagram, whatever else you do.
Maybe you show up on YouTube,maybe you show up on TikTok.
I don't know where you show up.
Do something to bring in repeatcustomers.
I would have a point system.
I would have a referral systemif you have a physical store for
sure.
And it looks like Clover.
I'll have to look into it.
Let me just even see why,because now I'm curious because
what I saw when my daughter didthat.
(19:00):
Clover point, look, I'm typingthis in.
Point, point of sale rewardsprogram.
Clover point of sales system,question customer loyalty points
and rewards.
Okay, it looks like there'sseveral, but yes, Clover POS,
(19:21):
which is not what not the badword POS.
Clover point of sale offers,built-in loyalty programs for
various third-party apps.
So you can probably get athird-party app and then do it
that way.
That's amazing.
Clover rewards.
Like, y'all use stuff like this.
This keeps people coming backand they get excited for that
purchase when they get$5 off fora free coffee.
(19:43):
My daughter was already perusingthe choices.
She's like, oh, I can alreadyget a coffee.
So she's waiting for the nexttime she brings a friend back.
That is a win.
That is a win for your business.
Some type of loyalty, some typeof email marketing.
You have to keep reminding themspecial coupons, birthday
coupons.
You know, Kendra Scott doesthat, where your birthday month,
(20:04):
you get half off of one of theirpieces of jewelry.
Like, yes, that gets you back inevery year.
I go in.
Now I don't necessarily buyevery time.
I will say that.
This year I didn't buy.
I couldn't find anything that Iwas just like, I have to have
this.
But you get 50% off.
It gets you in the door.
It gets people shopping in yourstore.
So already you need to bethinking of some way to keep
(20:27):
people coming back.
Okay.
Email list with promos, coupons,specials, some kind of, you
know, reward system when theybuy a certain amount, they get
this.
My local Hallmark star does thatstore does that.
They mail me coupons and theythey do it old school, which
fits their whole brand, right?
Because it kind of feels likethis, this vintage not vintage.
(20:50):
Is Hallmark vintage?
No.
But it's just like old school,right?
But it's so cute because it'syour like down home little store
and then they mail you coupons,right?
So that's the way they do it.
That fits their brand.
So what fits your brand?
What can you do to keep comingback?
You have to be doing something.
You have to be putting your linein the water to try to catch
(21:10):
these people to come back.
Okay.
So that's number two.
So what was number one?
You got to offer something good,really good, good service,
reliable.
It works.
It's great.
People love it.
It's easy for them.
Okay.
They know that you're dependableand they they love what you got.
Okay.
Number two, you need to havesomething to draw them back in,
some type of loyalty program orsome way to be notifying them by
(21:34):
mail, by door hangers, by email,whatever it is, point system
when they check out loyaltyprogram, keep them coming back.
The local yogurt shop does this,has a little punch card.
My daughter uses that too.
So people love those.
Okay.
And then number three, okay,here's one you may not have
expected.
Okay.
(21:54):
So the first one was about youcreating a good product and
service.
Number two was about loyaltyprograms.
Number three, allow people toget into your life.
Allow customers and shoppers toget to know you.
Share who you are, whatever itis.
(22:15):
If you're a sports fan, if youlike pickleball, if you are a
Christian, if you love whateverit is, if you're from another
country and you want to shareabout your heritage, let people
in.
I think a lot of times we thinkwe have to be a business face
forward all the time.
(22:37):
Like I'm business, I wear asuit, I look like this, and
that's it.
If you are not the kind ofbusiness that people can get to
know and understand and love forall the facets of you, you are
missing out on creating a local,local, a loyal fan base and a
(23:03):
loyal customer base.
A lot of times you supportbusinesses you believe in.
Okay.
Like there's a little boutiquenear us, and I'm like, we have
to go support the localbusiness.
The sycamore coffee shop, I loveStarbucks, but I was like, let's
go support the local business.
I want to support them.
Right.
And they're a Christian-basedcompany, so I feel at home
there.
I want to support them.
(23:24):
Because of that, if they had notexpressed that and said, we're
just sycamore coffee, and theydidn't have the Christian theme
to their business, I would stillthink it was a cute place.
I would still think the coffeeand food is good, but I wouldn't
feel as emotionally tied where Iwanted to be a loyal customer.
(23:48):
Does that make sense?
Okay.
So everyone has to think aboutthis.
When you are building yourbusiness online or a local
store, local shop, boutique, letpeople know you, put up things
about you, talk about thingsonline or social media.
(24:09):
You might alienate some people.
Heaven forbid you're going toalienate some people.
You may not.
But you know what?
You build loyal fans by beingyourself and really letting
people in.
Let people into who you are.
Maybe you donate to certainphilanthropies or charities.
Maybe you're part of somethingelse in your community.
(24:31):
Maybe you support kids sports,like my dentist.
She puts up the local highschool cheerleaders picture and
things like that, right?
But then she also has all kindsof things in her office that let
you know about her and her lifeand you get to know her.
And she talks to you and asksabout your kids and she talks
(24:51):
about her kids and things thatshe's doing.
Let people in.
Don't be a robot.
Don't be a bot.
Don't be someone who is justbusiness face forward.
Okay.
Don't do that.
People today want authenticity.
They want to give their money tothings that they believe in.
They want to support businessesthat make them feel good about
(25:14):
pulling out their credit card orApple Pay, whatever it is.
We all feel better as humanswhen we get to support
businesses we believe in andthat we feel an emotional tie
(25:35):
to.
Think about it.
Right?
And you're a small business, youshould be leveraging that.
That is your best like asset, isthat you don't have to be
corporate.
You don't have to be followingrules that someone is telling
you.
Think about it.
If you've ever worked for anykind of company, business,
government, whatever, you havehad to follow their lead on how
(25:59):
they want their business toappear to the public and look
like and image and branding andall colors and attitudes and
values and all of that.
And you may not have agreed,right?
You may not have agreed, but youdid it anyways because it was
your income and you did it foryour job.
The good news about yourbusiness is you get to be you
and you need to be.
You need to let people in.
(26:21):
Some of you have a hard timeletting people in and share it.
Share stuff behind the scenes onsocial media, share stuff on
your website and your about mepage.
Email out a funny story.
Uh, decorate your store withstuff that represents you, if
you're faith-based or whateverit is, right?
I think when you do this, youcreate a bond and you create
(26:45):
loyal customers and fans.
So please do not be a corporatebot.
Be a small business owner who isproud of who you are, who can
build your business around thatand realize that this is why
people will fall in love withyou.
This is why people will fall inlove with you.
And y'all know what I'm saying.
(27:06):
Not like because they're gonnamarry you.
That's not what I'm talkingabout.
I'm talking about they will lovethe idea of supporting you.
That's what it's about.
They will be so excited to giveyou money, whatever your cost
is, because they want to supportyou.
They know about you, and theyfeel like they like know you.
Isn't that what you want?
(27:28):
You are not a corporate entity.
You're a small business thatgets to leverage everything
about you.
Your niche is everything aboutyou that you love that you can
share.
Okay.
This is how you build a loyalfan base and customer base.
This is how you get repeatcustomers.
This is how you make money.
(27:48):
This is how you stay inbusiness.
This is how you build afulfilling business that creates
the impact and income that youhave been dreaming of.
I'm so excited for you.
I'm so happy you're here.
And I'm so honored that you'relistening and learning from
someone who has gone before you.
I do the same thing.
(28:08):
I listen and learn from thosethat have gone before me.
And I just am so happy for you.
This is like such a greatexperience when you get to live
your business dream.
So that's it.
Y'all have a great day now.
Again, scroll down in the shownotes.
You can go over to my website,check out the programs that I
have, look at one-on-onecoaching, get the free
resources, and make sure yousubscribe to this podcast so you
(28:32):
don't miss out on any futureepisodes.
That's it.
Y'all have a wonderful day.
Until next time.
Bye.
SPEAKER_00 (28:43):
Now, this episode may be over, but our
relationship does not have toend here.
Head on over toKimberlybrock.com, and yes, you
can get more valuableinformation for your journey.
And you know what?
You don't need to go throughthis alone.
I would love to help.
Thank you so much and have agreat day.
(29:05):
Bye.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.