November 20, 2025 • 22 mins
Don't settle for just getting random sales here and there. Here's how you're going to turn your business into a sales machine so you can enjoy a steady stream of income!
GET YOUR:
-FREE IKIGAI GUIDE (to discover your business purpose)
-16-Step BUSINESS STARTER'S CHECKLIST
-FREE VIDEO MASTERCLASS: Stop Flailing & Start Growing!
🎧📗 My new AUDIOBOOK IS HERE! Start Listening Here NOW!
👉JOIN THE FREE FB GROUP HERE!
___________________________________________________________________
WORK WITH ME 👇
1. Discover your BEST BUSINESS IDEA HERE!
2. Create your BUSINESS PLAN HERE!
3. Get your Business Started : Just Getting Started Bootcamp!
4. Get your business GROWING Here: Join Grow-Getters!
5. Launch your podcast: GET THE PASSION TO PODCAST COURSE!...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:06):
Well, hello, this is really it's episode 319, and I
am so excited that you're heretoday.
We're talking about how to stopgetting just random sales.
So many of you have settled forthis in your business, and
you've even been upset about it.
You don't understand why you'renot getting more of a steady
(00:27):
flow, a steady stream of sales.
And you feel like you're justkind of getting one off here and
there, praying for sales, hopingfor more sales.
And today I want to end this.
We're going to fix it and I'mgoing to tell you exactly how
you're going to start gettingthose steady stream of sales
that you need to support aprofitable business.
So make sure you pay attentionall the way through the end
(00:49):
because this is going tomassively help you.
And if you're new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
You're in the idea stage,starting or growing, whatever it
is.
This is for you.
If you've got an onlinebusiness, you're a coach, you're
a consultant, service provider,maybe you even have a local
business.
This content is all for you.
(01:10):
I'm sharing everything that I'velearned over my last 25 years
and everything that I learnedfrom people just like you who
are building their businessstreams.
And I hope that you really plugin and take this seriously.
Now, what you can do first isscroll down in the show notes
and get connected.
Okay.
I've got a free Facebook group.
I've got some free downloads andprintables and trainings for you
(01:35):
that are going to help you.
In fact, I have one thatpertains to today, to today.
So after you listen to thisepisode, you can go get my free
masterclass.
It's how to stop flailing andstart growing and get your eyes
and ears on that.
I think it's really going tohelp you.
And you've got time here.
It's about to be the holidays,and you can take some time to
work through this and reallyhelp your business.
(01:57):
And if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are amazing and awesomeand wonderful.
I'm so proud of you.
Y'all are just living your dreamand it's amazing.
Some of you are just scroungingaround trying to make this work
and you're doing so many things.
You're learning so much.
You are spending time becoming asmarter business owner.
(02:19):
You're researching, you'retesting things.
And I think it's so awesome.
And I'm so proud of you.
And if you've been listening tothis podcast for a while and you
find value in it, could you dome a huge favor today?
And that would be just to ratethis podcast.
You can hit the five stars.
Like if you're an Apple Podcast,it allows you just to one click,
hit the five star rating.
(02:39):
And if you have 30 seconds towrite a review, that would mean
the world to me.
And I can't help but think thatit tells Apple and all the
players out there to show thisto more people like us.
SPEAKER_00 (02:50):
So that is it.
Okay, on to the episode.
SPEAKER_01 (02:57):
Well, hello, friends.
How are you?
How is everything going in yourbusiness?
I'm so excited for you.
I'm so proud of you.
Like I said a second ago.
I really am so proud of y'all.
Y'all are doing so many greatthings, and it's just wonderful
to watch.
And today we're talking abouthow to go from those random
sales that you may be getting toa more steady stream to
(03:19):
dependable income.
Like, how do you do this?
And I know it can be superfrustrating, especially if
you're just starting yourbusiness.
You're like, okay, I got a sale.
Now I need another one.
How do I get it?
You know?
And you have to be puttingthings in place.
But I think a lot of businessowners sometimes don't realize
(03:41):
what they're doing wrong.
So let's kind of go through howmany small business, how most
small business owners, I see,especially new ones, are kind of
operating.
Okay.
And this is what many of youdon't want to admit.
Okay.
You don't want to admit this.
But many of you rely, first ofall, on one sales avenue for
(04:03):
your business.
So whatever it is that you'reselling, you are putting all
your money on black and likehoping that that works, right?
It's like me.
If I just had social media, Iwas only depending on social
media to get clients.
Do you know how hard that wouldbe for me?
I am not great at social media.
I don't have the whatever it is.
(04:24):
Um, I'm on there, but I justdon't find that my customers are
coming, like new customers arecoming from social media.
Now, some of you may be totallyopposite.
And you're like, yes, that'sthis is how I get my clients is
social media because I'm amazingon social media.
Awesome.
That's amazing.
(04:44):
But my point is that if you justpick one method and that's all
you ever do, like one salesavenue is what I mean.
And that's all you ever do, it'sgoing to make it hard.
Okay.
Some of you think that justputting up a website is your
sales avenue and that people aregoing to come from just your
(05:08):
website.
Some people think it's just wordof mouth.
If you just talk to people andthat's it, that's your only
sales avenue.
You don't do anything else, youjust do word of mouth.
Some people think that just apodcast or just a YouTube
channel is enough.
And I have to tell you that it'snot.
Now, some of you that are mylongtime clients know that I
(05:30):
teach that you need to pick amain method.
And that's the key.
You're picking a main methodthat's going to attract the
most.
But if you don't do anythingelse, it's going to make it hard
for you, right?
We've got to have all sorts ofthings.
We've got to have a website,we've got to have word of mouth,
we got to have a podcast or aYouTube channel or social media,
(05:52):
or maybe your guest speakerlocally, or you do networking
events.
Like you have to have thoseother things, but there has to
be one that's like, this oneworks, but I've got to have
other ways too.
You can't just rely on onething.
Okay.
A lot of small business ownerspost and pray.
Have you heard this?
Where they just post on socialmedia and hope that people come.
(06:15):
Uh, they wait for someone tomagically discover them.
We all want to be like Usherdiscovering Justin Bieber.
We want to be Justin Bieber,where we're just this kid doing
something fun and we aretalented, and someone discovers
us and blows us up, right?
And makes us amazing.
Um, but many small businessowners treat sales like like
(06:36):
luck, like almost like gamblinginstead of maybe a system.
And sometimes too, when salesslow down, a lot of business
owners will just jump to a brandnew tactic instead of really
analyzing why their sales aredown and really being smart
about that.
(06:56):
Okay.
And a lot of them I see too justkind of scrap things and start
over and are like, okay,whatever I'm doing isn't
working.
And they're not really analyzingwhat the issue is.
Okay.
The they just don't look at thestructure of it.
They more just think they're badat sales.
Those this is kind of what I'mseeing in general.
(07:18):
Some of these may resonate withyou, some of them maybe not.
But let me tell you why thisapproach fails.
Because one channel is justputting it all on black.
Now, I am not saying to have aTikTok, have a YouTube channel,
have Instagram, have emailmarketing, have, you know, a
(07:38):
podcast, have all these things,be a guest speaker, because you
can't do it all.
You can't do it all.
But what I'm saying is some areliterally just picking one and
just saying, okay, I have mywebsite up.
Where are the people?
And they hear crickets.
You can't just do one.
(08:00):
Okay.
You're you're actually havingseveral things going on.
Now you're going all in on onemain visibility method.
And my clients, again, y'allknow what I'm talking about.
But for those of you that arenew to me, my point is you can't
hide and just expect one simpleway to be the way that
(08:26):
continually brings you sales.
Okay.
You have to realize too that whythat approach fails is that
sometimes there's not really awarm-up system.
There may just be one thingyou're doing and people don't
get to know you enough and trustyou enough to buy.
There's no like ongoinginvitations to you know keep you
(08:51):
around.
Customers easily forget.
Uh, there's money left on thetable because there's no real
follow-up or anything like that.
And you just are constantlychasing new people instead of
also leveraging people thatmight have been interested or
may have already purchased.
(09:12):
Okay.
We can't build our ourbusinesses and consistent
revenue on hope.
We have to actually create asystem.
This is why many of you are justgetting random sales or you're
frustrated because the onemethod that you chose maybe
(09:33):
isn't working.
You have to realize that yourpeople need multiple intentional
touch points.
It didn't used to be this way inthe world of buying.
Like you people could seesomething and they'd walk in a
store and they'd be like, Ibetter get it now because I
don't want to have to come backto the store.
(09:53):
Now people get inundated withInstagram posts.
Sometimes we're getting stuff inthe mail, not as popular
anymore.
We're getting emails, we'regetting texts, all this stuff.
But there's multiple touchpoints.
And I want you to start thinkingabout the businesses that you
frequent and maybe something yousigned up for, you put your name
on an email list, or you sawsomething.
(10:14):
I mean, I'm getting those littleforms for entering my email all
the time.
And they're getting reallyclever about them, right?
You have to have several waysthat prospects can enter your
world.
Again, it could be word ofmouth.
It could be you, you know,showing up on social media and
then having one major mainplatform, like a podcast, a
(10:37):
YouTube channel.
You do public speaking, right?
And then maybe you have youremail list.
That's another touch point,right?
We don't often think about that,but it is.
It's another way that you aremarketing to your people.
And you have to have clear,repeated invitations to take the
next step.
You have to constantly bereminding them, showing them
(10:59):
stuff.
And you have to have a simpleand smooth buying experience.
We don't want any hiccups alongthe way.
Your clients or prospects needthis whole what I'm gonna call
ecosystem.
Have you created an ecosystem?
Do you have like a world thatpeople enter the moment that
(11:21):
they first get in touch withyou?
I want you to think about itright now in your business.
Say you, you know, postsomething on social and someone
wants to maybe keep followingyou or to know more about it, or
they they were searching andfound you.
(11:44):
My question to you would be whathappens next?
Do you lead them somewhere?
Do you invite them to get onyour email list, to get a
coupon, to an invent?
Do you invite to an event?
To follow you, to listen to you,to download something, to get a
free sample, get a free quote?
(12:06):
Is there something that you'redoing?
Is there like a world that theyenter?
And when they enter the world,do I feel like or do they feel
like that you're the one forthem?
Like, are you helping themunderstand that you're the
expert?
Here's an example.
(12:27):
I have been looking at some newpatio furniture.
We we have a little fire pitoutside, and I was like, I need
to get maybe some Adirondackchairs, but some of them sit too
low.
And I know the go-to brand isPollywood.
I don't know if y'all arefamiliar with Pollywood, but
they last outside.
And our weather here is sohorrible with like humidity and
(12:47):
rain and and all this stuff.
So you have to have reallydurable outdoor furniture, or it
just doesn't work, like in anuncovered environment, like
outside.
But, anyways, I've kind of knownthat Pollywood is the go-to.
I'd seen it at Costco, and y'allknow that I'm a frequent Costco
shopper.
My husband had gotten some forour lake house.
So, anyways, I was gonna getsome for our back and do the
(13:08):
little fire pit.
And I was like, I guess I'm justgonna look at Pollywood.
So I get on their site and Istart reading about how they
have a 20-year warranty, youknow, all this stuff.
So I'm looking at it, but youknow, some of it's expensive.
Some other pieces are expensivethat the Adirondack chairs are
actually pretty reasonable.
It's all the other stuff.
Like I was trying to look atsome Chase lounges and stuff.
(13:30):
And I just keep going backbecause everything they have,
like I keep going back on theirsite.
It's like the 20-year warranty.
I go look at any other outdoorfurniture and the outdoor
furniture that I currently havethat I bought from a really nice
place has just completely wornout.
And I want the 20-year warranty.
I feel like they're the expertsin this.
(13:50):
Like no one else I can reallyfind this quality.
And so now their ads are poppingup on my social media.
I'm getting emails from themabout the different pieces.
And the touch points are justall around.
Like now I got into the vortex.
I got sucked into the vortex,and now all I see is their
stuff.
(14:10):
Again, I'm getting emails.
I did place an order for somemore modern-looking Adirondack
chairs that weren't so deepbecause my daughters are little.
We're all like, I'm five, threeand a half.
My youngest is like five, twoand a half.
And my other one's five foot anda half.
And we get in those Adirondackchairs and we feel like we got
sucked in and we can't get up.
(14:32):
We literally can't get up.
And so now I'm like, we needsome that aren't so deep to the
ground.
Anyways, I found some moremodern-looking ones that aren't
so deep.
Anyway, so I ordered those, butI am in their world.
I'm seeing how they make theirproducts.
I'm seeing all the beautifulcolors, the warranty and every
touch point that they're havingwith me now is in this voice and
(14:55):
personality.
Like I got an email update on myorder, and it was like, we're so
excited to have you in ourcircle, something like that.
I'll have to look it up.
But it was like to have you withus or in our family.
Like all of a sudden, I entereda family.
Are you making people feel likethis?
Have they entered your world,your family, where they keep
(15:17):
getting updates on this worldthat you you've created, this
utopia?
You've created this utopia thatthey're looking for, like where
someone understands your needsand gets it.
And what are all the touchpoints?
This is what you have to createfor your people these days.
(15:37):
You have to create a world, anecosystem, a utopia, whatever
you want to call it.
But you have to create it.
So you have to ask yourself whensomeone enters my world, whether
it's they talk to me, they hearmy podcast, see my YouTube
channel, see my TikTok, if whenthey keep getting stuff like,
like how are they gonna get morestuff?
And what is the voice?
(15:59):
What is the imagery?
What is the feel?
What is the vibe that they aregetting from you now once they
enter your world?
And if you have not created aworld, then you've just created
a random, like little planet offin outer space where you're
forgettable.
That's basically it.
(16:20):
You're forgettable.
You have to welcome them to thefamily.
You know, when you go somewherenew and then people are
welcoming and kind and want youto try something and and share
something with you, you do.
You're like, whoa, I feelwelcome here.
This is making me happy.
I feel seen.
What's the world that you arecreating for people?
(16:42):
Y'all, this is what a lot ofsmall business owners miss,
especially new ones, and don'trealize that you are just not a
drive-thru restaurant.
You are just not getting one-offsales.
You are creating a world thatthey enter and you have to
capture them and you have tomake them part of the family.
It's your job.
It's your job to welcome them inand say, now you're part of us.
(17:06):
Isn't this awesome?
We have a 20-year warranty.
We have trendy colors, we havecomfort, we stand by our
product, we have a 30-daywarranty.
We love this.
We love the outdoors.
We, you know, all the things.
Like I'm thinking about thePollywood furniture, right?
Like everything that they'vedone, like all of a sudden, I'm
part of this like ecosystem.
(17:27):
All of a sudden, I'm in a newclub.
Are you creating that for yourpeople?
So think about it today.
Think about the people that youalready have in your circle
somehow.
Maybe they bought something fromyou, they're a podcast listener
of yours, whatever it is,they're on your email list.
Be intentional today about theworld you have created and have
(17:50):
you created a world.
Be honest with yourself.
Have you created a fun vibethat's consistent?
It's it's a brand, high level.
We call it a brand, but it's theworld that you've created for
them, the cozy feel, right?
It's just like when you frequenta restaurant that has different
locations and different states,it's the same feel every time.
(18:10):
Like we have these Chewy'sMexican food restaurants near
me, and all on the wall arecustomers' dog pictures.
Like their pet dogs, they putthe dog photo up on the wall,
and there's all in some mightsay it's tacky.
I think it's the cutest thingever.
And it's just all these dogphotos over the wall in all over
the wall in the bar area.
(18:31):
Like if you go there, just getlike appetizers or whatever, and
you can look at all the picturesof people's dogs and they put
the name under it.
Like I've been to severallocations and they have those.
And it's the same feel.
It's like this eclectic, casual,and the best salsa and jalapeno
ranch ever.
Anyways, what's the world?
(18:51):
That I enter that world and I'min it.
unknown (18:54):
Right?
SPEAKER_01 (18:54):
I go into Nordstroms, I'm entering a
world.
Target, I'm entering a world.
It's a consistent world.
Starbucks, people would say,right?
What's the world?
This is what small businessowners miss.
They don't create a world, theyjust create a fast drive-thru
restaurant where someone buyssomething and they're off.
Like they're driving through atown, they'll never be back in.
(19:16):
You want to create like ahometown for them versus a
random town that they're justdriving through.
So the payoff of having this isthat you have people that have
entered your world and theystart believing in you.
They buy and they rebuy and theyshare it with their friends.
That's what you want.
You want your business to be sogreat that they tell other
(19:38):
people about it.
You're not dependent on oneplatform.
You stop chasing people, youstop guessing, you stop living
in a sales roller coaster mode,and you get steady, reliable
revenue.
It's amazing.
And your customers feelconnected.
They don't feel like pressuredto buy.
They want to buy.
Costco doesn't pressure me tobuy anything.
(19:58):
I'm like excited to see what'sgoing on in the store and go
there on a Sunday afternoonafter church and see that what
the heck they have that's new.
Right?
So think about it right now howyou've created a world and have
you created like this wholeecosystem that's set up.
Again, this is what many smallbusiness owners miss.
I have a free training thatgives you the five steps for how
(20:21):
you create the system.
It's called how to stop flailingand start growing.
And I talk about the system.
It's basically your ecosystem,it's your sales machine, it's
how you're going to do this andkeep people involved and there
and show up and get consistentsales.
So you can get that freetraining.
And then I do have my course.
It's my Grow Getters course.
(20:41):
It's a self-paced course.
It's the same one I taught to mygroup programs.
And you can get access to it.
And I go through all of it indetail.
So you can have your wholeecosystem all set up and you
have this flow and you don'tjust have a drive-thru business.
You have one that people feel apart of, and that you're able to
maintain this whole system andgo out and market it and run
(21:05):
your business in a way that fitsinto this season of your life
without burning out and allthat, that you can have repeat
customers, you can haveconsistent sales and you can
continually and easily grow yourbusiness.
So again, check out the freetraining below.
Make sure you check out theGrowGetters course where I teach
you everything.
(21:25):
And I'm just so excited for you.
I think when you have this ahamoment that you realize you're
not just creating a sale, you'recreating a whole world for an
ecosystem for people to be partof and to continually buy from.
And they're so excited to referyou to other people.
This is how you're going to makethe impact that you treat.
(21:48):
So that is it.
Y'all have a great day.
SPEAKER_00 (21:50):
Until next time, bye now.
Now, this episode may be over,but our relationship does not
have to end here.
Head on over toKimberlybrock.com, and yes, you
can get more valuableinformation for your journey.
And you know what?
You don't need to go throughthis alone.
(22:11):
I would love to help you.
Thank you so much and have agreat day.
Bye.
Well, hello, this is really it's episode 319, and I
am so excited that you're heretoday.
We're talking about how to stopgetting just random sales.
So many of you have settled forthis in your business, and
you've even been upset about it.
You don't understand why you'renot getting more of a steady
(00:27):
flow, a steady stream of sales.
And you feel like you're justkind of getting one off here and
there, praying for sales, hopingfor more sales.
And today I want to end this.
We're going to fix it and I'mgoing to tell you exactly how
you're going to start gettingthose steady stream of sales
that you need to support aprofitable business.
So make sure you pay attentionall the way through the end
(00:49):
because this is going tomassively help you.
And if you're new here, welcome.
I'm so glad that you found thispodcast.
I have no doubt it's going tohelp you along your business
journey.
You're in the idea stage,starting or growing, whatever it
is.
This is for you.
If you've got an onlinebusiness, you're a coach, you're
a consultant, service provider,maybe you even have a local
business.
This content is all for you.
(01:10):
I'm sharing everything that I'velearned over my last 25 years
and everything that I learnedfrom people just like you who
are building their businessstreams.
And I hope that you really plugin and take this seriously.
Now, what you can do first isscroll down in the show notes
and get connected.
Okay.
I've got a free Facebook group.
I've got some free downloads andprintables and trainings for you
(01:35):
that are going to help you.
In fact, I have one thatpertains to today, to today.
So after you listen to thisepisode, you can go get my free
masterclass.
It's how to stop flailing andstart growing and get your eyes
and ears on that.
I think it's really going tohelp you.
And you've got time here.
It's about to be the holidays,and you can take some time to
work through this and reallyhelp your business.
(01:57):
And if you've been listening awhile, thank you so much to all
my loyal listeners.
Y'all are amazing and awesomeand wonderful.
I'm so proud of you.
Y'all are just living your dreamand it's amazing.
Some of you are just scroungingaround trying to make this work
and you're doing so many things.
You're learning so much.
You are spending time becoming asmarter business owner.
(02:19):
You're researching, you'retesting things.
And I think it's so awesome.
And I'm so proud of you.
And if you've been listening tothis podcast for a while and you
find value in it, could you dome a huge favor today?
And that would be just to ratethis podcast.
You can hit the five stars.
Like if you're an Apple Podcast,it allows you just to one click,
hit the five star rating.
(02:39):
And if you have 30 seconds towrite a review, that would mean
the world to me.
And I can't help but think thatit tells Apple and all the
players out there to show thisto more people like us.
SPEAKER_00 (02:50):
So that is it.
Okay, on to the episode.
SPEAKER_01 (02:57):
Well, hello, friends.
How are you?
How is everything going in yourbusiness?
I'm so excited for you.
I'm so proud of you.
Like I said a second ago.
I really am so proud of y'all.
Y'all are doing so many greatthings, and it's just wonderful
to watch.
And today we're talking abouthow to go from those random
sales that you may be getting toa more steady stream to
(03:19):
dependable income.
Like, how do you do this?
And I know it can be superfrustrating, especially if
you're just starting yourbusiness.
You're like, okay, I got a sale.
Now I need another one.
How do I get it?
You know?
And you have to be puttingthings in place.
But I think a lot of businessowners sometimes don't realize
(03:41):
what they're doing wrong.
So let's kind of go through howmany small business, how most
small business owners, I see,especially new ones, are kind of
operating.
Okay.
And this is what many of youdon't want to admit.
Okay.
You don't want to admit this.
But many of you rely, first ofall, on one sales avenue for
(04:03):
your business.
So whatever it is that you'reselling, you are putting all
your money on black and likehoping that that works, right?
It's like me.
If I just had social media, Iwas only depending on social
media to get clients.
Do you know how hard that wouldbe for me?
I am not great at social media.
I don't have the whatever it is.
(04:24):
Um, I'm on there, but I justdon't find that my customers are
coming, like new customers arecoming from social media.
Now, some of you may be totallyopposite.
And you're like, yes, that'sthis is how I get my clients is
social media because I'm amazingon social media.
Awesome.
That's amazing.
(04:44):
But my point is that if you justpick one method and that's all
you ever do, like one salesavenue is what I mean.
And that's all you ever do, it'sgoing to make it hard.
Okay.
Some of you think that justputting up a website is your
sales avenue and that people aregoing to come from just your
(05:08):
website.
Some people think it's just wordof mouth.
If you just talk to people andthat's it, that's your only
sales avenue.
You don't do anything else, youjust do word of mouth.
Some people think that just apodcast or just a YouTube
channel is enough.
And I have to tell you that it'snot.
Now, some of you that are mylongtime clients know that I
(05:30):
teach that you need to pick amain method.
And that's the key.
You're picking a main methodthat's going to attract the
most.
But if you don't do anythingelse, it's going to make it hard
for you, right?
We've got to have all sorts ofthings.
We've got to have a website,we've got to have word of mouth,
we got to have a podcast or aYouTube channel or social media,
(05:52):
or maybe your guest speakerlocally, or you do networking
events.
Like you have to have thoseother things, but there has to
be one that's like, this oneworks, but I've got to have
other ways too.
You can't just rely on onething.
Okay.
A lot of small business ownerspost and pray.
Have you heard this?
Where they just post on socialmedia and hope that people come.
(06:15):
Uh, they wait for someone tomagically discover them.
We all want to be like Usherdiscovering Justin Bieber.
We want to be Justin Bieber,where we're just this kid doing
something fun and we aretalented, and someone discovers
us and blows us up, right?
And makes us amazing.
Um, but many small businessowners treat sales like like
(06:36):
luck, like almost like gamblinginstead of maybe a system.
And sometimes too, when salesslow down, a lot of business
owners will just jump to a brandnew tactic instead of really
analyzing why their sales aredown and really being smart
about that.
(06:56):
Okay.
And a lot of them I see too justkind of scrap things and start
over and are like, okay,whatever I'm doing isn't
working.
And they're not really analyzingwhat the issue is.
Okay.
The they just don't look at thestructure of it.
They more just think they're badat sales.
Those this is kind of what I'mseeing in general.
(07:18):
Some of these may resonate withyou, some of them maybe not.
But let me tell you why thisapproach fails.
Because one channel is justputting it all on black.
Now, I am not saying to have aTikTok, have a YouTube channel,
have Instagram, have emailmarketing, have, you know, a
(07:38):
podcast, have all these things,be a guest speaker, because you
can't do it all.
You can't do it all.
But what I'm saying is some areliterally just picking one and
just saying, okay, I have mywebsite up.
Where are the people?
And they hear crickets.
You can't just do one.
(08:00):
Okay.
You're you're actually havingseveral things going on.
Now you're going all in on onemain visibility method.
And my clients, again, y'allknow what I'm talking about.
But for those of you that arenew to me, my point is you can't
hide and just expect one simpleway to be the way that
(08:26):
continually brings you sales.
Okay.
You have to realize too that whythat approach fails is that
sometimes there's not really awarm-up system.
There may just be one thingyou're doing and people don't
get to know you enough and trustyou enough to buy.
There's no like ongoinginvitations to you know keep you
(08:51):
around.
Customers easily forget.
Uh, there's money left on thetable because there's no real
follow-up or anything like that.
And you just are constantlychasing new people instead of
also leveraging people thatmight have been interested or
may have already purchased.
(09:12):
Okay.
We can't build our ourbusinesses and consistent
revenue on hope.
We have to actually create asystem.
This is why many of you are justgetting random sales or you're
frustrated because the onemethod that you chose maybe
(09:33):
isn't working.
You have to realize that yourpeople need multiple intentional
touch points.
It didn't used to be this way inthe world of buying.
Like you people could seesomething and they'd walk in a
store and they'd be like, Ibetter get it now because I
don't want to have to come backto the store.
(09:53):
Now people get inundated withInstagram posts.
Sometimes we're getting stuff inthe mail, not as popular
anymore.
We're getting emails, we'regetting texts, all this stuff.
But there's multiple touchpoints.
And I want you to start thinkingabout the businesses that you
frequent and maybe something yousigned up for, you put your name
on an email list, or you sawsomething.
(10:14):
I mean, I'm getting those littleforms for entering my email all
the time.
And they're getting reallyclever about them, right?
You have to have several waysthat prospects can enter your
world.
Again, it could be word ofmouth.
It could be you, you know,showing up on social media and
then having one major mainplatform, like a podcast, a
(10:37):
YouTube channel.
You do public speaking, right?
And then maybe you have youremail list.
That's another touch point,right?
We don't often think about that,but it is.
It's another way that you aremarketing to your people.
And you have to have clear,repeated invitations to take the
next step.
You have to constantly bereminding them, showing them
(10:59):
stuff.
And you have to have a simpleand smooth buying experience.
We don't want any hiccups alongthe way.
Your clients or prospects needthis whole what I'm gonna call
ecosystem.
Have you created an ecosystem?
Do you have like a world thatpeople enter the moment that
(11:21):
they first get in touch withyou?
I want you to think about itright now in your business.
Say you, you know, postsomething on social and someone
wants to maybe keep followingyou or to know more about it, or
they they were searching andfound you.
(11:44):
My question to you would be whathappens next?
Do you lead them somewhere?
Do you invite them to get onyour email list, to get a
coupon, to an invent?
Do you invite to an event?
To follow you, to listen to you,to download something, to get a
free sample, get a free quote?
(12:06):
Is there something that you'redoing?
Is there like a world that theyenter?
And when they enter the world,do I feel like or do they feel
like that you're the one forthem?
Like, are you helping themunderstand that you're the
expert?
Here's an example.
(12:27):
I have been looking at some newpatio furniture.
We we have a little fire pitoutside, and I was like, I need
to get maybe some Adirondackchairs, but some of them sit too
low.
And I know the go-to brand isPollywood.
I don't know if y'all arefamiliar with Pollywood, but
they last outside.
And our weather here is sohorrible with like humidity and
(12:47):
rain and and all this stuff.
So you have to have reallydurable outdoor furniture, or it
just doesn't work, like in anuncovered environment, like
outside.
But, anyways, I've kind of knownthat Pollywood is the go-to.
I'd seen it at Costco, and y'allknow that I'm a frequent Costco
shopper.
My husband had gotten some forour lake house.
So, anyways, I was gonna getsome for our back and do the
(13:08):
little fire pit.
And I was like, I guess I'm justgonna look at Pollywood.
So I get on their site and Istart reading about how they
have a 20-year warranty, youknow, all this stuff.
So I'm looking at it, but youknow, some of it's expensive.
Some other pieces are expensivethat the Adirondack chairs are
actually pretty reasonable.
It's all the other stuff.
Like I was trying to look atsome Chase lounges and stuff.
(13:30):
And I just keep going backbecause everything they have,
like I keep going back on theirsite.
It's like the 20-year warranty.
I go look at any other outdoorfurniture and the outdoor
furniture that I currently havethat I bought from a really nice
place has just completely wornout.
And I want the 20-year warranty.
I feel like they're the expertsin this.
(13:50):
Like no one else I can reallyfind this quality.
And so now their ads are poppingup on my social media.
I'm getting emails from themabout the different pieces.
And the touch points are justall around.
Like now I got into the vortex.
I got sucked into the vortex,and now all I see is their
stuff.
(14:10):
Again, I'm getting emails.
I did place an order for somemore modern-looking Adirondack
chairs that weren't so deepbecause my daughters are little.
We're all like, I'm five, threeand a half.
My youngest is like five, twoand a half.
And my other one's five foot anda half.
And we get in those Adirondackchairs and we feel like we got
sucked in and we can't get up.
(14:32):
We literally can't get up.
And so now I'm like, we needsome that aren't so deep to the
ground.
Anyways, I found some moremodern-looking ones that aren't
so deep.
Anyway, so I ordered those, butI am in their world.
I'm seeing how they make theirproducts.
I'm seeing all the beautifulcolors, the warranty and every
touch point that they're havingwith me now is in this voice and
(14:55):
personality.
Like I got an email update on myorder, and it was like, we're so
excited to have you in ourcircle, something like that.
I'll have to look it up.
But it was like to have you withus or in our family.
Like all of a sudden, I entereda family.
Are you making people feel likethis?
Have they entered your world,your family, where they keep
(15:17):
getting updates on this worldthat you you've created, this
utopia?
You've created this utopia thatthey're looking for, like where
someone understands your needsand gets it.
And what are all the touchpoints?
This is what you have to createfor your people these days.
(15:37):
You have to create a world, anecosystem, a utopia, whatever
you want to call it.
But you have to create it.
So you have to ask yourself whensomeone enters my world, whether
it's they talk to me, they hearmy podcast, see my YouTube
channel, see my TikTok, if whenthey keep getting stuff like,
like how are they gonna get morestuff?
And what is the voice?
(15:59):
What is the imagery?
What is the feel?
What is the vibe that they aregetting from you now once they
enter your world?
And if you have not created aworld, then you've just created
a random, like little planet offin outer space where you're
forgettable.
That's basically it.
(16:20):
You're forgettable.
You have to welcome them to thefamily.
You know, when you go somewherenew and then people are
welcoming and kind and want youto try something and and share
something with you, you do.
You're like, whoa, I feelwelcome here.
This is making me happy.
I feel seen.
What's the world that you arecreating for people?
(16:42):
Y'all, this is what a lot ofsmall business owners miss,
especially new ones, and don'trealize that you are just not a
drive-thru restaurant.
You are just not getting one-offsales.
You are creating a world thatthey enter and you have to
capture them and you have tomake them part of the family.
It's your job.
It's your job to welcome them inand say, now you're part of us.
(17:06):
Isn't this awesome?
We have a 20-year warranty.
We have trendy colors, we havecomfort, we stand by our
product, we have a 30-daywarranty.
We love this.
We love the outdoors.
We, you know, all the things.
Like I'm thinking about thePollywood furniture, right?
Like everything that they'vedone, like all of a sudden, I'm
part of this like ecosystem.
(17:27):
All of a sudden, I'm in a newclub.
Are you creating that for yourpeople?
So think about it today.
Think about the people that youalready have in your circle
somehow.
Maybe they bought something fromyou, they're a podcast listener
of yours, whatever it is,they're on your email list.
Be intentional today about theworld you have created and have
(17:50):
you created a world.
Be honest with yourself.
Have you created a fun vibethat's consistent?
It's it's a brand, high level.
We call it a brand, but it's theworld that you've created for
them, the cozy feel, right?
It's just like when you frequenta restaurant that has different
locations and different states,it's the same feel every time.
(18:10):
Like we have these Chewy'sMexican food restaurants near
me, and all on the wall arecustomers' dog pictures.
Like their pet dogs, they putthe dog photo up on the wall,
and there's all in some mightsay it's tacky.
I think it's the cutest thingever.
And it's just all these dogphotos over the wall in all over
the wall in the bar area.
(18:31):
Like if you go there, just getlike appetizers or whatever, and
you can look at all the picturesof people's dogs and they put
the name under it.
Like I've been to severallocations and they have those.
And it's the same feel.
It's like this eclectic, casual,and the best salsa and jalapeno
ranch ever.
Anyways, what's the world?
(18:51):
That I enter that world and I'min it.
unknown (18:54):
Right?
SPEAKER_01 (18:54):
I go into Nordstroms, I'm entering a
world.
Target, I'm entering a world.
It's a consistent world.
Starbucks, people would say,right?
What's the world?
This is what small businessowners miss.
They don't create a world, theyjust create a fast drive-thru
restaurant where someone buyssomething and they're off.
Like they're driving through atown, they'll never be back in.
(19:16):
You want to create like ahometown for them versus a
random town that they're justdriving through.
So the payoff of having this isthat you have people that have
entered your world and theystart believing in you.
They buy and they rebuy and theyshare it with their friends.
That's what you want.
You want your business to be sogreat that they tell other
(19:38):
people about it.
You're not dependent on oneplatform.
You stop chasing people, youstop guessing, you stop living
in a sales roller coaster mode,and you get steady, reliable
revenue.
It's amazing.
And your customers feelconnected.
They don't feel like pressuredto buy.
They want to buy.
Costco doesn't pressure me tobuy anything.
(19:58):
I'm like excited to see what'sgoing on in the store and go
there on a Sunday afternoonafter church and see that what
the heck they have that's new.
Right?
So think about it right now howyou've created a world and have
you created like this wholeecosystem that's set up.
Again, this is what many smallbusiness owners miss.
I have a free training thatgives you the five steps for how
(20:21):
you create the system.
It's called how to stop flailingand start growing.
And I talk about the system.
It's basically your ecosystem,it's your sales machine, it's
how you're going to do this andkeep people involved and there
and show up and get consistentsales.
So you can get that freetraining.
And then I do have my course.
It's my Grow Getters course.
(20:41):
It's a self-paced course.
It's the same one I taught to mygroup programs.
And you can get access to it.
And I go through all of it indetail.
So you can have your wholeecosystem all set up and you
have this flow and you don'tjust have a drive-thru business.
You have one that people feel apart of, and that you're able to
maintain this whole system andgo out and market it and run
(21:05):
your business in a way that fitsinto this season of your life
without burning out and allthat, that you can have repeat
customers, you can haveconsistent sales and you can
continually and easily grow yourbusiness.
So again, check out the freetraining below.
Make sure you check out theGrowGetters course where I teach
you everything.
(21:25):
And I'm just so excited for you.
I think when you have this ahamoment that you realize you're
not just creating a sale, you'recreating a whole world for an
ecosystem for people to be partof and to continually buy from.
And they're so excited to referyou to other people.
This is how you're going to makethe impact that you treat.
(21:48):
So that is it.
Y'all have a great day.
SPEAKER_00 (21:50):
Until next time, bye now.
Now, this episode may be over,but our relationship does not
have to end here.
Head on over toKimberlybrock.com, and yes, you
can get more valuableinformation for your journey.
And you know what?
You don't need to go throughthis alone.
(22:11):
I would love to help you.
Thank you so much and have agreat day.
Bye.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.