August 17, 2023 • 18 mins
Unleash the power of storytelling to elevate your brand to extraordinary heights EVEN IF you feel like you're the most boring person on the planet! Join me as I unwrap the profound impact of engaging narratives on your content and branding strategy. Discover how storytelling can help you forge meaningful relationships with your audience, establish a unique brand identity, and drive your business to unprecedented levels of success.
Get ready to don your warrior paint and start weaving your stories into your brand. Whether it's through blog posts, social media captions, or short form videos, we explore how stories can not only simplify complex topics but also make even the most mundane elements relatable. Unlock the secret to resonating with your target market, and learn how to create that deep connection that breeds brand loyalty. Remember, storytelling isn't just about facts and figures; it's about emotions, personal connections, and the human experience. So tune in and get ready to harness the magic of storytelling for your business!
Thoughts on this episode? Send me a message
If this episode helped you I would be so grateful if you would leave a 5 star review. If you do leave a review please send me a message at Jen@jengaines.com and we will send you a special thank you gift.
Make sure to connect with me on IG: @fiercemomboss
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
All right, welcome to another episode of the Street
on Fire podcast, where we talkall things empowerment and
business, so you can put yourwarrior paint on and crush it in
your business.
I'm your host, jen Gaines, andtoday we have a really exciting
topic, sorry to talk about andreally dive into, and that's the
(00:24):
art of storytelling and itstransformative power in content
and branding, and this is really, really important to understand
.
All right, so as an authorityin women's empowerment and
business building, I've seen alot, right, I have seen
firsthand the impact ofcompelling stories and what they
(00:46):
can do to your business.
This is something you reallyhave to understand.
So I want you to grab yourheadphones, grab a pen and paper
and really start crafting yourstories after this episode.
All right, so storytelling hasbeen an integral part of human
culture since ancient times.
(01:07):
Okay, it's so important tounderstand why humans love
stories so much.
It's literally ingrained in ourbrains.
It connects us, inspires us andleaves a lasting impact on us.
In the realm of content andbranding, stories have the
(01:29):
potential to captivate youraudience, establish your brand
identity and drive meaningfulconnections.
So we're going to explore howand why incorporating
storytelling and your contentand branding strategy can really
empower and elevate yourbusiness to new levels.
So stories have a uniqueability to touch our emotions
(01:54):
and create a memorableexperience.
All right, in content creation,stories serve as a powerful
vehicle to convey messages andconnect with your audience on a
much deeper level.
So by weaving stories into yourcontent whether it's blog posts
(02:15):
or videos, short form videos onTikTok or Reels, whatever it is
, social media captions you canreally engage your audience and
make complex topics a lot morerelatable.
All right.
So topics that aren't evencomplex become more relatable
(02:38):
through storytelling.
All right.
So when it comes to branding,stories really become the
cornerstone of your brandidentity.
A lot of times when I startworking with people, I see where
their business, if it's notgoing well or it's not growing,
(03:02):
I always happen to see, for themost part, that they're not
really using stories in theircontent to weave through their
content.
All right, so when you'resharing stories of your own
journey, your experiences, yourchallenges, it allows you to
(03:24):
establish you know everybodytalks about that no like and
trust factor, but it really does.
It's that authenticity and itbuilds that trust with your
audience.
They feel like they know youmore.
Stories enable you todifferentiate yourself, right
(03:45):
your brand by really.
You can showcase your values,you know what your mission is
all about and you can make aunique impact by being you,
because you have unique storiesto tell.
Okay, so it's really throughthese stories that your audience
(04:06):
connects with you, connectswith your brand.
On a personal level, I don'tcare what you sell, it doesn't
matter.
People want inner cravingconnection, now more than ever.
They really are.
They want to work with realpeople, not fabricated brands,
all right.
Stories allow us to connectwith them in a much deeper way.
(04:29):
So business building really isdeeply intertwined with
storytelling.
If you wanna build your businessto new levels, you're gonna
have to do this.
You're going to have to putyourself out there.
You're going to have to putyour stories out there.
Now, I don't mean telling allthe dirty laundry, okay.
(04:49):
If you don't wanna do that,maybe your brand is based on
that, maybe it is, who knows.
But if you don't wanna do that,there are ways to do it without
doing it like that, all right.
So you don't have to feeloverly vulnerable.
You don't have to feel like youknow you're saying things that
(05:12):
maybe you really don't wanna putout there yet, but you do have
to understand and learn how todo it, because that's really how
your business is gonna thrivenow.
All right, through storytelling,we create a sense of community
where others can relate to us.
So, again, I don't care whatyou're selling, you have to
(05:35):
think of the way people arefeeling right now and what they
want and what they need.
Cause, while your business, yes, it's about you, because
obviously you wanna build abusiness, that's why you're here
.
Right, you wanna make money,but ultimately your business is
about your people, it's aboutyour customers, okay.
(05:57):
So by sharing your personaljourney, your experiences,
challenges, insights, themonotony of life, you know it
doesn't have to be these bigstories okay, you humanize your
brand and create a relatableconnection with your audience.
Stories enable you to also showyour expertise and your values
(06:20):
in a more compelling andmemorable way, all right.
So in content creation andbranding, it's really essential
to understand your audience andtailor your stories accordingly,
okay.
So that's why you don't justhave to you know you don't wanna
be out there just throwingstuff out there and be out there
(06:41):
and basically, you know, withverbal diarrhea and just saying
all different kinds of things.
Right, you have to have more ofa strategy with us.
Stories should really resonatewith your target market.
All right, address their painpoints and no, I don't mean you
have to sit there and stab themin the pain points with a knife
(07:02):
my God, that's not what I'mtalking about but they need to
know that you can help them withwhatever it is you're selling.
I don't care if you're sellingcoaching services or you're
selling shakes, that doesn'tmatter but your stories need to
relate back to your targetmarket.
So you have to understand them.
(07:22):
And by emphasizing your stories,you're gonna emphasize your
trust, you're gonna emphasizeyour vulnerability with them.
Even if you're just talkingabout some kind of
day-in-and-day-out thing thatyou do, it's still a story, it's
still being vulnerable in a way.
(07:43):
All right, so you emphasizethat when you do that, your
audience is going to kind of, isgoing to connect far more than
just throwing something outthere, an offer with a call to
action.
Okay, you have to remember toempathize with your audience's
(08:06):
experience and offer stories andsolutions within those stories.
Right, that's going to help youcreate that brand loyalty.
It's crucial to remember thatstories are not just about facts
and figures.
I really want you to rememberthis.
Okay, they're really aboutemotions, about your people's
(08:29):
emotions, about personalconnection and the human
experience.
When crafting your content andbranding stories, you have to
think about those emotions thatyou want your audience to feel
and the impact you want tocreate.
Incorporating storytellingelements like characters and
(08:53):
solutions, resolutions,conflicts, challenges.
It's going to engage theirminds.
It will inspire them.
How many times have you heard metalk about my story, with my
daughter having a stroke atbirth?
This might be your first timeever hearing that, or maybe it's
(09:13):
your 15th time.
That story creates connectionand it creates brand loyalty.
Now I'm not just saying I'm notjust telling it because I want
a bunch of people following me.
I'm telling it because I knowit can help other people.
It's also, in my own way,cathartic because I'm telling it
(09:34):
.
It's helping me.
This is the impact that you canhave.
It doesn't mean that the personwho is relating to my story has
to have a child who had astroke, but my being vulnerable
and bringing out thesevulnerable moments allow others
(09:55):
to see me as human, allow othersto be more confident about
opening up to me and to theworld.
I've had people reach out to meover that story or over stories
about my brother.
They mean something, not onlyto me, but to others.
It's connection.
(10:17):
So I want you to remember this.
The other thing I want you toknow stories don't always have
to be about huge, monumentalthings or events.
How many times have you heardme mention my favorite Disney
character as Stitch?
Or my happy place is Disney.
Or my favorite beverage iscoffee and I drink a pot a day,
(10:43):
or that my favorite adultbeverage are margaritas or pina
coladas More pina coladas latelythan margaritas, but it was
always margaritas before.
These stories become triggersfor people and I don't mean in a
bad way, I mean people willthink of you and remember you
based on those triggers.
(11:03):
Are you triggering their minds?
I can't tell you how many timesI've had people.
You know, when Target firstcame out with their Disney line
and they were not Disney line,but they were having the Disney
line at Target A handful ofpeople sent me DMs, emails.
So let me know People will seesomething that has Stitch on it
(11:27):
and they'll be like, oh my gosh,I saw this and I thought of you
.
I just want to let you knowit's here or there or whatever.
I had somebody who was away onvacation and she had the best
margarita of her life.
She wasn't a client of mine.
She sent me a DM to let me knowthat she had the best margarita
(11:47):
that she's ever had, and shewanted to tell me where it was.
That's storytelling.
Those are the triggers.
You can do that, too.
So start thinking of thingsthat you truly love, and it
doesn't have to be everythingyou truly love.
It can be things that you hatetoo.
(12:08):
Now, don't go too negative onthings.
I don't want you to do that,but I had a podcast recently
about mean girls.
So many people women are comingout of the woodwork telling me
about this and about that withthe mean girls.
These are triggers.
(12:29):
They're stories that createconnection with people.
The key is all stories lead backto your customer.
This is crucial.
It's always important.
Like I said, your businessobviously, you want to make
money, you want to build abusiness, you want to have
impact right, but it's alwaysabout your people, and that's
(12:54):
crucial.
Another crucial aspect ofstorytelling in the online space
is consistency.
Consistently weaving storiesinto your content and brand
messaging is going to help youreinforce your brand identity
and build that recognition.
Using storytelling as thatthread that runs through your
(13:19):
website If you don't have awebsite, that's fine Social
media profiles, blog posts,videos, email marketing.
This consistency helps create acohesive and memorable brand
experience for your audience,for your people.
When it comes to building apersonal brand, online stories
(13:42):
become the foundation, andsharing your unique stories are
going to help you establish thatauthenticity and really stand
out in a crowd, because it'scrowded out there.
You have to do this to standout and you will, because your
stories are unique.
You're not just a boringsalesperson trying to peddle
(14:05):
your stuff.
By telling stories that alignwith your brand values, your
mission, your expertise and youraudience, you're going to build
a personal brand that is sorelatable and so memorable to
the people that you want to workwith.
Your stories become a powerfultool for attracting your
(14:30):
audience the perfect people thatyou want in your audience and
it establishes you to beremembered.
So start doing it now.
Think of the triggers, think ofstories you can use, start
writing them down right now andstart using them.
Don't wait on this.
Don't wait All right.
(14:54):
So, as we wrap up, I want tothank you for joining me on this
episode of the Shes EmpirePodcast.
I love doing these.
All right, thank you for beingon this amazing journey with me.
I hope you found inspirationand valuable insights on using
storytelling in your content andbranding.
Go do this now, because,remember, your stories have the
(15:18):
power to shape the world.
They have the power to uplevelyour business like crazy.
It is time to do that.
It is time to elevate.
So stay tuned for the nextepisode.
We're going to continue toexplore all these kinds of
topics to empower you to elevateyour business.
(15:38):
And if you enjoyed this or anyepisode, I would appreciate so
much if you'd leave a five starreview.
I cannot wait to be back withyou in two weeks.
All right, I'll talk to youlater.
Bye.
All right, welcome to another episode of the Street
on Fire podcast, where we talkall things empowerment and
business, so you can put yourwarrior paint on and crush it in
your business.
I'm your host, jen Gaines, andtoday we have a really exciting
topic, sorry to talk about andreally dive into, and that's the
(00:24):
art of storytelling and itstransformative power in content
and branding, and this is really, really important to understand
.
All right, so as an authorityin women's empowerment and
business building, I've seen alot, right, I have seen
firsthand the impact ofcompelling stories and what they
(00:46):
can do to your business.
This is something you reallyhave to understand.
So I want you to grab yourheadphones, grab a pen and paper
and really start crafting yourstories after this episode.
All right, so storytelling hasbeen an integral part of human
culture since ancient times.
(01:07):
Okay, it's so important tounderstand why humans love
stories so much.
It's literally ingrained in ourbrains.
It connects us, inspires us andleaves a lasting impact on us.
In the realm of content andbranding, stories have the
(01:29):
potential to captivate youraudience, establish your brand
identity and drive meaningfulconnections.
So we're going to explore howand why incorporating
storytelling and your contentand branding strategy can really
empower and elevate yourbusiness to new levels.
So stories have a uniqueability to touch our emotions
(01:54):
and create a memorableexperience.
All right, in content creation,stories serve as a powerful
vehicle to convey messages andconnect with your audience on a
much deeper level.
So by weaving stories into yourcontent whether it's blog posts
(02:15):
or videos, short form videos onTikTok or Reels, whatever it is
, social media captions you canreally engage your audience and
make complex topics a lot morerelatable.
All right.
So topics that aren't evencomplex become more relatable
(02:38):
through storytelling.
All right.
So when it comes to branding,stories really become the
cornerstone of your brandidentity.
A lot of times when I startworking with people, I see where
their business, if it's notgoing well or it's not growing,
(03:02):
I always happen to see, for themost part, that they're not
really using stories in theircontent to weave through their
content.
All right, so when you'resharing stories of your own
journey, your experiences, yourchallenges, it allows you to
(03:24):
establish you know everybodytalks about that no like and
trust factor, but it really does.
It's that authenticity and itbuilds that trust with your
audience.
They feel like they know youmore.
Stories enable you todifferentiate yourself, right
(03:45):
your brand by really.
You can showcase your values,you know what your mission is
all about and you can make aunique impact by being you,
because you have unique storiesto tell.
Okay, so it's really throughthese stories that your audience
(04:06):
connects with you, connectswith your brand.
On a personal level, I don'tcare what you sell, it doesn't
matter.
People want inner cravingconnection, now more than ever.
They really are.
They want to work with realpeople, not fabricated brands,
all right.
Stories allow us to connectwith them in a much deeper way.
(04:29):
So business building really isdeeply intertwined with
storytelling.
If you wanna build your businessto new levels, you're gonna
have to do this.
You're going to have to putyourself out there.
You're going to have to putyour stories out there.
Now, I don't mean telling allthe dirty laundry, okay.
(04:49):
If you don't wanna do that,maybe your brand is based on
that, maybe it is, who knows.
But if you don't wanna do that,there are ways to do it without
doing it like that, all right.
So you don't have to feeloverly vulnerable.
You don't have to feel like youknow you're saying things that
(05:12):
maybe you really don't wanna putout there yet, but you do have
to understand and learn how todo it, because that's really how
your business is gonna thrivenow.
All right, through storytelling,we create a sense of community
where others can relate to us.
So, again, I don't care whatyou're selling, you have to
(05:35):
think of the way people arefeeling right now and what they
want and what they need.
Cause, while your business, yes, it's about you, because
obviously you wanna build abusiness, that's why you're here
.
Right, you wanna make money,but ultimately your business is
about your people, it's aboutyour customers, okay.
(05:57):
So by sharing your personaljourney, your experiences,
challenges, insights, themonotony of life, you know it
doesn't have to be these bigstories okay, you humanize your
brand and create a relatableconnection with your audience.
Stories enable you to also showyour expertise and your values
(06:20):
in a more compelling andmemorable way, all right.
So in content creation andbranding, it's really essential
to understand your audience andtailor your stories accordingly,
okay.
So that's why you don't justhave to you know you don't wanna
be out there just throwingstuff out there and be out there
(06:41):
and basically, you know, withverbal diarrhea and just saying
all different kinds of things.
Right, you have to have more ofa strategy with us.
Stories should really resonatewith your target market.
All right, address their painpoints and no, I don't mean you
have to sit there and stab themin the pain points with a knife
(07:02):
my God, that's not what I'mtalking about but they need to
know that you can help them withwhatever it is you're selling.
I don't care if you're sellingcoaching services or you're
selling shakes, that doesn'tmatter but your stories need to
relate back to your targetmarket.
So you have to understand them.
(07:22):
And by emphasizing your stories,you're gonna emphasize your
trust, you're gonna emphasizeyour vulnerability with them.
Even if you're just talkingabout some kind of
day-in-and-day-out thing thatyou do, it's still a story, it's
still being vulnerable in a way.
(07:43):
All right, so you emphasizethat when you do that, your
audience is going to kind of, isgoing to connect far more than
just throwing something outthere, an offer with a call to
action.
Okay, you have to remember toempathize with your audience's
(08:06):
experience and offer stories andsolutions within those stories.
Right, that's going to help youcreate that brand loyalty.
It's crucial to remember thatstories are not just about facts
and figures.
I really want you to rememberthis.
Okay, they're really aboutemotions, about your people's
(08:29):
emotions, about personalconnection and the human
experience.
When crafting your content andbranding stories, you have to
think about those emotions thatyou want your audience to feel
and the impact you want tocreate.
Incorporating storytellingelements like characters and
(08:53):
solutions, resolutions,conflicts, challenges.
It's going to engage theirminds.
It will inspire them.
How many times have you heard metalk about my story, with my
daughter having a stroke atbirth?
This might be your first timeever hearing that, or maybe it's
(09:13):
your 15th time.
That story creates connectionand it creates brand loyalty.
Now I'm not just saying I'm notjust telling it because I want
a bunch of people following me.
I'm telling it because I knowit can help other people.
It's also, in my own way,cathartic because I'm telling it
(09:34):
.
It's helping me.
This is the impact that you canhave.
It doesn't mean that the personwho is relating to my story has
to have a child who had astroke, but my being vulnerable
and bringing out thesevulnerable moments allow others
(09:55):
to see me as human, allow othersto be more confident about
opening up to me and to theworld.
I've had people reach out to meover that story or over stories
about my brother.
They mean something, not onlyto me, but to others.
It's connection.
(10:17):
So I want you to remember this.
The other thing I want you toknow stories don't always have
to be about huge, monumentalthings or events.
How many times have you heardme mention my favorite Disney
character as Stitch?
Or my happy place is Disney.
Or my favorite beverage iscoffee and I drink a pot a day,
(10:43):
or that my favorite adultbeverage are margaritas or pina
coladas More pina coladas latelythan margaritas, but it was
always margaritas before.
These stories become triggersfor people and I don't mean in a
bad way, I mean people willthink of you and remember you
based on those triggers.
(11:03):
Are you triggering their minds?
I can't tell you how many timesI've had people.
You know, when Target firstcame out with their Disney line
and they were not Disney line,but they were having the Disney
line at Target A handful ofpeople sent me DMs, emails.
So let me know People will seesomething that has Stitch on it
(11:27):
and they'll be like, oh my gosh,I saw this and I thought of you
.
I just want to let you knowit's here or there or whatever.
I had somebody who was away onvacation and she had the best
margarita of her life.
She wasn't a client of mine.
She sent me a DM to let me knowthat she had the best margarita
(11:47):
that she's ever had, and shewanted to tell me where it was.
That's storytelling.
Those are the triggers.
You can do that, too.
So start thinking of thingsthat you truly love, and it
doesn't have to be everythingyou truly love.
It can be things that you hatetoo.
(12:08):
Now, don't go too negative onthings.
I don't want you to do that,but I had a podcast recently
about mean girls.
So many people women are comingout of the woodwork telling me
about this and about that withthe mean girls.
These are triggers.
(12:29):
They're stories that createconnection with people.
The key is all stories lead backto your customer.
This is crucial.
It's always important.
Like I said, your businessobviously, you want to make
money, you want to build abusiness, you want to have
impact right, but it's alwaysabout your people, and that's
(12:54):
crucial.
Another crucial aspect ofstorytelling in the online space
is consistency.
Consistently weaving storiesinto your content and brand
messaging is going to help youreinforce your brand identity
and build that recognition.
Using storytelling as thatthread that runs through your
(13:19):
website If you don't have awebsite, that's fine Social
media profiles, blog posts,videos, email marketing.
This consistency helps create acohesive and memorable brand
experience for your audience,for your people.
When it comes to building apersonal brand, online stories
(13:42):
become the foundation, andsharing your unique stories are
going to help you establish thatauthenticity and really stand
out in a crowd, because it'scrowded out there.
You have to do this to standout and you will, because your
stories are unique.
You're not just a boringsalesperson trying to peddle
(14:05):
your stuff.
By telling stories that alignwith your brand values, your
mission, your expertise and youraudience, you're going to build
a personal brand that is sorelatable and so memorable to
the people that you want to workwith.
Your stories become a powerfultool for attracting your
(14:30):
audience the perfect people thatyou want in your audience and
it establishes you to beremembered.
So start doing it now.
Think of the triggers, think ofstories you can use, start
writing them down right now andstart using them.
Don't wait on this.
Don't wait All right.
(14:54):
So, as we wrap up, I want tothank you for joining me on this
episode of the Shes EmpirePodcast.
I love doing these.
All right, thank you for beingon this amazing journey with me.
I hope you found inspirationand valuable insights on using
storytelling in your content andbranding.
Go do this now, because,remember, your stories have the
(15:18):
power to shape the world.
They have the power to uplevelyour business like crazy.
It is time to do that.
It is time to elevate.
So stay tuned for the nextepisode.
We're going to continue toexplore all these kinds of
topics to empower you to elevateyour business.
(15:38):
And if you enjoyed this or anyepisode, I would appreciate so
much if you'd leave a five starreview.
I cannot wait to be back withyou in two weeks.
All right, I'll talk to youlater.
Bye.
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