May 13, 2024 • 16 mins
Unlock the secret ingredients to a thriving online business as we dissect the marketing power couple.
If you've ever felt like your business isn't resonating with your audience, you're not alone. This episode isn't just a conversation; it's a clarion call to women entrepreneurs everywhere, highlighting the profound connection between who we are and how we express our business's core.
As we navigate through the unique trials faced by women in the marketplace, I share insights from my own experiences and the stories of countless others. Listen in for an exploration of how authenticity and self-confidence are the cornerstones of marketing mastery. For every woman standing at the intersection of personal growth and professional excellence, this is your roadmap to aligning you business for success beyond measure. Tune in, take notes, and join a community committed to rising together.
Thoughts on this episode? Send me a message
If this episode helped you I would be so grateful if you would leave a 5 star review. If you do leave a review please send me a message at Jen@jengaines.com and we will send you a special thank you gift.
Make sure to connect with me on IG: @fiercemomboss
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:14):
Welcome to the Shoes on Fire podcast, where we
explore the secrets behindsuccessfully running an online
business as women, as moms andas the warriors we truly are.
I'm your host, jen Gaines, andtoday we're diving into a topic
that is crucial for any womanlooking to make a real impact in
(00:36):
their online business.
So we're going to be talkingabout the powerful relationship
between mindset and messaging.
All right, so don't roll youreyes when I say mindset.
There's more important anglesto think about than journaling.
I am affirmations or meditatingbefore work.
While all that is great,there's other things that we
(00:58):
need to discuss, all right.
So here's the thing when wetalk about marketing, we often
focus on tactics, tools andtrends right, but behind every
great campaign, there areactually two fundamental
elements at play mindset andmessaging.
(01:18):
These two things are marriedand there's no divorce in this
marriage.
All right, so they have to workit out.
No matter what, these twocomponents are like the yin and
yang of marketing, okay, workingtogether to truly create
harmony and fostering success.
(01:40):
So let's start by breaking downwhat I mean by mindset,
messaging.
So first, mindset.
So when you think about mindsetwork, you think about, you know
, journaling, doing alldifferent kinds of things right.
But in the context of marketing,of running a business, mindset
refers to the attitudes, beliefsand perspectives that shape how
(02:05):
we approach our work.
Okay, a positive,growth-oriented mindset can be
an absolute game changer.
It can fuel creativity,persistence, resilience.
When things go wrong and theywill in businesses that's just
the way it is right.
(02:25):
So all these things areessential for navigating the
changing landscape of marketing,of business building.
On the other hand, messaging isabout how we communicate with
our audience.
Right, it's the way we conveyour value proposition, the
(02:47):
stories we tell and the emotionswe evoke.
Effective messaging resonateswith people on a deep level,
building trust and fosteringconnections.
So let's talk about how mindsetand messaging are really
intertwined or, like I like tosay, married, because they are,
(03:10):
and again, there can't be onewithout the other.
There's no divorce in this.
Your mindset influences yourmessaging and your messaging, in
turn, reinforces your mindsetand can influence it right.
So think about it If youbelieve in yourself, that belief
(03:31):
will shine through in yourmessaging.
If you believe in your services, that belief will shine through
, you'll be able to createbetter messaging.
You'll be able to create bettermessaging and not only that
(03:53):
you're going to be able toarticulate that message in a
more passionate way, yourconfidence and enthusiasm will
be contagious, attracting yourtarget audience and building
credibility.
Conversely, if you have amindset of doubt or negative or
worry, it's going to inevitablyseep into your messaging.
(04:13):
This is why I see so manypeople have a hard time creating
good messaging and then it'sgoing to manifest as weak calls
of action to action, rather oninspiring content, or even a
lack of consistency in yourefforts.
I see this over and over againWomen who think it's their
(04:38):
messaging that's off, which itmay be, but then we start
peeling back everything rightand it often more often than not
stems from their mindset.
This is why I work on both atthe same time.
It's so important these twothings go hand in hand.
(05:00):
I worked with a woman her nameEverly if she's listening, shout
out to Everly.
She's awesome, but she wasstruggling to gain traction.
She's an awesome girl lady Ialways call women, girls, chicks
, you know really cool and wassuper passionate, or is super
passionate, about her coachingservices.
(05:22):
She's a health coach and shehelps moms reclaim their bodies
after C-section.
I had a C-section, so I knowexactly how that feels.
So we started working togetherbecause she just wasn't
attracting the clients like shewanted to and knew that she
(05:43):
could really help women with herprograms and she swore I love
you.
But she swore up and down thatshe just couldn't get her
messaging right, couldn't,wouldn't connect with people for
some reason.
And when I looked it was liketo be blunt, boring, the same as
(06:09):
everyone else, the same stuff.
Nothing stood out.
So when we started our coachingsessions, it became very
apparent very quickly that shewas super plagued with
self-doubt and also being seenby certain family members and
(06:33):
worrying about what they weregoing to say.
Now, when she first came to me,none of that came out right.
But this is what I often seeWomen who are running businesses
and who think it's theirmessaging and it often is their
messaging, but it's also themindset behind it.
(06:53):
So we really worked on shiftingher focus to her many strengths
and the unique value because ofher story and really focusing
on those things.
And once she started to reallyembrace a more confident and
(07:16):
positive outlook, looking atherself differently, her
messaging became more compelling.
It was easier to create.
Her messaging became morecompelling.
It was easier to create hermessaging because she was much
more confident, had much moreself-belief and, in turn,
(07:41):
started seeing a significantuptick in her engagement and her
sales.
So it really highlights howmindset and messaging go hand in
hand.
It's so important to understandthis and work on both at the
(08:06):
same time.
So how can you ensure that yourmindset and your messaging are
aligned?
I mean, the first thing thatyou're going to have to do is
really cultivate that positivemindset.
Use self-reflection and mentalconditioning Some of the
(08:34):
techniques you know.
Obviously, positiveaffirmations, yes, right,
visualization.
These things will help, but youhave to be consistent in them
and it's not the only thing.
Just writing a bunch ofaffirmations down every day it's
(09:03):
not going to completely changeyour mindset.
So we've got to do other thingsthat's really going to get into
your subconscious and reallyhelp cultivate that positive
growth mindset.
So being consistent is a hugestep here.
It's a it's it's the mostimportant step, because a lot of
(09:25):
times what I see are women.
They start working on theirmindset.
They do it for a week.
I've talked about this before inanother podcast episode, where
I call your mindset work like afad diet.
That stuff has to stop.
That stuff has to stop.
It's a constant process.
(09:46):
Every level you go to it's aconstant process.
You don't ever want to stop.
But one of the things you cando is start setting smaller,
achievable goals to help youmaintain that growth-oriented
mindset.
So too often I see people witha goal of, say, selling out
(10:10):
their program and making $20,000in their launch, but they can't
even go live on Instagram.
They can't even go live in aFacebook group.
Yes, you should have big goalsAbsolutely, without a doubt, but
you also need to have steppinggoals to get there too.
(10:31):
So you have to do some goodself-reflection to figure out
what are the smaller goals thatI need to crush to get to the
bigger goals.
It's also crucial to know youraudience, understand their need,
(10:56):
their desires and their painpoints.
No, I'm not saying that we'regoing to just go and start
sticking them in the pain pointsand all that kind of stuff, but
you need to know what kind ofpain they're in what they're
dealing with to help craft yourmessage.
And when you know these things,you're going to be able to
(11:21):
craft compelling messages thattruly resonate with them.
When your messaging is alignedwith what your audience cares
about.
When your messaging is alignedwith what your audience cares
about, it's going to create astronger connection.
So you have to do some research.
Ask them questions.
Don't ask them the questionwhat do you need?
Because I've seen people dothat.
(11:43):
What is it that you need?
What kind of content do youneed me to make?
No, you don't want to ask themthat, because the thing is is
people aren't going to know whatthey actually need.
They're going to know what theywant, but need and want are two
different things.
Often they don't even know whatthey need, or what they need is
(12:08):
something completely differentthan what they think.
So what are their wants?
What are their desires?
What are the things thatthey're having a hard time with?
And finally, be consistent andauthentic in your messaging and
(12:30):
I know that word authentic isthrown around like it's nothing
anymore, but you've got to beyou and be consistent.
Being you.
Talk about the same things overand over again.
Don't reinvent the wheel everysingle week.
People need to hear things overand over.
(12:53):
Consistency will build trustand your authenticity who you
truly are it's going to fosterdeeper connections with people.
If you're somebody completelydifferent off camera or off
(13:14):
microphone or whatever that'sgoing to come across, people are
going to find out.
Don't try to be somebody else.
Be you, and this often goesback to building that confidence
.
This is why I work so hard onhelping women with their mindset
(13:42):
and their messaging together,because you cannot have one
without the other.
Your mindset shapes yourmessaging and your messaging
reflects your mindset.
So by aligning these twoelements, you create a powerful
synergy that can elevate yourmarketing strategy and your
(14:06):
business to new heights, and itwill work.
But you have to take the time towork both of them.
Don't skip over it.
Don't just say well, mymessaging is off, I gotta fix my
messaging, because more oftenthan not, with pretty much every
(14:29):
woman I've ever worked with, itgoes back to mindset too.
All right, so that's all fortoday's episode of she's on Fire
.
I hope you found this helpfuland insightful.
If you enjoyed this episode,please subscribe, leave a review
, share it with other women whoare ready to bust out.
(14:49):
If you leave a review, pleaselet me know.
I would love to thank youpersonally.
All right, I hope this helpedand I will talk to you soon.
All right, bye you, thank you.
Welcome to the Shoes on Fire podcast, where we
explore the secrets behindsuccessfully running an online
business as women, as moms andas the warriors we truly are.
I'm your host, jen Gaines, andtoday we're diving into a topic
that is crucial for any womanlooking to make a real impact in
(00:36):
their online business.
So we're going to be talkingabout the powerful relationship
between mindset and messaging.
All right, so don't roll youreyes when I say mindset.
There's more important anglesto think about than journaling.
I am affirmations or meditatingbefore work.
While all that is great,there's other things that we
(00:58):
need to discuss, all right.
So here's the thing when wetalk about marketing, we often
focus on tactics, tools andtrends right, but behind every
great campaign, there areactually two fundamental
elements at play mindset andmessaging.
(01:18):
These two things are marriedand there's no divorce in this
marriage.
All right, so they have to workit out.
No matter what, these twocomponents are like the yin and
yang of marketing, okay, workingtogether to truly create
harmony and fostering success.
(01:40):
So let's start by breaking downwhat I mean by mindset,
messaging.
So first, mindset.
So when you think about mindsetwork, you think about, you know
, journaling, doing alldifferent kinds of things right.
But in the context of marketing,of running a business, mindset
refers to the attitudes, beliefsand perspectives that shape how
(02:05):
we approach our work.
Okay, a positive,growth-oriented mindset can be
an absolute game changer.
It can fuel creativity,persistence, resilience.
When things go wrong and theywill in businesses that's just
the way it is right.
(02:25):
So all these things areessential for navigating the
changing landscape of marketing,of business building.
On the other hand, messaging isabout how we communicate with
our audience.
Right, it's the way we conveyour value proposition, the
(02:47):
stories we tell and the emotionswe evoke.
Effective messaging resonateswith people on a deep level,
building trust and fosteringconnections.
So let's talk about how mindsetand messaging are really
intertwined or, like I like tosay, married, because they are,
(03:10):
and again, there can't be onewithout the other.
There's no divorce in this.
Your mindset influences yourmessaging and your messaging, in
turn, reinforces your mindsetand can influence it right.
So think about it If youbelieve in yourself, that belief
(03:31):
will shine through in yourmessaging.
If you believe in your services, that belief will shine through
, you'll be able to createbetter messaging.
You'll be able to create bettermessaging and not only that
(03:53):
you're going to be able toarticulate that message in a
more passionate way, yourconfidence and enthusiasm will
be contagious, attracting yourtarget audience and building
credibility.
Conversely, if you have amindset of doubt or negative or
worry, it's going to inevitablyseep into your messaging.
(04:13):
This is why I see so manypeople have a hard time creating
good messaging and then it'sgoing to manifest as weak calls
of action to action, rather oninspiring content, or even a
lack of consistency in yourefforts.
I see this over and over againWomen who think it's their
(04:38):
messaging that's off, which itmay be, but then we start
peeling back everything rightand it often more often than not
stems from their mindset.
This is why I work on both atthe same time.
It's so important these twothings go hand in hand.
(05:00):
I worked with a woman her nameEverly if she's listening, shout
out to Everly.
She's awesome, but she wasstruggling to gain traction.
She's an awesome girl lady Ialways call women, girls, chicks
, you know really cool and wassuper passionate, or is super
passionate, about her coachingservices.
(05:22):
She's a health coach and shehelps moms reclaim their bodies
after C-section.
I had a C-section, so I knowexactly how that feels.
So we started working togetherbecause she just wasn't
attracting the clients like shewanted to and knew that she
(05:43):
could really help women with herprograms and she swore I love
you.
But she swore up and down thatshe just couldn't get her
messaging right, couldn't,wouldn't connect with people for
some reason.
And when I looked it was liketo be blunt, boring, the same as
(06:09):
everyone else, the same stuff.
Nothing stood out.
So when we started our coachingsessions, it became very
apparent very quickly that shewas super plagued with
self-doubt and also being seenby certain family members and
(06:33):
worrying about what they weregoing to say.
Now, when she first came to me,none of that came out right.
But this is what I often seeWomen who are running businesses
and who think it's theirmessaging and it often is their
messaging, but it's also themindset behind it.
(06:53):
So we really worked on shiftingher focus to her many strengths
and the unique value because ofher story and really focusing
on those things.
And once she started to reallyembrace a more confident and
(07:16):
positive outlook, looking atherself differently, her
messaging became more compelling.
It was easier to create.
Her messaging became morecompelling.
It was easier to create hermessaging because she was much
more confident, had much moreself-belief and, in turn,
(07:41):
started seeing a significantuptick in her engagement and her
sales.
So it really highlights howmindset and messaging go hand in
hand.
It's so important to understandthis and work on both at the
(08:06):
same time.
So how can you ensure that yourmindset and your messaging are
aligned?
I mean, the first thing thatyou're going to have to do is
really cultivate that positivemindset.
Use self-reflection and mentalconditioning Some of the
(08:34):
techniques you know.
Obviously, positiveaffirmations, yes, right,
visualization.
These things will help, but youhave to be consistent in them
and it's not the only thing.
Just writing a bunch ofaffirmations down every day it's
(09:03):
not going to completely changeyour mindset.
So we've got to do other thingsthat's really going to get into
your subconscious and reallyhelp cultivate that positive
growth mindset.
So being consistent is a hugestep here.
It's a it's it's the mostimportant step, because a lot of
(09:25):
times what I see are women.
They start working on theirmindset.
They do it for a week.
I've talked about this before inanother podcast episode, where
I call your mindset work like afad diet.
That stuff has to stop.
That stuff has to stop.
It's a constant process.
(09:46):
Every level you go to it's aconstant process.
You don't ever want to stop.
But one of the things you cando is start setting smaller,
achievable goals to help youmaintain that growth-oriented
mindset.
So too often I see people witha goal of, say, selling out
(10:10):
their program and making $20,000in their launch, but they can't
even go live on Instagram.
They can't even go live in aFacebook group.
Yes, you should have big goalsAbsolutely, without a doubt, but
you also need to have steppinggoals to get there too.
(10:31):
So you have to do some goodself-reflection to figure out
what are the smaller goals thatI need to crush to get to the
bigger goals.
It's also crucial to know youraudience, understand their need,
(10:56):
their desires and their painpoints.
No, I'm not saying that we'regoing to just go and start
sticking them in the pain pointsand all that kind of stuff, but
you need to know what kind ofpain they're in what they're
dealing with to help craft yourmessage.
And when you know these things,you're going to be able to
(11:21):
craft compelling messages thattruly resonate with them.
When your messaging is alignedwith what your audience cares
about.
When your messaging is alignedwith what your audience cares
about, it's going to create astronger connection.
So you have to do some research.
Ask them questions.
Don't ask them the questionwhat do you need?
Because I've seen people dothat.
(11:43):
What is it that you need?
What kind of content do youneed me to make?
No, you don't want to ask themthat, because the thing is is
people aren't going to know whatthey actually need.
They're going to know what theywant, but need and want are two
different things.
Often they don't even know whatthey need, or what they need is
(12:08):
something completely differentthan what they think.
So what are their wants?
What are their desires?
What are the things thatthey're having a hard time with?
And finally, be consistent andauthentic in your messaging and
(12:30):
I know that word authentic isthrown around like it's nothing
anymore, but you've got to beyou and be consistent.
Being you.
Talk about the same things overand over again.
Don't reinvent the wheel everysingle week.
People need to hear things overand over.
(12:53):
Consistency will build trustand your authenticity who you
truly are it's going to fosterdeeper connections with people.
If you're somebody completelydifferent off camera or off
(13:14):
microphone or whatever that'sgoing to come across, people are
going to find out.
Don't try to be somebody else.
Be you, and this often goesback to building that confidence
.
This is why I work so hard onhelping women with their mindset
(13:42):
and their messaging together,because you cannot have one
without the other.
Your mindset shapes yourmessaging and your messaging
reflects your mindset.
So by aligning these twoelements, you create a powerful
synergy that can elevate yourmarketing strategy and your
(14:06):
business to new heights, and itwill work.
But you have to take the time towork both of them.
Don't skip over it.
Don't just say well, mymessaging is off, I gotta fix my
messaging, because more oftenthan not, with pretty much every
(14:29):
woman I've ever worked with, itgoes back to mindset too.
All right, so that's all fortoday's episode of she's on Fire
.
I hope you found this helpfuland insightful.
If you enjoyed this episode,please subscribe, leave a review
, share it with other women whoare ready to bust out.
(14:49):
If you leave a review, pleaselet me know.
I would love to thank youpersonally.
All right, I hope this helpedand I will talk to you soon.
All right, bye you, thank you.
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