Episode Transcript
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Speaker 1 (00:02):
All right, welcome
back to the she's On Fire
podcast.
I'm coming at you with a she'sOn Fire hot minute today and
this actually may end up beinglonger than a hot minute because
it's really been on my mind,but I do these when something
really comes up, sparks insideme, or you know just I have to
(00:26):
get it out right away and Ican't wait for my regular day
for recording.
So, anyway, I was talking to um, a really nice girl the other
day who just felt like she wasreally stuck in what she was
doing, and she said somethingthat intrigued me and I find the
(00:46):
same thing a lot Okay andthat's why I wanted to bring it
to your attention.
But she said I just don't getit.
I'm taking so much action, I'mdoing so much, but the needle
isn't moving.
I'm not getting anywhere.
So when we dug into this, Ifound the problem literally so
(01:06):
fast and it is a freakingproblem that I see so many women
have, and that's why I wantedto bring it on the podcast.
So here's the thing yes, you maybe taking action like she was.
She really felt like she wasjust doing so much.
You may feel like you'rehustling, but while we've heard
(01:28):
that action is key right togetting results.
I've said it myself so manytimes action equals traction,
action equals money.
You've got to take action right.
There's something that peopleoften forget Not all action is
equal All right, and what I seeso very often is the action is
(01:50):
actually keeping you stuck.
And you're probably thinkingwhat is she talking about?
She's probably insane, buthere's the thing A lot of
entrepreneurs stay stuck inbusiness because you're taking
safe action.
So it's the action that'skeeping you stuck, because
you're taking safe actions.
(02:12):
I always talk about the comfortcocoon.
You're taking action withinthat cocoon so you stay safe.
So you may be doing a shit tonof work, but you're taking safe
actions.
And, believe me, I knowfirsthand how easy it is to fall
into that.
(02:32):
I used to do the same thing Ireally did, taking the same safe
actions day in and day out,saying, oh, I need to work on my
lead magnet.
Oh, I need to revamp my leadmagnet or my landing page or my
email automation there's so manydifferent things, okay, so I
(02:53):
know them all because I used todo them, you know.
And then a few months go by or,heaven forbid, a year and you
look back and are like I workedso hard, I did so much, how is
it I didn't accomplish more?
How am I not making more money?
And you become frustrated.
(03:14):
You're like is this even for me?
Is this even worth it?
I'm spending so much time andI'm not getting anywhere right.
So much time and I'm notgetting anywhere right.
Here's why this happened.
You took action just for thesake of work, just for the sake
of saying that you've takenaction and this might be a hard
(03:39):
pill to swallow.
You know.
You tell your friends, yourhusband, your, you know, your
family, your kids, whoever.
I got to go work on my business, but the quote unquote work was
the safe work.
You may have taken massiveaction and hustled your ass off.
(04:01):
You probably went to, you know,many free trainings or
challenges or masterclasses orwhatever, but if the needle
didn't move, I'm willing to betthat you didn't take courageous
action, you didn't take boldaction.
You didn't say F this, I don'tcare what anyone thinks.
Here I am world and I'm goingto change you.
(04:23):
I'm doing this anyway, thattype of action.
You stayed safe.
You made the safe choices.
You made the safe choices.
You made the safe content.
You chose the safety of yourcocoon and I get it.
Believe me, I really do.
But this type of action willnever create major breakthroughs
(04:48):
for you.
This type of action will nevermake someone stop and say, oh, I
need what she's offering.
If you want to see majorbreakthroughs and life-changing
results, then you're going toneed to take the courageous
action, get out of your comfortcocoon and really that's what's
(05:12):
going to bring you waves ofchange.
So what I see are two causes ofthis what I like to call fake
action.
And don't get me wrong, I getit, you feel like you're doing
so much, but again, it's not theaction that you really need to
(05:33):
take to move that needle.
So two problems that I seewomen face so much.
One is you're actually afraid,and because you're afraid of
whatever it is you know judgmentbeing visible, people laughing
whatever it is, invisible,people laughing whatever it is,
(05:56):
imposter syndrome.
That's why you do the fakeaction, the busy work, the
things that keep you in thatcocoon, and you feel safe doing
them.
Or two, you feel confusionbecause you don't have clear
strategy and clear steps to moveforward.
It could be both of thosethings, it could be one or the
other, but I'm going toconcentrate on the first one
right now, because I see it themost, without a doubt.
(06:19):
I see that the most without adoubt.
Those fears fear of visibility,fear of judgment, all those
fears that come up, it's whatkeeps people in that cocoon safe
.
It's what keeps people in thatcocoon safe.
You know when they're worriedwhat people are going to say
(06:42):
worried about being visibleBecause it makes you feel
vulnerable to people's judgment,scared of really putting
yourself out there, and I meantruly putting yourself out there
.
And I mean truly puttingyourself out there.
And I'm.
I'm laughing for a reason.
Okay, it's not because it'sfunny, because I feel for every
single woman that feels this way, cause I know what it feels
(07:04):
like.
Like I said, I was there, butposting a quote, that's safe
action.
Now, I'm not saying don't everpost quotes, I post quotes, but
what I see are women who takethese.
Really, I'm going to say easy,easy, little things, little
(07:29):
things, safe things, and putthem out there Not rocking the
boat, not creating waves, nocontroversy, nothing.
And I laugh or chuckle Ishouldn't say laugh, but I
(07:55):
chuckled because I know thelittle tricks that keep you safe
, because I was there before Iget it.
I've done all the things to tryto keep myself safe until I was
I had my I call it the FTSmoment, the fuck, this shit
moment, and I made the decisionenough was enough.
If you want to create a businessthat's truly successful, we
need to get your big girl pantson.
(08:16):
We need to break you out ofthat comfort cocoon.
There is literally nothing elsethat is going to build that
successful business.
Until you do take the steps tobreak out of that cocoon,
(08:37):
there's nothing else.
Nobody's going to build yourbusiness for you.
It comes down to you, and thisis why I work so damn hard to
help women with this, to helpthem break out of that cocoon,
because I get it.
I was there.
This is my most important work.
It really is helping you changeyour mind, changing your
(09:02):
subconscious, changing yourenergy and truly stepping into
that courageous, confident womanthat you can be, that runs a
successful business, and you canbe her.
I cannot stress that enough.
But the first step is youdeciding that you want to break
out of that cocoon, that youwant change, that you want to
(09:25):
show up boldly, that you wantmore and that you're done with
that old way.
And if that's you, I'm the oneyou need to hire because I get
it.
I've been there.
If you could have seen me when Ihad so little confidence that I
(09:48):
was afraid to walk in and orderfast food for fear of how
others would judge me, what theymight say, would I trip up my
words?
This is a true story.
I've talked about it many times.
Man, you would, without a doubt, say to yourself if she can do
it, would, without a doubt, sayto yourself, if she can do it, I
(10:11):
can do it.
You don't see that in me,though.
Now, because my process works,because my methods work, and I
know you have that woman in youjust burning to bust out.
(10:34):
I've seen it so many times withother women.
I've seen it so many times, andshe's just in there, just
waiting for you to decide enoughis enough and that you are
ready to step out of that cocoon, and you are ready to do it.
The ball is in your court.
(10:54):
You hold the power.
You get to choose.
I will talk to you soon.