When cousins Lauren Bercier and Laken Swan came up with the idea to rent silk wedding flowers, it sounded a little crazy—even to them. But nearly 10 years and 50,000 weddings later, Something Borrowed Blooms has revolutionized the bridal industry and built a multimillion-dollar brand out of Lafayette, Louisiana.
In this episode, Jaci and Melissa sit down with the founders to talk about what it takes to scale a business from an idea no one believed in to a national brand that's now competing with traditional florists and fresh flower delivery services. They share how they built a disruptive model, overcame moments that nearly broke them, and why their “path to 10%” is the north star for every decision they make.
From FedEx runs in U-Hauls to power poses in bathroom mirrors, this is the real story behind how two women turned scrappy startup energy into category-defining success, without a roadmap, but with relentless drive and trust in each other.
If you're building something big, this one’s for you.
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