What happens when a broadcast journalist turns PR pro, launches her own firm, gets acquired—and then buys it back? You get Sarah Segal. In this episode, Jaci and Melissa talk with the founder of Segal Communications about building a lifestyle PR agency in the competitive Bay Area, navigating the unexpected twists of entrepreneurship, and what it really takes to break past the $1 million revenue ceiling.
Sarah opens up about leading through uncertainty, the realities of hiring and delegation, and why transparency and trust are the cornerstones of her company culture. She shares how she’s preparing her agency for the next level of growth, what she’s learning from her newest hire, and the personal milestones that define her version of success (hint: they involve coffee, cake, and maybe a neck lift).
If you’ve ever wondered how to stay bossy without burning out, this one’s for you.
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