055 | Expand Your Reach: 8 Strategies for Niche-Bound Businesses

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Ever wonder if your niche is too narrow to grow? 

In this episode, we unlock the secret to scaling by mastering your niche, finding the perfect balance between depth and breadth, and diversifying your revenue streams. 

But that’s not all—I will also share eight practical ways to expand your niche without losing focus, helping you make strategic decisions that keep your business thriving. 

Tune in for insights and strategies that will transform the way you think about your business!

In this episode, I discuss:

• How narrowing your niche can scale your business effectively.
• The pros and cons of broadening your niche to reach a wider audience.
• Eight practical ways to expand your niche without losing focus.

This episode at a glance:

[01:52] People resist niching because they want to serve anybody and everybody all the time in order to be able to make that revenue.

[04:20] You can expand your niche and open up new markets and our opportunities by slightly widening your focus.

[07:24] Finding a different twist of what it is that you do to help a client, go more deeply into what it is that your service offering is.

[08:51] There are probably natural expansion opportunities within the clients that you already have.

[10:04] It all comes down to your business goals and the needs of your target audience.

Resources and Links mentioned in this episode

• Free Range Thinking
• Dawn Andrews
• Book a Consultation CALL with us!
• Join Female Founders Society
• Grab our FREE RESOURCES!

You might also like

• 5 Real Steps To Start Your Business
• Real-Time Coaching for Female Founders
• Build Better Business Partnerships

More about the “My Good Woman” podcast

My Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.

I’m a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. 

We discuss what makes them tick and how they get it all done. We share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact. 

If you liked what you heard, don’t forget to follow along, so you never miss an episode. And before you go, leave us a review - it would mean a lot to us!

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.