Let me be real: I didn’t expect to hit record this year while juggling caregiving, teen stress, a fifth round of COVID, and still trying to run a business. But here we are.
This episode is for every high-capacity woman trying to keep it all together. I’m not here to glorify burnout or pretend everything’s fine, I’m here to share the Realign framework I created when my life cracked wide open and my business model didn’t fit anymore. If you’re in a messy season, this isn’t the part where you fall behind. It’s the part where you realign, rebuild, and remember you’re allowed to do business differently.
Let’s walk through it, together.
In this episode, you’ll learn…
- A powerful 7-step framework for realigning your business to your real life
- How to recognize when your business model no longer fits your current season
- Why chaos might actually be giving you valuable feedback (not just stress)
- How to audit emotional and energetic drains that are quietly costing you
- The mindset shift from grit-and-go to leadership that holds you up — not just what you hold up
This episode at a glance:
[3:15] -This isn’t the part where you fall behind. This is the part where you get clear.
[4:53] - I was trying to run a business built for a different season of my life.
[9:27] - Rage equals unsustainable energy leaks.
[15:20] - The business you’re building now has to serve the woman you are today.
[16:01] - Realigning isn’t a one-time fix. It’s a practice.
[16:11] - You don’t need to be less human to be successful. You need a business that’s designed for your full humanity.
Resources and links mentioned in this episode:
- Join the AI at Work LinkedIn Group – Connect with other female founders recalibrating their business with AI and humanity
Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Dawn Andrews (00:04):
Dawn, hey, hey, hey, welcome to she's that
founder the podcast for highachieving women who are building
their empires and reclaimingtheir time using their humanity
and AI, I'm your host. DawnAndrews, business strategist,
founder, advisor and championfor female CEOs who are ready to
step out of daily operations andinto their power. So here's what
(00:27):
I didn't expect to say into amicrophone.
This year, I'mrunning a business supporting
both of my kids through anxietyand school stress, guiding one
of them through the emotionaland financial roller coaster of
college decisions and gettingstarted with his plans for post
high school. I'm caregiving formy mom, who's just moved into
senior housing after a healthcrisis, and just to top it all
(00:50):
off, recovering from covid forthe fifth time. And yet, as a
founder and business owner, I amsupposed to lead and grow and
scale and serve.
So what doesone do when life gets so big, so
(01:13):
chaotic that it feels like yourbusiness no longer fits inside
it? Here's why. This isn't justpersonal like this isn't just
about me. If you are a founder,a leader, a high responsibility
human. You probably know thismoment, the moment where the
stuff of life isn't neatly offto the side, it's on your desk,
it's in your body, it's in yourcalendar. And what I'm realizing
(01:35):
is I've spent years building abusiness that depended on a
version of me who could hold itall together, that had the
capacity for more, that couldwork a little harder, work a
little smarter, work a littlefaster, and that version of me,
Well, God, love her. She'sfreaking amazing, and now she's
tired, and she's evolving.
Sohere's the business truth that
I've uncovered. The chaos isshowing me where systems break
(01:58):
down, where the delegationdidn't happen, where my model
requires more me time than Iactually am giving myself, and
that I was able to reframe as agift. It's my life, giving me
feedback about the way I'mactually living and what is
actually working, and thathelped the overwhelm feel not so
(02:21):
overwhelming.
So the real worknow isn't just about growing my
revenue. It's about growing mycapacity, not my capacity,
individually, as a human, to domore, but the capacity of me,
married, in my businesssituation, to do more. And that
means creating offers that workwhen I can't work 60 hour weeks.
Who wants to do that seriously?
It means automating, simplifyingand clarifying. AI has been the
(02:45):
number one tool for me duringthis time. Sometimes I don't
even know how I would bestanding up without using AI
across all areas of my business.
Additionally, it means beingbrave enough to shift things
before I burn out completely.
And if you've been a long timelistener of the podcast, you
know that I've been through atleast three cycles of that, and
I refuse to do that to myselfagain. Most importantly, it
(03:06):
means being honest with myselfabout what kind of business I
actually want to be inside.
Soif you're listening to this and
you're in the thick of it,here's what I want to offer you.
This isn't the part where youfall behind. This is the part
where you get clear. Let yourlife show you what's
sustainable, let the stress showyou what needs to shift, and let
your business become somethingthat can hold you, not just
(03:30):
something you hold up.
Today,I'm going to walk you through a
moment of breakdown that becamea turning point, because buried
inside this mess, I found aroadmap, and I want to share
that with you, not as a bigboohoo therapy Mic drop. Not
that there's anything wrong withthat, by the way, but I'm just
past that particular boo hoomoment. Give me another 24
(03:52):
hours. I may get there again,but this is a practical tool
that just might change how youlead yourself and your business
during hard seasons during hardtimes. It's called the realign
framework, and it's how I'mrebuilding from the
inside out. Here's a littlebackstory. The last few months
have cracked me wide open.
Andtruth be told, the past week,
(04:13):
most mornings, I have cried itout. I have been doing the
emotional labor of three roles,founder, mother and daughter,
and often failing at the partwhere I remember that I'm also a
person and a friend and a wifeand a business owner. My
business hasn't fallen apart,but what it's done is it's
(04:35):
gotten louder, almost like achild demanding my attention,
and it was asking for it in waysthat I wasn't able to give. And
here's the turning point. Irealized that I'm not off track.
It's that I'm on a new track,but I'm still using the old map.
I was trying to run a businessbuilt for a different season of
(04:57):
my life.
So I created a tool. Sofor me, and for every high
capacity woman who's everwhispered, if one more thing
goes wrong, I don't know how I'mgoing to keep going. I want to
light a match and burn it down.
Because it's not about startingover. It's definitely not about
burning it all down. It's aboutrealigning your business to fit
(05:19):
your real life. Here's theframework that I'm using in real
time. It's called realign. Andit's not cute advice. It is a
step by step pattern interruptthat has actually been working
for me.
Hang with me as I breakdown these seven steps, because
each one really matters, and youdon't necessarily have to do
them in order, like whateverrings your bell. You know, as
you're listening to this, ifthere's somewhere that you want
(05:41):
to start with what I'm sharing,start there and then revisit the
other areas. Please let go ofperfection. Please just get in
here and check out these stepsand see what makes a difference
and helps you move forward. Sorealign R recognize the season
that you're in.
I had to admit,and I'm still honestly coming to
(06:06):
full acceptance, that I am in aplace of caregiving. This is the
season of my life, and it is adeeply demanding season. So I
had to admit that caregiving,financial pressure, teen mental
health and chronic overwhelm arenot a footnote. It's not
something that's going toresolve in a week, a month,
maybe even a year. This is aseason, and my business had to
reflect that, not ignore it.
Sohere are a couple of questions
(06:30):
to ask yourself when you'rerecognizing the season that
you're in. What's true aboutyour life right now that can't
be ignored in my life, it'scaregiving, grief, watching
after my health, watching afterburnout and parenting overwhelm,
what's non negotiable in yourenergy and time mine is I need
to have at least one day a weekwhere I fuck right off, I do
(06:52):
absolutely nothing for no one,and just let my natural rhythms
of my body guide me through whatthat day looks like.
And this isanother good question for you
with the RS, what are youpretending isn't affecting you?
What are you trying to pushthrough? If you can acknowledge
it, name it, and stop designingyour business like that's not
(07:13):
real, it will give you so muchrelief so quickly. The E in real
line is evaluate what's actuallyworking one to one, work with
the right clients. So energizingfor me. Love it, trying to do
five things at once. I mean,it's fascinating to me. I was
able to actually reintegrate thepodcast into my life in this
(07:35):
season because of thisframework. Otherwise it would
have gone by the waysideentirely, because I would have
felt too overwhelmed. So it justgives you an idea of the power
of what I'm describing to you.
Realigning when I work with theright clients, energizing trying
to do five things at once.
Absolutely not. There was goldin the parts of the business
that still created a sense offlow for me, and I just had to
(07:56):
stop overlooking them. Here aresome questions to ask for the E
in redesign, evaluate what'sactually working.
Ask yourself,Where is the ease already what's
coming with flow and almostfeels like magic. What feels
aligned life giving andprofitable? Which offers your
clients energize you, whichsystems are running without you
constantly propping them up?
(08:18):
Where are you already supportedand maybe haven't noticed it
yet. Start there and double downon what's working fish, where
the fish are, as they say, the Ain realign, audit the hidden
drains.
How did I audit? What Idid was I looked at my calendar
and I realized that some of mystress wasn't about life. It was
(08:39):
about things I was still sayingyes to out of habit, guilt, fear
of disappointing people livinglike an earlier version of
myself, someone who maybe didn'thave the same sense of self
worth or confidence or capacityor empowerment, and realizing
that those drains were broughton because I was still in the
(09:01):
ghost of Christmas past, if youwill. I was still being somebody
that didn't realize she couldsay no, once I looked at the
drains, the nose started poppingout of my mouth with ease. And
the connection that I made formyself is this where my rage
lives. I was telling my husband,I was like, I'm very ragey these
days. And he said, Yeah, it'susually because there's
(09:23):
something draining you that youfeel like you have no power
over. And I was like, damn,there it is. Rage equals
unsustainable energy leaks.
So let's find them and plug themup. Here are some questions to
ask for the a step auditing thehidden drains. Ask yourself,
Where Am I bleeding time, energyand money without realizing it.
Are there tasks that you thinkonly you should do, but really
you shouldn't? Are your offersunder priced? You need to be
(09:46):
charging more and standingfirmly in those new prices? Are
there clients or team membersthat feel emotionally expensive?
Maybe they're priced right interms of the value that they're
delivering, but they're drainingyou emotionally.
And are there.
Tools, subscriptions or servicesthat you're really just not
using very much. Eliminate thosebecause they're silently or
obviously draining you the L inrealign, lighten the load. This
(10:09):
one hurt a little bit. You guys,I'm gonna be real. I had to
pause projects or drop entirelythings that I loved. I had to
say no to things that I reallywanted to do with my kids. I had
to say no to helping my mom incertain ways that I really
wanted to but just could not do.
I had to delay business ideasthat I was excited to share and
(10:31):
launch, and I had to let go ofsome revenue streams in order to
make space for my actual wellbeing. But the payoff, and it's
just starting to come tofruition is my sanity.
Here aresome questions you can ask
yourself in the L of realign inlightning your load, what can
you pause, drop, delegate orautomate, even temporarily,
projects that don't serve yourcurrent season, content that can
(10:55):
be repurposed instead of createdfresh. Oh my gosh. When I
realized the amount of contentthat I have created over the
years, and I'm still creating asif today is all brand new, I am
repeating the same conversationsand creating new content each
time, that was a huge relief.
And then ask yourself, if thereare systems that could be
(11:16):
simplified or outsourced. Youknow that there are, and this is
where your courage starts tomeet your capacity. You have to
be brave enough take the timeand ask yourself these questions
and then put the answers thatyou find into action.
The I inrealign identify what you
actually want. Now, if I werebuilding from scratch, would I
rebuild this exact samebusiness? I would not, not all
(11:38):
of it. I needed to start toredefine what success actually
looks like in this chapter, andI'm still honestly sorting that
out. I don't have all theanswers, but I'm happy to share
it with you guys when I do. Hereare some questions for the ISTEP
identify what you actually want.
Now ask yourself, if I built mybusiness from scratch today,
(11:58):
what would I say yes to, andwhat would I never agree to
again? What kind of clients?
Schedule, income, model. This isabout honest desire, not legacy
decisions.
What do you actuallyfeel excited about? G generate a
new game plan. I took everythingthat I was learning from those
first letters and started tomake more aligned moves. So what
(12:25):
I'm in the process of doingright now is realigning all of
my offers to work with mycurrent capacity. I am
restructuring my team and mySOPs to stop being the
bottleneck, because even thoughwe had certain systems down,
they worked for the businessthat was before, not the season
and the business that I'm innow, and I planned one brave,
simple outreach strategy toreconnect with revenue, and it
(12:45):
honestly has been going back tothe basics.
You guys, I'm just Iam reaching out to individual
clients, past and present, andhaving conversations, keeping it
really simple. Here's somequestions for the G step.
Generate a new game plan. Askyourself, based on what's real,
what are my next three alignedmoves? For me, it's refining my
(13:09):
offers. It's setting a fewboundaries with people in my
life. I also recently sent onescary, brave email and then
reorganizing your calendar tomatch your energy. And we
actually have a training abouthow to do that with AI. So keep
it simple. Clarity needsstructure, not pressure, and it
needs alignment. And n ofrealign, normalize the pivot.
(13:32):
Pivoting, which is what'shappening for me right now, is
not failure.
This is allfeedback, and I'm learning to
talk about the changes, not asshameful detours, but as part of
building a business that canactually hold me up, not the
other way around. Here are someend questions to ask yourself
for normalizing the pivot. Sowhat would you change if you
(13:53):
believe that pivoting didn'tmean failing, just
recalibrating, just that reframealone totally changed my world.
Create a pivot mantra, if youwant to, it's not broken. It's
evolving. It's evolving. It'sevolving. It's evolving.
Communicate the shift honestlywith your clients and your team,
and that can be over an extendedperiod of time. One of the
mistakes that I make regularly,unfortunately, is that when I
(14:17):
come to a realization, I want toblurt it out and share it with
everybody immediately, and notgive it time to kind of marinate
and see how it actually playsthrough in my business.
Soplease learn from me, when you
come to clarity, give yourselfsome time for that pivot to
occur. You don't have to, like,whip a fast U turn. You can take
(14:37):
a nice, slow curve, a long arc,if you will communicate your
shift honestly with your clientsin your team, and then model
what sustainable leadershiplooks like, which means Friday's
off for me, among other things,that's my realign framework, and
I'm sharing it to you, like hotoff the griddle. I'm actually
living it and doing it as Irecord it for you, so you're
getting a little bit of themessy middle. I hope that it's
(14:57):
helpful. I hope it makes you.
Feel not so alone oroverwhelmed, and that you have a
pathway out.
So if you'refeeling like everything's on
fire, or like you want to set iton fire, or like your business
is just demanding more than youhave to give to get the results
that you want to get, then thisframework is for you. It is not
about making things pretty. Itis about making things real,
(15:20):
because the business you'rebuilding now has to serve the
woman that you are today, notthe one you were five years ago,
not the one who never neededhelp or had endless capacity and
free time, not the one whothought that asking for space or
softness made her weak. You canbe a leader and recalibrate. You
(15:40):
can be powerful and tired. Youcan rebuild in public and be
respected for it. I am and youcan too.
So this is how youbuild a business that can grow
with you, not in spite of you.
When things fall apart, it's notthe end of your business. It is
the beginning of your next,truer version of your business,
and yourself in it. Realigningis not a one time fix. It's a
(16:03):
practice, and it starts byletting your life matter as much
as your work. Oh, that one wasjust like a game changer moment
for me, you don't need to beless human to be successful. You
need a business that's designedfor your full humanity. I'm
working on just that, and I'llbe sharing more in the coming
episodes.
If you want a copy ofthis realign framework, check
(16:27):
the show notes. I've got a freedownloadable for you, and if
this episode spoke to you, shareit with another woman in
leadership who might need thereminder your chaos is not the
end of your story. It might justbe the redesign that you're
looking for. I'm going to sendit to my entire mailing list,
because we need to stoppretending that grit means
isolation. Now more than ever,we need each other. You are
(16:50):
allowed to rebuild, and I amrebuilding right beside you.
Thanks for listening to she'sthat founder. Subscribe, share
and leave a review. If thisepisode sparked new ideas or
helped you feel more empowered,you've got this, and I've got
your back, if it's aI delegationand all the things that it takes
to be a female founder that issuccessful in this world, I am
(17:13):
here for it, and I'm here foryou. See you next time you.
Dawn, hey, hey, hey, welcome to she's that
founder the podcast for highachieving women who are building
their empires and reclaimingtheir time using their humanity
and AI, I'm your host. DawnAndrews, business strategist,
founder, advisor and championfor female CEOs who are ready to
step out of daily operations andinto their power. So here's what
(00:27):
I didn't expect to say into amicrophone.
This year, I'mrunning a business supporting
both of my kids through anxietyand school stress, guiding one
of them through the emotionaland financial roller coaster of
college decisions and gettingstarted with his plans for post
high school. I'm caregiving formy mom, who's just moved into
senior housing after a healthcrisis, and just to top it all
(00:50):
off, recovering from covid forthe fifth time. And yet, as a
founder and business owner, I amsupposed to lead and grow and
scale and serve.
So what doesone do when life gets so big, so
(01:13):
chaotic that it feels like yourbusiness no longer fits inside
it? Here's why. This isn't justpersonal like this isn't just
about me. If you are a founder,a leader, a high responsibility
human. You probably know thismoment, the moment where the
stuff of life isn't neatly offto the side, it's on your desk,
it's in your body, it's in yourcalendar. And what I'm realizing
(01:35):
is I've spent years building abusiness that depended on a
version of me who could hold itall together, that had the
capacity for more, that couldwork a little harder, work a
little smarter, work a littlefaster, and that version of me,
Well, God, love her. She'sfreaking amazing, and now she's
tired, and she's evolving.
Sohere's the business truth that
I've uncovered. The chaos isshowing me where systems break
(01:58):
down, where the delegationdidn't happen, where my model
requires more me time than Iactually am giving myself, and
that I was able to reframe as agift. It's my life, giving me
feedback about the way I'mactually living and what is
actually working, and thathelped the overwhelm feel not so
(02:21):
overwhelming.
So the real worknow isn't just about growing my
revenue. It's about growing mycapacity, not my capacity,
individually, as a human, to domore, but the capacity of me,
married, in my businesssituation, to do more. And that
means creating offers that workwhen I can't work 60 hour weeks.
Who wants to do that seriously?
It means automating, simplifyingand clarifying. AI has been the
(02:45):
number one tool for me duringthis time. Sometimes I don't
even know how I would bestanding up without using AI
across all areas of my business.
Additionally, it means beingbrave enough to shift things
before I burn out completely.
And if you've been a long timelistener of the podcast, you
know that I've been through atleast three cycles of that, and
I refuse to do that to myselfagain. Most importantly, it
(03:06):
means being honest with myselfabout what kind of business I
actually want to be inside.
Soif you're listening to this and
you're in the thick of it,here's what I want to offer you.
This isn't the part where youfall behind. This is the part
where you get clear. Let yourlife show you what's
sustainable, let the stress showyou what needs to shift, and let
your business become somethingthat can hold you, not just
(03:30):
something you hold up.
Today,I'm going to walk you through a
moment of breakdown that becamea turning point, because buried
inside this mess, I found aroadmap, and I want to share
that with you, not as a bigboohoo therapy Mic drop. Not
that there's anything wrong withthat, by the way, but I'm just
past that particular boo hoomoment. Give me another 24
(03:52):
hours. I may get there again,but this is a practical tool
that just might change how youlead yourself and your business
during hard seasons during hardtimes. It's called the realign
framework, and it's how I'mrebuilding from the
inside out. Here's a littlebackstory. The last few months
have cracked me wide open.
Andtruth be told, the past week,
(04:13):
most mornings, I have cried itout. I have been doing the
emotional labor of three roles,founder, mother and daughter,
and often failing at the partwhere I remember that I'm also a
person and a friend and a wifeand a business owner. My
business hasn't fallen apart,but what it's done is it's
(04:35):
gotten louder, almost like achild demanding my attention,
and it was asking for it in waysthat I wasn't able to give. And
here's the turning point. Irealized that I'm not off track.
It's that I'm on a new track,but I'm still using the old map.
I was trying to run a businessbuilt for a different season of
(04:57):
my life.
So I created a tool. Sofor me, and for every high
capacity woman who's everwhispered, if one more thing
goes wrong, I don't know how I'mgoing to keep going. I want to
light a match and burn it down.
Because it's not about startingover. It's definitely not about
burning it all down. It's aboutrealigning your business to fit
(05:19):
your real life. Here's theframework that I'm using in real
time. It's called realign. Andit's not cute advice. It is a
step by step pattern interruptthat has actually been working
for me.
Hang with me as I breakdown these seven steps, because
each one really matters, and youdon't necessarily have to do
them in order, like whateverrings your bell. You know, as
you're listening to this, ifthere's somewhere that you want
(05:41):
to start with what I'm sharing,start there and then revisit the
other areas. Please let go ofperfection. Please just get in
here and check out these stepsand see what makes a difference
and helps you move forward. Sorealign R recognize the season
that you're in.
I had to admit,and I'm still honestly coming to
(06:06):
full acceptance, that I am in aplace of caregiving. This is the
season of my life, and it is adeeply demanding season. So I
had to admit that caregiving,financial pressure, teen mental
health and chronic overwhelm arenot a footnote. It's not
something that's going toresolve in a week, a month,
maybe even a year. This is aseason, and my business had to
reflect that, not ignore it.
Sohere are a couple of questions
(06:30):
to ask yourself when you'rerecognizing the season that
you're in. What's true aboutyour life right now that can't
be ignored in my life, it'scaregiving, grief, watching
after my health, watching afterburnout and parenting overwhelm,
what's non negotiable in yourenergy and time mine is I need
to have at least one day a weekwhere I fuck right off, I do
(06:52):
absolutely nothing for no one,and just let my natural rhythms
of my body guide me through whatthat day looks like.
And this isanother good question for you
with the RS, what are youpretending isn't affecting you?
What are you trying to pushthrough? If you can acknowledge
it, name it, and stop designingyour business like that's not
(07:13):
real, it will give you so muchrelief so quickly. The E in real
line is evaluate what's actuallyworking one to one, work with
the right clients. So energizingfor me. Love it, trying to do
five things at once. I mean,it's fascinating to me. I was
able to actually reintegrate thepodcast into my life in this
(07:35):
season because of thisframework. Otherwise it would
have gone by the waysideentirely, because I would have
felt too overwhelmed. So it justgives you an idea of the power
of what I'm describing to you.
Realigning when I work with theright clients, energizing trying
to do five things at once.
Absolutely not. There was goldin the parts of the business
that still created a sense offlow for me, and I just had to
(07:56):
stop overlooking them. Here aresome questions to ask for the E
in redesign, evaluate what'sactually working.
Ask yourself,Where is the ease already what's
coming with flow and almostfeels like magic. What feels
aligned life giving andprofitable? Which offers your
clients energize you, whichsystems are running without you
constantly propping them up?
(08:18):
Where are you already supportedand maybe haven't noticed it
yet. Start there and double downon what's working fish, where
the fish are, as they say, the Ain realign, audit the hidden
drains.
How did I audit? What Idid was I looked at my calendar
and I realized that some of mystress wasn't about life. It was
(08:39):
about things I was still sayingyes to out of habit, guilt, fear
of disappointing people livinglike an earlier version of
myself, someone who maybe didn'thave the same sense of self
worth or confidence or capacityor empowerment, and realizing
that those drains were broughton because I was still in the
(09:01):
ghost of Christmas past, if youwill. I was still being somebody
that didn't realize she couldsay no, once I looked at the
drains, the nose started poppingout of my mouth with ease. And
the connection that I made formyself is this where my rage
lives. I was telling my husband,I was like, I'm very ragey these
days. And he said, Yeah, it'susually because there's
(09:23):
something draining you that youfeel like you have no power
over. And I was like, damn,there it is. Rage equals
unsustainable energy leaks.
So let's find them and plug themup. Here are some questions to
ask for the a step auditing thehidden drains. Ask yourself,
Where Am I bleeding time, energyand money without realizing it.
Are there tasks that you thinkonly you should do, but really
you shouldn't? Are your offersunder priced? You need to be
(09:46):
charging more and standingfirmly in those new prices? Are
there clients or team membersthat feel emotionally expensive?
Maybe they're priced right interms of the value that they're
delivering, but they're drainingyou emotionally.
And are there.
Tools, subscriptions or servicesthat you're really just not
using very much. Eliminate thosebecause they're silently or
obviously draining you the L inrealign, lighten the load. This
(10:09):
one hurt a little bit. You guys,I'm gonna be real. I had to
pause projects or drop entirelythings that I loved. I had to
say no to things that I reallywanted to do with my kids. I had
to say no to helping my mom incertain ways that I really
wanted to but just could not do.
I had to delay business ideasthat I was excited to share and
(10:31):
launch, and I had to let go ofsome revenue streams in order to
make space for my actual wellbeing. But the payoff, and it's
just starting to come tofruition is my sanity.
Here aresome questions you can ask
yourself in the L of realign inlightning your load, what can
you pause, drop, delegate orautomate, even temporarily,
projects that don't serve yourcurrent season, content that can
(10:55):
be repurposed instead of createdfresh. Oh my gosh. When I
realized the amount of contentthat I have created over the
years, and I'm still creating asif today is all brand new, I am
repeating the same conversationsand creating new content each
time, that was a huge relief.
And then ask yourself, if thereare systems that could be
(11:16):
simplified or outsourced. Youknow that there are, and this is
where your courage starts tomeet your capacity. You have to
be brave enough take the timeand ask yourself these questions
and then put the answers thatyou find into action.
The I inrealign identify what you
actually want. Now, if I werebuilding from scratch, would I
rebuild this exact samebusiness? I would not, not all
(11:38):
of it. I needed to start toredefine what success actually
looks like in this chapter, andI'm still honestly sorting that
out. I don't have all theanswers, but I'm happy to share
it with you guys when I do. Hereare some questions for the ISTEP
identify what you actually want.
Now ask yourself, if I built mybusiness from scratch today,
(11:58):
what would I say yes to, andwhat would I never agree to
again? What kind of clients?
Schedule, income, model. This isabout honest desire, not legacy
decisions.
What do you actuallyfeel excited about? G generate a
new game plan. I took everythingthat I was learning from those
first letters and started tomake more aligned moves. So what
(12:25):
I'm in the process of doingright now is realigning all of
my offers to work with mycurrent capacity. I am
restructuring my team and mySOPs to stop being the
bottleneck, because even thoughwe had certain systems down,
they worked for the businessthat was before, not the season
and the business that I'm innow, and I planned one brave,
simple outreach strategy toreconnect with revenue, and it
(12:45):
honestly has been going back tothe basics.
You guys, I'm just Iam reaching out to individual
clients, past and present, andhaving conversations, keeping it
really simple. Here's somequestions for the G step.
Generate a new game plan. Askyourself, based on what's real,
what are my next three alignedmoves? For me, it's refining my
(13:09):
offers. It's setting a fewboundaries with people in my
life. I also recently sent onescary, brave email and then
reorganizing your calendar tomatch your energy. And we
actually have a training abouthow to do that with AI. So keep
it simple. Clarity needsstructure, not pressure, and it
needs alignment. And n ofrealign, normalize the pivot.
(13:32):
Pivoting, which is what'shappening for me right now, is
not failure.
This is allfeedback, and I'm learning to
talk about the changes, not asshameful detours, but as part of
building a business that canactually hold me up, not the
other way around. Here are someend questions to ask yourself
for normalizing the pivot. Sowhat would you change if you
(13:53):
believe that pivoting didn'tmean failing, just
recalibrating, just that reframealone totally changed my world.
Create a pivot mantra, if youwant to, it's not broken. It's
evolving. It's evolving. It'sevolving. It's evolving.
Communicate the shift honestlywith your clients and your team,
and that can be over an extendedperiod of time. One of the
mistakes that I make regularly,unfortunately, is that when I
(14:17):
come to a realization, I want toblurt it out and share it with
everybody immediately, and notgive it time to kind of marinate
and see how it actually playsthrough in my business.
Soplease learn from me, when you
come to clarity, give yourselfsome time for that pivot to
occur. You don't have to, like,whip a fast U turn. You can take
(14:37):
a nice, slow curve, a long arc,if you will communicate your
shift honestly with your clientsin your team, and then model
what sustainable leadershiplooks like, which means Friday's
off for me, among other things,that's my realign framework, and
I'm sharing it to you, like hotoff the griddle. I'm actually
living it and doing it as Irecord it for you, so you're
getting a little bit of themessy middle. I hope that it's
(14:57):
helpful. I hope it makes you.
Feel not so alone oroverwhelmed, and that you have a
pathway out.
So if you'refeeling like everything's on
fire, or like you want to set iton fire, or like your business
is just demanding more than youhave to give to get the results
that you want to get, then thisframework is for you. It is not
about making things pretty. Itis about making things real,
(15:20):
because the business you'rebuilding now has to serve the
woman that you are today, notthe one you were five years ago,
not the one who never neededhelp or had endless capacity and
free time, not the one whothought that asking for space or
softness made her weak. You canbe a leader and recalibrate. You
(15:40):
can be powerful and tired. Youcan rebuild in public and be
respected for it. I am and youcan too.
So this is how youbuild a business that can grow
with you, not in spite of you.
When things fall apart, it's notthe end of your business. It is
the beginning of your next,truer version of your business,
and yourself in it. Realigningis not a one time fix. It's a
(16:03):
practice, and it starts byletting your life matter as much
as your work. Oh, that one wasjust like a game changer moment
for me, you don't need to beless human to be successful. You
need a business that's designedfor your full humanity. I'm
working on just that, and I'llbe sharing more in the coming
episodes.
If you want a copy ofthis realign framework, check
(16:27):
the show notes. I've got a freedownloadable for you, and if
this episode spoke to you, shareit with another woman in
leadership who might need thereminder your chaos is not the
end of your story. It might justbe the redesign that you're
looking for. I'm going to sendit to my entire mailing list,
because we need to stoppretending that grit means
isolation. Now more than ever,we need each other. You are
(16:50):
allowed to rebuild, and I amrebuilding right beside you.
Thanks for listening to she'sthat founder. Subscribe, share
and leave a review. If thisepisode sparked new ideas or
helped you feel more empowered,you've got this, and I've got
your back, if it's aI delegationand all the things that it takes
to be a female founder that issuccessful in this world, I am
(17:13):
here for it, and I'm here foryou. See you next time you.
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