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September 2, 2025 67 mins

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It’s tough to get noticed in Hollywood, and today's guest made a career by helping others do just that. She was one of the entertainment industry’s most respected and sought-after media and publicity strategists, ran her own talent management firm (B. Company), and now she works with Late Show legend, Stephen Colbert… as president of his production company Spartina. 

Carrie inspires me and so many other women by being a kind leader in a tough industry, her dedication to her team, and her 1.8 second-response time to text messages. Whether you're just starting out or you've been in business for years, there's something here for you. So grab a cup of tea, buckle up and tune in!

In this episode, we discuss

  • Finding the confidence to start your own thing in the entertainment industry - TWICE!
  • Handling comparative pressure, facing down obstacles and refusing to apologize for who you are.
  • Balancing high demands on your time while finding time to live a life
  • Her genius method to get to inbox zero-ish (I’ve tried it, it works!)
  • The women that have lifted HER up.

This episode at a glance:

[08:23] What helped Carrie take off on her own: she wanted to contribute to the choices that her clients were making, not just enhance the work they were already doing. And it just took one client, America Ferrara, to say “I see you as that” to give her the confidence to *be* that.

[20:45] The main reason Carrie said YES to running Stephen and Evelyn Colbert’s production company, Spartina: If that YES is loud, if something magnetic is pulling you, that’s telling.

[31:08] Carrie’s empowering leadership style: she taps into people's strengths and celebrates the things her team can do that she can’t. If you have a team of clones, you won't succeed. 

[44:05] Carrie was surrounded by strong female role models, starting with her mom, author and speaker Marcia Byalick. She learned from great women in her industry like Kelly Bush Novak, Lesley Dart, Lois Smith, and Pat Kingsley.

[58:03] What’s on Carrie’s Times Square billboard: “There’s always a ticket”. There's a way around any challenge. 

Resources and links:

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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