097 | How One Firm Went From “12% Growth” To Industry Domination—By Finally Getting Honest

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What if your growth plan isn’t strategy—but just a percentage in a power suit?

Let’s be real: “Grow revenue by 12%” isn’t visionary. It’s just math dressed up as leadership.

This quick-hit episode delivers a $50K wake-up call—how one professional firm went from playing small to owning their entire market, just by ditching their safe goal and getting brutally honest about what they actually wanted.

You’ll learn how to shift from incremental goals to industry-shifting strategy—without getting lost in planning overwhelm.

🎧 Listen now if you’re done thinking small and ready to build something that actually lasts.

In this episode, you’ll learn:

• “Grow by 12%” is not a strategy—it’s a math problem.
• Why founders cling to safe goals (and how it keeps them stuck).
• The core difference between planning and strategy—and how to use both.
• The mindset shift that unlocked exponential change for one firm.
• The real reason your strategy probably needs to make you a little uncomfortable.
  
  

Grab it:

• Download “10 Ways AI Will Make You a Better Leader”

Related episodes to keep you in your CEO flow:

• EP 95: 5 Meeting Mistakes Costing Founders $24K a Year (And How AI Fixes Them)

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.