100 | What 1 Year, 1 Rebrand, and 89% Down Taught Me About Leadership

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Are you holding it all together while quietly falling apart?

In this raw and radically honest milestone episode, Dawn Andrews peels back the curtain and shares what it really took to hit 100 episodes—while living through the most unrelenting year of her life. We're talking an 89% business drop, a full rebrand, marathon training, eldercare chaos, and teen parenting drama. 

This is not your tidy “12 leadership tips” post. It’s a masterclass in what leadership looks like when you're building in the middle of the storm.

If you’ve ever felt like you’re barely holding it together behind the scenes while trying to lead with grace in public—this one’s for you.

Key Takeaways

• Real leadership doesn’t look perfect. It looks like showing up in fuzzy robes, uncertain, but present.
• Visibility isn’t about performance—it's about truth. You can’t teach leadership from behind the curtain.
• Delegation without clarity is just stress disguised as progress. The turning point? Simple systems and clear ownership.
• AI isn’t therapy—but it can save your sanity. When life fell apart, ChatGPT became a midnight thought partner.
• Letting go isn’t a moment. It’s a muscle. Personal and professional transformation require daily, messy, imperfect release.

Resources & Links

• AI for Founders Community
• 10 Ways AI Will Make You a Better Leader – Free Guide
  
  

Related Episodes

• Episode 68 – 10 AI Tools That Save You 60 Hours a Month
  Dive deeper into how AI isn’t just a novelty—it became my midnight coach during the year everything went sideways. This episode lays the foundation for why systems, tools, and automation matter.
• Episode 64 – She’s That Founder: A New Beginning for Us All
  When I pulled the trigger on the rebrand from My Good Woman to She’s That Founder, this episode chronicles that turning point. If you’re riding change, it’s a must‑listen.
• Episode 67 – Command the Room: Female Leadership Secrets Unlocked with Samara Bay
  The moment where visibility, voice and stepping up fully landed. Perfect complement to the mess‑and‑mission of Episode 100.

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.