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October 30, 2025 6 mins

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What if the only thing standing between you and next-level leadership… is waiting for permission that no one’s coming to give?

You don’t need another leadership book—you need to stop playing small in your own company.

In this fiery Thursday Rant, Dawn calls out a silent epidemic among female founders: waiting for permission to lead the very business they built.

From shrinking in the boardroom to apologizing in Slack, this is your wake-up call to drop the people-pleasing and embody the CEO your business actually needs.

No fluff. No permission slip. Just a velvet-boot kick toward clarity, confidence, and power.

If this episode hit home, you’re ready for Dawn’s private email community where real leadership shifts happen. Get the hard truths, frameworks, and strategic moves to lead like the CEO your business deserves. Join now—it’s free


Key Takeaways

  • Leadership isn’t granted—it’s claimed. Stop waiting for a title or team approval. Decide to lead.
  • Clarity is more effective than “nice.” Your team doesn’t need soft—they need specifics.
  • People-pleasing ≠ leadership. Shrinking helps no one—not your vision, not your team.
  • One clear directive can shift the entire room. You don’t need to get louder—you need to stop apologizing.
  • Your business reflects your standards. Don’t let vague expectations drive your operations.

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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

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