In this inspiring episode, Tracy sits down with Dana Day, a Tulsa-based custom home builder, remodeler, and HGTV alum. With a background in psychology and art, Dana shares how she carved a unique path into the male-dominated construction industry—and how creativity, grit, and heart have shaped both her work and her life.
Dana opens up about her experience as the only woman featured on HGTV’s Build It Forward, the realities of running a remodeling business, and the lessons she’s learned about setting expectations and maintaining accountability. But the conversation goes far deeper than blueprints and budgets. Dana reveals how devastating personal loss, financial setbacks, and moments of reinvention taught her the value of resilience, vulnerability, and the healing power of storytelling.
Together, Tracy and Dana explore how purpose can rise from pain—and how creativity and compassion can build more than just homes.
Key Takeaways:
- Resilience is something you build—like a house—one intentional step at a time.
- Vulnerability isn't weakness—it's a bridge to connection and healing.
- Women can (and do) thrive in male-dominated spaces, especially when they show up authentically.
- Realistic expectations are the foundation of any successful project—professional or personal.
Chapters
00:00 Introduction to Dana Day
02:15 Dana's Journey into Building
05:02 Challenges in the Remodeling Industry
07:58 The HGTV Experience
10:40 Navigating a Male-Dominated Field
13:32 Personal Shifts and Life Challenges
25:05 Overcoming Adversity: A Journey of Resilience
28:57 The Power of Perseverance and Stress Management
35:01 Creative Expression and Future Aspirations
35:53 The Impact of Vulnerability and Sharing Stories
Connect with Dana
Connect with Tracy
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TikTok @tracyspearsspeaker
Discover your tactical leadership toolkit: www.theleaderlab.com
Interested in working with me or having me speak at your event? Find more information at http://www.tracyspears.com
For insights that will help you play bigger in your life, work, and community, visit my blog: https://tracyspears.com/blog-2/
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