Amy Pocsik returns to discuss how to build authentic networks and shift your business toward the right opportunities by implementing strategic operations, discerning which yeses matter, and getting into the right rooms for growth.
• Building authentic networks requires creating genuine value in every interaction
• "The check-in is dead" – show up in someone's inbox with real value
• Shorter meetings (15-30 minutes) are more effective than hour-long Zooms
• Having a compelling five-year vision helps you make better decisions today
• Building operations before seeking visibility ensures you're ready for growth opportunities
• It typically takes three years of consistent outreach before opportunities start coming to you
• Your personal brand should be positioned above your business brand
• Focus on becoming "the best" at your specialty before expanding
• Creating community around your brand is one of the most effective current strategies
• LinkedIn effectiveness comes from intentional engagement with ideal prospects
If you have a dream to build a business and wake up every day doing work you love, keep going. Your work in the world is important and we are all cheering for you.
https://www.bold-moves.com/
Keep Shining- Shanna Star
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Shanna Star (00:08):
Hello, hello and welcome back to an episode of
the Shine Podcast.
I'm your host, shana Starr, andtoday I had to bring all of the
energy with me for my returningguest, whom I love, have been
following, adore and is a trueinspiration to me.
Amy Posk is back and we lasttime chatted all about building
(00:30):
an authentic network.
So, of course, we went back,caught up a little bit and got
to talk about how that shiftedor changed in her business.
But we also got to chat aboutshifting into the right yeses
operations to get right andgetting into the correct rooms
for you, including mastermindsand classes and all of the good
things.
So I'm excited for you to hearthis conversation.
(00:52):
I wish you could see her facethe whole time.
She is so beautiful and bubblyinside and out.
So let's get to it.
Last time we chatted wasactually November 2023, and we
talked about building authenticnetwork and, of course, your
amazing business, bold Moves,and how that is a brand that's
building and really branchingout and you team up with
(01:15):
businesses to scale and grow andenjoy life again.
So, first of all, welcome back,amy Poxick.
We've already started chattingand we're like, okay, we better
start just recording.
So welcome back, I am sothrilled to be here with you.
Amy Pocsik (01:30):
Me too.
Shanna Star (01:31):
So first of all how has Bold Moves your business,
how has it shifted and grown,and tell me all the things that
have changed since almost liketwo and a half years ago.
Amy Pocsik (01:40):
It feels like a decade has gone by since we
chatted.
So much has changed, but, youknow, the heart of the business
has stayed the same and alwayswill, and that really is coming
alongside entrepreneurs andhelping them create a business
and life that they're so proudof and lit up to wake up to
every single day.
Right Because we've got thisone life day.
(02:06):
Right Because we've got thisone life, and I think that we
should all have a massive impactand make all the income that we
need to do the things that weare here to do.
Shanna Star (02:12):
Yes, and I remember last time I had to actually go
and listen to it, but last timewe chatted, you kind of touched
on a few things that I want tobring up again and see, like are
you still implementing theseand how those change as well?
And one is the give 30.
And that's where every Fridayyou reach out for 30 minutes to
create value and I actually,since we started talking the
last time, have told so manypeople about that and I always
(02:36):
forgot what it was called.
But it's basically you reachingout to maybe do a Google review
or send a note of encouragementor make an introduction.
Are you still doing that andhow has that changed since?
Amy Pocsik (02:49):
Absolutely, absolutely.
That has been.
I've literally done that sinceI started my career in corporate
, all the way through all mydifferent iterations of being a
multiple founder and all thethings.
But what I will say the sort ofmodern update to that in the
past two years, if you will isthat now more than ever, if you
(03:10):
can create value for others, youbecome valuable, and there's so
many different ways that we cando that.
You know whether it's somethingon LinkedIn, but I will tell
you.
I was just having thisconversation with a client.
Today.
The check-in is dead Show up inmy inbox with value and I'm
(03:34):
pumped right.
So this is a great lesson, forif you're reaching out to a
prospect or if you are reachingout to somebody who's
potentially giving you anopportunity, you don't want to
be in their inbox saying, hey,just checking in and listen.
I've been there, we've all doneit.
But in this environment whereevery minute counts and people's
(03:55):
attention is at a premium,we've got to be on our value
creation game.
Shanna Star (04:03):
I totally agree.
I was just thinking about, okay, so what does that look like
then, as you were speaking, andI was like, okay, that that
doesn't have to be huge, becausesometimes when people hear
create value, they think, oh mygosh, what do I have to make,
build, give, purchase, and andit could just be as simple as
and correct me if I'm wrong onhow you use it as well, just
(04:23):
like as a photographer, I cantag another business again and
send them more content that I'vealready had.
So what are some ways that thenyou dig into some of those DMs
in a way that creates value forthem?
Amy Pocsik (04:34):
I think it begins with listening, and you do this
so well.
Begins with listening andseeing what's going on in their
world.
You know, with social media,there's no excuse not to do our
research.
And so it, you know, lookingand seeing.
What are they talking about,what do they care about?
And then looking at what youhave, the resources that we have
(04:56):
.
We tend to discount what isalready available to us, and
there's so much that we have.
Whether we can offer aconnection, an introduction,
whether we can say hey, Inoticed you've got this coming
up.
Here's a resource, here's aperson you should connect with,
here's somebody who might beinterested.
That speaks volumes, right.
So to your point, yes, itdoesn't.
You don't have to go out andbuild something brand new.
(05:18):
You already have a lot to offer.
And it starts with that mindset, right, that mindset of I have
a lot of value that I can create.
You've got to own that.
Then you can show up powerfullyand help others.
Shanna Star (05:34):
Absolutely.
And I really do agree with whatyou said about just checking in
, because if I see that in myany message not that I purposely
ignore it, but it's an easierone to just be like, oh, I can't
, I don't have the time, I don'thave that effort but if you see
someone really like they did alittle research, they scrolled
on your page, which you saidthere's no reason not to.
Everyone has so muchinformation about who they are,
(05:54):
what they like, that it's easyto be like hey, I saw you like
this, I just worked with them.
I know that you know whateverthat looks like.
So I totally agree, there's noreason not to be able to add
that value.
Amy Pocsik (06:06):
The other update to networking that I'm seeing is,
you know shorter meetings.
You can get it done in 15 to 30minutes and if you can't,
you've got to look at theframework that you're using
right.
So I teach my clients numberone do your research.
You want to show up to thatcall, knowing what's going on in
that person's industry, what'sgoing on in their business and
(06:29):
what's going on with thempersonally.
You show up, you understandthat you have a lot to offer and
you connect right.
The 60-minute Zooms are dead.
Shanna Star (06:42):
It's harder to do, even with friends.
I have a friend of mine wherewe'll walk for hours and because
of that I think we don't do itas often because we're like, oh
my gosh, this is going to takehours.
But if we just knew like wejust have an hour or we just
have whatever that's going tolook like, there's a boundary
set there, it's a lot easier totake that jump and take that
call or take that meeting, forsure.
Amy Pocsik (07:02):
All right, we are just taking things off of
people's to-do lists.
We've got no more check-inemails.
We've got no more hour-longmeetings, right.
Shanna Star (07:10):
I love that Perfect .
Most of it can be an emailanyway.
I feel so when we're firststarting out in business and I
know we just talked about thisbefore we started actually
recording when we're growingthat network, it's almost like
throwing spaghetti on the wall,which has its merit.
At first, you have to figureout how to navigate your path
and what works, but after sometime, not only does that create
(07:33):
burnout, as you know, and itreally you should have the
foundation set.
So how then do you get to thatnext level, because what brought
you here won't bring you thereand how do you come to that
place of discernment that youknow the right yeses and how to
navigate that?
Amy Pocsik (07:50):
I love that you said the right yeses.
So the first thing, number one,you've got to have a compelling
vision for your future.
So if I walked up to you on thestreet and I said, hey, where
are you going to be in fiveyears?
I want it to be at the tip ofyour tongue.
I want you to tell me whoyou're going to be, what you're
going to be doing and whatyou're going to be having, like
(08:11):
what is happening in your lifein five years.
And it's not that you have tocreate that exactly, but you do
need some directionality and youneed to have a compelling
vision, meaning you're excitedto wake up and build it, even if
you're not there yet and evenif you don't know exactly how
(08:31):
it's going to happen.
Holding that faith and havingthat vision is going to propel
you forward.
Shanna Star (08:38):
Yeah, I love that there's actually and again, we
brought this up too.
We should have been recordingwe just too many good things.
You touched recently on a pointin a Forbes article that I
researched and absolutely loved,and I'm summing this answer up
so it's not word for word here,but one of the touch points I
really loved is, out of the sixvisibility secrets that actually
(08:59):
work and I want to share, onewas to build the machine first
and have the operations in placein order to operate from who
you are as a leader.
Hopefully I said that correct,but I've been doing reflecting
on that, but I'd love to diginto that more and more to that
quote and what you mean by thatand how to build that.
Amy Pocsik (09:18):
Absolutely so.
This is something that a lot ofpeople have been asking me
about, so I'm thrilled to talkabout it.
You know, in the beginningespecially, there's this
overwhelming feeling like youhave to be everywhere and do
everything and you can think Ihave to try to get my social
media amazing and I have to, youknow, do PR and I have to do
(09:39):
collaborations, I have to dopartnerships.
I have to do all these thingsAll the while you're actually
building your business andyou're building the foundation
and, unfortunately, beingdistracted and pulled in so many
different ways really dilutesthe efficiency of your business.
So I always say I sometimes viewa business as a child and
(10:04):
different stages requiredifferent things.
So when you're just startingout, you want to nail your
operations, you want tostreamline the way that you do
business, so that way you arewell positioned.
When you do get all thatvisibility and that press
because it will happen You'reready for it and then it's a
(10:26):
really amazing experience, asopposed to working on visibility
, getting an opportunity thatyou're not really set up for
just yet and floundering becausenobody wants that.
You want to build strong, youwant to build steady and you
want something that is poisedfor really great growth,
absolutely.
Shanna Star (10:46):
I remember when I was first starting to really
just listen about implementingthat, like I had my business and
I'm kind of you know and kindof growing and you get a client
and it's kind of like you alwaysjust do the same things but you
don't have anything in a setway that's clear and concise and
easy.
You're kind of retyping the samethings over and over and I
remember listening to peopletalk about having the next step
(11:11):
ready and in my head I'm likethat's so boring, I don't need
to do that.
That doesn't sound like any fun, but I will say it's been a lot
of fun because then you canactually add more value in when
they need it.
Can actually add more value inwhen they need it, for instance.
So I use a platform that'sspecific for photographers, so I
(11:32):
know when I meet with them howto book, how to get them their
photos and so on, and then inbetween can send value.
So what are some ways that youmaybe have implemented it where
it's like okay, I know thisdoesn't sound fun, but here is
how to make an operation work.
Amy Pocsik (11:46):
Yeah, for me it's been really all about getting
the right team around me, andthat means internal team, right?
So folks that work with me andfor me and we collaborate, and
then also the external aid teamaround you, so making sure that
your business banker knows yourname and your business.
Your accountant is somebodythat you're psyched to call your
(12:08):
lawyer already understands thescenario before you even call.
Right, getting the right teamaround you is huge.
When you have those bigopportunities, you're ready,
like you are ready, to go, nomatter what.
I also say in the beginning,one of the best things to focus
(12:28):
on is becoming the best.
What are you going to be theabsolute top choice for?
What are you going to put, youknow the stake in the sand and
say I am the best photographer,I'm the best marketer, I'm the
best you know fashion stylist,I'm the best accountant, lawyer,
marketer, whatever it is, butwhat's the lane that you're
(12:51):
going to own that you can be thebest of the best in.
Focus on that and theneverything else will come.
Shanna Star (13:00):
Absolutely.
I do want to say I did not saythis before.
Congrats on the several Forbesarticles you've been in and all
the things too.
I jumped right into thequestion.
I was like, oh my gosh, I needto tell her that's huge.
You've been doing some hugethings with your business too.
So that means the world.
Thank you so much yes, and Iknow part of that is actually
(13:20):
something that I know youbelieve in too is getting into
the right rooms, just like theright yeses, and I know we
mentioned that just a little bitearlier in the conversation.
But I know you also host yourown masterminds classes.
You speak in front of so manyincredible women and I'd love to
know more about that experiencemaybe your first time on stage,
what that looks like to nowleading and hosting, and maybe
(13:44):
some just suggestions or thingsthat you would tell people how
to kind of get that and navigatethat way.
Amy Pocsik (13:51):
I'm so thrilled that you asked this, because one of
the most amazing strategies thatis working right now and people
need to know about is creatingcommunity around your brand.
So the way I started wasliterally getting two or three
other women that I thought wereup to really big things around a
table.
And you can do this tomorrow.
(14:13):
You can do this at a coffeeshop.
You can do this for $10, right,and you just start where you're
at and you practice.
So it started around a smalltable, right, and then it
started with being on a panelright, I was a panelist, I did
that for a long time.
I then maybe it started onjumping on stories on social
(14:36):
media and talking to the camera,because everybody has a stage
in their pocket, you know.
So that really helped.
And you're all the while you'rerefining and you're seeing what
stories resonate.
What value can I offer?
What?
Where am I getting the laughsright?
What jokes are people enjoying?
But you're testing out yourmaterial, your content, to see
(14:59):
the feedback.
So mine was very, very organic.
The.
It kind of went from justin-person small gatherings Then
I was on panels hosting a littlebit larger gatherings, you know
, then guests speaking on someother people's stages.
It was very, very gradual.
I mean, I've been at this,probably for gosh seven eight
(15:20):
years now and I'm a bigproponent of hosting things
because I think that makes you abetter speaker on other
people's stages, because youunderstand that when someone
gives you a microphone, it issuch a privilege and honor to
serve their audience that youshow up at a whole other level.
Shanna Star (15:42):
When you first started speaking maybe not not
the hosting part, but it was.
It's something that you werereaching out to businesses or
communities, or were they thenalready reaching out to you just
because of the community?
Amy Pocsik (15:56):
you built.
Okay, I'm such an open book,I'm just going to tell you
everything, so I will.
People told me this before andI didn't really believe them
until I experienced it formyself.
So I would say there was a goodthree years or so where I was
outreaching, outreaching,outreaching, outreaching, and
all the while I was building mybrand, showing up.
Specifically, a lot of myclients are on LinkedIn.
(16:17):
So I did a lot of branddevelopment, personal branding
work on LinkedIn, instagram too,and I was, you know, writing
articles.
I was investing in PR.
Also, along that time, Iinvested in media coaches,
speech writers and speakingcoaches, right.
So I was working on my craft,working on myself all the while.
(16:39):
Right around that three-yearmark, it was almost like a light
switch just switched and Idon't know if it was the
culmination of all the work Ihad been doing or what it was.
But then people startedoutreaching to me and I am very
lucky and thankful that I've hadTV interviews and all different
kinds of experiences.
(17:00):
But I will say, and everybodysays this, it was about three
years of honing my skill andbuilding it on my own and,
asking, and asking, and asking,and asking, getting a whole lot
of rejections for a couple ofyeses.
There's a quote that says yeslives in the land of no, and I
believe that.
Shanna Star (17:27):
This is such a weird thing to write down, but
in the past when I've spokenabout just building businesses
is I always say give yourselfthree years, cause I would be
moving about every three yearsfor a while.
I've been here now for likeeight and a half.
I'm staying here, but everythree years I was moving and I
found out just when I was aboutto move is when my business was
like they would come to me, andso it's so funny that you say
that Now again, I was alwaysreaching out and building and
(17:48):
trying and advertising whateverthat looked like.
But I totally agree Three yearsis really as long as you're
digging your heels in, you'llstart to see some of those
things come back to you for sure.
Amy Pocsik (18:00):
There's definitely a season for planting and a
season for harvesting,absolutely.
Shanna Star (18:05):
Yes, even in like not just my full-time business,
but even podcasting.
It took quite a while.
I'll have to go back and see ifit was three years, but it took
quite a while where I wasreaching out to people that I
looked up to and then eventuallyI started hearing from PR
companies that would be like myclient wants.
You know, this would be a goodfit.
And I was shocked.
I was like, oh, this is howthis works, cause it was brand
(18:27):
new to me.
But that it's incredible,you're.
You're absolutely right.
We have to do the reaching outand the building and the trying,
and you know, the first time,to hear no is scary, the first,
quite a few times, and thenafter a while, you're like I
almost made it a game.
What's the percentage that'sgoing to say yes over the nose?
And as long as you don't takeit to heart, it doesn't mean
(18:47):
you're a wrong fit in the future.
It just means maybe thecapacity is wrong, whatever.
So, yeah, and what would yousay to those people who are like
, oh, hearing no is scary, howdo I reach out and all of those
things?
What would you tell them?
Amy Pocsik (18:59):
Yeah, I would say no just means next one Perfect,
good, easy, keep moving, justkeep moving, just keep moving.
And I totally empathize becauseno used to take me out.
I used to have all this minddrama about what it, but really
it was like what was I makingthat no mean.
And if I was assigning thatmeeting, I could also change
(19:20):
that meeting.
Shanna Star (19:20):
Absolutely yeah, I totally agree.
And when new businesses come inor friends that are starting
businesses, it's like, oh no, ithas nothing to do with your
company.
You could be the very best atit.
It's just not right now and youcan try again later.
It might be a yes in the futurewith that same business or
person.
Amy Pocsik (19:37):
So I also think projection is redirection too.
You know that's important.
Shanna Star (19:43):
Yes, oh, you're right, absolutely Going back to
that article that I mentioned,and I said that there were six
like points that you werehelping people with and we only
touched on the one.
So I would love for you tomaybe touch on a few more that
really means something to you,or anything that you would want
to suggest to those buildingthat community something to you
(20:05):
or anything that you would wantto suggest to those building
that community, I will share it.
Amy Pocsik (20:14):
The one thing that really made a huge difference in
my journey was really owning mypersonal brand, and I had a lot
of confusion about what apersonal brand was, why I even
needed it, how was it differentfor my business?
But when I leaned into that andup-leveled my visuals with
amazing photography which I knowyou can help with, and you
didn't make me say that, but I'mjust, but you do have some
fabulous ones.
Shanna Star (20:34):
Every time I see your new stuff, I'm like dang it
.
I wish we lived closer.
I want to photograph you, sowe're going to make that happen
at some point.
But yes, yes.
Amy Pocsik (20:41):
And you're coming to Boston or I'll come see you and
we're going to do this.
But, yeah, so really owning andI listen, I did not want to do
it, I mean, I did not want to dothat first photo shoot but
doing really understanding whatmy story was, really owning my
story and communicating it in away that reached my ideal
(21:05):
clients.
And being consistent, becausewhen people see that you have a
consistent brand, they trust you.
My highest compliment is when Iget on a call with somebody
I've never met and they say I'vebeen following you for years,
you're just like you are online.
That's absolutely true, yes,and I'm like, yes, that means
(21:28):
it's working Right.
And then you know it's, thenit's just a conversation.
They already know they want towork with me.
It's, it's great.
So I would say, lean into yourpersonal brand and it really
does open a lot of doors.
Shanna Star (21:41):
Yeah, I, I will speak on that, because you have
your own Instagram and then youalso have one that's attached to
your business, which is great,and I know a lot of people
struggle with that becausethey're like, well, where do I
post today?
Do I tag this?
How have you sort of likenavigated that?
But there's still one, you knowyou still they're still on both
(22:01):
pages, and how do you decidethat?
And what made you decide tohave both pages?
Amy Pocsik (22:07):
So, in terms of Instagram, I'm just going to say
I'm not an IG expert.
I have a talented team thathelps me, but I will share a
mindset switch that really,really helps me in thinking
about this.
So I used to always view mybusiness brands above my brand
and really switching that madeall the difference.
(22:28):
So you, as the personal brand,are the highest level of your
brand and when you invest andyou share your story and share
your values and who you are as aperson, it actually supports
every other thing that you do.
Because you're going to havemultiple businesses potentially,
maybe you do philanthropy.
Because you're going to havemultiple businesses potentially,
maybe you do philanthropy,maybe you're on a board.
(22:49):
All your other interests arestrengthened by your personal
brand.
So just keeping that in mindreally changed the way I viewed
content, because, at the end ofthe day, people want to be in a
relationship with you and theywant to understand what you do
and who you are as a person.
Shanna Star (23:11):
I think that's such a great just everything about
that.
Just because I think of, like,okay, well, let's say, you have
this business and you cut ties,Well, that doesn't change your
personal brand, and maybe youshift that business and now it
looks completely different.
Well, it still aligns with whoyou are.
You just have grown, and so Ithink that's such an important
way to view it.
(23:32):
I love that.
I've never visually seen itthat way, but I love that.
That was perfect.
Amy Pocsik (23:37):
Think about it this way too.
What really locked it in for mewas you as a person are amazing
, right.
You've got so much.
You've got so much to give, somany gifts and talents and
interests.
The fullness of you as a personcould never be contained inside
of a business.
You could have pieces of it,but it's never going to be the
(24:00):
fullness of you as a brand.
That's where the energy, that'swhere the power is, and then
you can direct it into whatevervehicle you choose, yeah, and it
also just brought up for me.
Shanna Star (24:11):
I know you have a team, and so that probably helps
.
Let me know if this is wrong oryou want to expand on this too.
It probably helps then givethose other pieces of the brand
to people, because that's notwho you are.
You're a piece of the brand.
Maybe you are the founder ofthe brand, but it still allows
people to bring their secretsauces and their creative
(24:31):
everything to that brand as well.
Do you feel like it's beeneasier then to disconnect with
the pieces that don't align ormaybe aren't for you?
Amy Pocsik (24:40):
Yes, and you know it's true about every project,
right.
For example, I host the BostonWomen's Leadership Summit every
February and you know I have avision for that event.
And then when I start to bringon partners and sponsors, they
have a vision too, and then itgrows because they're adding
their talents.
And that's what's so excitingabout collaborating whether it's
(25:02):
a team member or a partner or acolleague, you have your vision
and then when you bring on theright people, the vision expands
.
I always say if you have adream on your heart that you can
make all your own, you've gotto dream bigger, Because a dream
worth pursuing, it takes a team.
Shanna Star (25:21):
Yeah, it does, and we're not going to be good at
every piece of it.
I know when we start a businesswe are all of it or it seems
that way and um, but we got tolet and find those people that
are better than us do thosethings in the business for sure.
Yeah, so I know that you do somuch within your business and
(25:42):
you do a lot of coaching and youhave those speaking engagement
masterminds which lookincredible, so I know there's
lots of ways to work with you Ifsomeone listening wants to know
like, oh, am I the right fit?
Amy Pocsik (25:53):
or maybe I know I'm the right fit.
Shanna Star (25:55):
Can you tell them how you can work with them as a?
Amy Pocsik (25:57):
client?
Yeah, absolutely so.
I love to come alongsideprofessionals that are
specifically in professionalservices industries.
So this is going to beeverything in marketing, lawyers
, accountants, graphic designers, photography I've worked with
doctors and but professionalservices.
(26:19):
I love to come alongside themand help them grow and scale
their business and make a hugeimpact.
So one of the things I'm lovingright now is strategy sessions,
because delivering that clarityand that focus and then
aligning the strategies that aregoing to deliver the results
that you want is so importantright now.
(26:40):
So I love that I've got twospots left for the summer, which
I'm super psyched about.
Shanna Star (26:51):
And then, of course , love working one-on-one and
Mastermind comes around inJanuary, so I know you touched
on the strategy session.
For somebody listening, theymight go okay.
Well, what's my strategy?
What is a strategy?
What does that look like?
Will you just touch on thatjust a little bit as well.
Amy Pocsik (27:02):
So it's really about creating that compelling vision
.
We're going to work together toget clarity over what is it
that you actually really want tocreate.
You know you've got so manydifferent options in so many
different directions, but overthe years, I've developed these
really great frameworks thathelp us nail your vision.
And but we can't stop there,you know, because if you don't
(27:27):
put the action in, it's notgoing to happen.
So we get the clarity on yourvision, then we're going to
align the right strategies thatfeel good to you, that are also
extremely effective, so thatyou've got a real clear roadmap
to get there.
That's perfect.
Shanna Star (27:43):
I feel like that's so many people's sticking point,
even if they have a vision thatfeels clear-ish, actually
implementing it is like evenjust social media and I know
that's not all of it part of thestrategy, but it's such a huge
part now where it feels like Idon't even know which social
media platform is right for meor where my clients live, and
(28:04):
just figuring out that alonethat's huge, that's incredible.
Amy Pocsik (28:07):
Thank you.
Yeah, it's an honor to do thiswork.
I absolutely I have the bestclients in the world.
Shanna Star (28:12):
So super random speaking of social media stuff,
do you still like live inLinkedIn and get a lot of
clients or community or buildingfrom there for you?
Amy Pocsik (28:22):
So LinkedIn is my primary platform.
I think it's super important tounderstand what's your primary
platform, what's your secondaryplatform, so that you can align
the right strategies and you canalso allocate the right
resources.
So, for me, linkedin is myprimary platform.
I would encourage everybodylook back over your past six to
(28:43):
12 months and identify whereyour leads are coming from,
where your prospective clientsare coming from, and double down
on those efforts.
So, for me, instagram, funnyenough, is secondary.
So, yeah, it's just justhappens to be, you know, yeah,
just happens to be what it isfor my business.
Shanna Star (29:03):
Yes, yeah, and kind of speaking on that as well.
Like I always look at mywebsite of OK, where did the
clicks come from?
And I will say Pinterest ishuge as far as clicks, but my
ROI from there is very, very low.
So it's easy to do and itbrings people there and maybe
they'll purchase like one of thelittle things I have, which is
(29:24):
great, but it's definitely verylow for ROI.
But it's the highest lead to mywebsite, so it's super
interesting to kind of learnwhere people are finding you for
sure.
Amy Pocsik (29:36):
Yeah, so fascinating .
I love data.
I'm such a geek Me too.
Shanna Star (29:40):
I look at it.
I'm like 80% from Pinterest andlike 7% from Facebook, but the
people who go there fromFacebook are, like 90% likely to
purchase.
Amy Pocsik (29:50):
So, it's just, it's very interesting so and it's
different, like you said, forevery business.
Yeah, and then it's so.
That's the online play, butalso the in-person events.
The referrals are huge, and howquickly are those converting as
well, which is awesome.
Shanna Star (30:07):
So, being on LinkedIn, I know there's so many
people that live there andthat's their, their primary.
How have you started to buildthat community there Like?
Are you always posting?
Do you have little like groupswithin there?
What have you loved aboutLinkedIn?
Amy Pocsik (30:21):
Yeah, so I don't have a ton of time.
Biggest bang for the buck,right.
So my, it has to be somethingthat you can actually handle.
So my commitment has been andI'm not perfect at this one post
a week, high quality post aweek, and then, if something
else is going on, maybe I'llthrow a second one in there.
But and you know I also I use Ihave an amazing copywriter.
(30:46):
She helps me, which is so great, and I really try to show up
and engage.
So I try to be thoughtful andengage about 20 minutes max a
day Now when I go onto theplatform.
There's another little trick Ihave a list of ideal prospective
clients that I'm specificallygoing to wanting to be visible
(31:08):
on their feeds.
So, instead of just opening upthe platform and commenting on
whoever LinkedIn decides toserve me up, I'm being super
intentional and actually goingand searching for prospects or
referral partners that Ispecifically want to be visible
to.
Shanna Star (31:24):
Yeah, I think that's so important.
And something else that came upthen is content, cause I know
you said you write articles andyour team helps you with some of
those as well, and I thinkoften we any person in any
business forgets that we have.
We have all of this backcontent that we've used, maybe
for years, or created, and someof them are great.
(31:45):
And so how often or what do yousuggest for reusing content,
and are you a lover of reusingcontent?
Amy Pocsik (31:52):
You know that's a great question.
I have friends and colleaguesthat love to reuse content and
it works for them.
I just get bored really fast,so I will take a piece of
content that I wrote and thenI'll refresh it.
Yeah, so I more use it forideation and how can I now add
(32:13):
value for what's happening rightnow?
Because if you look at a lot ofthe content out there, it does
feel kind of stale right.
There's very few people that docontent very well and very
engaging.
So and I always try to do thatLike if I'm going to write
something, I always think aboutwhy am I writing this and who
does it serve?
Shanna Star (32:33):
Yeah, yeah.
I think that's really importantbut that's true, it's super
especially as a photographer,depending on if you have a
physical one too.
You can always reuse thatcontent, but you can refresh it
just a little bit or change itor tweak it or see how else you
can use that.
So that's important to rememberit.
Just sometimes it has feltoverwhelming for people I talk
to that they always have to comeup with brand new ideas, but
(32:56):
just tweaking a little bit canreally help, for sure.
Yeah, Is there anything newthat you can share and exciting
on the horizon that's coming upfor you?
Anything that's like woohoo, Ican't wait to tell you all about
this.
Well, we are doing an incredibleevent in Boston on July 17th.
Amy Pocsik (33:15):
If you're in the area, definitely reach out and
message me.
It's an event like I've neverdone before.
I have so much to give and somuch to share.
I cannot wait.
So that's going to be afabulous morning coaching.
It's going to be wait, sothat's going to be a fabulous
morning coaching.
It's going to be amazing.
Also, going to be doing anevent in New York in the fall
New York City.
So if you're looking to connectwith a group of high vibe
(33:37):
entrepreneurs and executivesthere's only going to be 50
spots.
It is going to be invitationonly.
So if you want an invite,please reach out to me and we
can have a conversation.
And then my mastermind iscoming back in January and I
can't wait for that.
Shanna Star (33:53):
That's perfect.
I love that.
So is there anything thatyou're reading or listening to?
Either?
You know podcasts or books,whatever that looks like that
you're loving and want to sharethat maybe came up for you?
Amy Pocsik (34:04):
Yeah, you know, I am always in my mindset work right
, it's always a part of my dailywork.
I've got to be working on mymindset, I've got to be keeping,
you know, my energy high andcaring for myself that way.
So right now, actually, I amreading the Untethered Soul.
(34:26):
I am reading the UntetheredSoul and I'm just getting
started, but it's it's veryinteresting.
Shanna Star (34:35):
It's thought provoking and it's all about our
inner dialogue.
So that is a question foranyone listening, but it's also
for me, because I always neednew books.
But I totally agree, even atthe gym, depending on the day,
sometimes I'm listening to justnonsense podcasts and not music
anymore, which is very strange,but sometimes it's mindset or
health or whatever that lookslike, and then I'll go into the
(34:56):
sauna and I'll listen to like ameditation or prayer podcast.
So I feel like it's alwayssomething and sometimes I need a
break from it, but I think it'simportant to have all those new
things.
So thank you for sharing that.
Yes, yes, and I'm going to belinking our first podcast
episode at the bottom of this.
But how can we find and followyou and work with you?
Amy Pocsik (35:19):
Yeah, it's Amy Pasek .
Everywhere it's P-O-C-S-I-K.
You can find me on Instagram.
You can find me on LinkedIn andfeel free to email me
amyatbold-movescom.
Shanna Star (35:31):
Perfect, wonderful, and if they slide in your DMs,
have some value too, would beextra great.
I love that.
Well, thank you so much.
Is there anything else you'dlike to leave us today?
You already gave us a ton oftidbits, but I just always love
your wisdom and your big smiles,and hopefully I'll do a little
clip so they can see howbeautiful and just smile you are
(35:55):
.
I love it.
Amy Pocsik (35:56):
Thank you so much, Just saying you know, if you
have a dream on your heart tobuild a business, to wake up
every single day to do the workthat you love, Keep going.
It's hard in the beginning, butyou got this.
You're worth it.
Your work in the world isreally important and I don't
want you to stop.
You got this and we are allcheering for you Absolutely.
Shanna Star (36:20):
I love that.
Well, thank you again, amy.
I just adore seeing you.
It was so much fun too.
I mean, I always see your stuffon social media, but now I got
to just search again throughsome things and really dig into
articles you've been in and themasterminds you've been doing
and you're just incredible andsomeone I look up to as well,
and I think you're killing it onsocial media, because I'm so
(36:40):
proud of all the photo shootsyou've been doing of yourself,
by the way.
Amy Pocsik (36:49):
You're fabulous.
Well, thank you so much, it'sbeen a pleasure.
Shanna Star (36:50):
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No-transcript.
Hello, hello and welcome back to an episode of
the Shine Podcast.
I'm your host, shana Starr, andtoday I had to bring all of the
energy with me for my returningguest, whom I love, have been
following, adore and is a trueinspiration to me.
Amy Posk is back and we lasttime chatted all about building
(00:30):
an authentic network.
So, of course, we went back,caught up a little bit and got
to talk about how that shiftedor changed in her business.
But we also got to chat aboutshifting into the right yeses
operations to get right andgetting into the correct rooms
for you, including mastermindsand classes and all of the good
things.
So I'm excited for you to hearthis conversation.
(00:52):
I wish you could see her facethe whole time.
She is so beautiful and bubblyinside and out.
So let's get to it.
Last time we chatted wasactually November 2023, and we
talked about building authenticnetwork and, of course, your
amazing business, bold Moves,and how that is a brand that's
building and really branchingout and you team up with
(01:15):
businesses to scale and grow andenjoy life again.
So, first of all, welcome back,amy Poxick.
We've already started chattingand we're like, okay, we better
start just recording.
So welcome back, I am sothrilled to be here with you.
Amy Pocsik (01:30):
Me too.
Shanna Star (01:31):
So first of all how has Bold Moves your business,
how has it shifted and grown,and tell me all the things that
have changed since almost liketwo and a half years ago.
Amy Pocsik (01:40):
It feels like a decade has gone by since we
chatted.
So much has changed, but, youknow, the heart of the business
has stayed the same and alwayswill, and that really is coming
alongside entrepreneurs andhelping them create a business
and life that they're so proudof and lit up to wake up to
every single day.
Right Because we've got thisone life day.
(02:06):
Right Because we've got thisone life, and I think that we
should all have a massive impactand make all the income that we
need to do the things that weare here to do.
Shanna Star (02:12):
Yes, and I remember last time I had to actually go
and listen to it, but last timewe chatted, you kind of touched
on a few things that I want tobring up again and see, like are
you still implementing theseand how those change as well?
And one is the give 30.
And that's where every Fridayyou reach out for 30 minutes to
create value and I actually,since we started talking the
last time, have told so manypeople about that and I always
(02:36):
forgot what it was called.
But it's basically you reachingout to maybe do a Google review
or send a note of encouragementor make an introduction.
Are you still doing that andhow has that changed since?
Amy Pocsik (02:49):
Absolutely, absolutely.
That has been.
I've literally done that sinceI started my career in corporate
, all the way through all mydifferent iterations of being a
multiple founder and all thethings.
But what I will say the sort ofmodern update to that in the
past two years, if you will isthat now more than ever, if you
(03:10):
can create value for others, youbecome valuable, and there's so
many different ways that we cando that.
You know whether it's somethingon LinkedIn, but I will tell
you.
I was just having thisconversation with a client.
Today.
The check-in is dead Show up inmy inbox with value and I'm
(03:34):
pumped right.
So this is a great lesson, forif you're reaching out to a
prospect or if you are reachingout to somebody who's
potentially giving you anopportunity, you don't want to
be in their inbox saying, hey,just checking in and listen.
I've been there, we've all doneit.
But in this environment whereevery minute counts and people's
(03:55):
attention is at a premium,we've got to be on our value
creation game.
Shanna Star (04:03):
I totally agree.
I was just thinking about, okay, so what does that look like
then, as you were speaking, andI was like, okay, that that
doesn't have to be huge, becausesometimes when people hear
create value, they think, oh mygosh, what do I have to make,
build, give, purchase, and andit could just be as simple as
and correct me if I'm wrong onhow you use it as well, just
(04:23):
like as a photographer, I cantag another business again and
send them more content that I'vealready had.
So what are some ways that thenyou dig into some of those DMs
in a way that creates value forthem?
Amy Pocsik (04:34):
I think it begins with listening, and you do this
so well.
Begins with listening andseeing what's going on in their
world.
You know, with social media,there's no excuse not to do our
research.
And so it, you know, lookingand seeing.
What are they talking about,what do they care about?
And then looking at what youhave, the resources that we have
(04:56):
.
We tend to discount what isalready available to us, and
there's so much that we have.
Whether we can offer aconnection, an introduction,
whether we can say hey, Inoticed you've got this coming
up.
Here's a resource, here's aperson you should connect with,
here's somebody who might beinterested.
That speaks volumes, right.
So to your point, yes, itdoesn't.
You don't have to go out andbuild something brand new.
(05:18):
You already have a lot to offer.
And it starts with that mindset, right, that mindset of I have
a lot of value that I can create.
You've got to own that.
Then you can show up powerfullyand help others.
Shanna Star (05:34):
Absolutely.
And I really do agree with whatyou said about just checking in
, because if I see that in myany message not that I purposely
ignore it, but it's an easierone to just be like, oh, I can't
, I don't have the time, I don'thave that effort but if you see
someone really like they did alittle research, they scrolled
on your page, which you saidthere's no reason not to.
Everyone has so muchinformation about who they are,
(05:54):
what they like, that it's easyto be like hey, I saw you like
this, I just worked with them.
I know that you know whateverthat looks like.
So I totally agree, there's noreason not to be able to add
that value.
Amy Pocsik (06:06):
The other update to networking that I'm seeing is,
you know shorter meetings.
You can get it done in 15 to 30minutes and if you can't,
you've got to look at theframework that you're using
right.
So I teach my clients numberone do your research.
You want to show up to thatcall, knowing what's going on in
that person's industry, what'sgoing on in their business and
(06:29):
what's going on with thempersonally.
You show up, you understandthat you have a lot to offer and
you connect right.
The 60-minute Zooms are dead.
Shanna Star (06:42):
It's harder to do, even with friends.
I have a friend of mine wherewe'll walk for hours and because
of that I think we don't do itas often because we're like, oh
my gosh, this is going to takehours.
But if we just knew like wejust have an hour or we just
have whatever that's going tolook like, there's a boundary
set there, it's a lot easier totake that jump and take that
call or take that meeting, forsure.
Amy Pocsik (07:02):
All right, we are just taking things off of
people's to-do lists.
We've got no more check-inemails.
We've got no more hour-longmeetings, right.
Shanna Star (07:10):
I love that Perfect .
Most of it can be an emailanyway.
I feel so when we're firststarting out in business and I
know we just talked about thisbefore we started actually
recording when we're growingthat network, it's almost like
throwing spaghetti on the wall,which has its merit.
At first, you have to figureout how to navigate your path
and what works, but after sometime, not only does that create
(07:33):
burnout, as you know, and itreally you should have the
foundation set.
So how then do you get to thatnext level, because what brought
you here won't bring you thereand how do you come to that
place of discernment that youknow the right yeses and how to
navigate that?
Amy Pocsik (07:50):
I love that you said the right yeses.
So the first thing, number one,you've got to have a compelling
vision for your future.
So if I walked up to you on thestreet and I said, hey, where
are you going to be in fiveyears?
I want it to be at the tip ofyour tongue.
I want you to tell me whoyou're going to be, what you're
going to be doing and whatyou're going to be having, like
(08:11):
what is happening in your lifein five years.
And it's not that you have tocreate that exactly, but you do
need some directionality and youneed to have a compelling
vision, meaning you're excitedto wake up and build it, even if
you're not there yet and evenif you don't know exactly how
(08:31):
it's going to happen.
Holding that faith and havingthat vision is going to propel
you forward.
Shanna Star (08:38):
Yeah, I love that there's actually and again, we
brought this up too.
We should have been recordingwe just too many good things.
You touched recently on a pointin a Forbes article that I
researched and absolutely loved,and I'm summing this answer up
so it's not word for word here,but one of the touch points I
really loved is, out of the sixvisibility secrets that actually
(08:59):
work and I want to share, onewas to build the machine first
and have the operations in placein order to operate from who
you are as a leader.
Hopefully I said that correct,but I've been doing reflecting
on that, but I'd love to diginto that more and more to that
quote and what you mean by thatand how to build that.
Amy Pocsik (09:18):
Absolutely so.
This is something that a lot ofpeople have been asking me
about, so I'm thrilled to talkabout it.
You know, in the beginningespecially, there's this
overwhelming feeling like youhave to be everywhere and do
everything and you can think Ihave to try to get my social
media amazing and I have to, youknow, do PR and I have to do
(09:39):
collaborations, I have to dopartnerships.
I have to do all these thingsAll the while you're actually
building your business andyou're building the foundation
and, unfortunately, beingdistracted and pulled in so many
different ways really dilutesthe efficiency of your business.
So I always say I sometimes viewa business as a child and
(10:04):
different stages requiredifferent things.
So when you're just startingout, you want to nail your
operations, you want tostreamline the way that you do
business, so that way you arewell positioned.
When you do get all thatvisibility and that press
because it will happen You'reready for it and then it's a
(10:26):
really amazing experience, asopposed to working on visibility
, getting an opportunity thatyou're not really set up for
just yet and floundering becausenobody wants that.
You want to build strong, youwant to build steady and you
want something that is poisedfor really great growth,
absolutely.
Shanna Star (10:46):
I remember when I was first starting to really
just listen about implementingthat, like I had my business and
I'm kind of you know and kindof growing and you get a client
and it's kind of like you alwaysjust do the same things but you
don't have anything in a setway that's clear and concise and
easy.
You're kind of retyping the samethings over and over and I
remember listening to peopletalk about having the next step
(11:11):
ready and in my head I'm likethat's so boring, I don't need
to do that.
That doesn't sound like any fun, but I will say it's been a lot
of fun because then you canactually add more value in when
they need it.
Can actually add more value inwhen they need it, for instance.
So I use a platform that'sspecific for photographers, so I
(11:32):
know when I meet with them howto book, how to get them their
photos and so on, and then inbetween can send value.
So what are some ways that youmaybe have implemented it where
it's like okay, I know thisdoesn't sound fun, but here is
how to make an operation work.
Amy Pocsik (11:46):
Yeah, for me it's been really all about getting
the right team around me, andthat means internal team, right?
So folks that work with me andfor me and we collaborate, and
then also the external aid teamaround you, so making sure that
your business banker knows yourname and your business.
Your accountant is somebodythat you're psyched to call your
(12:08):
lawyer already understands thescenario before you even call.
Right, getting the right teamaround you is huge.
When you have those bigopportunities, you're ready,
like you are ready, to go, nomatter what.
I also say in the beginning,one of the best things to focus
(12:28):
on is becoming the best.
What are you going to be theabsolute top choice for?
What are you going to put, youknow the stake in the sand and
say I am the best photographer,I'm the best marketer, I'm the
best you know fashion stylist,I'm the best accountant, lawyer,
marketer, whatever it is, butwhat's the lane that you're
(12:51):
going to own that you can be thebest of the best in.
Focus on that and theneverything else will come.
Shanna Star (13:00):
Absolutely.
I do want to say I did not saythis before.
Congrats on the several Forbesarticles you've been in and all
the things too.
I jumped right into thequestion.
I was like, oh my gosh, I needto tell her that's huge.
You've been doing some hugethings with your business too.
So that means the world.
Thank you so much yes, and Iknow part of that is actually
(13:20):
something that I know youbelieve in too is getting into
the right rooms, just like theright yeses, and I know we
mentioned that just a little bitearlier in the conversation.
But I know you also host yourown masterminds classes.
You speak in front of so manyincredible women and I'd love to
know more about that experiencemaybe your first time on stage,
what that looks like to nowleading and hosting, and maybe
(13:44):
some just suggestions or thingsthat you would tell people how
to kind of get that and navigatethat way.
Amy Pocsik (13:51):
I'm so thrilled that you asked this, because one of
the most amazing strategies thatis working right now and people
need to know about is creatingcommunity around your brand.
So the way I started wasliterally getting two or three
other women that I thought wereup to really big things around a
table.
And you can do this tomorrow.
(14:13):
You can do this at a coffeeshop.
You can do this for $10, right,and you just start where you're
at and you practice.
So it started around a smalltable, right, and then it
started with being on a panelright, I was a panelist, I did
that for a long time.
I then maybe it started onjumping on stories on social
(14:36):
media and talking to the camera,because everybody has a stage
in their pocket, you know.
So that really helped.
And you're all the while you'rerefining and you're seeing what
stories resonate.
What value can I offer?
What?
Where am I getting the laughsright?
What jokes are people enjoying?
But you're testing out yourmaterial, your content, to see
(14:59):
the feedback.
So mine was very, very organic.
The.
It kind of went from justin-person small gatherings Then
I was on panels hosting a littlebit larger gatherings, you know
, then guests speaking on someother people's stages.
It was very, very gradual.
I mean, I've been at this,probably for gosh seven eight
(15:20):
years now and I'm a bigproponent of hosting things
because I think that makes you abetter speaker on other
people's stages, because youunderstand that when someone
gives you a microphone, it issuch a privilege and honor to
serve their audience that youshow up at a whole other level.
Shanna Star (15:42):
When you first started speaking maybe not not
the hosting part, but it was.
It's something that you werereaching out to businesses or
communities, or were they thenalready reaching out to you just
because of the community?
Amy Pocsik (15:56):
you built.
Okay, I'm such an open book,I'm just going to tell you
everything, so I will.
People told me this before andI didn't really believe them
until I experienced it formyself.
So I would say there was a goodthree years or so where I was
outreaching, outreaching,outreaching, outreaching, and
all the while I was building mybrand, showing up.
Specifically, a lot of myclients are on LinkedIn.
(16:17):
So I did a lot of branddevelopment, personal branding
work on LinkedIn, instagram too,and I was, you know, writing
articles.
I was investing in PR.
Also, along that time, Iinvested in media coaches,
speech writers and speakingcoaches, right.
So I was working on my craft,working on myself all the while.
(16:39):
Right around that three-yearmark, it was almost like a light
switch just switched and Idon't know if it was the
culmination of all the work Ihad been doing or what it was.
But then people startedoutreaching to me and I am very
lucky and thankful that I've hadTV interviews and all different
kinds of experiences.
(17:00):
But I will say, and everybodysays this, it was about three
years of honing my skill andbuilding it on my own and,
asking, and asking, and asking,and asking, getting a whole lot
of rejections for a couple ofyeses.
There's a quote that says yeslives in the land of no, and I
believe that.
Shanna Star (17:27):
This is such a weird thing to write down, but
in the past when I've spokenabout just building businesses
is I always say give yourselfthree years, cause I would be
moving about every three yearsfor a while.
I've been here now for likeeight and a half.
I'm staying here, but everythree years I was moving and I
found out just when I was aboutto move is when my business was
like they would come to me, andso it's so funny that you say
that Now again, I was alwaysreaching out and building and
(17:48):
trying and advertising whateverthat looked like.
But I totally agree Three yearsis really as long as you're
digging your heels in, you'llstart to see some of those
things come back to you for sure.
Amy Pocsik (18:00):
There's definitely a season for planting and a
season for harvesting,absolutely.
Shanna Star (18:05):
Yes, even in like not just my full-time business,
but even podcasting.
It took quite a while.
I'll have to go back and see ifit was three years, but it took
quite a while where I wasreaching out to people that I
looked up to and then eventuallyI started hearing from PR
companies that would be like myclient wants.
You know, this would be a goodfit.
And I was shocked.
I was like, oh, this is howthis works, cause it was brand
(18:27):
new to me.
But that it's incredible,you're.
You're absolutely right.
We have to do the reaching outand the building and the trying,
and you know, the first time,to hear no is scary, the first,
quite a few times, and thenafter a while, you're like I
almost made it a game.
What's the percentage that'sgoing to say yes over the nose?
And as long as you don't takeit to heart, it doesn't mean
(18:47):
you're a wrong fit in the future.
It just means maybe thecapacity is wrong, whatever.
So, yeah, and what would yousay to those people who are like
, oh, hearing no is scary, howdo I reach out and all of those
things?
What would you tell them?
Amy Pocsik (18:59):
Yeah, I would say no just means next one Perfect,
good, easy, keep moving, justkeep moving, just keep moving.
And I totally empathize becauseno used to take me out.
I used to have all this minddrama about what it, but really
it was like what was I makingthat no mean.
And if I was assigning thatmeeting, I could also change
(19:20):
that meeting.
Shanna Star (19:20):
Absolutely yeah, I totally agree.
And when new businesses come inor friends that are starting
businesses, it's like, oh no, ithas nothing to do with your
company.
You could be the very best atit.
It's just not right now and youcan try again later.
It might be a yes in the futurewith that same business or
person.
Amy Pocsik (19:37):
So I also think projection is redirection too.
You know that's important.
Shanna Star (19:43):
Yes, oh, you're right, absolutely Going back to
that article that I mentioned,and I said that there were six
like points that you werehelping people with and we only
touched on the one.
So I would love for you tomaybe touch on a few more that
really means something to you,or anything that you would want
to suggest to those buildingthat community something to you
(20:05):
or anything that you would wantto suggest to those building
that community, I will share it.
Amy Pocsik (20:14):
The one thing that really made a huge difference in
my journey was really owning mypersonal brand, and I had a lot
of confusion about what apersonal brand was, why I even
needed it, how was it differentfor my business?
But when I leaned into that andup-leveled my visuals with
amazing photography which I knowyou can help with, and you
didn't make me say that, but I'mjust, but you do have some
fabulous ones.
Shanna Star (20:34):
Every time I see your new stuff, I'm like dang it
.
I wish we lived closer.
I want to photograph you, sowe're going to make that happen
at some point.
But yes, yes.
Amy Pocsik (20:41):
And you're coming to Boston or I'll come see you and
we're going to do this.
But, yeah, so really owning andI listen, I did not want to do
it, I mean, I did not want to dothat first photo shoot but
doing really understanding whatmy story was, really owning my
story and communicating it in away that reached my ideal
(21:05):
clients.
And being consistent, becausewhen people see that you have a
consistent brand, they trust you.
My highest compliment is when Iget on a call with somebody
I've never met and they say I'vebeen following you for years,
you're just like you are online.
That's absolutely true, yes,and I'm like, yes, that means
(21:28):
it's working Right.
And then you know it's, thenit's just a conversation.
They already know they want towork with me.
It's, it's great.
So I would say, lean into yourpersonal brand and it really
does open a lot of doors.
Shanna Star (21:41):
Yeah, I, I will speak on that, because you have
your own Instagram and then youalso have one that's attached to
your business, which is great,and I know a lot of people
struggle with that becausethey're like, well, where do I
post today?
Do I tag this?
How have you sort of likenavigated that?
But there's still one, you knowyou still they're still on both
(22:01):
pages, and how do you decidethat?
And what made you decide tohave both pages?
Amy Pocsik (22:07):
So, in terms of Instagram, I'm just going to say
I'm not an IG expert.
I have a talented team thathelps me, but I will share a
mindset switch that really,really helps me in thinking
about this.
So I used to always view mybusiness brands above my brand
and really switching that madeall the difference.
(22:28):
So you, as the personal brand,are the highest level of your
brand and when you invest andyou share your story and share
your values and who you are as aperson, it actually supports
every other thing that you do.
Because you're going to havemultiple businesses potentially,
maybe you do philanthropy.
Because you're going to havemultiple businesses potentially,
maybe you do philanthropy,maybe you're on a board.
(22:49):
All your other interests arestrengthened by your personal
brand.
So just keeping that in mindreally changed the way I viewed
content, because, at the end ofthe day, people want to be in a
relationship with you and theywant to understand what you do
and who you are as a person.
Shanna Star (23:11):
I think that's such a great just everything about
that.
Just because I think of, like,okay, well, let's say, you have
this business and you cut ties,Well, that doesn't change your
personal brand, and maybe youshift that business and now it
looks completely different.
Well, it still aligns with whoyou are.
You just have grown, and so Ithink that's such an important
way to view it.
(23:32):
I love that.
I've never visually seen itthat way, but I love that.
That was perfect.
Amy Pocsik (23:37):
Think about it this way too.
What really locked it in for mewas you as a person are amazing
, right.
You've got so much.
You've got so much to give, somany gifts and talents and
interests.
The fullness of you as a personcould never be contained inside
of a business.
You could have pieces of it,but it's never going to be the
(24:00):
fullness of you as a brand.
That's where the energy, that'swhere the power is, and then
you can direct it into whatevervehicle you choose, yeah, and it
also just brought up for me.
Shanna Star (24:11):
I know you have a team, and so that probably helps
.
Let me know if this is wrong oryou want to expand on this too.
It probably helps then givethose other pieces of the brand
to people, because that's notwho you are.
You're a piece of the brand.
Maybe you are the founder ofthe brand, but it still allows
people to bring their secretsauces and their creative
(24:31):
everything to that brand as well.
Do you feel like it's beeneasier then to disconnect with
the pieces that don't align ormaybe aren't for you?
Amy Pocsik (24:40):
Yes, and you know it's true about every project,
right.
For example, I host the BostonWomen's Leadership Summit every
February and you know I have avision for that event.
And then when I start to bringon partners and sponsors, they
have a vision too, and then itgrows because they're adding
their talents.
And that's what's so excitingabout collaborating whether it's
(25:02):
a team member or a partner or acolleague, you have your vision
and then when you bring on theright people, the vision expands
.
I always say if you have adream on your heart that you can
make all your own, you've gotto dream bigger, Because a dream
worth pursuing, it takes a team.
Shanna Star (25:21):
Yeah, it does, and we're not going to be good at
every piece of it.
I know when we start a businesswe are all of it or it seems
that way and um, but we got tolet and find those people that
are better than us do thosethings in the business for sure.
Yeah, so I know that you do somuch within your business and
(25:42):
you do a lot of coaching and youhave those speaking engagement
masterminds which lookincredible, so I know there's
lots of ways to work with you Ifsomeone listening wants to know
like, oh, am I the right fit?
Amy Pocsik (25:53):
or maybe I know I'm the right fit.
Shanna Star (25:55):
Can you tell them how you can work with them as a?
Amy Pocsik (25:57):
client?
Yeah, absolutely so.
I love to come alongsideprofessionals that are
specifically in professionalservices industries.
So this is going to beeverything in marketing, lawyers
, accountants, graphic designers, photography I've worked with
doctors and but professionalservices.
(26:19):
I love to come alongside themand help them grow and scale
their business and make a hugeimpact.
So one of the things I'm lovingright now is strategy sessions,
because delivering that clarityand that focus and then
aligning the strategies that aregoing to deliver the results
that you want is so importantright now.
(26:40):
So I love that I've got twospots left for the summer, which
I'm super psyched about.
Shanna Star (26:51):
And then, of course , love working one-on-one and
Mastermind comes around inJanuary, so I know you touched
on the strategy session.
For somebody listening, theymight go okay.
Well, what's my strategy?
What is a strategy?
What does that look like?
Will you just touch on thatjust a little bit as well.
Amy Pocsik (27:02):
So it's really about creating that compelling vision
.
We're going to work together toget clarity over what is it
that you actually really want tocreate.
You know you've got so manydifferent options in so many
different directions, but overthe years, I've developed these
really great frameworks thathelp us nail your vision.
And but we can't stop there,you know, because if you don't
(27:27):
put the action in, it's notgoing to happen.
So we get the clarity on yourvision, then we're going to
align the right strategies thatfeel good to you, that are also
extremely effective, so thatyou've got a real clear roadmap
to get there.
That's perfect.
Shanna Star (27:43):
I feel like that's so many people's sticking point,
even if they have a vision thatfeels clear-ish, actually
implementing it is like evenjust social media and I know
that's not all of it part of thestrategy, but it's such a huge
part now where it feels like Idon't even know which social
media platform is right for meor where my clients live, and
(28:04):
just figuring out that alonethat's huge, that's incredible.
Amy Pocsik (28:07):
Thank you.
Yeah, it's an honor to do thiswork.
I absolutely I have the bestclients in the world.
Shanna Star (28:12):
So super random speaking of social media stuff,
do you still like live inLinkedIn and get a lot of
clients or community or buildingfrom there for you?
Amy Pocsik (28:22):
So LinkedIn is my primary platform.
I think it's super important tounderstand what's your primary
platform, what's your secondaryplatform, so that you can align
the right strategies and you canalso allocate the right
resources.
So, for me, linkedin is myprimary platform.
I would encourage everybodylook back over your past six to
(28:43):
12 months and identify whereyour leads are coming from,
where your prospective clientsare coming from, and double down
on those efforts.
So, for me, instagram, funnyenough, is secondary.
So, yeah, it's just justhappens to be, you know, yeah,
just happens to be what it isfor my business.
Shanna Star (29:03):
Yes, yeah, and kind of speaking on that as well.
Like I always look at mywebsite of OK, where did the
clicks come from?
And I will say Pinterest ishuge as far as clicks, but my
ROI from there is very, very low.
So it's easy to do and itbrings people there and maybe
they'll purchase like one of thelittle things I have, which is
(29:24):
great, but it's definitely verylow for ROI.
But it's the highest lead to mywebsite, so it's super
interesting to kind of learnwhere people are finding you for
sure.
Amy Pocsik (29:36):
Yeah, so fascinating .
I love data.
I'm such a geek Me too.
Shanna Star (29:40):
I look at it.
I'm like 80% from Pinterest andlike 7% from Facebook, but the
people who go there fromFacebook are, like 90% likely to
purchase.
Amy Pocsik (29:50):
So, it's just, it's very interesting so and it's
different, like you said, forevery business.
Yeah, and then it's so.
That's the online play, butalso the in-person events.
The referrals are huge, and howquickly are those converting as
well, which is awesome.
Shanna Star (30:07):
So, being on LinkedIn, I know there's so many
people that live there andthat's their, their primary.
How have you started to buildthat community there Like?
Are you always posting?
Do you have little like groupswithin there?
What have you loved aboutLinkedIn?
Amy Pocsik (30:21):
Yeah, so I don't have a ton of time.
Biggest bang for the buck,right.
So my, it has to be somethingthat you can actually handle.
So my commitment has been andI'm not perfect at this one post
a week, high quality post aweek, and then, if something
else is going on, maybe I'llthrow a second one in there.
But and you know I also I use Ihave an amazing copywriter.
(30:46):
She helps me, which is so great, and I really try to show up
and engage.
So I try to be thoughtful andengage about 20 minutes max a
day Now when I go onto theplatform.
There's another little trick Ihave a list of ideal prospective
clients that I'm specificallygoing to wanting to be visible
(31:08):
on their feeds.
So, instead of just opening upthe platform and commenting on
whoever LinkedIn decides toserve me up, I'm being super
intentional and actually goingand searching for prospects or
referral partners that Ispecifically want to be visible
to.
Shanna Star (31:24):
Yeah, I think that's so important.
And something else that came upthen is content, cause I know
you said you write articles andyour team helps you with some of
those as well, and I thinkoften we any person in any
business forgets that we have.
We have all of this backcontent that we've used, maybe
for years, or created, and someof them are great.
(31:45):
And so how often or what do yousuggest for reusing content,
and are you a lover of reusingcontent?
Amy Pocsik (31:52):
You know that's a great question.
I have friends and colleaguesthat love to reuse content and
it works for them.
I just get bored really fast,so I will take a piece of
content that I wrote and thenI'll refresh it.
Yeah, so I more use it forideation and how can I now add
(32:13):
value for what's happening rightnow?
Because if you look at a lot ofthe content out there, it does
feel kind of stale right.
There's very few people that docontent very well and very
engaging.
So and I always try to do thatLike if I'm going to write
something, I always think aboutwhy am I writing this and who
does it serve?
Shanna Star (32:33):
Yeah, yeah.
I think that's really importantbut that's true, it's super
especially as a photographer,depending on if you have a
physical one too.
You can always reuse thatcontent, but you can refresh it
just a little bit or change itor tweak it or see how else you
can use that.
So that's important to rememberit.
Just sometimes it has feltoverwhelming for people I talk
to that they always have to comeup with brand new ideas, but
(32:56):
just tweaking a little bit canreally help, for sure.
Yeah, Is there anything newthat you can share and exciting
on the horizon that's coming upfor you?
Anything that's like woohoo, Ican't wait to tell you all about
this.
Well, we are doing an incredibleevent in Boston on July 17th.
Amy Pocsik (33:15):
If you're in the area, definitely reach out and
message me.
It's an event like I've neverdone before.
I have so much to give and somuch to share.
I cannot wait.
So that's going to be afabulous morning coaching.
It's going to be wait, sothat's going to be a fabulous
morning coaching.
It's going to be amazing.
Also, going to be doing anevent in New York in the fall
New York City.
So if you're looking to connectwith a group of high vibe
(33:37):
entrepreneurs and executivesthere's only going to be 50
spots.
It is going to be invitationonly.
So if you want an invite,please reach out to me and we
can have a conversation.
And then my mastermind iscoming back in January and I
can't wait for that.
Shanna Star (33:53):
That's perfect.
I love that.
So is there anything thatyou're reading or listening to?
Either?
You know podcasts or books,whatever that looks like that
you're loving and want to sharethat maybe came up for you?
Amy Pocsik (34:04):
Yeah, you know, I am always in my mindset work right
, it's always a part of my dailywork.
I've got to be working on mymindset, I've got to be keeping,
you know, my energy high andcaring for myself that way.
So right now, actually, I amreading the Untethered Soul.
(34:26):
I am reading the UntetheredSoul and I'm just getting
started, but it's it's veryinteresting.
Shanna Star (34:35):
It's thought provoking and it's all about our
inner dialogue.
So that is a question foranyone listening, but it's also
for me, because I always neednew books.
But I totally agree, even atthe gym, depending on the day,
sometimes I'm listening to justnonsense podcasts and not music
anymore, which is very strange,but sometimes it's mindset or
health or whatever that lookslike, and then I'll go into the
(34:56):
sauna and I'll listen to like ameditation or prayer podcast.
So I feel like it's alwayssomething and sometimes I need a
break from it, but I think it'simportant to have all those new
things.
So thank you for sharing that.
Yes, yes, and I'm going to belinking our first podcast
episode at the bottom of this.
But how can we find and followyou and work with you?
Amy Pocsik (35:19):
Yeah, it's Amy Pasek .
Everywhere it's P-O-C-S-I-K.
You can find me on Instagram.
You can find me on LinkedIn andfeel free to email me
amyatbold-movescom.
Shanna Star (35:31):
Perfect, wonderful, and if they slide in your DMs,
have some value too, would beextra great.
I love that.
Well, thank you so much.
Is there anything else you'dlike to leave us today?
You already gave us a ton oftidbits, but I just always love
your wisdom and your big smiles,and hopefully I'll do a little
clip so they can see howbeautiful and just smile you are
(35:55):
.
I love it.
Amy Pocsik (35:56):
Thank you so much, Just saying you know, if you
have a dream on your heart tobuild a business, to wake up
every single day to do the workthat you love, Keep going.
It's hard in the beginning, butyou got this.
You're worth it.
Your work in the world isreally important and I don't
want you to stop.
You got this and we are allcheering for you Absolutely.
Shanna Star (36:20):
I love that.
Well, thank you again, amy.
I just adore seeing you.
It was so much fun too.
I mean, I always see your stuffon social media, but now I got
to just search again throughsome things and really dig into
articles you've been in and themasterminds you've been doing
and you're just incredible andsomeone I look up to as well,
and I think you're killing it onsocial media, because I'm so
(36:40):
proud of all the photo shootsyou've been doing of yourself,
by the way.
Amy Pocsik (36:49):
You're fabulous.
Well, thank you so much, it'sbeen a pleasure.
Shanna Star (36:50):
Thank you for having me on, of course.
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