Shock Your Potential

Shock Your Potential

How do you Shock Your Potential? This conversational interview format features high performing businesses, organizations and entrepreneurs who are focused on Shocking Potential every single day. Each month boasts a theme that will support your business and/or career objectives, will strengthen your personal development, motivate you to be an agent for change, and more. Our Host, Michael Sherlock, may not look or sound like your typical podcast host, but she is absolutely serious about business and brings out the energy and dynamic character of every guest. This podcast is definitely worth a listen!


September 9, 2022 17 min

To be happy one needs to, not only look at their strengths but also their weaknesses. In today’s episode Michael Sherlock dives into how one needs to look into the positive as well as the negative to shock your own potential.

Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, a...

As a brand, who are you? What do you represent? In today’s episode Michael Sherlock talks about having an executive presence in your brand.

Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and b...

Mark as Played

Sales and especially lead generation is about the journey and not the destination of the process. In today’s episode, Michael Sherlock dives into the lead generation journey.

Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workpl...

Mark as Played

Can we be successful in sales? In today’s episode, Michael Sherlock dives into the sales mentality.

Michael is recognized as a lead expert in leadership, sales training and customer service. She has over 25 years’ experience and  is dedicated to creating positive, productive, and profitable workplaces, and helping individuals, and businesses unlock their ultimate potenti...

  • Mark as Played
    August 18, 2022 30 min

    “Brand is nothing more than the endeavor to humanize a corporate entity.” Bryan Adams

    How do you cultivate a powerful employer brand that attracts and retain top talent?

    Every company has an employer brand regardless of whether there is deliberate effort towards it or not. This is according to our guest today, Bryan Adams, who also notes that by deliberately building an employer brand to be proud of, a company gets to control and p...

  • Mark as Played
    August 16, 2022 29 min

    “The fusion of the personal and the professional brand is more conducive to business and personal success than the separation of the two.” Shaan Rais

    Cultivating a strong personal brand means your customers get to recognize you and associate you with your company in a positive way. This according to our guest today Shaan Rais, who also notes that having a strong personal brand is part of marketing and business development for entre...

  • Mark as Played
    August 11, 2022 30 min

    “If you build something that people want, you're going to get paid for it.” Jeremy Parker

    There is no straight path to success, especially not in entrepreneurship. And as he navigated through the entrepreneurial path, Jeremy Parker discovered something else of importance— that success follows action which is focused on bringing value to people.

    Jeremy is an award-winning documentary filmmaker and serial entrepreneur.  He is the Co-...

    Mark as Played
    August 9, 2022 29 min

    “You have to be brave enough to walk away when it's not right, and to also tell clients when it's not right for them.” April Martini

    Cultivating honest and meaningful relationships in business is something that our guest today takes seriously. In her line of work, April Martini has seen the benefits of networking and what it means for the success of any business, and believes that for a relationship to...

    Mark as Played
    August 4, 2022 33 min

    “Brand love, in essence is all about creating those emotional connections that transcend your basic product offering.” Anne Candido

    Until the world is run by robots, there will always be a person on the other side of the sale. Which means a brand’s ability to transform life in order to create an authentic relationship that they alone own will continue to be paramount for growth. This, according to our ...

  • Mark as Played
    August 2, 2022 37 min

    “Marketing and branding isn't magic, but a great brand is magnetic.” Pete Sena

    In this era of technology, business continue to look for ways to draw on rich customer insights in order to enhance their products and services. Similarly, the business environment continues to become more competitive pushing businesses to find ways in which they can remain sustainable and thrive. Pete sena helps businesses ...

    Mark as Played

    “Find something that you're excited about and take action.” Chris Pistorius

    Every business regardless of the industry it operates, needs good marketing in order to thrive and remain sustainable. Chris Pistorius has been helping businesses promote their businesses using online marketing, and says that it is important for businesses to understand their target audience before going out to do marketing.


    Mark as Played

    “Sometimes something tragic can shake us all up and shock our potential to see what we're capable of.” Betsy Cerulo

    Regardless of what you have gone through professionally or personally, there is always another opportunity to shake off the dust and get back on the path that leads to success. Betsy Cerulo has been guiding people to overcome adversities and believes that, it is the action that we take th...

  • Mark as Played

    “The potential for creating novel brilliant solutions is not going to be found at one ivory tower or the other but in the middle, and we have to destigmatize what it looks like to be in the middle.” Annette Simmons

    Working with each other, rather than against each other, is what the world needs especially in times of conflict. While competition is inherently human, it can as well be divisive and cause ...

  • Mark as Played

    “There are many things you can do and it is your job to identify what they are, and how you would pursue them.”  Mark Shaiken

    Regardless of the profession, people have their own unique stories to put out into the world. When embraced and done rightly, writing can be a powerful tool that any person can use to tell their story. Mark Shaiken shifted his career to become an author and it all started with i...

    Mark as Played
    July 18, 2022 28 min

    “The spoken word is wonderful, but the written word just has the staying power that is hard to beat.” Cathy Fyock

    Do you have a gut feeling that you should write a book but do not know where to begin?

    Whatever reasons you may have to want to write a book, it is important that you get to do it right as it could be life changing not only to you, but to your audience as well. According to our guest today,...

  • Mark as Played
    July 15, 2022 27 min

    “Figure out what makes you different, and embrace that knowing that the right people will be attracted to your energy.” Laura Beauparlant

    Regardless of the path you choose as an entrepreneur, it is important to find out your goal and always align it with who you are as a person. Laura Beauparlant helps clients get clarity on why they do what they do, and says that it is important for entrepreneurs to s...

    Mark as Played
    July 13, 2022 32 min

    “When you pour into other people without expectation, things just come back to you so much easier.” Laura Templeton

    How can leaders create and maintain lasting and genuine relationships?

    Effective communication is crucial when networking and passing information. The ability to explain and clarify important information should be nurtured by all leaders who aspire to make these connections. Laura Templet...

    Mark as Played
    July 11, 2022 30 min

    “Your soul language may be very different from all those people telling you that you have to find success in a certain way.“  Lisa Dadd

    How can leaders connect with their innermost self and manifest it in their daily interactions?

    For years, people have been searching for ways and tools that can help them find out who they really are, and their life’s purpose. Lisa Dadd has been working with leaders to...

    “Do not give up the gains of the past, but rather bring them forward into the future.” Nick Jankel


    How can leaders embrace the lessons of the past, as well as inspire positive change for the future in their businesses and communities?

    Considering the pace at which the word continues to evolve, transformational leadership is no longer an option but a necessity, especially for organizations that want to thrive and remain sustainabl...

  • Mark as Played
    July 6, 2022 28 min

    “When you lead from a place of love, what you actually create is an environment for people to flourish.” Heather Wickman

    How can leaders overcome their fears and biases and start to leading their people with love? Heather Wickman works with leaders to help them unveil their best selves and says that self-awareness and self-love is an important part of the growth process for leaders.

    Heather Wickman is ...

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