Shop Talk

In today's competitive market, crafting an effective customer journey is key to winning and retaining customers. But what specific campaigns can you use to optimize each stage of that journey? 

In this week’s episode of Shop Talk, I reveal the 9 must-have campaigns that will transform your customer journey from ordinary to extraordinary. 

You'll learn how to engage, retain, and delight your customers at every touc...

Are you tired of struggling to convert leads into paying customers? Well, I'm here to introduce you to a system that will improve lead management, customer engagement, and, ultimately, revenue. I'm talking about your automated sales funnel!

In today's episode of Shop Talk, "How To Build An Automated Sales Funnel Like A Pro," I take a deep dive into all the steps you will go through to build a sales funnel th...

The best way to gain exposure for your business is through content. But the question is - do you see yourself as a content creator?

In my latest episode of Shop Talk, "Mastering the Art of Social Media: 7 Steps to Crafting Your Winning Strategy," I explain why content creation is so critical to your business and give you super simple solutions to creating a strategy that will make content creation a breeze!

No matter what y...

Do you find yourself constantly busy but not making progress in your business? Are you unsure which marketing strategies will work for you and tired of trying one tactic after another without seeing results?

In this episode of Shop Talk, "The Ultimate Breakthrough Business Formula," I share precisely what you need to know to move the needle in your business! From creating awareness to nurturing prospects into paying custom...

It's no secret that the current state of the economy has many entrepreneurs worried about what their future holds. But you don't have to be!

In this episode of Shop Talk, "Accelerate Your Income: How to Increase Your Income and Reach Your Financial Goals," I offer valuable tips on how to grow your business, even in a down economy. From the power of perseverance to building trust and authority online, I cover a ra...

Everyone wants to be seen as credible, but what about positioning yourself as an authority in your field? No matter where you are in your journey, anyone can be seen as a leader without striving for perfection!

In this episode of Shop Talk, "How To Position Yourself As An Authority In Your Field," I'll teach you what you need to know to set yourself apart as an industry expert by embracing your individuality.

You don&a...

Are you like many entrepreneurs who dread individual sales interactions? Let me tell you - you're not alone.

But without selling, your business won't survive. The good news is that alternative ways to sell your programs, products, and services exist.

In this episode of Shop Talk, "4 Ways To Sell Your Programs, Products, or Services (That's NOT 1:1)," I share strategies that help you up your selling game and s...

Starting an online business doesn't have to take forever. In fact, you can be up and running in less than a week!

In my latest episode of Shop Talk, "7 Simple Steps to Launch Your Online Coaching or Consulting Business Without Spending a Dime (in the next 7 days)," I share with you how I quickly started a business from scratch and how you can do it too!

In this episode, you will learn how to determine what you have to ...

Is email marketing dead?

On this episode of Shop Talk, this is the topic I explore with my special guest Scott Hartley. We take an in-depth look into the best practices for creating a successful email campaign for small businesses that boost engagement and keep your emails out of the spam folder!

We'll help you understand how to create a compelling email campaign that provides value and builds relationships with your customers w...

It's one thing to capture leads in your business. But as entrepreneurs, we all want quality leads.

In this episode of Shop Talk, I will teach you how to use lead magnets to your advantage! When done right, lead magnets can be used as a powerful tool to attract and retain clients.

I'll share with you the four key aspects of creating a successful lead magnet and how I have implemented them in different strategies in my busine...

We've all been there. Talking to a salesperson who failed miserably at making us feel at ease and like they genuinely cared about our needs.

The thing is, selling is essential to running a successful business. Unfortunately, these past experiences keep many entrepreneurs from going for it because they are afraid of coming across as "sleazy."

In this episode of Shop Talk, I will provide tips on how to sell without being...

People get their information online. If you want to make it easy for prospects and clients to get to know you, you'll need to create a website for your business.

Designing a Website That Works™ is essential to the success of any online business. A well-designed website can make or break your marketing efforts and become the difference in what kind of impression you leave on your perfect ideal customer.

In this episode of Shop Ta...

Capturing leads, tracking prospects, managing a sales funnel…taking someone all the way through the sales process can be a heavy weight to bear.

Take a moment and imagine a world where the heavy lifting of your sales funnel was done for you! What if things like gathering information, sending emails, and keeping track of the sales processes were done behind the scenes, so all you have to do is manage your business.

How is this possibl...

If you want to set your yearly revenue goals, you need a clear picture of your business's performance.

Unless you have a way of tracking your business goals, you risk winging it with no direction. Operating under this method stunts your growth and keeps you from reaching your full potential as an entrepreneur.

Here's the thing - growth is a mathematical equation. It's that simple. When you track your numbers, you will ...