Major Data Privacy changes are effecting Digital Advertisers around the world like we saw with Apple making significant changes to the privacy settings of its mobile operating system last year, allowing iPhone users to choose whether advertisers could track them. Since Apple introduced the feature, a vast majority of iPhone users have opted to block tracking.
We talk with Ad-Tech Expert, James Prudhomme, who began his career at AOL and is now the Cheif Revenue Officer for Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy to discuss the following:
How are these changes effecting digital advertisers?
What data collection points are being collected and how are they used?
What data policy changes can we expect in the years to come?
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