The Next Generation of High-Performance Shooting Eyewear

Discover the future of shooting eyewear as we chat with Dennis Sprenger and Phillip Pilla about the game-changing Raptor II series. Prepare to be amazed by the innovative lens technology that's about to take the shooting world by storm in 2024. From the vibrant chromatic shifts to the practicality of transitioning from the shooting range to everyday wear, this episode is packed with insights on the latest advancements from Pilla. Get a peek into the meticulous crafting behind each pair of glasses.

We discuss features that set the Raptor 2, Velociraptor, and Outlaw series apart from their competition. We get into the complexities of matching prescription lenses to the specific needs of different shooting disciplines, and just how Raptor series stays ahead of the curve. You will be amazed by the customization options and groundbreaking filter technologies designed to enhance visual acuity in any lighting condition. This episode is an explains a lot, in detail, for shooting enthusiasts eager to learn about the vision-enhancing capabilities of these high-performance eyewear options.

Episode Transcript

Speaker 1 (00:00):
Welcome to Shotgun Sports USA.
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in every disciplineChampionship-winning coaches,
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(00:20):
Hemingway's Promatic Trap Sales,cole Gunsmithing, clay, target
Vision, castellani USA andFalcon Strike.
Thanks for listening andremember to visit us online at
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Instagram.

Speaker 3 (01:00):
In this episode, dennis Springer and Phillip Pila
revealed the new products for2024.
Listen closely as they talkabout the differences between
the lenses.
They talk about the new RaptorII and they even explain why the
Outlaws are called X6 and X7,which I didn't know.
Thanks for joining us today onShotgun Sports USA.

(01:20):
Hey.

Speaker 4 (01:37):
Dennis, what's up?
Hey, not much, just lookingforward to talking to you again
and just sharing some newinformation with everybody.

Speaker 3 (01:46):
Well, you were just on a few weeks ago or a month
ago or whatever it was.
You have more to talk about.

Speaker 4 (01:52):
Yeah, we really do.
The Raptor II has come out andI know there's a lot of
questions about that and wefinally got the 2024 lenses.
I think they were in customsfor three weeks I think Phil was
going to have a stroke butthose finally came out last week
.
Hoping that you got yourpackage.

Speaker 3 (02:14):
Yeah, yeah, I made a post about it.
Yeah, it's all right.
The.
We'll talk about the lenseslater when we get Phil on.
But yeah, the new 12 is pretty,pretty popping.

Speaker 4 (02:27):
Yeah, I mean that that 19 just became really
popular and more and more andmore and and people wanted
something a little darker and,like you said, it's, it's stout
and and Phil will go into it too.
I mean there's new acronyms.
You know spa, you know he hason every lens.
So I want to ask him thingslike that what?
Ok, it was bad enough.

(02:48):
You couldn't explain chromashift.
Now explain spa to me.
You know, and he's just so goodat that.
I mean, he's lived reason diesto stuff and he's so like not,
you know, not even looking atthis 2024 stuff.
I'm not kidding that, he'stalking about stuff in 2025 and
26.

(03:09):
And some of the technology isjust mind blowing and I mean
it's exciting as a as a Puladealer, to hear how he keeps
pushing envelope and and justworking with everybody.
You know, like yesterday, youknow, I think, when you called
me and we tried to set this up,I said, man it, and just, you
know it's hard, justin.

(03:30):
And you said what's so hardabout selling pilas?
Remember, yeah, remember, whenyou're you're questioning me and
I said, well, maybe the wordisn't hard.
I said it's, it's consumingbecause I mean we literally get
30 messages a day and and justjust answering questions and
things like that.
Because, as you know, thereason we're doing this podcast

(03:52):
is because this product iscomplex and for some reason, I
still enjoy helping people.
So just looking forward totonight and just getting that
message out to everybody.

Speaker 3 (04:04):
It's Pula.
Pula is really confusing withthe numbers.
You know we've talked aboutthat before.
There's so many numbers thatmean so many different things,
and now he's adding in blueberryand lime chroma shift and don't
forget.

Speaker 4 (04:16):
Goldenberry, Goldenberry and you know, big
guava yeah, red hot chili pepperyeah.

Speaker 3 (04:25):
But there's a reason behind all of it, you know.

Speaker 4 (04:28):
I'm excited to listen to him talk about it, so I hope
everybody else is too so.
But you know I'm lookingforward to this year and and and
you know things are going good,you know.

Speaker 3 (04:38):
Yeah, I saw your daughter and her husband at Jack
Link's with Clay Target Vision.
I guess you didn't feel likecoming.
You should do good to go downthere, right.

Speaker 4 (04:50):
That's a long way away, I don't.
I mean, like I told you, Ihaven't been south of Illinois.
Well, so are they.
Where are they from?
They're from Wisconsin, they inBeloit they live.
But yeah, I know, I don't worry, I heard about it, and so she
talked the old boy to going intothe southeast region also.
You know that's that's comingup quick.

(05:11):
You know that's three weeksaway.
So I'm really looking forwardto coming to Georgia.
I hear it's supposed to be nice.
Yeah, what do you know aboutGeorgia?

Speaker 3 (05:22):
Georgia is fine right now, but you need to come on
back when it's about August andsee what you think about it then
.
Yeah, oh, you know, we did it.
We did some giveaways down atJack Link, so you sent me some
frames and I thought that was apretty good turnout, I mean as
far as the interaction we havewith some people, and maybe

(05:42):
we'll get to do that againsomewhere.

Speaker 4 (05:44):
Yeah, I mean well, like, do you have any pulled on
there in Georgia at thatsoutheast regional?
Do you think I'll have a goodspot?

Speaker 3 (05:55):
Well, zach Garedo is always going to give you a good
spot.
I'm going to be serious aboutthis.
There's not a bad spot downthere, it's.
I mean it's a straight line.
I mean there's.
You know where all the vendorsgo.
It's pretty much right there.
You know, let's.
He parks you around the cornersomewhere down by the, where
everybody keeps the campers andstuff.

Speaker 4 (06:13):
Yeah, my buddy ordered me a new tent, so I'm
really looking forward to that.
I hope I have it in time.

Speaker 3 (06:18):
Yeah, we're going to have you set up, so we'll talk
about that for a second.
You're doing something a littledifferent this year.
When you go to places, you'regoing to have a bigger tent,
right Correct, with sides andwith graphics and with all this
crazy stuff on it.
What are you doing that for?
Because you got, because yougot wet at nationals, or because
you want to do something, boy?

Speaker 4 (06:37):
I did get wet at nationals.
It did rain that whole week andit's like every time it rained
the tablecloth got wet and wewere hanging stuff up in the
wind and so, like I said, I havea good buddy that set me up
here and yeah, no, we're lookingforward to this summer, you
know, going down to thesoutheast region all, and then
the month right after that goingto M&M.
And you know I was on Philthree years ago about that shoot

(07:00):
.
I really wanted to, you know,be there and Phil's been good
enough to me to, you know, withhis friendship with Anthony and
stuff like that, to secure thatfor us.
So, and after that, the worldfee test by Pete Malloy's, and
we're going to be sponsoring theprelim up there and help

(07:23):
supporting him a little bit.
Is that how you?

Speaker 3 (07:25):
say it.

Speaker 4 (07:26):
Preliminary, I think it's three courses.
So three syllables, threecourses.
Oh, I got it.
Yeah, and then you know, beingthe title sponsor again for the
US Open and at my home club,which I'm really, really excited
about.
I just think you know, you knowme, I'm proud of Northbrook,

(07:50):
brett and the board and I don'tknow.
I just you know, those guys arejust every time I go there to
shoot like there's a bulldozerworking, there's something being
done.
You can see your money at work.
You know, today I had twopallets of shells.
Fedex calls me and says your twopallets of shells are being

(08:11):
dropped off and I'm like, ohcrap, I didn't call Brett.
So I called Brett and just sayBrett, can you get two pallets
of shells free?
Answers.
The phone sends me a picture ofthe two pallets on the ground.
The target setter calls me Tonyasked for my combo of my unit.
You know they put it on theforklift, put it inside.

(08:32):
I don't know, it's just, it's agreat club and I think that if
you haven't signed up for the USOpen, I mean it's just.
I just have a lot of faith inBrett and everybody at that club
that it's going to be a greatshoot.

Speaker 3 (08:45):
Yeah Well, they always put on a good shoot.
I mean, it's big enough, it'stough enough, and you know now
how far do you live fromNorthbrook.

Speaker 4 (08:55):
I live an hour and 20 minutes and you know I drive by
a lot of clubs to get to it.
I live in Wisconsin but for me,even at 40 cents a target, I
feel like I get the most valueby going there.
And and you know it's.
You know I'm trying to thinkI'll be wrong at this, but we
must have like 50 garages on theproperty.

(09:17):
You know where.
You know I come pulling up, Ipush the button, my garage opens
up, there's my ranger.
You know we have.
I have my shells in there.
It's just.
It's just, I don't know it.
It it?
They're really accommodatingand it's.
You know, great restaurants.
You can have a nice breakfastor just everything about it is
nice.
So I'm just just lookingforward to the US Open, like

(09:39):
always, yeah, yeah.

Speaker 3 (09:41):
Well, you're going more places than you did last
year and the year before and theyear before.

Speaker 4 (09:46):
Yeah, you know it, and that's just because of my
daughter and you know my sonalong my wife, you know, I mean
I think with all four of us now,I mean we're, we're looking
forward and I said it last time.
I mean it's just, it's nice tobe with everybody and see
everybody.
That just makes it, it bringseverything full circle.
You can talk to him on thephone, but you know shaking

(10:08):
somebody's hand and you know,even at the, you know the
nationals.
I mean people are baking stufffor us and bringing us food, and
it's just, you know.
I don't know.
I enjoy it more and more and mydaughter is pushing me more and
more.
Like, dad, you're going, so Iguess I'm going to the Southeast
and see my buddy Justin.

Speaker 3 (10:26):
Well, I'll tell you this.
So I mean, I've been to a lotof clubs and I don't remember
one that has where.
So where four city is locatedis right in the middle of
everything.
Like you could.
You could pull out of there andget to a barbecue restaurant
and literally two minutes andthen you can go right across the

(10:46):
street from it and eat seafood.
I mean, the hotels are 10minutes away.
It's it's like everything isright there, and if you don't
have something to do.
You're going to ghost tour.
If you don't like that, thenyou can go.
Look at all the history fromyou know the wars back in the
day.
So there's all kind of stuffyou can do in Savannah.

Speaker 4 (11:03):
Well, I paid a tour.
I paid a tour guide, so I'mhoping I get a good.
Have a good trip.

Speaker 3 (11:10):
Well, that'll be good .
So something is something new.
You're starting this yearprobably at the regional is
called the Clay Target visionlounge, right.

Speaker 4 (11:19):
The CTV lounge?
Yeah, we're going to.
You know what is that?
We, I don't know.
We always have people hangingout or stuff like that.
And you know, even, likeRebecca said, that you know Zach
and Desi are there and JimGreenwood's working on Zach's
gun and and it's just nice tohave a place to come sit and
relax and, just like you said,socialize.

(11:40):
So, yeah, we're going to havethe CTV lounge down there and
you know, at all these shoots wewant to just make it that.
I mean Rebecca, you know, tellsme dad, you give too much away.
But you know, at the Jack linksI think she did pretty good.
You know, as far as you know, wereally like to give back to our
customers because I have toadmit, I mean, yeah, we are busy
, yeah, we do really well, butit's our customers and it's just

(12:04):
a great way for us to, you know, have a cooler of water or just
something and giveaways, and Idon't know, it's just we want to
give back to the sport.
You know, more than peoplethink and we do, you know, just
by.
You know the sponsorships andthings like that, and I'm
sponsoring, you know, the grandagain this year.
I'm not even sure if I'm going,but I want to sponsor, you know

(12:25):
, the grand and and and thoseshooters mean a lot to me, those
trap shooters and you know,just to have that.
You know is is important to usand and, like I said, we just
want to be able to share withour customers some of our
success.
And they say they seem torespond to that and tell their

(12:47):
buddies, or you know friends,and and we keep growing.
That's for sure.

Speaker 3 (12:51):
Are you gonna have gummy bears at the regional?
Are you gonna carry those on aplane?
Are you gonna get you some?

Speaker 4 (12:56):
No, I got a buddy that lives in Georgia.
I'm going to ship everythingdown to him and then I'm going
to make him bring it to me Inthat order.
My wife packed for you thisweek.
I told her don't put gummybears in there.
Did she listen to me?

Speaker 3 (13:09):
No, there's gummy bears in there.
All right, good, why, well,she's not?

Speaker 4 (13:13):
no, I just told her he don't don't, he don't need
gummy bears, and so I was justcurious if she sent them.

Speaker 3 (13:18):
Yeah, she sent me.
She didn't send me as manypacks as she normally does.
I counted them.
You only send me four.
She only sent me three thistime.

Speaker 4 (13:27):
All right I got one card.
One card.
That's hard to market us withone card.
I'll have to talk to her aboutthat, you know.
But that's, that's part of oursuccess.
Every quarter we put somebusiness cards in and and and,
like I said, it really helpsbecause people, if, if I can get
that order out within hours andthat customer calls me, you

(13:48):
know, a day or two later it saysI can't believe I have my order
.
It just, it just helps us, youknow, grow the business and
that's, you know, part of it.
So we just keep pedal to themetal and try to have fun doing
it.
So it's great.
You want to give the old boy acall here?

Speaker 3 (14:04):
So what we have.
We got Dennis on, of course,and we were talking about what
he's going to be doing this yearas far as the shoots are
concerned.
And then we also talking aboutthe new lenses that are out for
24.
And yeah, and all the.
We talked about the names andhow we want to find out how you
come up with all those, allthose crazy names and they mean
something and we want to findout what that is.
And then you got the new Raptorthat's out.

(14:25):
So, let's, we didn't, we didn'ttalk about that, the last show
that you did.
So let's, let's kind of getinto that, this show, and uh,
okay, and let's talk aboutwhat's new.
And Dennis, if you want to youprobably know the question Ask
him as far as the new lensesgetting here.

Speaker 4 (14:39):
Well, if I ask him questions, I kind of ask him the
questions that that I get allday.
So I'm pretty much justrepresenting the, the, you know
the customer out there.
But, phil, yeah, prettyexciting to get the Raptor to.
Maybe let's just start off alittle bit and talk about Raptor
to.
What are the big differences,what are the similarities, how,

(15:00):
and?
And just explain it a littlebit to us and why you're so
excited about the Raptor to andalso Phil.

Speaker 3 (15:07):
let me add to that.
Let's talk about the differencein the Raptor and then the
outlaw.
Okay, Cause some people may notknow what that is.

Speaker 4 (15:15):
And even the 540 and 580, justin, I think we can hit
on all that, especially when itcomes to RX.
That's a lot of a lot ofquestions during the day and
even if we can just touch onthose for five minutes, I think
everyone liked to hear a littlebit about all that.
All right, sounds good, so I'llstart with the Raptor 2, phil.

Speaker 2 (15:34):
Okay, the Raptor 2 is an evolution of the Raptor
platform and the Raptor platformwas really an evolution from
our 580.
And the deployment of that kindof technology is really more
for individuals that wantslightly more of a traditional

(15:57):
look to what they're wearing.
And then you know we haveactually a ton of customers that
want a pair of glasses thatthey can go shoot in, get in
their truck, go get a gallon ofmilk, go home and never take
their glasses off.
So you know, that kind of fitsthe bill there, just purely from
a lifestyle and a cosmetic look, the frame is a phenomenal

(16:21):
frame to wear in the field forsmall game and any or hunting
needs.
So you know, from a pure, justto say, model standpoint, you
know, for the last I'd say, 15,20 years we've always had mask
product, meaning one lens acrossyour entire face, and we've
kind of dabbled in the two lenssolution because there's a lot

(16:43):
of folks out there that like atwo lens solution and a fully
corrective measure in terms ofutilizing prescriptions.
So the Raptor II really buildson the evolution of really what
we did with the Raptor.
And the Raptor is verydifferent than the 580 and 540
or 500 series line because whatit allows the lens to do is

(17:07):
float.
So the original design studywas how can you actually make a
pair of glasses where thecorrective measure, meaning the
prescriptive lens, is notaffected by the wearer or the
wearer of the product, wherewhen you flex a frame you
actually change the attitude ofthe lens on your face, thus
potentially influencingprescriptive power either

(17:30):
positively or negatively?
So the Raptor originally wasdesigned to, you know,
facilitate a frame where thatwould not happen.
Then we kind of noticed acouple of things happening in
the marketplace where a coupleof different types of styles

(17:51):
were being presented, and wefelt that, given our engineering
background and the way that wefacilitate, you know, our
thought process and bringing aproduct to the market, we wanted
to out engineer anything on themarket, and the Raptor II,
along with the Velociraptor, issome of the most adjustable

(18:14):
product that's on the market.
I mean you can simply tune apair of glasses either using our
planal lens technology, whichis the non-prescriptive filters,
or prescriptive filters, andreally tune someone's
prescription in the model.
And that really was the genesisof what we were trying to do
was make a pair of glasses thatyou could really dial in a

(18:36):
shooter's prescriptive need whenthey're in the stock.
A lot of optometrists out there,which is why sometimes it's not
the greatest thing to go tojust a regular optometrist to
get you know your product fittedfor a gun.
The ability to take a pair ofglasses and fit them while

(18:59):
you're actually using theinstrument is a far better
solution than just standing andtaking the same kind of
measurements that you would witha pair of street glasses.
So the Raptor II being anadjustable nosepiece on our
copahinge, we were able toactually change the panoscopic
angle, meaning the tilt of thelens from the cheek to the

(19:20):
forehead and then theextendability of the temple arms
.
You have a ton to work with tokind of tune the seg height,
which is really where theoptical center in your glasses
is, using that particularproduct.
So that was really the genesisbehind our two lens system with
the Raptor family.

(19:41):
The Raptor, I thought, was afantastic cosmetic entry for us
and certainly had the technicalability to allow a frame to be
fit to someone without affectingthe way the lens was sitting on
your face.
The Raptor II and theVelociraptor just takes the two
a new level in terms of thecustomization of the product.

(20:01):
And the nice thing about theproduct is there are people out
there that you know get a littlefrightened as to the cost of
doing prescriptive measures andthey have a need, just given
where they are in their life,that their prescription may
change, you know, every 12months, every 18 months or
whatnot, and then they got toinvest in all kinds of new
lenses again if you're usingfilters with prescription ground

(20:24):
directly into the lenses.
The nice thing about the Raptorseries is you can use a
prescriptive insert do it once,have all the Plano filters in
front of it, which you know thesetup really does work amazingly
well or you can put fullyprescriptive lenses with the
filter in them in the frame aswell.

(20:46):
So the thing that I'm excitedabout in terms of the product it
just gives a ton of latitudefor someone to utilize a pair of
glasses both for prescriptivemeasures as well as Plano
measures.
It looks fantastic and I haveto say the quality of the
product is just unbelievable.
My team in Italy just did aphenomenal job manufacturing

(21:10):
this particular design.
It's of the highest quality onthe market, fully adjustable,
and is one of those productsthat you really look good
wearing as well.
So I think it checks all theboxes for us.

Speaker 3 (21:24):
Whoa, I might need to get something that's going to
make me look good when I'mwearing them.

Speaker 4 (21:30):
The thing that I just want to explain.
You know, we do do our axis inthe 540 and 580, like Phil said,
and, and now we can do the sameR axis in the Raptor too.
But the thing that that that Idon't know if everybody's aware
of, you can just buy a Raptorwith a 18 CED, 54 CIHC and a 92

(21:53):
CIL and just wear them, you know, instead of outlaws and just
get into a more traditional buthave all the same colors, all
the same ice coatings that theoutlaws have.
And then you know that wasn'tavailable where in the 540s or
the 580s, where you couldactually get a Plano lens.
Plano meaning there's no script, just you know what we normally

(22:15):
sell.
And explain Phil a little bit.
You know, when we talk aboutoutlaw 6 and outlaw 7, people
think you just numbered themwrong.
But the real reason behind thethat's a 6 and a 7, it describes
the.
You know, explain that and thenexplain the curvatures in the

(22:38):
Raptor.
Both I think the Raptor is a 6base frame and an 8 base lens.
Can you just go into that alittle bit?

Speaker 2 (22:46):
Yeah, I mean the numbers on our product do relate
to the base curve of the lens.
So, specifically on the outlawX6, the reason we named it an
outlaw X6, it's a base 6 curve,which is a slightly flatter
curve than the outlaw X7, whichis a base 7 curve lens, so it

(23:11):
has more wrap to it.
The nice thing about the Raptorframe is we have 8 base
geometry lenses that arede-centered, which means that we
can put more of an angle forlack of a better description in
the product and not have anyaberration in terms of the

(23:34):
optics of the product.
The base 6 frame geometry givesus a lot of latitude in terms
of being able to do a widerrange of prescriptive lenses
mounted directly to the frame.
So that gives us a lot of playin terms of being able to

(23:55):
utilize that product for a bunchof different uses.
The 8 base is even a higherwrap lens, so that really offers
not only a performanceadvantage but it really offers a
cosmetic look.
A traditional aviator is eitheron a 4 or a 6 base lens, so

(24:18):
it's a much flatter design.
Given the size of the lens issmaller, it actually just
perceptively looks flatter.
So product that has more wrapto.
It has a more cosmeticallypleasing silhouette.
So the Raptor kind of checksthose boxes as well.
Because we were really veryfocused on how do we do a

(24:40):
platform that is prescriptivefriendly but also has a cosmetic
appeal to it as well.
So that was something that whenI had one of the first
prototypes of the Raptor series,I had a 9.5 CID in it and I

(25:00):
can't tell you how many peoplewould come up to me and say, wow
, that's just a great lookingpair of glasses, not even
knowing that we manufacturedthem for shooting purposes.
The frame geometries are veryfluid in terms of being able to
accommodate both needs in termsof plano, non-prescription and
prescription and, like Iindicated before, you can buy a

(25:24):
plano kit and put a prescriptiveelement behind it.
We're also finding that peoplethat want different prescriptive
levels like that particularapproach because they can have
different inserts for moretraditional approaches, whether
they're doing pistol shooting orwhether they're doing hunting
on a scope, all those kinds ofthings.

(25:46):
There's a lot of utility inbeing able to use an insert in a
traditional pair of glasseswith multi-filter approach,
meaning multi-lens kits from lowlight to full sun.
So the platform is, as I wouldsay, a very elastic platform
because it really offers a wholelot of different options.

(26:07):
And the frame design alsoaccommodates a straight bayonet
style, which is our edge temple,or a forked approach in terms
of you know, that's ourtrademark with our four points
of contact behind the year, withoffsetting some of the weight
that the bridge feels on thefront side of the glass.

(26:30):
So fantastic product has a lotof different technical merit and
then also really has I thinkyou know, as I would say a lot
of street merit too, becauseit's just a great everyday pair
of glasses as well.
So Dennis points out quite wellthat you can put a full sun ED

(26:50):
meaning enhanced definition lensin the product, drive your car
with it all day and bang, getout at the range and even pop in
you know, a 92 CIL or even a 98AR and go shoot under the
lights at the end of the dayafter you're done working.
So it's definitely a great newentry for us and certainly in
the early going here thereception to it has been really,

(27:14):
really phenomenal.

Speaker 4 (27:16):
Yeah, I mean over the last couple of weeks, I think
it's I mean 50-50, I've beenputting a lot of RX scripts
right into the lenses and youknow I'm doing some RX inserts.
And if you don't mind, justin,I just kind of want to go over
some of the RX aspects a littlebit.
You know I read on Facebook andclay shooting or something.
Somebody will say I need a pairof prescription glasses, what

(27:37):
do you recommend?
And I can barely look at thatwithout like having a stroke
because it's like you'resomebody asking.
You know, facebook, what theright answer is and it's the
answers just go all over.
But if I could just try toexplain it a little bit better,
you know the 540 series, 580series, what we did have and we

(27:59):
always say if you have astronger RX, you know meaning
you know a thicker lens or thatthe 540 always worked the best
for a really strong RX.
And then the 580 is a littlebigger lens and we you can.
You know it's a little harderto put a strong RX in there, but
you know it's, it's flatter,it's like it's a six base right
A 580.

Speaker 2 (28:21):
The 580 is a is a base frame.
We use six base lenses on itand compensate for it.

Speaker 4 (28:30):
Right.
And so you know the same thinggoes like with RX inserts, like
even with the Raptor.
The nice thing about the RaptorRX insert compared to an outlaw
RX insert is that it uses aninsert pretty similar to the X6
Panther post but it's flatter sowe can put, you know, I'm

(28:53):
putting a minus seven and youknow, stronger and feel
comfortable doing it in the leftcurvature Raptor insert than
the outlaw.
And even like when, you know,like I had a guy I did an outlaw
insert for and he says, dennis,like it's just not clear, and
I'm like, well, I know the lensis right on and I always say,

(29:14):
send me a picture of you lookingthrough the lens.
Well, this gentleman had such ahigh nose bridge that he's
looking out the bottom of anoutlaw and and he wasn't, you
know, centered up and that'swhere this Raptor really
accelerates.
You know we talk about both theRaptor 2 and the Velossa Raptor.
The Raptor 2 does have anadjustable nose bridge that you

(29:35):
know has three clicks.
You can move it up and down.
So when you are do have aprescription and depending if
you get into your gun hard oryou have a more upright head, it
has some adjustability.
But this Velossa Raptor.
It actually has a stem stickingout the top of it and you have
so much up and downadjustability.
But I think for a trap shooterit really would would be.

(29:58):
You know something that'sdepending on how you get into
the gun.
That Velossa Raptor gives youthat ability to center that that
lens to your eyes and that'swhat just makes it so important.
And you know the other thingthe Raptor 2, compared to the
original Raptor, the vertexindex, which means the distance
between your eyeball in the backof the lens, is a little

(30:21):
smaller, a little better, alittle less light noise.
So, like you said, it's just.
You know we're doing a lot ofRaptor business lately and it
just seems to be growing Now thegeometry of the Raptor 2 sits
closer to your face than theoriginal Raptor.

Speaker 2 (30:42):
So Dennis points out, you know, definitely a
performance benefit to thecorrectability of the product as
well.

Speaker 3 (30:51):
Oh nice, I didn't know it sat closer to your face.

Speaker 4 (30:54):
Yeah, and it just, you know, it, just, it just it's
very comfortable and theadjustability of it even, like
you know, you can adjust anoutlaw X6, outlaw seven a little
bit with the you know pushingthe nose, you know saddle around
and stuff.
The adjustability of the Raptor2 and the Velociraptor is, to

(31:17):
me, the game changer, especiallyfor shooters, when you people
don't realize that we're alldifferent.
We all have different RXstrengths.
There's certain certain RXstrengths that work better in
this type of glass compared tosomebody with a mild script, you
know.
So that's where I do a lot ofthat during the day just talking

(31:38):
to people and getting them intothe right, right glasses
according to how strong their RXis is the best way for me to
put it.
But do we want to talk anythingelse about the Raptor?
Do you want to start into theseseven new lenses, phil?

Speaker 2 (31:54):
No, I mean, I really believe that you know there's
there's, I think, a lot ofproduct on the market that
pushes a traditional format.
And you know the nice thingabout the Raptor 2 and the
Velociraptor we put a lot ofthinking into the geometry of it
and we really feel that we'vewe've landed on a product that

(32:20):
has the latitude to accommodatesuch a wide range of need, and
that's one of the things that'squite exciting about this
particular product.
And you know, as we, as we moveforward, we're adding additional
filter technology and in planofor it and certainly the temple

(32:45):
options will become moreprolific.
But in terms of out of the gatecompetitively on the market, I
feel that we've come up with thehighest quality, most
adjustable product on the marketthat you know really will, will
stand up to any shooter's needs.

(33:07):
And the one thing about theVelociraptor that is coming is
we have a replacement nosepiecefor the Velociraptor that will
allow for the stem, as Dennisput it, to be replaced with a
fully corrective insert for theVelociraptor as well.

(33:29):
So that's that's coming andquite an exciting development on
the backside of what we'veintroduced thus far.
The Raptor 2 uses the insertmethodology that Dennis
mentioned, and then both modelsuse fully correctable lenses as
well without the insert system.

(33:49):
So any any approach we can, wecan definitely facilitate.

Speaker 4 (33:57):
And just to reiterate , if you have a stronger script
and you want to go with aninsert, I definitely would say
go with a Raptor over you knowan X6 or seven, because it's
just a flatter insert and itjust accommodates those stronger
scripts better.

Speaker 3 (34:16):
Gotcha what I'm interested about.
I might try some of those,dennis, I hadn't.
I think I've seen those, thenew ones.
I know I've seen the older ones, but I want to see the new ones
especially closer to your face.

Speaker 4 (34:30):
I'll send you a pair tonight.
You just got to tell me whetheryou want, like, copper frames
or if you want edge framesbutton.
I'll just send you some downand just text me what kind of
lenses you know.
Maybe let's just set you up forstuff to drive in for now.
Okay, I mean I still have yourcredit card, so it's okay, trust

(34:54):
me.

Speaker 3 (34:55):
I know you will.
I want you to start talkingabout what's going to be.
My favorite one is the 12.
I don't know what you?
Yeah, that's a good place tostart right.

Speaker 4 (35:04):
Let's start with a the new 12 blueberry Phil.

Speaker 2 (35:09):
Yeah, well, I mean from from my perspective we
always come from a differentpoint of view to Create a new
science for the year that wefeel Is better than the last.
And you know, as we mentionedon multiple occasions Having the

(35:30):
opportunity to talk with you,we're we're an engineering-based
company.
It's all about the engineering,technology and the design of
what we do for performance andCosmetic, all that other kind of
stuff, even though we were justtalking about the raptor being
Cosmetically pleasing.

(35:51):
At the end of the day, the onlything that cuts the mustard for
me is doesn't work.
And and that's that's the rulerand this year we we did a lot
of homework on when were thereholes in our lineup that we
could fill with brand-newthinking, where in years past,

(36:13):
we might have introducedsomething that was incremental
to a previous generation orwhatnot.
And this year we really triedto focus on how we could take
Holes and introduce not only asolution for that but also marry
it with some new technologythat we've brought to the table.
So this year we've we'veintroduced seven new filters for

(36:35):
this year's lineup.
Last year we had six newfilters and the first one, at
the highest light value andlowest transmittance, is our 12%
lens and We've had a ton ofpeople go my god, the 19 CIN is
just an absolutely phenomenalneutralization lens.

(36:59):
Can you do something darker?
And the interesting thing aboutdoing darker, it's not just
make it darker.
You've got to really work onmanipulating the filtration
science so that you don't losethe hallmark of our product in
terms of depth of field, levelof clarity, enhancing visual

(37:20):
acuity, all the things that gointo making a lens perform.
The darker that you get a lens,the downfall of it.
If it's not articulatedproperly, you really do lose
depth of field.
So this particular lens, as doall seven of our new lenses we
introduced this year and benefitfrom a new pigment and

(37:43):
filtration science that we callspa, which is a spectral pigment
accelerator.
And what that means in layman'sterms is if any of you've ever
played with your iPhone and youstart manipulating or editing a
photograph and you start dialingup all those little dials that

(38:03):
Apple allows you to do to makecolor more vivid or intense or
Put more contrast into thepicture and those kinds of
things, and all of a suddeneverything really starts getting
dimensioned to it.
That's the same level of adetail that's going into the new
technology that we've put in tomanipulate the way that the eye
sees color, and the 12blueberry lens.

(38:27):
We call it a blueberry lensbecause it has a level of purple
and blue to the lens thatreally allowed us to get great
depth of field and really kickback that green background and
relax the eye in what we wouldcall direct sun, so sun coming
right at you.
And the new the new lens hasbeen out there, I think three

(38:51):
weeks and the feedback has beenphenomenal.
And it doesn't really matterwhat market we've been in.
The reality is the lens isperforming absolutely
phenomenally and it is.
The feedback is wow, this lensis a darker 19, but it's really
vivid To a larger extent andthat's really the technology.

(39:13):
That's that's in the lens.
But we really spent a lot oftime because we had so many
people saying God, we reallywant a full sun Direct in your
face.
Purple neutralizer when I'mshooting against those green
backgrounds it still allows usto jack the target.
So that blueberry lens was thedarkest filtration that we've

(39:36):
put out this year At the 12percent level.
But that particular lens takesthe spa technology, the spectral
pigment accelerator, which isbasically infused into the lens
and then still borrows from allof the other Previous technology
that we built on last year,which was a runaway success for
us, which was the infrared andice technology that is on the

(40:00):
lens as well, so that Stillbenefits from the ease of
cleaning of the lens, thehydrophobic nature of the
exterior of the lens, theHydrophilic nature of the inside
of the lens in terms ofspreading moisture to help
retard fogging on the backsideof the lens, and then, in
working in concert with thepigment accelerators, is our

(40:21):
Infrared to just make everythingthat much more vibrant and
vivid when you're lookingthrough the lens.
So the 12th blueberry isdefinitely a hit right out of
the gate and and really fill theneed in our neutralization
family, which is our CIN Family,which is, you know, stands for
chroma shifts, infraredneutralizer, the.

(40:43):
The lens family now really, Ithink, has a real good breath to
it in terms of the 12, the 19,the 40 CN, the 52 CIN and then
up to the 65 CIM, and which alsohas, you know, a neutralization
filter bent to it as well.
So we have a whole suite ofthis base filtration idea from

(41:05):
now direct Sun all the way downto a diminishing light situation
.
So that was a great additionfor us and filled a real need
for a lot of our customer basearound the world.

Speaker 4 (41:20):
Wow, I agree.
I think that you know we cansee.
You know, as far as our salesgo, I Do.
You think I have enough of themfor right now.
Filler, do you think I shouldorder some more?

Speaker 2 (41:34):
If I had them, I'd give them to you.

Speaker 4 (41:36):
Yeah, no, I, I tried to jump in front of that because
I knew you would run out ofthem.
But, yeah, no, I, I, I.
I can't believe how strong thatthe 19 has become, and that's
just because of you know the way.
Yeah, it's a neutralizer, butit really started to perform, as
far as you know.
Seeing the target better andthe 12, just you know, takes

(41:57):
that to another level.
So the next lens probably wouldbe the, the passion fruit.

Speaker 2 (42:05):
Yeah, the passion fruit lenses is is is another
one where you know it seems likeWe've we've done a really good
job trying to find what ourcustomers have been asking for
this this year.

Speaker 4 (42:21):
You know I've been asking for this lens for three
years, so right yeah this istrue.

Speaker 2 (42:25):
This is true, the, the CI HP, which is the chroma
shift, infrared high contrastthe.
The reality is we call this apassion fruit lens so that it
really had more of a specifictarget for us in terms of the
nomenclature and you knoweveryone, you know comments on

(42:48):
the names that we put on theselenses and we found it to be
like really very Interactivewith our customer base and
shooters around the worldbecause they kind of key in on.
It's much easier for someone tosay, hey, send me the blueberry
lens than the 12 CI BB lens,where it becomes a little bit
more intense in terms of under,you know, remembering the
numbers and the letters and allthat kind of stuff.
So the, the fruit lenses, we'vealways come from the

(43:13):
perspective that the, the lensis a healthy addition to what
the eye can perform In its sortof native state, where we put a
manipulative lens in front ofyour eye and then all of a
sudden We've really had ahealthy impact not only on your
vision but the aptitude of whatyou can do from a performance

(43:34):
standpoint in the chosen sport,certainly in firearms sports.
So the, the fruits have reallydone well for us and we just
continue to use fruit basednomenclature, along with the
scientific base of thetransmittance level being the
number and then the, the act.

(43:56):
You know, the the letters thatwe use for each one of the
acronyms for what we put interms of the technology.
But the passion fruit is isprobably, you know, one of those
, those families of lenses overthe last ten years that we just
have had an enormous amount ofsuccess with and we've changed

(44:16):
Things like, for example, when Isaid that these lenses are
completely different, they'refilling holes in in the past.
We've taken this particularfiltration family and we've
tweaked it a little bit, changethe transmittance level a little
bit.
Where we had a 50 RHC that weturned into a 47 CI HP HC and
and that was a benefit to thatparticular filter at that

(44:42):
transmittance value.
This particular filter reallyfits in between our 15 CI HC,
which this past year theintroduction of that lens as an
infrared ice lens was one of ourtop five lenses and the 47 CI
HC.
That particular lens has been,I would say, one of our top six

(45:07):
lenses of all time and theability for us to now articulate
a new filter that's not a fullsun or a medium light lens, we
call this a mid-light lens, andthe Mid-light lens is sort of
when you have yellow light outthere but you have a lot of

(45:27):
puffy clouds where it's actuallycutting down on the overall
amount of light reaching youreye.
So it's not a really brightbright situation, but it's
between what we would say mediumlight, where you might have
gray overcast or that kind ofthing.
This is in between that and toget the performance to Step into

(45:49):
its own, we had to rearticulatethe, the filter, and when we
say that, what we're doing ispretend we're playing with in
the old days.
You have the equalizers foryour boom box or your radios or
whatnot, and you're alwaysdialing up the treble, the base.
This is the same kind of thingthat we do with the color
spectrum and what is the visualcolor spectrum?

(46:12):
We keep sliding up and down theEQ to be able to push and
Diminish different values acrossthe light spectrum within the
filter, to tune it, and it's avery iterative Process where we
go through with Zeiss and alltheir engineers.
You can bench test everythingall day long.
And it's supposed to be X, butyou get it and you infuse it

(46:36):
into the lens and it has adifferent characteristic when it
actually gets into the lens.
This one, we went through abunch of iterations on it and
then we finally found thisreally nice sweet spot that
ended up 50% of the value of the47 and the 15 and it's just a

(46:56):
really super All-around highcontrast lens and it's one of
those that if you had one topull out of your bag which I
certainly don't endorse, but ifyou had that go-to lens, this
would be one that just hasreally great detail and nice
target intensity and Really fitsthat all-around kind of

(47:19):
condition.
So I'm really excited aboutthis particular lens because the
success we had with the 15 andthe 47 and this just gives us a
whole new Sort of dimensionwhere we're not over cranking a
lot of target orange.
It's just a really nicepleasant lens In that mid-light
condition.

Speaker 4 (47:39):
Yeah, I mean for me, as far as all these new lenses,
I mean it falls into mywheelhouse because, like you
said earlier that 47, it's justbeen our workhorse, probably one
of the most popular lenses thatwe've.
We sold more of that lens thanyou know a lot of Other lenses
you know.
It's just so popular and andand guys like I talk about guys
you know notoriously being red,deficient and things like that

(48:03):
and for me the 47 Just reallyaccelerates orange and now I put
on this 31 and the way I'mwired and the way my rods and
cones are, it just it's, it's.
It's like you said, it'sunexplainable.
It really works for me becauseI'm a 47 shooter and now this 31
it just gives me that in abright, sunny day up on the berm

(48:24):
at Northbrook is is a go-tolens I can see for me.

Speaker 2 (48:27):
I'm quite happy with this one.
It rounds out the family forthat particular type of filter
for sure.

Speaker 4 (48:33):
All right, real quick , let's go to 35 fig, yeah, and
what the differences and thesimilarities and what your
thought process is behind that?
Well, but one of the thingsthat I do have the benefit of is
.

Speaker 2 (48:47):
My 87 year old father is is still right there working
15 feet from me and Of theItalian descent.
We all are obviouslymanufacturing all of our product
in Italy.
We have an affinity for figsand we were looking for a fruit
for this particular lens andwe're like, oh, this is, this is

(49:10):
a great lens, to to name thefit big when originally on our
design platform it was supposedto be the 35 CIN.
And this is another one ofthose where we've had an An
enormous amount of inboundrequest from our shooters that

(49:30):
they wanted something in between, kind of a sweet spot of the 19
and then the 40 CIN being aslightly different type of
technology that uses a Previousgeneration of our technology,
but still the 40 CIN, you know,has the IR ice type backbone but

(49:56):
it's got a much differentexterior, robust, I would say,
coating technology on it.
Then our 52 and our 19 that arepure IR ice coated technologies
.
But we had tons of inboundwhere they said again we want

(50:16):
something that's not so much inthe full sun or or medium gray
light area.
Can we get something that is inthis mid-light area?
And the 35 CIN was the originaldesign and we wanted to name it
something very differentbecause it really Does have a
very different introduction.

(50:36):
To get it to perform very Well,we added more red into it and
we actually blended the cherryfilters that we have and some of
our most successful lenses,like our raspberry or our 36
CPOM lens.
We blended in this cherry basealong with the purple Esk filter

(51:00):
of our normal CIN spectralcurve and we got this
wonderfully blended lens that wecall the fig and and because it
has this introduction of moreof a red nod to it with this
cherry in it, we didn't want tocontinue with it being kind of

(51:22):
the same platform as our otherneutralizer lenses, so we called
it the fig lens, which is whywe call it 35 CIA.
This was one of the firstlenses that we actually
articulated in.
The A was an accelerator beforewe started playing around with
some of the other nomenclature.
So the fig lens has thisbeautiful platform of a blended

(51:46):
science now and this one justturned out, in my opinion, one
of my favorite that we'veintroduced in the last couple
years.
It's just a really cooltechnology, has the base of the
neutralization, but it has thisreally vibrant, vivid picture
with it.
It almost is the differencebetween when I go from, you know

(52:09):
, a standard 1080p iTV to a 4kTV.
It's just that much of a change.
So I'm quite excited about this,this lens and the couple of
events we've had it at thedealers that have been out there
with it sold out of what theyhad on this particular lens,
because I think it's one ofthose that immediately when you

(52:30):
try it on you're like, wow, thisis really great.
So I was really really happywith this because, you know, we
started out with the designstudy.
Let's see if we can pegsomething again in between these
two lenses, that we have thiswhole.
And again, we benefit very,very well from the relationship

(52:51):
we have as an exclusive providerwith Zeiss.
The Zeiss engineering team isjust a phenomenal group of
scientists that really get whatwe do and they're quite
collaborative and pushing reallywhat the technology is capable
of doing.
So it was one of those thingsthat we kind of like spilled two
glasses of, you know, vanillaand chocolate milk together, by

(53:14):
introducing the cherry and thein the purple filtration, and we
got a winner out of it.
So I was I was really excitedabout this one.

Speaker 4 (53:23):
You know what they call that, justin.
Right, it's called a hybrid.
You know, just like the hybridmove, you know it's a hybrid.
It's got a little bit of thislittle bit of swing through,
little bit sustained, little bitof.
You know, that's the hybridlens there.
Yeah, all right, moving on,phil, what would we go to?
Are we gonna go to the guava?

Speaker 2 (53:42):
Yeah, the guava lens is actually a lens that falls
more into a specialty category,but you know there is a level of
red green deficiency and a verylarge proportion of the
population, especially men.
So this was one of those lenstechnologies that was a
must-have for us and the reasonfor it is we introduced our red

(54:03):
green deficient lens technologyin our CGR platform and all of
those who know our platform ofCGR, which introduces
polarization to a lens that redgreen deficient lens technology
to pass the Zeiss standards forwhich they hold our product to

(54:25):
and that they will endorse, wasonly available in the CGR
platform, which is a basic lenswhich only fits, because of the
fixation technology we use inour outlaw platform, on an
outlaw X6.
We can't put that lens on apanther system, so that's why it
doesn't exist there.
So we only really had oneproduct that we had this red

(54:45):
green deficiency technology thatwas available in.
So this year we really werecommitted because the success of
the red green deficient lenseshas been phenomenal the RGHL and
the RGLL that's found in ourCGR technology.
We've had customers on thephone being like I have never

(55:06):
seen like this, because I'venever been able to see these
colors before and we had so manypeople inbound.
I have an outlaw X7, I've got apanther.
Why can't I have thisparticular type of technology?
So we spent the last year withZeiss rearticulating this and
the spot technology allowed usto put this particular

(55:27):
filtration science into what Iwould say is a standard lens
geometry over outlaw X6 as wellas our outlaw X7, which is
different than the CGR geometryof the lens.
Anyone who has a CGR lens willsee that it's slightly different
than our standard X6 outlawlens because of the specificity

(55:47):
of really what that needs todeliver from a technological
standpoint.
So this lens, the guava lens,comes in at a 39 transmittance,
which is halfway sort of againbetween the HL and the LL lens.
It's a great all-aroundtechnology for red green
deficient individuals and itreally is one of those that take

(56:09):
that base technology that'salready have proven technology
for us in the CGR platform ofthe red green deficient lenses
and puts it and infuses it intoa standard delivery for us on
the two most popular platformsthat we produce, which is the
outlaw six and the outlaw seven.
Funny enough, the articulationof the filter in it is really a

(56:33):
super delivery for people whoare not red green deficient as
well, but it's just got a reallynice crisp the delivery but
really articulated in terms ofthe science in it for red, green
deficient individuals, wherewe're again playing with the EQ
to really dial in the lens forthat particular need.

(56:53):
So this is, this is one thatbrand new delivery, full
18-wheeler size hole in ourlineup to be able to address
this and it's one of those thatyou know clearly is a what I
would call light bulb lens for alot of people who have this
particular need, because theyimmediately put this on and, man
, they can see some targets.

(57:14):
And that's just really a greatthing to hear from our customers
when they call us back and say,listen, this lens is really
helping me out because I'venever been able to see anything
before, and that's that's reallywhere this lens came from for
us this year.
So we call it the guava lensfor obvious reasons, because of
what the fruit looks like, andyou'll notice that the fruits
that we use are directlycorrelated to you know really

(57:37):
what the lens looks like andwhat the ultimate delivery of
what we're trying to do in termsof the colorization.
But this one I'm super excitedabout because we just I felt so
bad for a lot of our customerscalling in why can't I get this
technology in what I have?
So we did our homework and Ihave to say high props to the

(57:58):
Zeiss team because they camethrough with this particular
technology that we didn't thinkwe were able to deliver because
it was firmly rooted in the CGRplatform, but now we have it in
in our standard delivery, whichis which is great.

Speaker 4 (58:15):
I, I sold a lot of RGHL's and RGLL's filled, you
know, and I haven't had, not,I've not had one customer like
say yeah, no, just hasn'tperformed, or say they want,
they want to, you know, give itback.
I mean, that's so.
Knowing that, that technologynow in those lenses and in the

(58:37):
success that I've had sellingthose lenses, and now being able
to sell it to people with X7and being on the phone all day
and knowing how many people arered, green, deficient, I'm very
excited about that lens and,like you said, it's gonna, it's
gonna help a lot of guys out andI'm looking forward to that now
.
Now.
Now we can just go right.

(58:58):
We're seeing that we're talkingred, green, let's talk green.
You know our success, you know,with the 92 CAL and even like
the 92 CAL, a lot of timespeople don't realize that our
progressive line was actuallythe start of the 92 CAL because
of and you know they're verysimilar as far as light

(59:19):
transmissions and things likethat.
But we had of, you know, amedium green before.
But here this lens, here it Ican definitely tell it's
different.

Speaker 2 (59:31):
Maybe explain it yeah , one of the things that we
learned from the 92 CAL and the92 CAL is is one of our top
three lenses.
I mean, it's just one of thoselenses that just works for 95%
of the population out there thatshoots that's looking for a

(59:51):
real low light and flat lighttype lens.
So you know, the the issue wasagain this kind of echoed over
and over again.
This was kind of the year thatwe listened to really what our
customers were looking for tofill these holes that we had in
our lineup and, as Dennismentioned, we had a medium green

(01:00:15):
lens before.
But basically what we did inthat particular iteration was we
just basically, you know,dialed up the transmittance
value by reducing it so that youhad a darker version, and that
really is much different thanwhat we've come up with now,
which we use the spectralpigment accelerators in this

(01:00:39):
Kiwi fruit lens, and the Kiwilens is one of those that I've
put on people that don't evenshoot and they look through this
thing like damn, everything socrisp.
It's just one of those lensesthat we have articulated where
we've dialed in the way that yousee color and the medium

(01:00:59):
lighting condition and and youkind of got to get away from the
fact that it's just in thisgreen family.
You have to kind of take a lookat it from a different
perspective, because the waythat I like to look at this lens
is, if you're shooting in green, gray light and you're looking
for something that's reallygoing to facilitate crystal

(01:01:19):
clear, sharp clarity, thisparticular lens does an amazing
job doing that.
This is not a lens that I wouldsay is a lens that you're going
to say bang, look at that orangetarget.
It looks like someone just put,you know, a light switch on it.
It's.
It's not one of those lenseswhere we're accelerating color

(01:01:42):
to the point where we're tryingto make it vibrate in a specific
wavelength, meaning like targetorange.
This is one of those lenses thatnot only helps in that with the
spectral accelerators thatwe're using now, meaning the way
that we're manipulating colorbut it's just one of those
lenses that's dialed in to givevivid, crisp edges to what

(01:02:05):
you're looking at, and I justthink that this is one of those
that is just going to be arunaway winner for us today,
because the 92 CIL, like I said,is one of our top three lenses,
but this particular lens isjust a great flat gray light
lens that just dials in detail.

(01:02:26):
So this one I'm really excitedabout, as all the lenses that
we've discussed before, they alluse our seven layer
anti-reflective technology, soyou don't get any light
dispersion off the back of thelens, which further enhances the
value of this particularfilters design.
So all around the kiwi fruitbam I'm I'm jacked about this

(01:02:50):
particular lens because it is itis crystal clear and it's just
one of those tight lenses thatjust makes everything sharp.

Speaker 4 (01:02:58):
Justin yeah did you try it on?
Oh yeah, I try everything well,what did you think when you put
it on I?

Speaker 3 (01:03:05):
like them all.
I mean, you know, the problemis I got, I have so many, I just
can't decide which ones I'mgonna use.

Speaker 4 (01:03:10):
So if yeah, you know, I just I change them out about
one server station no, I knowand, like I said, all that
little stuff helps you fromstation to station and and you
need that.
But anyway, you know the thingabout the this, this lens to.
That I just wanted to mentionwhen you look at it, when you
feel you're talking about thatmedium gray light and you know,

(01:03:33):
like, for instance, desertshooting or even winter shooting
in the Midwest or New Englandor wherever of West Coast, with
even in like California with thebrown grasses and things like
that, I just think that thishere I mean I got a lot of trap
shooters in California thatthey're telling me that their

(01:03:56):
clubs are going with greentargets and these things are
flying out the door to thoseguys.
And so I think, for greentargets and that flat gray light
, like you said, just to getthat clear, vivid, crisp image,
this lens is gonna, you know,take off.
And one other thing that I justwant to mention too I think

(01:04:16):
when it comes to pigeons in alot you know we have a lot of
pigeon shooters that listen tothis I really feel that this
lens here for pigeon shooters isis a must yeah it's, it's one
of those that just as you put iton and just stuff, just dials
up the detail.

Speaker 2 (01:04:36):
So I'm completely excited about this one.
It was a different design studyand I know I give high props to
the Zeiss team, but you know,this year we just have had a
really great fortune tointroduce the new, the new
pigment technology in the waythat we're moving color, and

(01:04:59):
this one is just bang spot ondetailed let me ask you this
real quick, phil.

Speaker 4 (01:05:06):
You know we talk about most.
You know, like you know, three,four out of ten guys are due in
colorblind, which means they'rered green deficient.
I just wonder what this greenlens with with those, you know,
people that are the red greendeficient.
How that, how would how they'dperceive it?

Speaker 2 (01:05:24):
you know it'd be interesting yeah, I think what
you're gonna find is gonna addmore detail.
I don't know if you know theway that this particular design
of lenses done, if it's reallygoing to dial up the affinity
for their deficiency, but youknow, I think that what you will

(01:05:45):
find, what someone is red,green, deficient you will find a
higher level of detail andvisual acuity using the lens for
sure that's where.

Speaker 4 (01:05:56):
That's where I think you know these good pigeon
shooters, you know they look forthe eyes of the pigeon, and I
just think that you know,especially with gray pigeons,
that this, this lens, will be awinner.
Well, let's, let's move on toour the golden berry.
I've heard about the goldenberry for a year now and I know
we've always had, you know,pila's.
You know success started offwith with our amber lenses and

(01:06:18):
you know that's what you startedwith.
And we've had low lighttransmission eds before.
But maybe just take a minutehere and explain what makes this
so special as a low light edyeah, I mean the golden berry
lens I'm gonna call our pro lens.

Speaker 2 (01:06:36):
You know that type of thinking because you have a lot
of pros out there that like areally balanced lens, which has
always been the success of theed family of lenses, where we're
kind of buoying and raising thewhole value of of the color
spectrum so that there's moreintensity in a more balanced
fashion where we're notoverdoing one piece of the

(01:06:57):
spectrum versus another toachieve a color manipulative
state that is, on one side orthe other either more orange,
less orange, kickback, the greenbackground, that kind of thing.
The reason I'm calling it a prolenses because you know you
talk to a lot of pros aboutreally seeing the bird and the
detail and not having anaffinity for just the target

(01:07:21):
color but the target in totalitywhere you want to see the
dimples, the edges, all like youknow sort of detail and this
particular lens.
As Dennis mentioned, we've doneother high transmittance value
ed lenses.
But as you get to a higherlevel of transmittance value the

(01:07:43):
utility of the pigmentsperformance becomes less because
you have less to work with.
When we introduce the spectralpigment accelerator technology
that we're infusing in thelenses now, the combination of
that with the ice, ir coatingtechnology is really given birth

(01:08:04):
to a lens that I think is justone of the best ed lenses we've
ever done.
And this lens is going to bephenomenal for not only you know
, you know sporting ski.
This is also going to be areally good lens for all your
you know tactical type shooting,whether it's IPSE, ipda, any of

(01:08:24):
those particular types ofdisciplines, and even you know
out in the field.
So this particular lens reallyjust benefits from you know, 30
years of doing this particularyou know type of lens.
But you know we've always hadthe benefit of of increasing the
technical performance of thematerials and technology we're

(01:08:47):
using, and this one definitelybenefits from the introduction
of the new way that we're usingpigments and the pigment
accelerator in the lens.
So I Can't say enough aboutthis one.
This one, you know, for me isis one of those that I can just
Guarantee that, across the board, every top shooter out there is

(01:09:10):
going to just want thisparticular lens because it's
just that that balanced in, thatcritically accurate in terms of
producing a sight picture thathas a Level of detail that we
haven't really ever been able toproduce at this transmittance
value with this type of lensDesign.
I.

Speaker 4 (01:09:31):
Even think like for hunting and things like that too
.
Just that balance approach andI sent one to.
Zach, justin.
So I'm, you know and you knowZach, you know even Zach, you
know Brandon, those guys, youknow Anthony, they all look, you
know, love their Ed's and I'mcurious what the what's that
things I sent sent him onebefore I sent it to you.

Speaker 3 (01:09:55):
Trust me, I know, I know he's already, he takes me
and I was to brag or what he'sgot, and so you know what
happened yeah.

Speaker 4 (01:10:05):
Right, well, we got one lens left.
Let's not jump into it.
So you know, for a while there.
You know that 70pwc was just,you know, a workhorse it I had a
lot of guys that use it fornighttime, you know, under the
lights shooting, and wediscontinued it.
But what replaced it, phil?

Speaker 2 (01:10:25):
the 69 blush peach is what we're calling this lens,
and the 70pwc is, you know, oneof our Top 10 selling lenses of
all time, you know.
I mean it's definitely one ofthose lenses that has a really
strong following.
The difference here is, withthe new pigment accelerators
that we're using, we'veintroduced a Level of detail

(01:10:50):
that you know we just talkedabout in the goldenberry lens,
but this particular lens is alittle different because we've
now bled in a little bit morered to this particular lens,
hence why we're calling it ablush lens.
It's really got that littlesplash of red with the

(01:11:11):
Articulation of the peachspectral curve that we've had so
much success with, and it iseven present in the 55pwc, which
the 55pwc you know.
We're going and running thatout now with a new, darker blush
peach coming later in the yearNot sure whether it's going to

(01:11:35):
arrive late fall or whetherit'll be a 25 lens, but the
peach lenses have Always been areally widely accepted lens with
a lot of enthusiasm, and wewanted to again Introduce an
improvement and I know this iskind of like goes against the

(01:11:56):
grain of the first six lenses wewere talking about, because I
was saying, hey, this is likecompletely new holes that we
filled and this is kind of againa little bit of a Departure
from that because it is anenhanced lens technology that we
previously had in the 70pwc.
But I believe that this is amuch different approach because

(01:12:16):
now we're able to isolate Withmore criticality very specific
pieces of the visual spectrumthat we have really been Not
able to do at this high level oftransmittance value and
introduce a little bit more redto this in blending what we had

(01:12:37):
with the 70pwc.
So it's got a Little bit moreof a ruby red Influence in there
that we've blended in and itjust gives that much more sort
of detail at that hightransmittance value.
So I think that this is adrastic improvement to the

(01:12:58):
delivery of this particular typeof family of lenses that we've
had for the peach technology andthat's really what the design
study was for.
This is, how do we improve thatlens?
Because it was such a wildsuccess to date and you know
we're never really, you know,satisfied with the level of
performance.
We certainly get extremelyenthusiastic about what we're

(01:13:19):
delivering, but soon as wedeliver it we're like man, how
do we do better than that?
Which is just the mentality ofwhat we, we, we attempt to do on
a On a, you know, ongoing basis, and I think, really, what our
custom-made base is constantlylooking for for us to do is
continually outdo ourselves.
So, from an engineeringperspective, you know that's

(01:13:40):
really.
You know, what makes us get upevery day is to continually try
and push the envelope, and thisis definitely a direct result of
that particular mentality ofimproving on one of our
best-selling lenses.

Speaker 4 (01:13:52):
You know, on the 55pwc, fill in the 70pwc.
Those were always lenses thatStill worked well with green
targets.
What would you say about Greens, especially even with the new
Bush peach?

Speaker 2 (01:14:07):
Yeah, I mean I think that the, the level of Green
targets that you see beingthrown, the, the level of of
dial on this particular product.
Here the filtration curve isdefinitely going to help with
that particular you know type oftarget.

(01:14:28):
And you know we, we, if youtake a look at you know there's
a ton of green targets that areactually thrown in Europe and
the the reality is, if you lookat the peach lenses, they've
always done well in thatparticular type of setting.
So, yeah, this, this willdefinitely work even better
because of the blend of the redIntroduction along with the same

(01:14:49):
spectral curve that we had inthe pwc.
So, you know, you know you'llget a little bit more pop in
that particular sort ofawareness.
But that really is going tohappen more with the contrast
that you're getting in thisparticular lens.
Even though we don't like pushthis as a high contrast lens,
there's still going to benefitfrom some of that level of
contrast that's coming alongwith this lens.

Speaker 4 (01:15:12):
Well, you know, I know that, you know, I know,
like you know, we talk often andI know that you know, with all
the pricing and things like thatand and this technology,
everything in the Euro andthings like that, the price of
the product and everything, andI appreciate you always trying
to, you know, keep the prices asbest you can and and that's
probably my heart to sell us.
Just, you know, and peopletrying to understand that that

(01:15:35):
yeah, it's not, it's not aneveryday glass here, but we're
really, you know, technicallytrying to push the envelope
always and make and have thebest product out there, and that
you know that I'm proud thatyou do that every day.

Speaker 2 (01:15:47):
Well, I appreciate that.
You know, we believe that we'redelivering a product for
performance and, you know, atthe end of the day, I don't make
any excuses for what it takesto do that and we're proud to
put out that particular product.
And, you know, from, from myperspective, this particular

(01:16:09):
group of lenses that we've putout last year was, was great.
This particular set of lensesfor 24, I feel like our
Beautiful complement to whatwe've already put out.
So in the last, let's just say,18 to 24 months.
So it really starting to roundout what we're doing in terms of

(01:16:29):
the complete offering.
We'll never get to the completeoffering because there always
will be another opportunity toincrease performance and deliver
something special that wehaven't delivered yet.
Or, you know, we get a ton ofinbound from our customers,
which we love is thecollaborative process of not
only working with ourprofessional shooters.
I really love to to to, youknow, comment that I'm hugely,

(01:17:00):
you know, humbled by the factthat we have such an amazing
base of professionals that useour product around the world.
We don't use artificialintelligence to articulate
something that we think shouldbe popped out as a widget.
We use human intelligence, andthat human intelligence runs
really deep, from Olympiansusing our product to

(01:17:22):
professionals to use our product, to multi-world champions.
That Collaborative humanintelligence that we put out for
our product, I think, is reallywhat pays dividends, because
this is a super collaborativeprocess.
We get a ton of feedback andcertainly looking forward to the
next 12 months with consumersand our customers coming back
and saying, hey, listen, haveyou thought about you know doing

(01:17:43):
, you know a paintberry lens orwhatever that they dream up,
that they think that they wouldlove to have, and we'll go back
to our team at Zeiss and we'lldial up, you know, a new
platform For that.
So one of the things that Ithink really makes people a
different is we have thisunbelievable sounding board that
gives, you know, us a reasonand a design study to come out

(01:18:09):
with these kinds of technologies.
So this year we came out withseven, seven really exciting
lenses and you know we certainlyappreciate everyone's you know
opportunity to try them out.

Speaker 4 (01:18:22):
Yeah, you know.
One last thing, justin, I justwanted to touch base on is, you
know, with all this technology,with with what's happening with
inflation and things like that,it's I get it that it's harder
and harder for people tounderstand.
I get it that it's harder andharder for a lot of people to
afford this.
And you know, the oneopportunity that I have, you
know, is that you know Philallowed me to.

(01:18:43):
I think I spent $70,000 ininitially with with my blade
frame, and you know I wantedsomething rugged, lightweight,
functional, and you know it'smade of surgical stainless steel
and, and so if you go to claytarget vision, I can still offer
, you know, a customer, you know, a good price deal on a three

(01:19:03):
lens kit, only with the bladeframe now.
But you know, I just want peopleto be aware.
You know, I think my daughtereven has something out there if
you want to buy three of thesenew lenses, we will give you a
blade frame.
So, just understanding, it'sharder and harder for people to
stay in the sport and and a waythat you know, in a way, I kind
of feel like I'm undervaluing myproduct and something that Phil

(01:19:26):
always warns me about.
But you know, if I have to giveup the profit of the blade
frame just to, you know, getmore and more shooters and in
the Pula glasses, that's, that'smy goal, you know, as as a
dealer, and I'm happy to do itand but still, you know, proud
to be a Pula dealer and try toreach a broader market.
You know, with our blade frameand, and and trying to give

(01:19:48):
those, you know, that value tothe customer that really needs
it.
So nice by three Of the newlenses and you get some blades
yeah, so it's just stuff thatwe're trying to do and and and
you know we understand it'stough out there right now and
you know with inflation andthings, but we we want everybody

(01:20:10):
to have an opportunity to havethe best well, just so you, just
everyone listening, shouldalready know the Pula product is
the In.

Speaker 3 (01:20:21):
I don't ever say something's the best, but I have
to say that Pula has Tackledthe market and produces one of
the best products in the marketor the best product in my
opinion.
I mean there's, so I can, I can.
There's somebody coming myoffice or the day, and so I had
some people, glasses lay inthere, and they said what are
these?
I said they're shooting glassesand he puts them on.
He says wow, that's clear.

(01:20:42):
I mean that's the first thinghe said, and if they are, I just
they're so clear I think I cansee clear with them, then I can
without them.

Speaker 4 (01:20:51):
But and to tell you the truth, justin, I think a lot
of it is that seven coats ofanti glare.
You know what I say.
When you put them on, it'scalming, it, Quiet.
The light noise in, and, andwould you agree with that, phil?

Speaker 2 (01:21:05):
Oh, 100%, 100%.

Speaker 4 (01:21:08):
You know so, and that's that, that's, you know,
like I said in, and that that'sseven layer higher, high
performance.
You know, coating, you know,isn't cheap, but it it makes
that difference when you put iton, and what, why?
People just go, their eyes juststart relaxing and, and you
know, it's a cut, it'scumulative.
I always liked your analogy,phil.
It's like you know, one year weput a cam in the engine, the

(01:21:30):
next year we put new heads on it, and then following year we put
a blower on it and we just keepit.

Speaker 3 (01:21:35):
We keep going, you know, and and that's exciting in
this industry, yeah, why do youwait so long to fix your car up
like that?
Dennis, I thought you did itall the right time.

Speaker 4 (01:21:47):
Gotta save my money.

Speaker 3 (01:21:49):
Phil, I'm gonna do it .
I'm gonna do it all at one time, aren't you?

Speaker 2 (01:21:53):
100%.
I can't wait for all of that,you know you're gonna drop, drop
it all in there.
You may as well go.

Speaker 3 (01:22:00):
Yes, that's right.

Speaker 4 (01:22:03):
No, I appreciate you, phil, like always.
Justin appreciate you.
Yeah, you know having us onagain and I hope that it helps
to answer some questions and letthe people know about these new
lenses and the Raptor and I'mlooking forward to seeing
everybody at the Southeastregional.

Speaker 3 (01:22:17):
Yeah, phil, when you gonna come to a shoot?
Never, you know.

Speaker 4 (01:22:22):
I think, I think I might know.

Speaker 2 (01:22:26):
Yeah, get now behind the desk these days is
Challenging, but I do.
I do want to make it a plan.
It's actually to be perfectlyhonest, in the next like 12
months there'll be some morepillows joining and that will
free up a little bit of my time.
So I will definitely be out onthe circuit in in the next 12

(01:22:49):
months with a little bit moreregularity, because I'll have
some Some of my, some of myfamily taking up some of the
slack.

Speaker 3 (01:22:58):
Well, hey guys, thanks for coming on, and
there's a lot of goodinformation about a lot of good
stuff.
So if you have any questions,call Dennis.
He loves for you to call himand talk about.

Speaker 4 (01:23:09):
And.

Speaker 3 (01:23:11):
He gave you all the right answers.
If you don't answer, just leavehim a voicemail.
Phil is my.
I'll get back to you, Iguarantee it or my daughter.

Speaker 4 (01:23:17):
you know Rebecca's really good, she's like she's.
She runs interference for meand I get a list every hour dad,
did you do this, did you dothat?
Did you get this person?
So?
But you know, it's still fun tohave my, my daughter, my wife
and my son-in-law and we're very, very thankful for all our
Customers.

Speaker 3 (01:23:33):
Yep, all right guys.
Well, that's it Thank you, Iappreciate it, yeah, and we'll
talk to you later.